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cover of episode Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12

Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12

2025/2/24
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The Marketing Secrets Show

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Russell Brunson
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我开发了一种名为“内容发布漏斗”的策略,它可以每天向我的邮件列表发送邮件而不会让用户厌倦,同时还能将更多人转化为买家。这种策略的核心在于将产品包装在有价值的内容中,让用户在不知不觉中购买产品。 传统的“产品发布漏斗”是一种通过一系列视频逐步引导用户购买产品的方式,类似于长篇销售信。而“内容发布漏斗”则不同,它将产品包装在有价值的内容中,让用户在享受内容的同时自然地购买产品。 在 ClickFunnels 的销售漏斗中,我们在感谢页添加了一个免费试用链接,极大地提高了转化率,远超预期。这启发我开发了“MIFGE”(最棒的免费赠品)策略,即在用户完成特定操作后,提供一个极具吸引力的免费赠品,以提高转化率。 “内容发布漏斗”的核心是“MIFGE 糖果”策略,即将有价值的内容(糖果)与产品(MIFGE)结合,让用户在享受内容的同时自然地购买产品。通过将与产品相关的现有内容重新包装,可以避免让用户感到厌烦,并提高转化率。 每周我都会选择一个产品,并围绕它创建一个“内容发布漏斗”,通过一系列有价值的内容来推广产品。“MIFGE”策略不仅适用于会员资格或持续性产品,也适用于任何类型的产品销售。 创建“内容发布漏斗”的步骤包括:确定要销售的产品和附加的免费赠品;收集或创建与产品相关的现有内容;设计电子邮件序列,引导用户参与。充分利用现有内容,例如播客、YouTube 视频等,可以为“内容发布漏斗”提供丰富的素材。 电子邮件仍然是重要的营销渠道,需要构建一个围绕电子邮件的内容引擎。可以采用循环的方式持续运行“内容发布漏斗”,并根据实际情况进行调整。即使重复发送相同的邮件,也能有效地触达不同阶段的用户,并提高转化率。

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In this episode of The Russell Brunson Show, I’m pulling back the curtain on a powerful strategy I’ve been quietly perfecting for the past four years… I call it the Content Launch Funnel. I love this funnel because it allows you to email your list daily without burning them out while simultaneously converting more people into buyers!  Seems to good to be true, I know, but it isn’t!

Forget traditional product launches, this approach wraps your offers in value-driven content… Like candy!  You’ve heard, “A spoon full of sugar helps the medicine go down.”  Yea, it’s like that. The Content Launch Funnel makes it feel like you’re giving instead of selling. If you’ve ever struggled to keep your audience engaged or wanted a way to increase conversions without annoying your list, this is the strategy you need.

Key Highlights:

  • Why traditional email promotions burn out your audience - and how to fix it

  • The Content Launch Funnel formula that makes your list want to hear from you daily

  • How to wrap your offers in irresistible “candy” content so they naturally convert

  • The “Thank You Page MIFGE” strategy that turned ClickFunnels into a billion-dollar brand

  • How to structure your emails so they drive engagement, not unsubscribes

Most people treat email marketing like a necessary evil - something they have to do, but that slowly erodes their list over time. With the Content Launch Funnel, you’re flipping the script and turning email into your biggest growth engine.

Your audience will actually look forward to your messages, stay engaged longer, and buy more - without feeling like they’re constantly being sold to. If you’re ready to transform how you market, increase conversions, and build a loyal customer base that trusts you, this episode is packed with the exact blueprint to make it happen.

https://sellingonline.com/podcast)

https://clickfunnels.com/podcast)

https://www.secretsofsuccess.com/how-to-get-anything-you-want-challenge)

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