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cover of episode Dan Kennedy’s Blueprint for One-To-Many Selling

Dan Kennedy’s Blueprint for One-To-Many Selling

2025/1/22
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The Marketing Secrets Show
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Dan Kennedy
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Russell Brunson
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Russell Brunson: 我一直在探索一对多销售，但许多传统企业家不理解它如何应用于他们的业务。我希望Dan Kennedy能解释如何将一对多销售应用于传统或本地企业，特别是那些不熟悉在线销售的企业。 我从Dan Kennedy那里学到了很多关于商业和营销的知识，他主要为实体企业提供咨询。这次访谈将探讨如何将一对多销售应用于传统企业，并帮助传统企业家弥合在线销售和实体业务之间的差距。即使你不是本地企业，Dan Kennedy的见解也能给你带来很多启发。 我个人在发展ClickFunnels的过程中，也受益于一对多销售策略，通过一个精心设计的演示，在各种场合重复使用，最终取得了成功。我认为无论什么类型的企业，掌握一对多销售技巧都是至关重要的。 Dan Kennedy: 一对多销售比一对一销售效率更高，更赚钱。许多现代营销方法都源于传统企业，例如20世纪50年代到60年代的家庭聚会式销售，像Tupperware和Staley Home Products等公司就利用这种方法取得了成功。 一对多销售方法几乎可以应用于任何产品或服务，包括房地产、金融顾问、脊椎按摩师等行业。我曾帮助一位房地产经纪人通过举办研讨会和定期聚会来销售房产，一位脊椎按摩师通过在电影院举办活动来吸引客户。 有四种策略可以聚集人群进行一对多销售演示：利用现有客户的口碑，举办非销售性质的活动（如电影放映），举办大型开放日，以及在公共场合进行演讲。 成功的销售演示需要精心设计，从一开始就作为一个销售演示来构建，逐步引导观众达成一致。整个演示过程应该是无缝衔接的，而不是在内容结束后突然插入广告。 销售演示的成功与演讲者的态度和对销售的理解密切相关。演讲者需要对自己的产品或服务充满信心，并能够自然地引导观众完成购买过程。 成功的销售演示需要反复练习和打磨，直到达到完美的程度。即使是经验丰富的演讲者，也需要不断测试和改进自己的演示，以确保其能够始终如一地取得成功。 重复是销售的重要因素，人们往往需要多次接触相同的信息才会做出购买决定。在媒体策略中，要充分利用重复来增强说服力。无论是邮件、电邮还是网络研讨会，都应该提供重复接触的机会。

Deep Dive

Chapters
This chapter introduces the concept of one-to-many selling and its importance in business growth, particularly for traditional businesses. It highlights the transformative power of this strategy and the benefits of mastering it, using the example of ClickFunnels' growth.
  • One-to-many selling is the most efficient and profitable way to grow a business.
  • It's crucial for traditional and online businesses.
  • A single effective presentation can be the key to scaling and growing a business.

Shownotes Transcript

In this episode of The Russell Brunson Show, we dive deep into the powerful concept of one-to-many selling and marketing - how to scale your message and grow your business by presenting to groups rather than individuals. Dan’s insights are not only brilliant but also practical, especially for traditional and local businesses looking to leverage these strategies in their industries.

Dan has been my go-to source of inspiration and knowledge on selling for nearly two decades, from attending his masterminds early in my career to listening to his courses daily as I built ClickFunnels. Now, as the owner of his company, I get the privilege of interviewing him regularly, and today’s “group sales” conversation is packed with actionable strategies and timeless wisdom.

Key Highlights:

  • The power of one-to-many selling: Why it’s the most efficient and profitable way to grow your business.

  • Real-world examples: How traditional businesses like chiropractors, real estate agents, and financial advisors can use these strategies.

  • Lessons from the past: How Tupperware parties, Botox demonstrations, and more pioneered one-to-many selling.

  • Insights for any business: Why mastering this one to many selling skill is critical, no matter what kind of business you run.

Whether you’re scaling your online business, running a brick-and-mortar store, or just getting started, this episode will equip you with the tools to think bigger, sell smarter, and create exponential growth.

Tune in now to learn from the one and only Dan Kennedy, and discover how one-to-many selling can transform your business!

https://sellingonline.com/podcast)

https://clickfunnels.com/podcast)

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