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cover of episode Eric Thayne’s 60-Second Perfect Webinar: The Secret To Killer Organic Content | #Marketing - Ep. 26

Eric Thayne’s 60-Second Perfect Webinar: The Secret To Killer Organic Content | #Marketing - Ep. 26

2025/4/14
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The Marketing Secrets Show
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Russell Brunson: 我邀请Eric Thayne来分享他如何通过创作有机内容重振业务的经验，以及如何利用60秒完美网络研讨会框架来吸引流量，并最终摆脱付费广告的依赖。 Eric Thayne: 我之前主要依靠Facebook广告运营业务，但由于广告成本的上升，我的业务一度陷入困境，负债累累。在一次顿悟之后，我决定关闭Facebook广告，转而专注于创作短视频内容，例如Instagram、TikTok和YouTube短视频。起初我的视频制作并不专业，但通过持续创作和分析视频表现，我逐渐摸索出了一套有效的创作框架，即"60秒完美网络研讨会"框架。这个框架包含四个步骤：吸引眼球（Hook）、解释原因（Why）、阐述观点（Point）、号召行动（Invitation）。通过这个框架，我的视频获得了更高的观看量和互动率，最终成功地替代了之前的广告收入。 我发现病毒式视频都遵循这个公式，它利用了人们的心理机制，能够有效地吸引注意力、建立信任，并最终促使人们采取行动。 我还提出了"内容漏斗"的概念，它包含三种类型的内容：触达型、信任型和转化型。触达型内容旨在覆盖尽可能多的受众，信任型内容则侧重于建立与受众的信任关系，而转化型内容则直接引导受众采取购买或其他行动。 对于初创企业家来说，在产品或服务完全准备就绪之前就开始创作内容，记录个人旅程，建立受众群体至关重要。持续创作内容，即使内容并非完美，也能建立受众并提升自身技能。 即使已经运行付费广告，也应同时创作内容，以降低对付费广告的依赖，并提升广告效果。内容创作可以用于测试广告创意，并建立一个对你的品牌和产品充满信任的温暖受众。付费广告和内容创作应结合使用，相辅相成。 我的新书《Create, Don't Capture》旨在帮助企业家和创作者学习如何创作内容，建立受众群体，并最终实现盈利。它不仅提供了具体的技巧和策略，还深入探讨了如何培养创作者的思维模式和自信心。

Deep Dive

Chapters
Eric Thayne shares his journey of overcoming $100K debt by shifting from Facebook ads to a content-focused strategy. He emphasizes the importance of creating organic content and shares his initial struggles and eventual success.
  • Transitioned from a Facebook ad-reliant business to organic content marketing.
  • Overcame significant debt through this shift.
  • Initially faced challenges, losing followers before gaining traction.

Shownotes Transcript

If you're building a business online, at some point you’ve probably heard: “You need to create content.”

But what does that actually look like? And how do you do it without burning out, dancing on TikTok, or spending 40 hours a week on Reels that nobody sees?

In this episode of The Russell Brunson Show, I sit down with Eric Thayne… The creator, filmmaker, and author of Create, Don’t Capture.  He breaks down the exact system he used to go from $100K in debt to rebuilding his business entirely with organic content.

We go deep on Eric’s viral framework (aka The 60-Second Perfect Webinar), how to turn everyday ideas into scroll-stopping videos, and why most people massively overcomplicate their content strategy.

If you’re trying to grow an audience, get more eyeballs on your funnels, or just finally show up online consistently… You’re gonna love this episode! 

  • The 60-Second Perfect Webinar: Eric’s viral video framework

  • Why creating content is more important than running ads

  • The fastest way to come up with endless content ideas (even if you feel like you have nothing to say)

  • Why documenting your journey beats waiting for perfection

  • How to test hooks and content for free (before ever spending money on ads)

  • The 3 types of content every creator should be posting (and how to balance them)

Whether you're just getting started or you're already spending big on ads, this episode will challenge the way you think about content!!  AND… it will show you how to finally build an audience that actually converts! 

Grab Eric’s new book Create, Don’t Capture (limited edition copies might still be available) → createdontcapture.com)

https://sellingonline.com/podcast)

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