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cover of episode You Don’t Have to Be on Social Media

You Don’t Have to Be on Social Media

2025/6/26
logo of podcast People Magic: How to Build a $1M Community

People Magic: How to Build a $1M Community
AI Deep Dive AI Chapters Transcript
People
G
Gina Bianchini
Topics
Gina Bianchini: 我认为，不依赖社交媒体来启动项目是完全可行的。与其把希望寄托在社交媒体上，不如从你的人脉网络开始，通过提名和推荐来发展你的社群。这种方式更加高效，因为你直接接触到的是对你的项目真正感兴趣的人。我会建议大家，先从小规模的活动开始，例如在家举办晚餐，邀请潜在的成员参加，并推出一个短期挑战活动。通过这些活动，你可以更好地了解市场需求，并逐步扩大你的社群。最重要的是，找到那些真正需要你的社群、课程或活动的人，他们才是最有动力参与的成员。我会鼓励大家，不要一开始就追求大规模，而是从小处着手，逐步发展壮大。在社群发展过程中，口碑传播是非常重要的。我会建议大家，鼓励现有成员邀请新成员加入，并让他们获得认可和内在动力。这种方式比花钱在社交媒体上推广效果更好。我会坚信，通过人脉网络、口碑传播和精心设计的活动，你完全可以在不依赖社交媒体的情况下，成功发展你的社群。

Deep Dive

Chapters
This chapter explores the myth of social media's necessity for business growth, highlighting the limitations of reach and engagement. It introduces an alternative approach focusing on personal connections and community building.
  • Social media algorithms often deprioritize posts with links.
  • Only a small percentage of followers see posts, even with frequent posting.
  • Boosting posts or running ads can be costly and ineffective without high-quality content.

Shownotes Transcript

These days, it’s easy to think social media is the only way to let people know what you’re up to. But that’s simply not true. In fact, sharing something on social media doesn’t necessarily have the reach that we think it does. In today’s episode, Gina gets specific about how to reach out to your people and your people’s people to grow your community. And remember, you don’t have to be on social media if you don’t want to.