From Stuck to Scaling: Transformative Advice for Entrepreneurs
58:34 Share

What's up everybody? This is Russell Brunson. I just got off the last One Funnel Away Q&A call and I had so much fun. It was amazing. So I thought you guys would like to join in and listen in. There were three or four really deep questions that I think had practical applications that'll be specifically applicable to you and your business. And I think that as you listen through this, there's going to be some gold for you. So I'm really excited. A couple other things to note. The One Funnel Away challenge, we are changing the pricing structure and raising the price here in the very, very near future.

probably within the next 14, 21 days or so. Right now, you can go to OneFunnelWay.com and for 100 bucks, you get the entire One Funnel Way challenge and you get 90 days of ClickFunnels for free. So if you're not a member yet, go in there. If you're already in ClickFunnels, you have a chance to be on these Q&A calls and ask me and Trey Luella different questions. And so make sure you go and participate. Don't miss that stuff. It's happening and it's a perk of being a ClickFunnels member. So I want to share a Q&A call with you guys. This one was so good and there were so many just...

cool topics that are so universal. I want to share them with you. So with that said, hope you guys enjoy this Q and a call and we'll talk to you all soon. In the last decade, I went from being a startup entrepreneur to selling over a billion dollars in my own products and services online. This show is going to show you how to start, grow and scale a business online. My name is Russell Brunson and welcome to the marketing secrets podcast.

Good evening. Good afternoon, everybody. Sorry about that. Super Zoom. Let's go over here. There we go. Now we're humans. Good morning. Good evening. Good afternoon, everybody. Dante here along with the Mr. Russell Brunson. There we go. Oops, other side. It's inversed. Great to be back with you guys today. So excited to round the week out. Before we get into it, I'm going to hop right to Russell. We already have questions.

lined up and I'm excited to get to those and a couple cool ones in the chat if we have time to get to those I'm certainly excited to do that I have one quick announcement in the future I'm going to be really pre-producing these sessions I want to do every single thing excuse me I swallowed a frog

I want to do every single thing in my power to make sure these sessions are impactful, that they help you move the needle, that every single week we are taking a step closer to our goals and the things we want to accomplish. So on that note, please feel free to fill out the forms. There's a form for all expert questions.

And I use that form tremendously to line everybody up and get these questions squared away. So I know you guys have a lot of great questions. I just want to put that little bug in your mind. As a reminder, fill out the form. I'll get with you next week and you'll see how everything rolls out.

On that note, Russell, how are we today, my man? Doing so good. I mean, the fact that we're like 32, 33 days away from FHL is always exciting. And yeah, I'm doing awesome, man. I'm excited. We just had a really big funnel building planning meeting right before this. And so, yeah. What more could you want in life? Build funnels, talk about funnels. It's the best. I'll tell you what more I could want. I could be in that meeting next time. Peanut butter and jelly sandwich over here. I'm just playing. Hey, let's have a great time today. First, I want to

Bring up Dr. Abby. Here we go.

How are we, Dr. Ash? Good. Just got the kids here with me. Sorry about that. That's okay. Mom's outside playing in the snow right now. Love it. Well, thank you for taking my question and great to meet you, Russell. Love your stuff. I can say that I've spent over 20 grand on different coaching programs and nothing has been as useful as what you've taught me. So thank you. You've changed my life. So I'm a dating coach for women and my

I offer a one-on-one coaching program that hasn't been selling. And I learned a lot from you, from Myron Golden, and just trying to up my selling game. But now I'm running into the issue of not getting enough traffic. And so my goal right now is to work on a better offer that's lower ticket that people can enter into.

And one of the things that I've found from funnel hacking other coaches is they're teaching women how to like upgrade their online dating profiles and things like that. I'm learning about their attachment style. These are all things that I do as well. But the problem I'm running into is my audience doesn't want, doesn't want that. They don't want to learn how to use dating profiles properly. They don't think it's possible. They don't believe there's quality men out there. And so my question is,

What do I sell to people who don't want what I want to sell? Well, that's a great question. I mean, there's two different ways. One is like you change what you're selling. Number two is you change who you're attracting, like who you're going after. My question is what gets you most excited? What do you want to sell? Is that what you want to sell? It's just the audience doesn't want it or you're kind of in between? Yeah.

So what I really want to sell is really just how to upgrade women's online, like not online dating, upgrade women's dating in general for women who want marriage. So I am a developmental psychologist by training and I studied identity development in grad school. And so I'm all about becoming and how to become the person you need to be. I went through divorce myself and going through that made me realize like I could apply what I'm learning in psychology to myself. And that's how I was able to upgrade my own dating was by becoming who I wanted to be.

and attracting better men both in person and online and so that's what i want to help women to understand is that like the power is within you to change who you're attracting and what you're putting out um and i'm open to different ideas for an offer i'm just not sure yet like what women are telling me they want is to learn how to meet better men and i'm like well you can learn how to better men

That's a toddler. I don't have any better men online, but they don't want to do that either. So should I just focus on the in-person? How do you people in person? I think it's, I think it's, um, how do I explain it? So I ran a decade ago, I ran into a similar problem with my business. So I, um, I'll tell you a story. Hopefully it'll kind of tie some things together. But I remember I w I was like learning all this marketing stuff and I loved it and I could teach everything. I was really good at doing product launches and email marketing and SEO and PPC and, and all different things. I remember going to an event,

and there are all these speakers on stage and stuff. And someone asked me, like, okay, what do you do? I'm like, oh, I do it all. I can do this, this, and this. But what do you do? I'm like, well, I can do all of them. And they're like, oh, okay. And then they went and that person would hire Jeff Walker to do product launch. I'm like, I can do product launches too. But he's the guy that does that. He's the best in the world of that. And so for me, it was tough because I was like a jack of all trades. I could do all the things really, really well, but because I knew me for anything. And so a decade ago is where I was like,

The thing that I love the most of this entire game is the funnels. Like I love funnels. I'm obsessed with funnels. And so I transitioned to like, I'm only going to talk about and teach and do funnels. Right. And then all of a sudden, like Russell became the funnel guy. But then when someone came into my world, I'm the funnel guy. But then inside of there, what do I do? I'm teaching how to use a funnel to do product launch. I'm teaching my right copy. I'm teaching how to do, like, I still do all the things, right. I'm still teaching all the things, but they know me for a very specific reason. Um, like people, I meet them on, I meet people at airport all the time. Like, Hey, you're the

funnel guy. Like I'm known for that thing. Right. But I can do all the things I want to do. So for you, I think the key is like for you, it's like you have the ability to do online, offline pro, like all this stuff. Right. And that's all great, but you need to differentiate yourself as like, and just your background is fat.

It's amazing, right? The fact that you have that degree, that you have the understanding, you went through it yourself, and you're now applying the psychology to the dating. That's a really interesting thing. And I don't know the dating market that well. I have friends that play in it, but I don't know all the pieces of it. But I would assume that's a unique thing that you have that people don't have.

- Yeah, I think so it's two parts. One is I'm a psychologist, but also I became a Christian while I was dating too. And so learning that like seeking God first was also what brought my husband to me. So for me, it's the blend of science and big.

Okay. That's insane. So that is your thing. Like you're cause it's like psychology, Christian dating that, that overlap with those three things is your unique, unique thing. Nobody else has. Right. I think that's the message you come out. And then when someone comes into your world, then you can show them all the different things, but I'm not leading with that. Right.

I don't lead with the fact you got to write a headline or you got to have to do SEO optimization. I don't need any of that stuff. I'm like, you just need a funnel. You're one funnel away. So for you, it's like, hey, I'm speaking to Christians who are in the dating world who are struggling. And I teach you how to use psychology and your faith to find the dream person you actually want. And like, that's the message you go with and attract people. And then you can give them all the other things. Right.

But the core message you got to put out there is that like that intersection of those three things is really fascinating. So I plan to do the weekly perfect webinar to bring people in and then offer them this four hour workshop. Number one, is that four hours too long? And number two, like what then should I be teaching them in that workshop? So you're selling a four hour workshop. Yeah.

So four hours is never too long. My workshops are like five days. People will, you know, the length doesn't matter as much as like what they're getting at the result. Right. So the end goal is like, what's the result somebody actually is looking for and what's it take you to deliver that result? And so, you know, I would, I was telling, I would never say it's a four hour workshop. Like we're going to teach you guys how to do this thing. This is the result you're going to get.

And then later it's like the way we get the result, it takes four hours. Maybe it's four days. Maybe it's, you know, whatever that looks like matters less as much as the result. And then what price point did you want to sell that at? I'm thinking like 97 and I'd be offering also like a refund. Like if you don't get 10 times the value out of this, then you can request a refund. Okay. I need you to dramatically raise your prices too. Because if you're gonna do a webinar, like the, the,

If you're selling a $97 thing on a webinar, it's going to be hard to pay for ads and things like that, right? Yeah.

And so, and you look at the dating market, people are selling things for, you know, a couple hundred dollars up to a couple thousand dollars and beyond. I have friends who, the dating market, they take people on dates and they charge them like $30,000, $40,000 to fly out for a weekend and go dating. There's a lot of pain in that market and a lot of stuff like that. Like, what would somebody pay to find their dream person? Like, a lot, right? And so you think about that, like, how do you develop something that's worth $1,000? Like, that'd be...

that'd be what I'd be looking at. And then, you know, and it doesn't matter if it's four hours or if it's a course or it's a, whatever that thing is, it's just the result that you're getting somebody is to find their, their partner. That's worth everything in someone's life, right? That's like the most important decision, most important thing. And so it's understanding how to value that and then doing a webinar that explains what you're doing. And then from there, putting, putting somebody into it. As Russell's talking about that, you know, the other side of the sales aspect too, is don't forget about opportunity costs.

You know, what's it, what's it worth to you, but also what's it going to cost you if you don't find that spouse? What is the actual cost to you if you do not do that thing? Great way to finish. And Dr. Abby, I have a really quick question for you. Have you gone through the One Funnel Away Challenge yet? I have. Yeah, beautiful. Yeah. So on day four, we go over the Ask campaign. Have you, have you done the Ask campaign to your audience yet? Yeah.

Not formally, but I was getting... So I was running Facebook ads with another coach several months ago. And through those ads, I got one-on-one coaching calls. I would offer them a free blueprint call. And through that, I got a really good sense of what my audience is looking for. Awesome. If...

I would still encourage you to run that ass campaign. Okay. You know, because like Russell did it. That's how, that's how ClickFunnels was formed in case you guys haven't. Are you cool if I share this story, Russell? Yeah. Okay. Here's how ClickFunnels was formed gang. When Russell had the idea for ClickFunnels and he got with Todd and they partnered up and it was like, yeah, let's go do this thing. Do you think they built the entire software before launching? Absolutely.

Absolutely not. They hit the list. They hit the list and said, hey, guys, we're thinking about doing this thing. Would you be interested in it? And they let the list respond to them and then built the things that the list wanted. We get that backwards far off and

And you're doing a great job having a customer mindset and customer first, right? But far too often we think about, oh, this would be cool. I would like this. But who cares what we think? As business owners, we need to become obsessed with what our customers think. I would really still encourage you to run that Ask campaign. The more data you're getting from customers really just helps piece all the puzzles together. And Russell, would you agree that that's one of the main things we can do to really craft a perfect offer?

For sure. The more you get to know your audience, the better. I remember having this conversation with Caitlin Poulton, who built up Lady Boss, this $30 million, $40 million-a-year business.

And I asked her like, like how she gets ideas, how she writes copy, how she does stuff. She's like, I just go in my community. I listen to what all the women are saying. And then from there, they write the copy for me. So it's like the more that you're doing, the more you're in the minds of the customers understanding the more, I mean, honestly, if you guys want to know the evil motivation of why I do live Q and a calls every week with you guys, it's 100% to hear you guys talk about your problems. Because for me, it's like, ah, that's what, that's how they're saying it. This is interesting. Like this is how I keep my own self. Like they keep my pulse on the market and what everyone's struggling with. Cause I,

Otherwise, you know, things shift and markets change and everything's different. So, yeah, the more you can be consistently, you know, I'm 22, 23 years in the business. I'm still doing this because I'm still trying to understand what my customers want. So, yeah, it's a lifelong thing. And Dr. Abbey brought up a really great question, too. I'd love to hear your mindset on this, Russell.

How do you feel about pricing? We have this formula, and you say raise your prices, but because of really ad costs too, it's going to be hard to be profitable on a $97 webinar. And if you're going to run a perfect webinar, Dr. Abbey, that's going to be about an hour and a half presentation where you're going to follow that formula. So Russell, how do you feel like –

What does your mind go to immediately? Do you think typically, do you say, how do I raise my prices for this product? Or would you say, well, maybe I should run a five minute perfect webinar and then I can do it for a $97. What's your mind on that? So for me, I'm looking at what's the, what's the, what's the level of pain, right? The more pain someone's in, the more, the more you're typically going to charge for something. Right. And you're dealing with people who have the number one

thing in our lives is our relationships, right? Our, especially our, our, our, our partner, right? Like that's the most important relationship we have. And like, there's a lot of pain there. So like the bigger, the bigger, the problem, the more you can charge, but also it's like,

when people don't pay, they don't pay attention. Like if I go and I buy a $27 book on how to fix my marriage, I may read, I may not read it. But if I invest $18,000 to go to a two day workshop in Jamaica with my wife, which I did, we went there every single session. We focused, we studied, we practiced, we like, we paid attention because it was $18,000 for us to go to this two day retreat. Right. And so it's like, there's the differences. Like, um, you're going to get people who will, uh,

who you can help more, people who are going to pay more attention, better results, better case studies. In fact, it's interesting in my business, it's fascinating to me. Like, you know, people that buy a free book, like the success rate's really, really small, right? People who pay $250,000 to be a mastermind group, 100% success rate. Nobody's not had success. Everybody's business is great because they're just there. Someone writes me a check for a quarter million dollars. They show up, they pay attention. They don't fight back, but I'm trying to tell you, you know, they just, they do the things. And so the more you're able to charge the,

the better you'll be able to serve your clients as well. And, um, you know, same thing. Do you get, you get 50 clients at 97 bucks and you made five grand. You're like, this is a lot of work for $5,000, but you get the same amount of clients, a thousand bucks. Like this is worth it. I can dedicate time in my life. It's my career. I can, like it changed the whole dynamics of everything for you. So I would definitely look at that. And like I said, the fact that,

You know, what's the opportunity cost? Like, like Dante said before, like what's the opportunity cost of them not fixing that relationship? Like it's years of misery. It's all sorts of like, there's so many things that come on the backside of that. You know, Stacy and Paul Martino, not same business, but, but similar. Like they, they're in our minor circle and they deal with relationships like husband and wives and things like that. Right. And they were having the same problem. Like, how do we charge them?

you know, $20,000, $25,000. And it's like, they're like, we're not teaching how to make money. There's no return on their investment. And the question was like, well, if somebody gets divorced, how much does that cost them?

And it's like, well, half, half of everything, right? Which could be hundreds of thousands of dollars. You know, it's like you frame it like that. It's like, oh, pay $25,000 to not lose half of everything and your happiness and your, like, that seems very inexpensive now. So it's just how you frame it. And the perfect webinar will teach you how to do, how to frame it correctly and that kind of stuff. But those are the things I'd be thinking through when we figure out the pricing.

That is super helpful. Thank you. Yeah, no worries. And everybody else listening, raise your prices as well. So many positive things will come from that. A hundred percent. And if I may be, you guys let me know in the chat, yes or no. You guys okay if I ask a selfish question really quick? Get selfish, Dante. So by the way, you're the best wingman ever, Dante. Oh, geez. You're going to make me blush. Come on now. So,

When it comes to, I have a four hour workshop, a three hour, a two hour, a one hour, a seven hour, an eight hour, whatever it is. Would you be marketing that as an hour timeframe or would you just say one day?

Oh, for sure. Yeah, I do. One day, like you'll get my, so we have a $10,000 coaching program and there's six like events. One's a three hour, one's a five hour, but I say it's like six one day virtual events to get you from here to the result, right? And that's as far as I, as deep as I go during the selling part of it, I don't go deeper than that.

Saying, yeah, four hours seems like a lot or seems overwhelming. But it's just like, hey, we have a virtual event or a live event or whatever. We have an event that's going to – the goal of this event is from the beginning to end is to get you from here to here. And that's the result you're going to get. So I would never –

I, while like, while they're in this, the, I'm selling it, I wouldn't even talk about how long it is. I'm just talking about the results. There's this event. It's insane. It changed people's lives. You can go from here to here. I Tony Robbins, when he sells UPW, he doesn't tell you it's like four 18 hour days and you're going to be tired. Cause we go to like four in the morning and then you get three hours of sleep and I'm back. Cause they know no one would sign up for that. Right. It's like,

He's like, we're going to unleash the power within. You're going to walk on fire. It's going to change your life. You're going to leave like a new person. And then you show up, you're like, we're not going to bed until four in the morning and wait to be up by six. What? That's not selling proposition very well. Awesome. Love that. Dr. Abby, thank you for those questions. Really appreciate it. Go implement. And we'll look forward to getting back with you soon. Awesome. Great to meet you. Thank you both so much. Bye. You got it.

What's up, everybody? This is Russell Brunson. I've got something really cool for you today from my friend Taylor Wells. Taylor spoke at our last Funnel Hacking Live because I wanted him to share a really cool concept about what he calls the revolving pricing method. And today he decided to sponsor the podcast to give you guys more access to this super cool strategy that you are going to love. It's something we've been implementing into our high-end coaching program as well, and it is amazing. But to kind of give you some context about

about this offer he's making for you guys. As you may or may not know, a few years ago, JPMorgan Chase did a study, and guess what they found? They found that the average small business only has about 28 days of operating expenses in reserve. That's right, less than a month of cash on hands. Now, if you're like me, the idea of your business being one bad month away from disaster is enough to make your stomach drop. Am I right? Especially with how the economy's been lately. It's not the time to be gambling with your finances.

So Taylor put together this book called The Revolving Pricing Method, and it's awesome. It helps you turn every client you close into a long-term profit machine. We're not talking about one-time paydays. We're talking about creating sustainable and real predictable income for the long haul. Now here's where it gets even better. Taylor put together an awesome exclusive deal just for you guys, my Marketing Secrets listeners.

And if you go over to wealthyconsultants.com slash secrets, you can grab the revolving price method book and over $150 worth of bonuses and get this all. It's at 70% off. And I promise you guys as a customer of this, you are going to love it. So if you're serious about growing your business with real stability, this is the model you need to add into your funnels. So go over to wealthyconsultant.com slash secrets, grab your 70% off deal, and let's start turning your clients into long-term revenue. Again, that's wealthyconsultant.com slash secrets. Do not miss out.

Hey, Funnel Hackers, let's be real. How many of you have forgotten about subscriptions and you keep paying for these things month after month after month? That was my wife and I before Rocket Money came along. Literally a couple months ago, we downloaded this app and within minutes, we found out a whole bunch of subscriptions. In fact, we had multiple Hulu payments, multiple Disney payments from accounts that my wife had set up and I had set up, and we weren't even using one of them. It was crazy.

Okay. Rocket money is a personal finance app that helps you to find and cancel your unwanted subscriptions, monitors your spending and helps lower your bills. You can grow your savings. Rocket money showed us where all of our subscriptions were in one place. In fact, it was crazy how many recurring payments we had that we had completely forgotten about.

With just a couple of clicks, RocketMoney canceled the ones we didn't need. And the best part is they even monitor unusual spending activity and they alert us if our bills increase. So I'm always in the loop. RocketMoney has over 5 million users, including my wife and I, and has saved a total of over $500 million in canceled subscriptions.

saving members up to $740 per year when using all of the app's premium features. In fact, my wife and I, we literally saved over $1,000 a month when we started using Rocket App. Now, their dashboard is amazing, and you get a clear view of all your expenses across every account you have. You can even create a personalized budget with custom categories and track your monthly spending trends to stay on top of your goals. You want to save for that dream vacation or pay off some debt? Their new goals feature automatically saves money for you, so you don't even have to think about it.

So cancel all your unwanted subscriptions and reach your financial goals faster with Rocket Money. Go to rocketmoney.com slash Russell today. That's rocketmoney.com slash R-U-S-S-E-L-L. That's rocketmoney.com slash Russell.

All right. So good. What a start to the day. Let's bring up Katie. I hope I pronounced that right. Hey, Katie. Hey, Katie. Hey. Yes, you have. So, yeah, Russell, I'm a little starstruck. You're live. You're not recorded right now. It's me. Yes. So very nice to meet you. And Dante, you always set the tone. So thank you.

I am currently in Prime Movers, so Dr. Abby, check that out. That, I think, is the direction you're looking to go. Yes. And through Prime Movers, I stumbled, of course, into Core Secrets, and I think it was there in one of your videos. It was at the tail end, and you mentioned rather quickly, if you are dipping into a market that nobody is in, get out.

And then you just moved on to something else. And I'm like, whoa, wait, you totally owe me a refund if that's the case. I am a previous field manager for a home warranty company. So I managed technicians out in the field.

And I stepped away from my physician in order to actually teach them what they were paying me to teach them, but at a level that they could actually learn from. So I'm inside the home service now.

arena, but now I'm dipping into that bucket and I'm going further down that funnel into companies that either want to work with home warranty companies or companies that currently do work for home warranty companies and struggle. So I'm the first here. I Googled it. I searched everywhere. There's nobody else doing what I do.

If previous field managers were poached, they were poached by a company to be their home warranty liaison. So now I'm going one to the masses. And I do still believe that the Dream 100, I'll be able to dip into the bigger bucket and then weed out my others. But what I was really concerned about is why you said what you said.

Yeah. Because the hardest thing to do, the most expensive thing to do is to build a market from scratch, right? Yeah. So it's not necessarily that you need someone else selling the same thing you're selling. It's more so like has the market already been gathered? Like is it easy for us to target and to find those people? You know what I mean? You're right. And it's actually not because what I have realized is my current – who I'm actually selling to today are the current field managers that I left.

Because they're the ones saying my guys are still struggling with this. My guys are still struggling. Can I send them to you? Like, yes, please do. So my bucket is actually my dream 100 right now only consists of current field managers. But I'm not getting the sign off from management to say, you know, Katie's going out making money off our backs because we didn't do our job well. Right.

You know, that type of thing. They don't want to hear that yet. Exactly. They don't want to hear that yet. So I am still thinking that I do need to go where –

the masses of home service companies are and there are plenty of you know Facebook pages and podcasts and things like that yeah because that's the key is like finding the traffic first right that's what most people get backwards and so it's hard like for example when I when I launched ClickFunnels a decade ago whatever that was there was no like funnel world that I could be like hey everyone's into funnels here's some cool things so like

So we had to create a new market, but to do that, we had to find existing markets, right? So we found the business opportunity market. We found the direct response market. We found, so we found these markets that were already existing and we came in there and then we were fishing out of there to go and build this new world of funnels, which now has become this huge thing, right? But

But the hardest thing, the most expensive is to build the market. So that's kind of my context why I said that. It's just like, if nobody's doing this, it's hard to do it, right? So if you're in there though, it doesn't mean you have to have someone selling the same products. Like how do I get access to those people? That's the hardest part of any businesses. How do I get access to them?

And so you're probably right. I don't know that business well enough to understand how all the intricacies work. But yeah, if it's going to be really hard directly there, then it's like, for me, it's like, there were a couple people who talked about funnels a decade ago, but it wasn't many. And they were small. So I could have pulled out one or two fish from there. It was going to a tangential market where the customer's the same customer.

that's already been established I can plug into and start pulling people out quicker. So for you, that's what I'd be looking at, which it sounds like what you're already thinking is like those bigger markets, you can plug into there. And I think you're right on how to execute that.

Perfect. Well, quick shout out to Jordan in Prime Movers. Ask him about yesterday's morning meeting and give him a few of those. It was bomb.com. Okay. And then tell him that Russell said that I'll choke him out next time I see him. Got you. Okay. Jordan's a wrestler as well. Yes. Thank you, guys. Appreciate it. All right. Thank you, Katie.

All right. I love my job. Hey, let's hop over to John. He has a cool question. Hey, John. Hey, Dante. Hey, Russ. Thanks so much for having me. So I came on a few months ago. I've been in these calls a bunch. I had to miss the last few. Just life's been crazy, but crazy good. I realized I think I need to redo my offer. So I help players. I help high school basketball players get recruited to play college basketball.

And I think my offer stinks right now. Basically, I've helped over 200 athletes get to the college level, over 100 to the Division I full scholarship level, some making NIL, some making over half a million dollars in NIL. I thought it made sense to sell a $1,000 course, but the more I think about it, the less I think it makes sense. The dream outcome is getting recruited, not learning how to be a better recruit. It's I need to sell you on getting recruited.

So I've been working with this family one-on-one charging $1,500 per hour. And I think that that could become the whole business. I could probably even raise the price because there's another person in the basketball information space that's selling their course on building confidence on the court for $3,000. And he's making money. And I feel like that's just, you know, it's a good offer. Don't get me wrong, but it's, I'm at, I'm getting you to college. I feel like that's a bigger sell.

And so I just, I wanted to just ask like any ideas, any thoughts, any, anything you guys had really like, I feel so not lost, but behind. Yeah. I think, I think you're in a right spot though. Like I just think about my daughter. So my daughter's soccer player, she's, um,

She's going through that right now. So she would never for infinity dollars actually watch a course about how they do that. You know what I mean? But we did have recruiters who managed to turn and then we ended up paying them a couple, I don't know, I think $3,000. And they, they were like,

an active recruiting agency who was like finding coaches for the interview and talk, you know, and that kind of a thing. And like, so that was like something that was very easy for us to buy. Um, and very cool for her. Cause then she's just getting there and coaches are contacting us through her, you know, her through us and stuff like that. She's talking and, and, um, so I do think that's probably, yeah. With all the success you've had, any of those people, have any of them bought a course and gone through it?

Anyone that I worked with, no. Like that's why I realized, I'm like, this is a horrible idea. I'm trying to sell a course to people that don't want to do a course. I'm trying to...

I've got high school basketball. I don't think if you did want to do a course, I was like you creating a business opportunity. Like, let me teach you, teach you how to start helping recruits. You know, that could be a business opportunity. Someone would want to go through the course to learn that skill sets. They could go do what you're doing. But yeah, I think for at least student athletes and myself and my kids, uh, hard enough to get my kids to study anything. Like the, you know, I've had great success with the coaching calls. Like every player that I've had on a call has shown up bigotry.

been locked in been ready to go um and how old is your daughter by the way just like that you're already a senior next year okay yeah so that is the appropriate age to be working with a recruiter um and you paid three thousand okay i'm gonna just steal that honestly that's interesting um no funnel hack

Right. I want everybody, I want everybody to know this. And I'm going to be doing a lot of cool sessions with you guys next week. And one of the sessions is going to be a live funnel hacking session because this is the core of who we are. And Russell made that our identity for a very specific reason. John, go find every recruiter out there. Go see exactly what they're doing. Find what works, what doesn't work. Plug it into your system. Did you go through NCSA or did you use someone else, Russ?

So I'm looking right now, actually, I'm trying to pull up what the company is. NSR. NSR. NSR-inc.com. That's the company we paid.

nsr-inc.com. So I'm going to take a big look at that. Thank you so much. I really tell them you're a young girl. Try to play soccer and then do your daughter is go funnel hack. I'm watching the process. I'll shave my beard and I'll grow my hair out. I'm sure it'll, I'm sure it'll pass really well. Oh man. Thank you so much. No worries, man. Good luck with that. Keep us in the loop. It's a month's gone.

Awesome. Go ahead. I want to go with a funnel hack. A lot of times we always think like, how do I do the same thing in my space? But it's like, maybe it's not saying maybe, you know, basketball, maybe it's not basketball, but like looking at tangential things like, oh, soccer or rugby or, you know, what other things do I people all the time? Like, I can't find anyone who's doing a webinar in the blah, blah, blah market. I'm like, well, do you see people doing webinars in other markets? Like,

Like look at those, like it doesn't have to be the exact same market for it to make sense for you. It's just like looking at the process, like how are other people doing this similar process? So sorry, I cut you off. No, I'm sorry. Russell, you never apologized to me again. I'm sorry, I cut you off. But I know we say it like kind of funny, like, hey, go say I'm a high school girl and I'm doing this. No, I hope everybody will go do that, right? Go to that competitor's page. If I had to venture to guess, I would say they're probably running an application funnel on the front end where you can fill out some quick information about yourself.

Go say you're a high school girl and then go do it again and say I'm a high school boy. And then I play all the different sports. Go fill out 17 forms because guess what comes on the back end of that? The email sequence. You got the business. Go build it for yourself. Model what works. This is so good. Let's keep moving. Ron is going to be next.

Welcome, Ron. How are we? Ron the super ninja. That's right. Professional super ninja. Hopefully, let's do this. When I get to Comic Club, maybe we can go roll. Sound good, Russell? That's a fair deal. I'm in. I love it. You're going to win. I'm going to keep it real. I feel like you should be the president of the Midwest. Yeah.

potato gun entrepreneur wrestler like you were I got an all you got every stereotype checked and I love it also just want to say I've been in many coaching programs super super genuinely I know you have everybody praising and just been on here once and thought before we just really appreciate the content is awesome

way better than anything else out there. So I just really, really appreciate that. So in a nutshell, I have a martial arts product that is in essence, it's a chore management tool for martial arts schools, and it's based off retention. And so how it works is that parents assign chores to their kids, and the kids play it in a little video game.

And the only way that they can progress in the video game is by doing the chores for the parents. And then guess what? It tells the martial arts instructor that they've done the chores at home. So the martial arts instructor can kind of be like Santa Claus for January to November and have the influence. And the biggest thing on ClickFunnels, I had this amazing Blue Ocean product, but I didn't know how to do it. And I was making pie over Christmas.

And we were making a pie and I actually like said to both my kids, they're like 20 and 25. And I said like, dude, I just realized like I had the world's best pie filling, but ClickFunnels is my crust. I never had the pastry on how to do this.

And so I just super, super appreciate for the pastry recipe, for lack of a better word. So now my question is, I also look at it as like, my product's very similar to ClickFunnels. It's super niche. It's super blue ocean, but it's also very similar. So I look at, am I better to have my squeeze page into my blind offer? I think I've listened to, I've consumed a lot of content, Russell, so far. The blind offer of like the top leader, great martial arts school in 2025. And it's not more Facebook ads. I'm not,

doing a booth at your farmer's market and that sort of thing. I like the weird new way that, yeah, I love the word weird in ads. It works so good. Awesome. The weird new way. Perfect. So do I go with that and then go to my perfect webinar? Or do I do kind of like the click funnel, whereas you have the video that lands and

And then that links to a free trial. And then the, I see your backend is to just offset your cost is the one funnel away challenge to get people to take the challenge to onboard. And so I'm positive you've tested both of them. So which one, listen,

Let me tell you what else I did. My price point is $3,000. My offer. So I have a joint venture already set up with a massive marketing company or largest consulting company. And I booked that. I booked the presentation with one of their execs before I had my offer done. So I may or may not have spent two full days up till two, three in the morning, stop by stop your 10 X offer.

presentation. So if you watch it, there may be some similarities. So that's my, that is, it's, it's a price points is $1.99 a month, $2.99 a month, $3.99 a month, or $3.99

I did a full offer stack that had a $12,000 value and have trainings and other courses and loads of different things. Even did the sandwich stack. I noticed with your offer stack, you kind of have like higher ticket, medium ticket, low ticket, medium ticket, higher ticket like that. And so that was $3,000 for that.

So I can do it either way. Or I also just thought about like, if they're in on the onboarding for the a hundred dollars free trial and get you onboarded, then that's like, Hey, you might as well jump in over here and do this because I'm going to give you my dojo world for free. Just like you give click funnels for free if you do this. So it's kind of a, it's kind of a no brainer. I just, I don't know whether the low barrier offer for SAS is good. And the other thing with our product is like, um,

Schools that use our product, their students stay an average of 57 days longer. So 57 days times, if it's $150 a month and you have 150 students, which is the average, that's $5 a day. So even just with that, you multiply it all out, it's going to put...

roughly $47,000 into their pocket. So, hey, do you want to spend $3,000 to get $47,000? Like that's better than Tesla stock right now. So that's kind of that. But I just didn't know how to communicate that. And so we're doing lots of that. And then I'm going to start posting...

A video a day, every day. A little bit nervous, but it's going to happen. Starting out with that. And I also have a question about that. Do you like the idea of should I have Sunse Ron Curran as my personal brand and then have My Dojo World? Or should I just do them both together? Because I noticed you have Russell Brunson and

ClickFunnels are separate. Do you like that? Is that the better approach? Hey, you asked like 20 questions. Let's pause. I'm going to knock them out in order. I'm excited, man. No, I appreciate you. I appreciate you. So,

So a couple of things, I, I'm a big fan of two brands, um, the business brand and the, and the personal brand, personal brand will out convert the business brand every single day. But the business brand is good because that's like, the goal is like using personal brand to build a business brand, you know? Um, but even right now, if I click on this post something versus Russell, I way more engagement, you know, it's just, it's just the people connect to people. Um, but over time you, I can't ever sell Russell. Right. So it's like,

So it's like using the personal brand to build the business brand. So having, having to, but all your ads, all your, everything, all your posts will be coming from the personal brand. That's the, that's the one that people connect with the most. Does that answer that question? Yes. Awesome. Love it. Thank you. I'll come back. So your other question was like, okay, what's the best? Is it a trial page? Is it a, so the answer is yes. So I have, I have multiple things because people convert different ways, right? So if you're going to click phones.com, there's the fourth day trial. I'm like, that's there.

People expect that, especially if someone like, if I get media or TV or something like, what's ClickFunnels? And I go, if they go to, we used to have, it used to be a webinar registration page. People get confused by that, right? So we have that there's homepage. It's always there. It's, it takes people directly into one of the trials into the continuity. So like that's there, but we don't pay for ads there.

Like it's, it's just a black hole. If I spend money in ads, I just lose all the money. Like it's not for ads. It's for people organically coming and finding me. They hear about me. They come over there. Like that's what's happening there. What I pay ads to then is, I don't know if you've gone through the linchpin stuff yet, but it's a webinar registration page. Thank you page. We have a trial for the thing. And then the webinar I sell for your version of $3,000 version of the thing. And like, that's, that's where all the paid ads will go through. In fact, our newest funnel,

I shouldn't be saying this because it's not live. It'll be going live. It's mostly live. If you want to funnel hack what I'm doing, this will – I feel that's part of your story. I feel like I shouldn't do this and then it'll be like – So lean in closer. This offer, like we're literally going to be rolling it out I think next week. So it will work out. But if you go to thelastseeker.com, you'll see this. So this is where I will be – I bought it. See? It works. I bought it. There's a new funnel there. So this is the funnel I want you to funnel hack. Okay.

So if you go to thelastseeker.com, we're about to roll this out. And my goal is by the end of March to be spending a million dollars a month on this funnel. So this is where all of the money will be going into. So they register for a free webinar. Thank you page. There's the thank you page MIFKI. So thank you page trial. And then on the webinar, I'll sell the yearly version of it. And so that's like what I would model for you if I was going to go and do a high ticket thing. Or sorry, to do something you're going to be paying and driving, going through ads.

Okay. So to summarize, go clone the last secret funnel. Yeah. And then also have my website is now just kind of a landing trial page that converts to basically my landing. In essence, clone the last secret for my webinar and then clone click funnels as my organic webpage. Yep.

And then for traffic, video, personalized video production, personal brand video production, and cold outreach, cold outreach from the personal brand, I assume as well, is better conversion. And then just start asking like, hey, what's the toughest thing about being a martial arts instructor? I know what it is. It's retention. Like it's everybody is driving their car with the heat on full and the windows are down. And they're like, why can't I heat up?

I'm like, that's why. Yeah. So good. My stories have gotten, I've watched a lot. I really, really appreciate you. I really appreciate you. Okay. That is awesome. I don't want to take up any of that. Hopefully other people found some value in that and benefits of that as well. And then I assume this is just on the same feed live every time. I'm excited to be here. I'm excited. Just like I said, I cannot, I'm not,

Thank you genuinely enough. Both of you, Dante as well, that sums on us. Just love how you bring the energy. So thank you so much. Go continue changing everybody's life that you talk to today, guys. Thanks so much. Appreciate you. All right. See you later.

Oops, sorry. A little early there, Ron. That was great though. Really appreciate you. Hey, funnel hackers. Let me paint you a picture. You're running a business. Your funnel's finally converting like crazy and suddenly it hits you. You need to hire someone like yesterday. Maybe it's a copywriter to help you crank out more sales pages or a designer to refresh your landing pages.

or someone to do customer support to help you to handle your growing audience. The problem is you're swamped, and you don't have weeks to shift through resumes. So what do you do? You turn to Indeed. When it comes to hiring, Indeed is all that you need. They make it fast, simple, and super effective. Stop struggling to get your job seen on those other job sites that bury your listing. With Indeed's sponsored jobs, your post jumps straight to the top of the page so that the right candidates see it first. It's just like pulling your job out on a billboard for the exact person you need to hire. And it works.

Sponsored jobs on Indeed get 45% more application than non-sponsored jobs. Now, here's the best part. With Indeed, there's no monthly subscription, no long-term contracts. You only pay for results. And let me tell you how fast this platform is. Literally, in the time that we've been talking right now, 23 people have been hired on Indeed worldwide. Imagine finding your dream hire while your competitors are still waiting through job boards and job boards that don't deliver.

So here's what you need to do right now. Go to indeed.com slash clicks right now and get a $75 sponsored job credit board to boost your post visibility. That's indeed.com slash clicks. Support the show, save time, and find your next hire faster. Remember, when it comes to hiring, Indeed is all that you need.

All right, funnel hackers, listen up. It's 2025 and let me ask you, are your B2B ads actually driving results or are they getting lost in the noise? You and I both know the pain of running campaigns that fall flat because they aren't seen by the right people. But here's the game changer, LinkedIn ads.

LinkedIn isn't just another ad platform. It's the place where professionals live. I'm talking about the decision makers you dream about working with CEOs, VP, C-suite powerhouses, 130 million of them all in one place. And LinkedIn gives you the laser sharp targeting to reach them by job title company and even industry. Imagine how your business could scale if your message hits the right inboxes every time. Now here's the kicker. LinkedIn delivers up to five times higher ROAS than other platforms.

Yeah, you heard me right. Five times more return on every ad dollar. And that's because LinkedIn's professional environment is made for people who actually take action. This isn't where people scroll mindlessly. This is where they're making decisions. So stop playing small because it's time to level up. Start converting your B2B audience into high quality leads today.

And to get started, LinkedIn is offering you $100 credit for your next campaign. Go to linkedin.com slash clicks to claim your credit. That's linkedin.com slash clicks. Terms and conditions may apply. LinkedIn is the place to be, to be. Okay, let's keep it moving. It's 1237. We should have time for maybe one or two more. And just a quick reiteration why Ron said that. I know we have a lot of new challengers, and I do apologize. I blasted right through the intro today, and I didn't welcome you, and I didn't set the tone. Welcome, everybody. Yes.

Welcome 37 minutes in. I very much apologize to that. But just so you guys know, on these expert sessions, I have two rules. Number one, expert questions only. If you're an e-comm, this is not the session for that. Number two, please make sure all questions asked are questions beneficial to everybody.

A rising tide raises all ships. So to avoid the selfishness, those are the two simple rules. On that note, let's hop over to Sarah. Hi, Sarah. Hi. Can you hear me? Loud and clear. Yeah, cool. I wanted to ask you a kind of strategy mindset question, actually. It was very hard for me to find how to prepare a MIFGI and to do all that from a high-ticket offer.

And I realized one thing that I was overestimating my clients. It took them more time than I thought it would take. So they would stay anyway. They would stay with me two or three years. And actually, I renew everything every year. So they are happy to stay. It's a kind of continuity, natural continuity. But I'd like maybe to...

organize it. I've tried to organize it with certifications and two or three levels of certification that would give them a reason to stay. And I realized also that I kind of was... When I tried to make a MIVGI and to make a trial, it's hard for me to... It's a very small community and a very small group for now. So...

This is weird for me to have someone coming and then maybe leaving. And so you said, I don't know how to try the price of one of your community. It's almost 5,000 euros a year. And these are for teachers who are either trying to leave or to get better at what they do.

thinking that one day they might leave and use that also. So the question is you're trying to create a MIFG to get people into that, but you're nervous about just that there are people coming and canceling and it might ruin them. Yeah, it would be a mess. I mean, we have a great community. They come in, they say, I just welcome them and I stay with them and it's very personal. So if I have to do that, I'm going to be overwhelmed by people coming in and going outside and

So, uh, yeah, I kind of have, yeah. What if you created like a lower level of your community? That's like a $97 a month one. And then that's where you bring these people into and you're nurturing them and send, trying to send them into the $5,000 one eventually. You know what I mean? Yeah. Uh,

Except I'm alone to do what I do, so I'm afraid to be overwhelmed with everything. Well, you have two options then. Number one, don't do it, which is a totally acceptable answer. Or number two, hire somebody. Yeah.

And I bet you wouldn't even pay them. You just say, hey, be part of this thing. You can be mentors for the smaller community. You can come in and just share stuff. And then you have other people run the whole thing for you. But also, no, you don't have to do either. You don't have to do a MIFC. If you have a good process that's working, it's just how do you keep scaling what you have now? That's the nice thing about our business. There's a lot of different ways to skin the cat. And we get to kind of choose what we want to focus on. But you shouldn't do anything that doesn't fit with what you want to do. If you don't want to do it, don't do it. I will.

You're an A-plus student, huh? Yeah.

Okay. Okay. I think I'm going to leave it and I'm going to see that the thing is the certification will help me to get my certificated people to go and then be my coach actually. So I can confide them to my people because I'm very exigent and I want them to be very good in what they do. Okay. I'll do that. I'll keep on doing that. Okay. Thank you so much.

All right. Next up, we have Ray. Coach Ray, how are we doing? Hey, how's it going? Hey, Russell. First of all, I just want to say thank you very much for everything you guys do. Dante, you're phenomenal. The whole team at ClickFunnels is phenomenal. Even your support people have been so gracious in helping me on certain things.

And I resonate a lot with like your background. That's why I love what you guys do, because I'm a very ADD person. I had to write my question on the right hand side on the chat just so I can remember it because I knew I was going to forget it by the time you said you called my name. But but yeah, so so I'm a highly technical person. I'm a technical consultant. I come from high ticket. So every client is usually like a two hundred fifty thousand dollar client that I get.

But the you know, the reason why I went into ClickFunnels was because when I went to Funnel Hacker Live, like I saw the people walking across stage that made you know, that was two comic book winners.

And the thing is, I had spent eight years to make two commas in my business. And these people were doing it in a year, you know, and so I'm sitting there like, okay, I need to change something. So I jumped into, you know, ClickFunnels and I've been trying to build my funnels and stuff like that for the business. And because I'm doing high ticket, and by the way, Course Secrets off the chart, phenomenal.

Thank you. You freaking like, like it was an aha moment. Course Secrets was an aha moment on the frameworks because I couldn't necessarily understand how to build out my frameworks. And that was an amazing course for that. So, so I went through that. And so now I'm trying to do that. I'm trying to build out the course, the frameworks, everything. The problem I'm having is like every time I have a framework in mind and I start working on it first because of my ADD and shiny object syndrome, I start to like expand the concept of it.

So it goes from like, oh, because there's this one video, you're just like, just do these five steps. Like, these are your five steps. That's your framework. Like, just stick with these five steps. And then I started going down that process and I ended up like, now I had 10 steps. You know what I mean? And so I just kept expanding. So there's two questions. It's like,

You know, when coming from like trying, I'm trying to help e-commerce people who are trying to automate, like try to automate e-commerce to where they have to work less in their business. So basically I'm trying to teach them how to put the systems together, but also do like a do with you. It's like a do, it's like a do it yourself with a do with you type situation. And I'm just having trouble figuring out like how to put.

how to put that together because normally you guys talk about doing a MIFG and I've tried the MIFG thing, but I can't get seem to get anyone to take the MIFG. Like I, I have social media posts out there. I'm doing all those kinds of things. And I'm just having trouble with trying to get people to take the MIFG to get into the funnel and

And at the same time, I don't know if maybe I'm going too broad again or should I stick to just like what I was originally thinking of? I know it's kind of abstract questions, I hope. Two sides, there's the MIFCI side and there's also like the content side. Which side do you want to kind of dive into first? So I guess we could dive into the MIFCI side because I think that's probably more...

Actually, Ray, if you don't mind, let's dive into the content side. Okay. Because if you guys aren't familiar, MIFKI follows Russell's linchpin methodology. Linchpin is amazing and fantastic. But just to stick to OFA, right? So you can have actual implementation right now. Also, we said MIFKI, we're having a hard time. I don't want you to struggle. Let's do this. Then we can work on MIFKI once this is rocking and rolling. Sound cool? Okay. Awesome. Bingo. I'm trying to find...

Okay. Well, pretend like I'm holding three books. I have another book called Dotcom Secrets. So this is – so I'm similar. Like my –

My frameworks. Yeah, there. So, so Dante's got the other one. So when I first, when I first sat down first, I'm doing this like doc on secrets was like, I'd been speaking and trying to teach these things that I've sat on. I'm writing a book and training frameworks. And like the first outline of doc on secrets was like, it was insane. And I went to him and tried to write the whole thing. And then the book was like, it was, it had like everything in my head, but it was kind of like squampus and all over the place. And it was just like a lot. And it was funny. I actually remember, I remember hearing an interview with, um,

Like Ryan Holiday and...

Anyway, Tim Ferriss and talking about other books. And I said, yeah, we usually write like a 2000 page book. And then we rip out 1500 pages and the 500 page book left over. And like the best things all have to be thrown away. So I remember going to the original dot com secrets manuscript. And I was like, oh, and so I pulled out like half of the book and it was like break heartbreaking. I'm like, this is like my baby. Okay. Now fast forward 10 years later. What's crazy is the two things I pulled out of the book became expert secrets and then traffic secrets.

So like those frameworks, they were so essential in my head because in my head, like you have to know all this stuff. But I pulled them all out and then I had just the book that was like, hey, here's the funnel stuff you need. Then here's the story stuff you need. Then here's the traffic stuff you need as opposed to trying to put them all in one spot. And so I think a big part of it is like it doesn't have to be five steps or ten. Ten might be perfect. It doesn't matter. But just also realizing that sometimes for us, we're so obsessed with –

with all of our frameworks, our things. Like we want to make sure they have everything. We want to like shove everything down their throat versus what are the things they need at this step in the journey, right? And just figuring out those, putting those things together and then being okay with like, okay, so there's just coming, but it's not part of this. It's over here, but this is what you need right now in this moment of the interaction with you as a customer. You know what I mean? Okay.

In fact, it's funny. We used to do events. I did these three-day events. This is way back, man, pre-ClickFunnels. We did these three-day events and I would give them, again, every framework I knew in three days. And people at the end were like, this is so good. And no one ever did anything with it. And so I started transitioning. I remember it was hard for me because I was like, as an educator, I wanted to give people everything. We shifted our events where...

We went back and I figured out what are the most important things they need to know? Not whether I want them to know what they need to know. And I just did one day of that. And then day number two went through and we did exercise to reinforce the day. Number one, day three did exercise to reinforce day three or the day one again. And people came left like, this was amazing. And then they actually did the things I was like, Oh, okay. I got to stop trying to give everything right now. And just like, what are the things that need right now in this part of the journey? Like those are the frameworks. And then, you know,

or different events or next thing is where the next pieces will come, right? Like, OFA right now is amazing, but it's the frameworks people need at this phase, right? After that, you need to come to the Selling Online event and become a prime mover because that's the next set of frameworks. And then I get to join Maynard Circle, which is the next set. And then Atlas is the next set, you know? So it's just kind of in your mind thinking through that, like, okay, this is someone brand new coming to my world. What are the things that they need right now to get a result?

Not everything they need, but what are the things they need to get a result? And then that's what you focus on initially. Does that make sense? Yeah, yeah. Because I have, so I started off with like, this is how you build an e-commerce store. Like just like very basic because I'm looking at it from a technical perspective, like not from the go find a product. And this is basically like, this is how you can quickly build the e-commerce store. And then like the next step in the process is like, now this is how you build out your automated messaging and all that kind of stuff to make it run like a well-oiled machine. Exactly.

So it sounds like what you're saying is maybe I should start with just this is how you build out your store. Yeah. And then make that the first launch. And then, you know, from there, you know, hey, after they've signed up there, they hey, by the way, later on, I'm going to have a whole nother.

They need to take you even further. The store's done. Now, next step is jump into, you know, in college, just all the time, history 101, the history 102, the history, you know, like that's how, that's how us as humans learn. So it's line upon line, precept among precept as we're, as we're growing together, you know, I think for sure that'd be, that's what I do. I'm, I guess I haven't seen your MIFG, but my guess is your MIFG probably has multiple things too, where they're like, yeah, versus like very specific, like, Hey, you're gonna get this one thing, this one strategy. Yeah. They're supposed to be useful, but incomplete. Like how to make something that's like, Ooh, that's cool.

But it's not everything. It's just, it's useful, but incomplete where it's like, okay, I need that thing. That seems exciting. That gets somebody in the door.

Yeah, my MIFG has like the five functions of an e-commerce business, not necessarily like these are the steps to start your business. Right. So so it's far more has a lot more content. So I get it. Yeah. So probably that's the issues. It's overwhelming because it has too much information. Yeah, my MIFG is it's funny because like when I start teaching MIFGs, the biggest problem people has, they're all trying to make their big courses and giveaways and MIFG. I'm like, no, no, no. MIFG is not a course.

And MIFKI is like one sexy, exciting thing that's like, ah, I need that. That's so cool. I don't know what that, I need that thing, right? And then the thing that they're attaching it to, like the course or the continuity or whatever that is, that is like what's complete. MIFKI is just like this irresistible offer. It's like going to the grocery store and they have the free samples. You're like, I want to try one of those so bad. And you're like, okay, I'm going to try it. And then now you're in the process, you know?

Awesome. Awesome. Yeah. By the way, just a quick thing. Your developers are phenomenal from a technical perspective. Your developer, your API documentation was phenomenal. I actually taught someone in the Facebook group how to integrate their third party tool into your API because the API is so simple to use and how they designed it. It's easy to just if you know development software, you can just easily integrate the click funnels into anything. So it's pretty cool.

It's funny. That's one of the big reasons why we built the new ClickFunnels because the original ClickFunnels classic didn't have API stuff. It didn't work because we hadn't thought about where 2.0 we built with knowing that's what we wanted to go. And so it was thought through well, which is anyway. So that's awesome. Thanks for telling me that. Makes my day. Yeah, it's awesome.

Thanks. Appreciate it. Yeah. Thanks, Ray. You got it, Ray. Thanks for the question. Our, our, our, our director of API, his name is rich and I'm definitely going to clip that out and send it over to him. He's going to love it. Rich is rich. Rich is passionate about API and building it in a way that you guys can do everything you need. We have a powerful, powerful API. So really appreciate you sharing that Russell. It's 1250, man. I know your schedule. Thank you so much for all the time. It is a blessing to be able to share it with you every single Friday. Really appreciate you.

Dante, awesome hanging out with you as always. And everybody here, thank you guys so much for letting me come play in your playground for a couple hours or an hour or so. I really enjoy it. I think next week I should be back. So hopefully we'll see you guys all again next week. And I'm going to pass it back over to Dante to keep running with you guys. And don't forget, you're just one funnel away.