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cover of episode How to Step Into Your Purpose and Change the World (Russell’s FHL 2025 Keynote) | #Marketing - Ep. 10

How to Step Into Your Purpose and Change the World (Russell’s FHL 2025 Keynote) | #Marketing - Ep. 10

2025/2/17
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Garrett J. White
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Russell Brunson: 我相信每个人心中都有一首未曾演唱的歌,那就是我们的使命。创业的真正意义在于追寻使命,改变世界,而不仅仅是赚钱或运用策略。在创业的道路上,恐惧是不可避免的,但克服恐惧才能取得突破。我最初的创业目标并非站在舞台上演讲,而是受到一种“贡献的召唤”的驱使,才逐步走向了现在的道路。每一次新的机遇都伴随着恐惧,但正是克服这些恐惧,才能不断成长。赚钱本身并不能带来满足感,改变他人生活才能带来更大的成就感。成功的关键在于拥有明确的目标(definite purpose),而非仅仅是笼统的目标。明确的目标能够让人专注,克服困难,最终实现目标。帮助他人,改变他人生活,比单纯的赚钱更有意义和成就感。英雄之旅(hero's journey)框架可以帮助理解创业过程中的各个阶段。找到“为什么”(why)的关键在于找到两个“谁”(two who's):你想成为谁?你想为谁服务?创业过程中,个人成长(transformation)比单纯的成就(achievement)更重要。找到“为什么”(why)的第二个“谁”(who)是:你被呼召去服务谁?创业过程中的磨难和挑战,能够让你更有能力去帮助他人。克服阻力(resistance)的关键在于从业余爱好者转变为专业人士。在创业过程中,信仰(faith)比恐惧(fear)更重要,它能帮助你找到前进的道路。导师(guide)会在你准备好迎接挑战后出现,并提供指导和帮助。选择信仰(faith)而不是恐惧(fear)至关重要。成功的三个层次的信仰:对目标的信仰,对导师的信仰,对自己能力的信仰。即使你缺乏自信,也可以先开始行动,在行动中获得自信。创业是一个循序渐进的过程,需要明确目标、克服阻力、寻求帮助、坚持信仰,最终实现自我提升和对世界的改变。创业的最终目标是通过自身的成长和经验,帮助他人,从而产生积极的连锁反应,改变世界。 Garrett J. White: 创业初期都会感到恐惧,这很正常。只有少数人具备成为企业家的心理素质和能力,大多数人更适合与企业家合作。创业的成功并非仅仅在于赚钱,更重要的是拥有明确的“为什么”。真正的“为什么”是一种内在的驱动力,无法被忽视。

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This is a special episode of The Russell Brunson Show, because it’s not just a normal podcast. It’s my keynote speech from the last ever FHL! I had a lot of time to think about what I’d say to kick off the event and get everyone ready for the next four days. And after thinking for weeks, it finally hit me!

If I can pass one thing on… I want people to step into their purpose and change the world! 

So, in this episode, I’m diving deep into what I call the entrepreneurial calling, sharing the powerful idea that success isn’t just about money or tactics but about stepping into your purpose. I’ll share some of my fears, struggles, and breakthroughs that came with answering the call to make an impact. And I’ll share a few personal stories too!



Many people dream of success but get stuck in fear, uncertainty, and hesitation. In this speech, I’ll unpack the hero’s journey that every entrepreneur must embark on - from hearing the call to make a difference, to facing resistance and ultimately stepping into your role as a leader. I’ll discuss the importance of finding a definite purpose, overcoming fear with faith, and embracing the struggles that shape you into the person you're meant to become!

Key Highlights:

  • The hero’s journey and why fear always comes before a breakthrough

  • How to discover your definite purpose and align it with your calling

  • The power of mentorship and why the right guide can change everything

If you've ever felt the pull to do something bigger but found yourself hesitating, My final FHL Keynote speech will give you the clarity and confidence to move forward!



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