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cover of episode People Magic Profit: The Best Year Ever

People Magic Profit: The Best Year Ever

2024/7/16
logo of podcast People Magic: How to Build a $1M Community

People Magic: How to Build a $1M Community
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People
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Gina Bianchini
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Gina Bianchini: 本课程的核心概念是“最佳年度”，即帮助会员在一年内取得显著进步，从而提升社群价值和盈利能力。通过设定远大目标，激发会员的积极性，并最终实现会员和社群的双赢。课程中，Gina Bianchini 通过多个案例分析，详细阐述了如何设定“最佳年度”目标，如何将“最佳年度”目标与社群运营策略相结合，以及如何通过“人际魔法”创造社群价值，最终实现盈利。她强调，‘最佳年度’并非旨在现实可行，而是为了创造渴望，帮助会员看到可能性，并最终实现他们的目标。 她以Empowerment、Guaranteed Goals、Homeowner HQ、Thrive and Serve和Gold Comedy等多个社群为例，详细分析了每个社群的会员画像、‘最佳年度’目标设定、以及如何通过帮助会员实现‘最佳年度’目标来提升社群的盈利能力。例如，Empowerment社群帮助男性会员在健康、财富、技能和自由方面取得进步；Guaranteed Goals社群帮助会员实现远大目标；Homeowner HQ社群帮助会员顺利完成房屋装修；Thrive and Serve社群帮助六位数企业家利用ChatGPT提升效率；Gold Comedy社群帮助女性和非二元性别人士提升喜剧表演能力。 Gina Bianchini 强调，‘最佳年度’目标的设定需要具体、可衡量，并略微超出‘现实’范围，以激发会员的积极性。通过帮助会员实现‘最佳年度’目标，社群能够吸引更多会员，提升会员参与度，最终实现盈利。她还强调了‘人际魔法’在社群运营中的重要性，即通过建立良好的社群关系，创造积极的社群氛围，从而提升社群价值和盈利能力。 总而言之，Gina Bianchini 的课程旨在帮助社群运营者通过设定‘最佳年度’目标，并结合‘人际魔法’，打造一个高价值、高盈利的社群。

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Are you more of a visual learner? Head on over to our website) where I have a very pretty video of my masterclass. And come back on Thursdays to watch our companion episode!

People pay for progress and in order for people to join your community you have to incentivize them with a version of their future self. In this module, Gina takes your Ideal Member and helps create what their Best Year Ever might look like. This is meant to be aspirational, forward thinking. People join a community for amazing results and creating their Best Year Ever helps them strive for just that.