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cover of episode FunnelHacker Evolution (FHL International Keynote)

FunnelHacker Evolution (FHL International Keynote)

2024/9/9
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Russell Brunson
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Steven Pressfield
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Russell Brunson：演讲主要围绕Funnel Hacker的演变展开，涵盖了心态、策略和目标三个方面。他首先强调了企业家的重要性，认为他们是改变世界的人，并鼓励听众相信自己是故事中的英雄。他还深入探讨了阻力，解释了它是实现梦想的障碍，并分享了克服阻力的策略。此外，他还介绍了Ikigai的概念，帮助听众找到自己存在的理由，并将其与商业目标结合起来。最后，他分享了关于如何创造和销售产品的建议，强调了销售结果而非产品本身的重要性，并建议创建完整的报价组合来满足客户的需求。 Steven Pressfield：他强调阻力是梦想的影子，阻力越大，梦想就越大。他鼓励听众不要被阻力吓倒，而应将其视为梦想真实且宏大的标志。

Deep Dive

Chapters
Russell Brunson reflects on the 10-year journey of the Funnel Hacker community, highlighting its growth and impact. He introduces the concept of "Funnel Hacker Evolution" and sets the stage for a discussion on mindset, strategy, and purpose in today's marketing landscape.
  • Over a billion dollars sold online by Russell Brunson.
  • Funnel Hacker community celebrates 10 years.
  • Focus on personal and professional growth within the community.

Shownotes Transcript

Funnel Hacking LIVE just ended where I spoke multiple times, but I wanted to get my Keynote presentation out to you, titled "FunnelHacker Evolution." This keynote is one of my favorite moments of the event because it gives me a chance to reflect on the journey we've all been on together as FunnelHackers. Over the past decade, we've seen so much growth, both personally and professionally, and I want to do a review of where we've been, where we're going, and how to keep evolving as entrepreneurs in today's marketing landscape.

Throughout the presentation, I share some insights into the power of entrepreneurship - how I believe that entrepreneurs, not politicians or big institutions, are the ones who truly change the world. I also discuss the concept of resistance—how it shows up in our lives every day and how overcoming it is key to fulfilling our higher calling. Lastly, I walk the audience through finding their "ikigai," the Japanese term for your reason for being, and how to use that clarity to drive your business forward.

Key highlights include:

- Entrepreneurs On The Hero’s Journey: Why the world needs us to step up and lead through innovation and creation.

- Overcoming Resistance: How to recognize and defeat resistance, the force that stops you from fulfilling your dreams.

- Finding Your Ikigai: Understanding the intersection of what you love, what you’re good at, what the world needs, and what you can be paid for.

This episode is all about mindset, strategy, and purpose as an entrepreneur and as a #funnelhacker. And if you have any FOMO, here’s a quick taste of everything that was revealed!

Don't forget to check out this awesome deal from Mint Mobile! https://mintmobile.com/funnels)

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