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cover of episode Dan Kennedy’s Blueprint for One-To-Many Selling | #Sales - Ep. 03

Dan Kennedy’s Blueprint for One-To-Many Selling | #Sales - Ep. 03

2025/1/22
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The Marketing Secrets Show

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Russell Brunson: 我一直在探索一对多销售,特别是如何将其应用于传统和本地业务。我发现许多传统企业主不了解如何将一对多销售融入他们的业务中。我希望通过与Dan Kennedy的访谈,找到答案,并帮助传统企业主更好地理解和应用一对多销售策略。 我曾经尝试过各种不同的方法来发展ClickFunnels,但最终发现一对多销售演示才是最有效的增长方式。我创建了一个演示,并在各种活动中反复使用,取得了巨大的成功。无论你从事何种类型的业务,掌握一对多销售技能都至关重要。 Dan Kennedy: 一对多销售比一对一销售效率更高,更赚钱。许多现代营销方法都源于传统企业的销售模式,例如家庭聚会式销售。几乎所有产品或服务都可以应用一对多销售策略,即使不能作为全部销售方式,也可以作为补充。 有四种有效策略可以聚集人群进行一对多销售演示:利用现有客户、举办非销售性活动(例如在电影院放映电影后进行简短的演示)、举办大型开放日和利用非付费演讲机会。 一对多销售的整个演示过程都应该是一个销售演示,从一开始就引导客户达成一致,并遵循一定的结构,例如:提出问题、激化问题、否定所有解决方案、提出你的解决方案。整个演示过程应该是无缝衔接的,而不是在内容结束后突然插入广告。 一个有效的销售演示是一个宝贵的资产,可以应用于不同规模的受众和不同的媒体。一个有效的销售演示可以让你在经济上获得保障。在销售演示中,严格遵循既定的结构非常重要,避免偏离主题。要坚持使用经过测试和验证的材料,避免随意更改。多次重复相同的销售信息可以提高转化率。

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In this episode of The Russell Brunson Show, we dive deep into the powerful concept of one-to-many selling and marketing - how to scale your message and grow your business by presenting to groups rather than individuals. Dan’s insights are not only brilliant but also practical, especially for traditional and local businesses looking to leverage these strategies in their industries.

Dan has been my go-to source of inspiration and knowledge on selling for nearly two decades, from attending his masterminds early in my career to listening to his courses daily as I built ClickFunnels. Now, as the owner of his company, I get the privilege of interviewing him regularly, and today’s “group sales” conversation is packed with actionable strategies and timeless wisdom.

Key Highlights:

  • The power of one-to-many selling: Why it’s the most efficient and profitable way to grow your business.

  • Real-world examples: How traditional businesses like chiropractors, real estate agents, and financial advisors can use these strategies.

  • Lessons from the past: How Tupperware parties, Botox demonstrations, and more pioneered one-to-many selling.

  • Insights for any business: Why mastering this one to many selling skill is critical, no matter what kind of business you run.

Whether you’re scaling your online business, running a brick-and-mortar store, or just getting started, this episode will equip you with the tools to think bigger, sell smarter, and create exponential growth.

Tune in now to learn from the one and only Dan Kennedy, and discover how one-to-many selling can transform your business!

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