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cover of episode Dan Kennedy’s Blueprint for One-To-Many Selling | #Sales Ep. 03

Dan Kennedy’s Blueprint for One-To-Many Selling | #Sales Ep. 03

2025/1/22
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The Marketing Secrets Show

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Russell Brunson: 我一直在探索如何将一对多销售的理念应用于传统企业,特别是那些本地实体店。许多传统企业并不了解如何将在线营销策略与他们的业务结合起来。我希望通过与Dan Kennedy的访谈,能够找到答案,帮助传统企业更好地利用一对多销售策略。 我个人在发展ClickFunnels的过程中,也深刻体会到一对多销售的重要性。通过精心准备的演示,我成功地将ClickFunnels推向市场,并实现了业务的快速增长。 我希望Dan Kennedy能分享他的经验,帮助传统企业建立桥梁,将在线销售与实体店业务结合起来。 Dan Kennedy: 一对多销售的效率和盈利能力远高于一对一销售。许多成功的在线营销方法都源于传统企业的销售策略,例如20世纪50年代到60年代盛行的家庭聚会式销售。 几乎所有产品或服务都可以应用一对多销售策略。许多传统企业,例如房地产经纪人、理财顾问和脊椎按摩师,都成功地利用了这种策略。 传统企业可以通过多种方式聚集人群进行一对多销售演示,例如利用现有客户、举办非销售活动、大型开放日以及非付费演讲机会。 一对多销售演示的结构应该从一开始就以销售为目的,而不是先提供信息再进行销售。整个演示应该是一个无缝的整体,从一开始就引导客户逐步达成协议。 成功的销售演示需要纪律性,演讲者应该严格遵循预先设计好的结构和内容,避免随意偏离。一个有效的销售演示是一个宝贵的资产,它可以应用于不同的场合和媒体。 许多购买行为发生在多次接触相同的销售信息之后。在媒体策略中,重复是重要的因素,它可以帮助客户建立信念。

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Shownotes Transcript

In this episode of The Russell Brunson Show, we dive deep into the powerful concept of one-to-many selling and marketing - how to scale your message and grow your business by presenting to groups rather than individuals. Dan’s insights are not only brilliant but also practical, especially for traditional and local businesses looking to leverage these strategies in their industries.

Dan has been my go-to source of inspiration and knowledge on selling for nearly two decades, from attending his masterminds early in my career to listening to his courses daily as I built ClickFunnels. Now, as the owner of his company, I get the privilege of interviewing him regularly, and today’s “group sales” conversation is packed with actionable strategies and timeless wisdom.

Key Highlights:

  • The power of one-to-many selling: Why it’s the most efficient and profitable way to grow your business.

  • Real-world examples: How traditional businesses like chiropractors, real estate agents, and financial advisors can use these strategies.

  • Lessons from the past: How Tupperware parties, Botox demonstrations, and more pioneered one-to-many selling.

  • Insights for any business: Why mastering this one to many selling skill is critical, no matter what kind of business you run.

Whether you’re scaling your online business, running a brick-and-mortar store, or just getting started, this episode will equip you with the tools to think bigger, sell smarter, and create exponential growth.

Tune in now to learn from the one and only Dan Kennedy, and discover how one-to-many selling can transform your business!

https://sellingonline.com/podcast)

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