cover of episode Ilaria Resta: The Future of the Luxury Watch Market and Audemars Piguet | E149

Ilaria Resta: The Future of the Luxury Watch Market and Audemars Piguet | E149

2025/2/4
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Ilaria Resta:我认为成功的三个最重要品质是热爱工作、持续学习和创造遗产。随着年龄增长,我们需要每年都定义可以延续的遗产,让企业、员工、组织和关系比我们到来时更好。爱彼表的客户群体多样化,可以分为收藏家、庆祝人生阶段的人、注重风格的人等等。我们与客户建立长期关系,提供长期的售后服务,制表师对作品投入很高,我们也重视与客户建立情感联系。我们的商业模式并非简单的交易,而是建立在长期关系之上的。限量生产是基于对卓越品质的追求,而非为了制造稀缺性。奢侈手表既可以作为资产类别,更重要的是其工艺和创新价值。我们正在探索二手手表市场,计划为客户提供认证和更新收藏的服务。爱彼表一直以来都在以创新的方式打破常规,例如推出皇家橡树系列手表。在与名人的合作中,我们注重合作的价值,而非仅仅为了名气。人生中最大的教训是保持谦逊。我是一个好奇、好学、善于联结他人的人。购买手表应该关注其佩戴感受和个人意义。 Randall Kaplan: 作为一名新客户和奢侈腕表市场的新手,我对购买爱彼表的过程和品牌背后的故事很感兴趣。我欣赏爱彼表独特的风格和精湛的工艺,并且认为其价值不仅仅体现在价格上,更在于其所代表的品牌传承和文化内涵。

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Ilaria Resta is the CEO of Audemars Piguet, one of the world’s oldest and most exclusive luxury watch brands, renowned for its tradition of craftsmanship and innovation. Before leading AP, Ilaria served as President and CEO of Firmenich, a family-owned Swiss company that creates perfumes for iconic brands like Saint Laurent, Gucci, and Hugo Boss, with annual revenues exceeding $3 billion. Her career began at Procter & Gamble, where she spent 23 years shaping some of the most recognizable consumer brands, including Tide, Pantene, and Head & Shoulders. Born and raised in Naples, Italy, Ilaria’s journey from modest beginnings to the pinnacle of luxury and leadership exemplifies her values of resilience, learning, and leaving a meaningful legacy. Ilaria offers invaluable insights into leadership, breaking barriers, and the art of building lasting relationships.**Timestamps:00:00 – Introduction: Ilaria Resta on Love, Learning, and Legacy01:47 – The Watch Market: Who Buys Luxury Watches and Why?06:20 – Emotional Connections: Watches as Memory Holders and Style Statements12:08 – Women in Watchmaking: Closing the Gender Gap in Luxury Watches16:54 – Limited Supply: Why AP Watches Are Hard to Find and the Secondary Market20:00 – Rule-Breaking in Watchmaking: Innovation and Pushing Boundaries26:14 – Collaborations with Collectors and Artists: The John Mayer Example30:00 – Work-Life Balance: Advice for Women and Men on Choosing Success34:47 – Closing Reflections: Love What You Do, Learn Constantly, and Leave a LegacyResources:**Ilaria's LinkedIn)Audemars Piguet Website)Audemars Piguet Instagram) 

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