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cover of episode Damon Burton’s 3-Part SEO Strategy Funnel Builders Are Missing | #Marketing - Ep. 32

Damon Burton’s 3-Part SEO Strategy Funnel Builders Are Missing | #Marketing - Ep. 32

2025/5/5
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The Marketing Secrets Show
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Damon Burton
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Russell Brunson
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Russell Brunson: 我很好奇SEO和漏斗营销结合的策略，因为很多人认为SEO已经过时了。 Damon Burton: 事实上，SEO并没有死，它只是在不断演变。AI的出现反而增加了SEO的价值，因为它本质上也是一种搜索引擎。虽然ChatGPT等AI工具的兴起对某些类型的网站造成了冲击，但谷歌的搜索量仍然在增长，而且大部分ChatGPT查询并非商业性质，这对于电商和零售客户来说是利好消息。 SEO的根本在于网站结构、内容质量和网站信誉。只要专注于这三点，就能长期有效地进行SEO优化，避免被算法惩罚。ClickFunnels 2.0的新功能，特别是博客功能，使得SEO优化变得更容易，可以通过扩展内容来提升排名。 SEO策略的起点在于找到目标受众正在搜索的内容，即具有购买意图的关键词。我们可以使用一些工具来找到这些关键词，例如Also Asked。然后，我们需要制定一个内容日历，例如52周的内容日历，来提高内容创作效率。 网站结构应遵循层级关系，例如书籍类型、作者、书籍等，并使用Schema来增强搜索引擎的理解。对于教练等类型的网站，应首先简化网站设计，确保快速加载，然后专注于创作具有购买意图的内容。 AI可以辅助内容创作，但不能完全替代人工，因为AI缺乏人类的情感和个人经历。外链在SEO算法中的重要性有所下降，高质量的内容更能提升网站信誉。SEO优化应该关注整个网站的权威性，而不是单个页面。 高跳出率会影响SEO排名，因此需要关注付费广告的投放效果，避免影响网站整体表现。可以考虑将销售漏斗放在子域名或独立域名上，以避免影响SEO。 将SEO服务打包成课程进行销售，取得了不错的经济效益。SEO和付费广告应该结合使用，SEO是长期的投资，最终可以超过付费广告带来的流量。 Damon Burton: 我从事SEO行业18年，从未有过客户因为SEO而受到算法惩罚。我的成功秘诀在于专注于SEO的基本要素：网站结构、内容质量和网站信誉。我使用Also Asked等工具来寻找具有购买意图的关键词，并制定长期内容策略，例如52周内容日历。 在与客户合作时，我首先会帮助他们找到目标受众正在搜索的内容，然后根据这些内容规划网站结构和内容创作。我会利用ClickFunnels 2.0的新功能来扩展内容，并使用Schema来增强搜索引擎对网站内容的理解。 我并不依赖于外链来提升排名，而是通过高质量的内容来吸引自然流量。AI可以辅助内容创作，但我更注重内容的真实性和情感表达，因为只有人类才能创作出真正打动人心、建立信任的内容。 我将SEO的知识和经验整理成课程，并通过迭代的方式不断完善课程内容，最终取得了不错的销售业绩。我的客户包括一些大型企业和小型企业，并且长期保持合作关系。

Deep Dive

Shownotes Transcript

What happens when you combine the speed of funnels with the long-term power of SEO? That’s what I wanted to explore with my guest, Damon Burton… The founder of SEO National and the guy who’s been running SEO for me, Tony Robbins, the Utah Jazz, and dozens of others. He’s also been in my Inner Circle for over 4 years, and when it comes to search traffic, nobody breaks it down more clearly.

Most people in the funnel world have written off SEO as “dead”… but Damon showed me how it’s not only alive, it’s evolving in some insanely profitable ways! Especially if you're using ClickFunnels 2.0!!

We covered:

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Why SEO is still growing (even in the age of AI and ChatGPT)

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The 3 pillars of modern SEO that never go out of style

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What schema is… And how it gives you an edge in Google rankings

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How to structure your site (and your content) for compounding traffic

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The one SEO tool Damon uses that every funnel builder should know

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Why backlinks aren’t as important as you’ve been told

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How Damon turned his SEO agency into a 6-figure course business using Inner Circle strategies

We even geeked out on some of my own funnels… Including )SecretsOfSuccess.com), and what his team is doing behind the scenes to drive more evergreen traffic every month.

If you’ve been relying on ads alone to fuel your business, this episode is a must-listen. SEO isn’t a replacement for funnels… It’s the multiplier most people are missing.

Want to work with Damon or learn more about his SEO training? Visit damonburton.com).

⁠⁠⁠https://sellingonline.com/podcast⁠⁠⁠)

⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠)

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