We're sunsetting PodQuest on 2025-07-28. Thank you for your support!
Export Podcast Subscriptions
cover of episode Finding Your Voice, Creating & Selling Your Frameworks

Finding Your Voice, Creating & Selling Your Frameworks

2024/8/26
logo of podcast The Marketing Secrets Show

The Marketing Secrets Show
AI Deep Dive AI Chapters Transcript
People
R
Russell Brunson
Topics
Russell Brunson: 本次演讲的核心是围绕三个框架展开的：找到你的声音、教授框架和销售框架。首先，他阐述了找到声音的三个阶段：梦想家（充满激情和渴望）、记者（通过学习和收集信息扩展视野）、专家（将个人经验转化为可教授的框架并服务他人）。他强调了从成长到贡献的转变，以及通过向他人学习和收集信息来扩展视野的重要性。他分享了Tom Bilyeu关于如何培养热情的五步法，以及如何将个人的闪光点与他人的经验结合，从而激发更大的热情。他还分享了自己早期视频制作的经历，鼓励大家坚持尝试。他强调了从多方面收集信息的重要性，而不是仅依赖单一来源。他鼓励大家向成功人士学习，并从“成长”转向“贡献”。他指出，通过教学和帮助他人，可以实现自我提升。 其次，他讲解了创建自己框架的步骤，包括形成假设、测试假设、为框架命名等。他强调了在将框架推向市场之前，需要先在自身进行测试，并通过免费服务来完善框架并获得社会认同。他指出所有企业都围绕着为客户提供结果展开，并强调框架的重要性。他以ClickFunnels为例，说明产品只是框架的一部分，而非全部。他还以牙医和电子商务卖家为例，说明如何将产品融入框架中。他强调了为框架命名以使其独特性。 最后，他讲解了教授框架和销售框架的步骤。教授框架包括讲述学习过程、讲解策略、讲解战术、分享案例研究。销售框架则包括讲述学习过程、讲解策略、分享案例研究，而省略了讲解战术的部分。他通过Peng Joon的案例，详细阐述了如何将框架应用于实际的销售漏斗中。他鼓励听众学习和掌握框架，并为自己的业务设计框架，以获得竞争优势。他强调了框架在商业中的重要性，以及如何通过框架来吸引客户、提升服务水平。

Deep Dive

Chapters
This chapter discusses the evolution of an entrepreneur, from the initial spark of an idea to finding their voice and igniting their passion. It emphasizes the importance of experimenting, identifying interests, and engaging deeply with those interests to develop true passion. It also highlights the significance of surrounding yourself with like-minded individuals who are already successful to fuel your own growth.
  • The journey begins with a spark of interest.
  • Experimentation and deep engagement are key to developing passion.
  • Surrounding yourself with successful people helps ignite your own passion.

Shownotes Transcript

As I prepare for Funnel Hacking LIVE Online 2024, our 9 and 1/2 version of our annual event, I’m looking back at previous Funnel Hacking LIVE events and I remembered this long forgotten gem.

In this presentation from 2020, right before the pandemic, I delved into the essential frameworks that guide you from dreaming big to becoming the leader your tribe is waiting for. This episode is packed with insights designed to help you not just build successful funnels, but also discover and refine your unique voice in the process.

Listen as we explore the crucial frameworks that every entrepreneur needs to master to find their voice, teach effectively, and ultimately sell their frameworks with confidence. Whether you're struggling to find your passion, unsure of how to structure your teaching, or looking for a proven way to create and sell your frameworks, this episode has it all.

Key Highlights:

- Finding Your Voice: Understanding the evolution from a dreamer to a leader and how to harness your unique voice.

- Teaching Frameworks: A step-by-step guide on how to effectively teach your frameworks to others.

- Selling Frameworks: Strategies to confidently sell your frameworks, ensuring they resonate with your audience.

- Creating Your Frameworks: How to develop your passion and define your own frameworks into actionable steps that can lead to success.

Tune in to gain the tools and insights you need to elevate your business, connect with your audience, and become the expert your community is looking for!

Don't forget to check out this awesome deal from Mint Mobile! https://mintmobile.com/funnels)

And if you want to enjoy the Marketing Secrets Show ad-free, check out http://marketingsecrets.com/adfree)

Learn more about your ad choices. Visit megaphone.fm/adchoices)