Building Funnels, Crafting Offers, and Winning Clients: More Q&A from Selling Online!
The Marketing Secrets Show
Deep Dive
How can I generate traffic and connect with decision-makers in corporate settings?
Send memorable direct mail packages to decision-makers, follow up with phone calls, and use digital retargeting to keep your brand top of mind. Identify personas using tools like LinkedIn Navigator and target them with a multi-channel campaign that combines physical and digital elements.
What’s the best way to structure a licensing program with recurring revenue?
Create a lower initial buy-in, such as $5,000, and then offer a monthly or annual fee for ongoing access and updates. Include value-added elements like exclusive content, community access, and regular training sessions to justify the recurring cost.
How do I create compelling offers for group coaching or membership programs?
Focus on the unique value and long-term benefits of your program. Use a ‘shock and awe’ package to grab attention and build a strong connection. Offer a lower initial entry point, such as $197, and then upsell to more comprehensive and higher-priced offerings. Include elements like lifetime access, regular updates, and community interaction to make the offer irresistible.
What steps can I take to improve webinar conversions and increase lead quality?
Increase the time prospects spend consuming your content before the webinar. Use immediate homework assignments, thank-you page videos, and a curated playlist of content to warm up leads. Ensure your sales team identifies and nurtures leads who are not yet ready to buy by scheduling follow-up calls and providing additional content.
Why should I consider using a facilitated coaching model for scaling my business?
Facilitated coaching is less intensive for you to fulfill and has a higher success rate for clients. It allows you to scale your business without burning out, while maintaining the quality of the coaching. Use structured frameworks, workbooks, and breakout sessions to ensure clients take action and achieve results.
How can I apply the one-to-many concept to selling wholesale phones to businesses?
Create a 45-minute presentation that does the heavy lifting of selling. Train your sales reps to get prospects on the phone and direct them to the presentation. Follow up with a call to categorize them as A, B, or C leads based on their interest and readiness to buy. Use drip campaigns and mini-webinars to increase awareness and generate more phone calls.
- Leveraging direct mail combined with digital retargeting to reach corporate decision-makers.
- Implementing a Dream 100 campaign for personalized outreach.
- Utilizing "shock and awe" packages to create memorable impressions.
- The importance of multi-channel marketing for increased visibility.
Shownotes Transcript