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cover of episode CRAZY! They Will Pay You To Drive Traffic To Your Own Funnels...

CRAZY! They Will Pay You To Drive Traffic To Your Own Funnels...

2024/4/5
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The Marketing Secrets Show
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Russell Brunson: 本期节目中，我分享了多年来对营销策略的反思，特别是从过度依赖付费广告转向内容营销的转变。付费广告成本不断上升，盈利越来越难。而通过观察Rachel Hollis和Cathy Yoder的成功案例，我意识到专注于内容创作（如播客和YouTube视频）可以带来更高的收益，并且这种模式更可持续。Rachel Hollis的播客虽然投入时间最少，但却带来了最大的收益。Cathy Yoder通过YouTube视频不仅获得了广告收入，还为她的销售漏斗导流。这启发我重新思考商业模式，从花钱买流量转向通过内容创作获得流量并获得报酬。我将调整我的播客时长和频率，增加YouTube视频的发布数量，并探索在邮件等其他渠道上投放广告以获得收入。这需要更多时间和精力，但长期来看，收益将远大于付费广告。 Rachel Hollis: (根据Russell Brunson的描述) Rachel Hollis专注于播客创作，在投入时间最少的情况下获得了最大收益，这证明了内容营销的有效性。 Cathy Yoder: (根据Russell Brunson的描述) Cathy Yoder通过YouTube视频，不仅获得了可观的广告收入，还为销售漏斗带来了大量流量，这为Russell Brunson提供了新的商业模式的启示。

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I'm checking in from the high seas on a cruise ship with my family. But I've just had a realization. See, for years I've been all about paid ads, but they're getting pricier by the day. That's why I've had a change of heart. Inspired by folks like Rachel Hollis and Cathy Yoder, I'm shifting my focus to content. And my plan is a game-changer! So expect some big shifts on the Marketing Secrets Podcast and everywhere else!

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