Jim Kwik on Rewiring Your Brain for Focus, Speed, and Success | #Success - Ep. 45
43:47 Share

在GMC，无知与幸福相去甚远。幸福是研究、测试、反复测试，直到最终不仅生产出一辆卡车，而是一整套产品线。

2025款GMC Sierra产品线，包括Sierra 1500、重型卡车和电动车。因为真正的幸福是消除每一个疑问的阴影。我们是专业级的。访问GMC.com了解更多信息。

盛夏来临，Nordstrom为您提供打造有史以来最佳盛装季所需的一切。从海滩时光和婚礼到周末度假，以及您的日常衣橱。探索来自您众多喜爱品牌（如Mango、Skims、Princess Polly和Madewell）的售价低于100美元的时尚单品。免费送货和退货也让购物变得轻松便捷。店内取货等更多服务。立即在门店或nordstrom.com在线购物，或下载Nordstrom应用程序。

您有漏斗，但它没有转化？99.9% 的情况下，问题在于您的漏斗很好，但您不擅长销售。如果您想学习如何销售，让您的漏斗真正转化，那么请前往sellingonline.com/podcast获取我下次在线销售活动的入场券。网址是sellingonline.com/podcast。这是Russell Brunson Show。

大家好！欢迎回到节目。今天我和我的朋友，也是我敬仰的导师，一位我长期关注的人在一起。我们有过几次当面交流的机会，但我真的很敬佩他所做的事情。他的名字叫吉姆·奎克，我很高兴能和你深入探讨。吉姆，你今天感觉如何？我感觉很棒，罗素。感谢大家加入我们这次关于大脑的谈话。是的，我们将深入探讨我们的大脑及其运作方式，以及许多其他真正有趣的事情。但我首先想说的是，我知道对大多数人来说，就像……

在我们这个领域，那些在某一方面取得成功的人，通常是因为他们生活中发生了一些事情，促使他们深入研究并成为世界上最擅长他们所做的事情的人，对吧？就像我们的困境变成了我们的信息。对你来说，我爱，对于那些还不了解你或你的背景故事的人来说，你现在就像学习专家、大脑专家，就像你对大脑和心态所做的一切，但是……

但你人生的开始却恰恰相反，你那时并没有这些，我很想知道，如果你愿意的话，能否讲述一下你的起源故事，让大家明白，这不是你凭空捏造的，而是你必须在非常深入的层面上克服的，这就是为什么你能够掌握它，这就是为什么你今天是今天的你，所以我希望你能讲述一下这个故事，如果你愿意的话。是的，我很感激。有时当人们在舞台上看到我时，如果时间允许，我会做这样的演示，我们会把麦克风传给观众，也许是50、60、70或100人，让他们自我介绍，然后我会……

我会记住他们所有人的名字。这当然是一项非常有用的商业技能。几乎给我一百个数字或单词，我都能正反向记住它们。但我总是告诉人们，我这样做不是为了给你留下深刻印象。我真的这样做是为了向你表达可能性，因为事实是，你的每一个听众，他们都能做到这一点，甚至更多。有些人可能会有一个限制性信念，对吧？我的一部分工作是揭露人们的谎言，他们的信念体系。嗯……

但我们没有被教导。而我知道这是可能的，是因为我从小就有一些严重的学习障碍。当我五岁的时候，我遭受了脑外伤。我在幼儿园的课堂上摔了一大跤。我的头撞到了窗台上，又反弹到暖气片上。我被紧急送往急诊室。

就像一个五岁的孩子一样，我每天都会有偏头痛，我只是认为这是正常的。我的注意力不集中。我的记忆力很差。我的处理速度很慢，这在学校里真的很奇怪，因为我的姓氏确实是Quick（奎克）。我没有为了做我现在做的事情而改名。所以，你知道，孩子们可能会很苛刻。你知道，我的绰号那时是Slow（慢）。我那时大脑反应迟钝。罗素，我知道你也是一个狂热的读者，这花了我三年半的时间。

我想我对社交媒体上的很多帖子并不嫉妒，但当你分享你获得的一些书籍时，我确实会。但我花了三年半的时间才学会阅读，而其他孩子却很快学会了。我记得我九岁的时候，在课堂上受到了相当严厉的嘲笑，因为老师不得不一遍又一遍地在全班同学面前重复她自己说的话，只是为了我，因为她知道我不理解。

我会被嘲笑。我记得有一天，一位老师为我辩护，在全班同学面前指着我说：“别理那个孩子。那是大脑受损的孩子。”你可以说这个标签成了我的限制。你知道，我不知道自己坏了。这对我来说是一种觉醒。但是每一次，你知道，成年人必须非常小心他们的外部言语，因为它们往往会成为孩子的内部言语。

对。所以每当我体育成绩不好，也就是一直不好，或者没有被选入体育队时，我都会说：“哦，因为我的大脑坏了。”每当我考试或测验不及格时，我都会说：“哦，因为我的大脑坏了。”所以，我成长的超能力，因为我不知道答案，实际上就是隐形。就像谈论这件事一样，我有点慌张。我记得我的，你知道，我的肩膀总是有点……我不想占据太多空间。对。因为我不想被欺负。我不想被点名。我从来不知道答案。对。

是的，这并不有趣。所以你可以想象这对一个年幼的孩子自尊心、自我价值和自信心的影响有多大，这真的很讽刺，对吧？因为我成长的两大挑战是学习和公开演讲。生活很有幽默感。你正在教学习和公开演讲。是的，我所做的就是就这个叫做学习的东西进行公开演讲。但我认为，如果在21世纪要掌握一项技能的话，

那就是你快速学习的能力，你学习、忘记、重新学习的能力。我相信你学习得越快，你赚得就越快。今天的知识不仅是力量，也是利润。你知道，这……

大多数人都认识到拥有者和非拥有者之间存在差距，但那些了解情况的人和那些不了解情况的人之间也存在差距，因为那些了解情况的人可以做出更好的决定。我写了一本书叫《无限可能》，书中有一句名言说：“生活是B和D之间的字母C。”生活是B和D之间的字母C，其中B代表出生，D代表死亡，生活是选择。

对。而我们的生活是我们迄今为止所做出的所有选择的总和。我坚信，这些艰难的时期，可能会削弱你；这些艰难的时期，可能会分散你的注意力；或者这些艰难的时期，可能会让你成长。你知道，我们自己决定。

所以我真的认为你快速学习的能力，你专注、集中、吸收、阅读、记住、付诸实践的能力，这就像现代的超能力。但在学校里没有一门叫做学习的课程，对吧？他们教你学习什么，数学、历史、科学、西班牙语，但没有关于如何学习的课程。没有一门叫做专注或集中的课程，也没有关于流畅或专注的课程。

快速阅读、记忆。我一直认为它应该是学校的第四个R。他们教你阅读、写作、算术，但记忆力呢？回忆呢？苏格拉底说，学习就是记忆。但是当有人可以坐下来，像你这样有几十年经验的人把它写成一本书，有人可以在几天内读完那本书，对吧？他们可以在几天内下载几十年来的知识。如果人们可以阅读……

你知道，《专家秘诀》、《网络秘诀》、《流量秘诀》。对于企业家或任何个人来说，这有多大的优势？所以，嗯，我致力于我的生活。我学习了一些技能，18岁时找到了一位导师，他让我明白了这一点，然后灯泡亮了，我开始做得更好。我在这里回答你的问题，因为当我学习这些技能时，我不禁要帮助其他人。

对。

而且不是略读或扫描，而是我真的读了它们。我想知道我不是如何教她更快地阅读，而是想知道为什么，比如她的目的或动机是什么。我发现她的母亲患有晚期癌症，只剩下两个月，也就是将近60天的生命。她正在阅读的书籍是为了挽救她母亲的生命。

我祝她好运，祈祷。六个月后，我接到了这个年轻女士的电话，她哭得很厉害，哭得很厉害。当她停下来的时候，我意识到那是喜悦的眼泪，她的母亲不仅活了下来，而且正在好转。医生不知道原因。医生称之为奇迹，但她的母亲将100%的功劳归于她女儿从这些书中学到的好建议。那一刻，我意识到这两件事，如果知识就是力量，那么学习就是我们的超能力。

而我为此奉献了我的一生。我意识到的另一件事是我的生活使命。拥有受损的大脑和学习缓慢，我希望人们拥有更好、更聪明的大脑。我希望他们学习更快，真正挖掘更多他们的天赋。所以我50多岁了，我已经花了超过……

30多年来研究人类大脑的潜力和力量，如何优化你的大脑健康，这是你拥有的最重要的财富积累资产，你的大脑，如何保持精神健康，如何学习更快，取得更多成就。说真的，我的痴迷，我的研究是关于天才的。这就是我如何将我的困境转化为我的信息，就像你说的那样。太酷了。如何……

我很想知道，因为我相信对你来说，“大脑受损的孩子”这个身份困扰了你这么久，你是如何打破这种束缚的，不再相信自己做不到？你知道我的意思吗？因为我认为最难的事情是最初相信自己可以做到。是什么让你克服了这一点？就像，我的天哪，我实际上可以做到这一点，自己把它弄清楚。你知道我的意思吗？是的。我一直都有努力工作的自律性。我可能对此很固执，对吧？即使面对逆境，它也是……

我的父母，他们移民到美国。我父亲13岁。他失去了父母。我们住在母亲工作的自助洗衣店的后面。

所以我非常幸运，我觉得我在父母方面中了彩票。他们从小就做过很多工作来养活我们。我是三个孩子中的老大。但我想成为我兄弟姐妹的好榜样。因为他们有很多工作，我的祖母照顾我们。

而且，嗯，虽然很艰难。当我五岁时遇到大脑挑战时，她开始出现痴呆的早期迹象。她会，嗯，用我父亲的名字叫我。嗯，她会重复30秒前说过的话。这对任何人来说都很令人困惑，嗯，更不用说一个五、六、七岁的孩子了，嗯，只是看着这一切。但有趣的是……

嗯，我对此非常热情，因为，你知道，她死于阿尔茨海默病，而且，而且我，你知道，我们，我们，我们把所有书籍的收益都捐给了慈善机构。我们，嗯，自从几年前出版以来，已经卖出了几百万册。它只是为了建造学校。你知道，我们在加纳、危地马拉、肯尼亚建造学校，为家庭提供医疗保健，清洁水，防止他们辍学。嗯……

还有一些针对女性的阿尔茨海默病研究。女性患阿尔茨海默病的可能性是男性的两倍。在大多数研究中，女性是两倍。所以为了纪念我的祖母。但我感觉那让我坚持下去的是鼓励，你知道，来自我父母的鼓励。所以我非常幸运，得到了这样的祝福。

嗯，你知道，我们没有钱、人脉、教育，或者你说的任何东西，但他们只是非常好的人。然后他们，他们努力工作，你知道，而且他们，他们，他们教导我们相信自己。这真的很酷。

大家好！我是Russell Brunson。今天我要和大家分享一些非常酷的东西，我认为这会直接触动你内心的火焰。你知道，作为企业家，冒险不仅仅是旅程的一部分，它就是旅程。它融入到我们的DNA中。我们都有过这样的时刻，一个想法突然出现在你脑海中，你的直觉在尖叫，去做吧。而你的大脑却在说，等等，我们真的要这样做吗？大胆的愿景和彻底的恐惧之间的这种张力，这种精确的飞跃，正是本季新播客的主题。它叫做……

这是小型企业，最近我一直沉迷于此。说真的，主持人安德里亚·马尔克斯带你走近真正的创始人，那些不仅仅是浅尝辄止的人。他们一头扎进未知领域，并在空中想办法。是的，有时他们会坠毁，但有时他们会绝对翱翔。

我喜欢这个节目的原因是它有多么真实和未经修饰。这些不是粉饰过的创业故事。这些是恐慌、转向、奋斗和突破的时刻。每一集都充满了你可以实际应用到你自己的旅程中的教训。有一集，创始人距离放弃只有几天的时间。但他们并没有放弃，而是采取了一个大胆的举动，而这个举动最终成为了改变游戏规则的举动。这就是让我兴奋不已的东西。这就像获得了前排座位，见证那些决定人们遗产的决定。

如果你一直在寻找新的优势，无论是心态上的转变、新的策略，还是仅仅是迈出下一步的灵感火花，你都必须看看这个。所以去Apple Podcasts、Spotify或你收听的任何地方关注“这就是小型企业”。这就是那种提醒你为什么开始并帮助你弄清楚下一步是什么的灵感。不要错过。

好了，漏斗黑客们，让我们玩一会儿吧。B2B营销最难的部分之一不是吸引注意力，而是吸引正确的注意力。我相信你们知道我的意思。当你在你的信息流中看到最奇怪的广告时，是不是很痛苦？那些你永远不会使用的东西的广告，你开始想，那个人浪费了这么多钱来针对我，而我永远不会使用他们的产品或服务。

事情是这样的。那些公司可能认为他们的营销做得很好，但他们却在浪费钱，因为他们的定位不正确。这就是为什么LinkedIn广告如此改变游戏规则。LinkedIn不是你日常使用的社交平台。这里有超过10亿专业人士，那些已经在考虑业务的人，以及他们不可思议的定位选项。

你可以根据职位、行业、公司规模、角色、技能、收入水平、资历等进行定位，真正精准地定位到能够购买你销售产品的决策者。这就像拥有一个针对你理想客户的魔法过滤器。如果你认真对待业务增长，并且不想继续花钱向那些永远不会购买的人展示广告，那么你必须加入LinkedIn。最棒的是，LinkedIn甚至会在你的下一个活动中给你100美元的信用额度，这样你就可以自己尝试一下。

只需访问linkedin.com/clicks即可。网址是linkedin.com/clicks。条款和条件仅适用于LinkedIn广告。

我们可以用无数种不同的方式进行这次采访。我有很多问题想问你，并深入探讨，但你录制前提到的一件事，我认为这是一个很好的开始，然后也许我们会看看从那里会走向何方。但你谈到了你正在学习和谈论的一些新东西，那就是不同的脑类型。我很着迷。我想找出这些是什么，因为我想找出我的脑类型是什么，然后根据它，这意味着什么？每个人的不同之处在于他们的脑类型是什么？你想深入探讨一下吗？是的。我的意思是，就像有——我喜欢这个话题，我通常不谈论这个，但是——

我们最近更新了这本书，我在书中展示了我的一些研究和发现。但在过去的几十年里，我给人们提供技巧或培训，对吧？如何更快地阅读，记住名字、客户信息、产品信息，无需提词器制作视频，无需脚本进行销售推销，只需能够，如果可以的话，从记忆中进行。

但我意识到每个人的大脑都略有不同，并非所有方法对每个人都同样有效，对吧？就像根据评估进行个性化医疗一样。例如，有DNA测试，或者根据微生物组测试进行个性化营养。我们创建了一个四分钟的评估来查看你的主要脑类型。

而且，你知道，我认为天才，天才的一部分定义是模式识别，对吧？你非常擅长模式识别，对吧？它是一种利用模式进行市场营销的东西。有影响说服力的模式，有健康的模式，也有学习的模式，对吧？而且，你知道，就像托尼谈论天才一样，你知道，成功会留下线索。我认为天才也会留下线索，当有人做了一些神奇的事情时，这种神奇的背后总是有方法，对吧？

但其中一部分是倾听你的脑类型，你知道，我把许多不同的左脑、右脑优势、学习风格、内向型、外向型人格类型整合到这个评估中。为了对其进行编码，我把它简化了。我只是选择了四种动物，你可以使用首字母缩写CODE，我可以快速地介绍一下它们。你可以在mybrainanimal.com上进行评估。

在mybrainanimal.com上，有多项选择题。然后我会根据你的主要脑类型赠送你学习策略。但我现在会介绍一些。所以CODE中的C是猎豹。

猎豹是陆地上速度最快的动物。它们的主要特征是行动，对吧？它们速度快。它们是本能的。它们是行动导向的。它们思维敏捷。他们更喜欢快速地从一项任务转移到另一项任务。他们在快节奏的环境中茁壮成长，对吧？在速度、能量和效率方面蓬勃发展。O是猫头鹰。它们的主要特征是逻辑。

它们是分析性的，注重细节，喜欢数据、事实、数字、公式。

那是它们的首选，如果你愿意的话。D是海豚。海豚的主要特征是创造力，对吧？它们拥有令人难以置信的想象力。它们是伟大的自然问题解决者。他们对自己的业务、品牌或生活有远见，而其他人可能看不到。他们对此充满热情。最后，CODE中的E是大象。大象的主要特征是同理心。

所以它们具有高情商，如果你愿意的话。他们希望人们感到被看到。他们希望人们感到被听到。他们非常注重社区。例如，我们让我们的团队进行了这项评估，我们100%的客户体验、客户服务团队都是大象。我们甚至没有为此招聘，但它恰好是人们将进入他们的领域，对吧？无论他们擅长什么，他们都会倾向于从事他们擅长并充满热情的角色和职责。

他们擅长并充满热情，对吧？我们的首席财务官，你可以想象，是一只猫头鹰。他需要每天查看统计数据、仪表板，你知道，关键绩效指标。我的商业伙伴，你认识的，我们的首席执行官阿莱克西斯，她是一只海豚。我的意思是，她对……

十亿个大脑，不让任何一个大脑落后，你知道，以及实现这一目标需要什么，有着远见。所以一旦你了解了你的大脑是如何运作的，你就可以更好地运作你的大脑。你也会在……我不知道，以任何著名的电视节目为例，比如《老友记》，对吧？罗斯会是你的猫头鹰。

你知道，教授、科学家，嗯，你知道，菲比会是富有创造力的海豚，你知道，她的音乐和艺术。嗯，乔伊会是一只猎豹。不加思考，只行动，对吧？凭直觉。嗯……

所以，你知道，莫妮卡会是大象，这意味着她想主持一切。她是社区，你知道，当每个人，你知道，都围绕着她的时候。所以你会在每一个《星际迷航》和《哈利·波特》中看到这一点。我们可以继续说下去。但提出这一点的目的是，一旦你理解了……

或者你的脑类型，那么你就可以了解你可以如何学习，你可以如何表现，你可以如何管理时间，你甚至可以如何销售，对吧？你会以与向海豚销售不同的方式向猫头鹰销售，对吧？猫头鹰寻找证据，对吧？他们正在寻找社会证明。例如，他们会寻找数字，你知道，做出合乎逻辑的决定，而如果你向海豚销售，那么，你知道，你可以看到你的产品或服务如何融入他们的愿景。

他们充满热情，对吧？如果你向大象销售，是的，证据、研究和愿景都很好，但更重要的是关系本身，你知道，了解、喜欢和信任以及这种关系的深度。所以你可以把它应用到育儿、学习、招聘，当然还有管理方面。我只是觉得……

再说一次，我们的大脑是我们拥有的令人难以置信的财富积累资产，但它并没有附带使用手册。它并不总是用户友好的。所以我的热情是真正向人们展示如何了解他们的大脑，热爱他们的大脑，并能够使用他们的大脑。因为我相信我们每个人都有天才，但这并不是你有多聪明或你的孩子有多聪明。而是他们如何聪明？所以这并不是你有多聪明。而是你如何聪明？

我觉得天才以许多不同的方式表达自己，你知道，有时在传统教育中，它并没有得到加强，就像你参加SAT考试一样，他们强化的是什么？语言和数学，对吧？但有霍华德·加德纳，你知道，他在哈佛大学定义了多种智力，音乐智力、人际智力、内省智力、视觉空间智力等等。

所以这更是一种整体的，你知道，整体的，整体的自我方法，来对待学习和表现。很有趣。是的。我发现它很有趣。人们想要提高他们的自尊心。他们可以研究他们自己的大脑。还有你的眼睛，你没有坏掉。你就像，它只是不同，但这些是我的超能力，基于……基于这一点。非常，非常，非常，非常如此。所以它，它，它，它令人惊叹，因为再一次，就像我们的大脑一样，就像……

或者地球上的每一个生物都有它们的超能力，对吧？有些可以在水下呼吸，有些可以跑得很快，有些可以攀爬，有些可以飞行。人类，我们天生就做不到这些事情，但由于我们的超能力，也就是心灵的力量，我们可以飞行，对吧？我们可以潜入水下。我们可以跑得很快，对吧？我们可以做所有这些不同的事情。

而且我真的很相信我们解决问题的能力，我们思考的能力是我们最大的能力。现在正在收听节目的任何人都不是几千年前那样，那时你因为你的蛮力而得到补偿。今天，是你的脑力，对吧？今天不再是你的肌肉力量了。是你的脑力。

所以学习如何学习，如果你能学习如何学习、专注和集中，阅读速度提高三倍，理解你正在阅读的内容，并应用它，你可以把它应用到营销、管理、武术、音乐、金钱、普通话，一切都会变得容易得多。所以它就像领先的多米诺骨牌，它让其他一切变得更容易和可能。

好吧，我在这里再次打开了测验。链接是什么，以便每个人都可以去参加？MyBrainAnimal.com。MyBrainAnimal.com。好的，我们结束后我会去参加，我会告诉你。我……

我认为我是一只猎豹，但我也有混合体。我认为我是一只猎豹，旁边还有一些海豚朋友，但我并不确定。所以我很想知道，它是否像，是否存在百分比比例？有一个主要的，你知道，和一个次要的。再说一次，我们不是任何一个，只是一个，对吧。它是一种混合体，你知道，而且它可能会随着年龄或人生阶段以及你的生活状况而改变，某些事情可能会发生，这会让你优先考虑某些事情，你知道，超过其他事情，有点像……

the evolution or the spiral of, you know, dynamics of it. We all have levels of development, but you know, when you think about it, you know, your owls would be your, your Einsteins, your, your Marie Curies or Isaac Newtons right. Your Warren Buffetts,

You know, you would have your, your dolphins would be more the Leonardo da Vincis. So it would be the pub, you know, Pablo Picassos, JK Rowlings, Walt Disneys would be those kinds of visionaries. So you can kind of get an idea of, you know, who falls into, into what, into what category, and then also what roles and responsibilities, you know, would fall in there. And the data analyst would be an owl, an engineer would likely be an owl, an accountant would more likely be an owl. So there's different professions you could kind of map over to, but it's,

You know, it's kind of like, again, just to enable, I think everyone in every organization should take it because it also shows you how you communicate, you know, with these. And it takes a judgment out of your coaching or your sales, right? Because people are operating, you know, what is most dominant in terms of how they're set up.

Really cool. And I'm assuming based on that, you figure that out. And then the way you would teach speed reading or learning or memory is different based on, on which of the animals they, they, they are, I assume, right? I mean, there's certain universals just like there are, you know, certain exercises, but certain exercises like physical exercises would work better for certain body types, right? Every, I think most people would know actually, you know, general exercise is really great. Um,

But everyone, even with their diet, is a little bio-individual. They take a microbiome test because not everybody can digest kale or some people might be allergic to chicken or what have you. So to the point, and nowadays with AI, with all kinds of assessments, medical and otherwise, you can really kind of pinpoint. I think one of the most two parts of really succeeding today is having the curiosity to know yourself.

Right. That's why we take assessments or we go to therapy. Some people do plant medicine, whatever it is to get to know yourself. And then and by the way, like one of my favorite movies is like The Matrix, right? Like a lot of people. And there's a point where Neo goes to see the all-knowing Oracle in the kitchen and she's baking cookies. Most people don't see this. But above the door was a phrase when he when he walks in and says, this is know thyself.

So having this curiosity to know yourself is half the battle. But then I think the second half is having the courage to be yourself. A lot of people do the inner work and they get to know their values, their beliefs, you know, their mission, whatever happens to be their identity. But living that person is a different game also. You're having the courage to be that person. So it's those, you know, two sides of the same coin. So cool. So interesting.

If you've been following me for any amount of time, you know, I always talk about as you're growing and scaling your company, the most important thing is finding the who, not the how. Who is the person that can help you drive more traffic? Who is the person that could be your CEO? Who is the person that could build your funnels? Understanding the who will dramatically speed up the growing and the scaling of your company. Now, the best place to find the who's who can help you with your vision is Indeed.

When it comes to hiring the right who's, Indeed is all you need. Indeed gives you the ability to stop struggling to get your job posts seen on other sites because Indeed's got a sponsored job listing where you can stand out in front of your dream hires. With these sponsored jobs, your post jumps to the top of the page for your relevant candidates. That means your funnel builder is going to see it. That means the person driving traffic to your funnels is going to see it. It means your new CEO or CMO or whatever you're looking for is going to see the exact ad for your business as soon as they open up

Indeed. And that makes a huge difference. In fact, according to Indeed, data sponsor jobs posted directly on Indeed have 45% more applications than non-sponsored jobs. One of the things I love about Indeed is it makes hiring so fast. You can post the job and within minutes, you're getting applications who are coming in looking to become the who inside of your business.

Prior to that, I was often posting my help wanted ads on Facebook and Instagram and then getting tons and tons of responses from unqualified people who had no idea what they were doing. Whereas Indeed, again, they're only being seen by the exact person I'm looking to hire. Now with Indeed sponsored jobs, there's no monthly subscriptions. There's no long-term contracts. You only pay for results.

They may be wondering how fast is Indeed? Well, in the minute I've been talking to you so far, 23 hires were made on Indeed across the Indeed network. So there's no longer need to wait any longer. You can speed up your hiring right now by going to Indeed. And listeners of the show get a $75 sponsored job credit to get your job more visible by going to Indeed.com/clicks. Just go to Indeed.com/C-L-I-C-K-S right now and support our show by saying you heard about Indeed on this podcast.

Indeed.com/clicks. Terms and conditions apply. Are you hiring? Indeed is all you need.

Savor every last drop of summer with Starbucks. From bold refreshers to rich cold brews, the sunniest season only gets better with a handcrafted ice beverage in your hand. Available for a limited time. Your summer favorites are ready at Starbucks. Okay, I want to ask you a question because I'm working on a book right now and I bought the domain subconscious.com and we have a lot of stuff we're working on over there. And so what I'm fascinated right now is like,

It's like the conscious and the subconscious and how they work together. And like, just the, anyway, so that's like, I've been geeking out on, and I'm curious for you as someone who's doing these things with learning and stuff, like where, where's the work you're doing? Is it, is it conscious, subconscious of both? It's like, I'm just curious to say your thoughts, like how that weaves into the work that you do. So I do believe that,

I mean, there's this kind of this metaphor where if you put your foot, you know, if your foot's right now, it's on the floor. You know, that that footprint, if you will, is kind of your conscious, where your conscious awareness is, your conscious potential. If you look at the kind of the landscape or the real estate around it, you know, in the whole room or in the whole office or wherever people are listening to this, that's more your subconscious power.

Most of what we learn certainly is non-conscious. Think about how many lyrics to songs, hundreds if not thousands, but how many do you actually sit down and consciously study with flashcards or outlines or notes or whatever? Most of the learning is absorbed non-consciously. I will say

It's very important. It affects everything, right? Your subconscious, some people, the subtle difference maybe between subconscious and non-conscious or unconscious, but it affects the three areas that I talk about. So I believe there's a limitless model. There are three levers we could pull to be more limitless and limitless is,

um, I, I, I, I, I called my book limitless, not because it's not about being perfect. It's about advancing or progressing beyond what you're currently they're demonstrating or what you believe is possible, but there are three levers. And I'll answer your question because I, I feel like all our books and everything, our educational empowerings has to address these three things to, to, for people to, because I,

when I was, we have the same publisher. I was, when I, before I sent the manuscript, um, to read in the team, I was like, well, a hundred percent of the people who read this book at the results are hoping for, and obviously it was no. And my dominant question is, well, how do I make it better? And because it was all methodology, you know, how, how to do these things, how to read faster, how to focus, how to be more productive, you know, how do you remember everything? Um,

But I realized there are two other things that need to be addressed. And this is where the unconscious kind of is, is the underlying for all of this. If you imagine if limitless is about progressing, feel like where are you stuck? Like everyone listened, let's make this practical to everybody and personal to everybody. Think about an area of your life where you feel stuck, where you're not progressing. Is it your impact? Is your income? Is it your creativity, your innovation, your reading speed, your happiness, your health, whatever, right?

If you think about a box that you're stuck in, the box is three-dimensional, right? It's by nature. So the three forces that contain the box, and these are the same three forces that will expand the box, right? And that will liberate you out of that box. So the three forces are what I call the limitless model is a Venn diagram with three M's.

So if you imagine Mickey Mouse, two ears and a face, the face would be the methodology. And here's the thing, Russell, you know there's so many people out there that are listening that have forgotten more about digital marketing, sales, health, whatever, than most of their friends will ever learn, right? So common sense is not common practice. So what's the limitation is the first two. The first M is your mindset.

you know, Henry Ford, believe it or not, I believe you can't hide the way you write, but your brain is this incredible supercomputer and your self-talk, which is often unconscious, is the program it will run. So if you tell yourself, I'm not good at remembering people's names, you will not remember the name of the next person you meet because you programmed your supercomputer not to. If people truly understood how powerful their mind is, they probably wouldn't say or think something they didn't want to be true. That's not to say you have a negative thought and it ruins your life.

any more than eating one donut will ruin your life. But if people ate that donut 20 times a day, every single day, I think everyone would agree there'd be a consequence, right? And so I feel like

your unconscious or subconscious plays a part in terms of your mindset. And for me, three things to think about your mindset for me, I define as your set of assumptions or attitudes you have about something. So if somebody has assumptions about money or an attitude about money is the root of all evil, you have to hurt people to make money, whatever, right? Then it doesn't matter if they have the great methods to do that. There's something to be contained in that stuck in that three-dimensional box, right? Because their mindset is holding them back.

So even if you find yourself saying unconsciously, you know, I don't have a great memory. Being self-aware, I think, is the first step to making any kind of transformation. And catch yourself. I don't have a great memory. And just add a little word like yet at the end. You know, it just lands different. I don't have a great memory yet. And, you know, there are a lot of powers, power in that word. But the other thing is once you have the mindset and you have the methodology, the second M that's there that needs to be addressed is your motivation. Right.

And some people, they self-sabotage, right? They take one step forward and one step, and it could be out, they could be totally unaware and unconscious why they do that. And so usually self-sabotage usually is a mindset issue. If people procrastinate, then it's a motivation issue. And I just love to offer this to the listener. Motivation for me is something that's very real. There's a three-step formula for limitless motivation.

And it's the letter P times E times S3, letter P times E times S3. So everybody think about an area of your life where you're not motivated. You know you should do this thing, but you're not doing it, right? Consistently. Because the evidence that you're motivated is action, consistent action. So let's say it's reading, right? You read to succeed, right? Leaders are readers. People have seen...

photos of me with Oprah or Elon or whoever like we just people always want to know how we bond we monitor our books our love the love of reading right um which is why i'm so connected to like you you know and because you practice what you post you know and it's just i feel like i've never met anybody who's not continuously learning and i think reading is the best way to get there plus reading is to your mind what exercise is your body it's just the best mental exercise um

So, but you can't get yourself to read P times E times S3. P is purpose. So, and we, we know this, right? I mean, we talk about it in our, in, in our podcasts and programs. Without a reason, you won't get the result. I think it's,

Things have to go from your head to your heart to your hands, right? You could set KPIs and vision board everything in your head, but if you're not acting consistently with your hands, check in with the second H, which is your heart, right? The symbol of emotions. Because we're not logical. We all know that people don't buy logically, they buy emotionally, just biologically. But we're not logical. We're biological, though. You think about dopamine, oxytocin, serotonin, endorphins, we're this neurochemical soup, right?

But if we don't feel it, we won't do it consistently. So what is the purpose? So it can't be cognitive. Everyone can talk about the reasons they should be exercising or reading books or whatever, but if they don't feel it, like for example, in my neighborhood, I saw somebody recently and I didn't recognize him. And you know when you see somebody you kind of recognize, but you don't know who it is? And that's really bad for me as a memory coach. I remember everybody. Yeah. But when he opened his mouth and said hello by his voice, I knew exactly who he was.

But he looked complete. I haven't seen him for a few years. He looked completely different. You know, he looked fit. He had this glow. He looked younger. Like the back story is this person was like the most unhealthy person that I knew. And I was just like, you know, I need to know what are you doing? He tells me all the things he's doing. And I'm like, you know, me and our friends, mutual friends, have been telling you to do that for years.

And you took pride in being unhealthy and smoking and there was this identity. And I was like, yeah. He's like, yeah, but I was on a business trip. I came home and my daughter was crying hysterically and she had this nightmare that I died and this whole thing, right? And he found purpose and he changed his life in that moment. So I just want to remind people, even remembering names, a lot of people don't remember names, which I think is the number one business etiquette networking skill there is, right?

all the cliches. People don't care how much you know until they know how much you care. A name is the sweetest sound to a person's ears. But most people, they're not connected to the reason. They know intellectually they should remember names, but are they feeling it? Like even asking yourself, why do I want to remember this person's name? Show the person some respect, make a deal, get a referral to practice these things. I learned on Russell's podcast, you know, whatever. Reasons reap results, right? So you always, you start with that why. So the P is purpose, feeling it. Now, I realized that

Just purpose won't get you consistently motivated all the time. You need the E, P times E times S3, which is energy. Because an exhausted person is not motivated, right? If you're depleted, if you, we have a newborn having been sleeping very well, exhausted, not as motivated as,

to do the things I need to do for work and to work out and so on. Right. So, um, and you know, so, so that's why a big part of our work is brain optimization. What are the best brain foods? How do you optimize your sleep? How do you manage that? You know, chronic stress that could shrink your brain and steal your mental vitality. What are the best supplements, nootropics that have been proven human studies to boost focus, memory, mental energy. Right. Um,

And then finally, you could have limitless purpose and limitless energy and still not go follow through to be motivated because you need S3, which, you know, like everyone calls it something different, small, simple steps.

Right. Because a lot of times, so people are not motivated for one of three reasons. They don't have purpose. Right. So they're not going to do it. They don't have the energy to follow through. So I'm not going to do it. Or that thing is too big or it's too intimidating or it's, it's, it's too abstract or it's too confusing. And we know a confused person doesn't do anything.

So instead of reading a book like 10 pages a day for someone who doesn't do it, maybe it's too big of a job, opening up the book is the most simple step. Read one line. I had on our podcast –

Out in one of the world's top biological dentists, we're talking about oral hygiene and brain health. And we're talking about things beyond brushing, like oil pulling and tongue scraping and flossing. And I was talking about kids and getting your kids to floss. Maybe it's too big of a jump in a habit, flossing one tooth, right? Because no one's going to stop at one tooth. Or you want them to clean their room, small simple step, put one sock in the hamper.

But this also applies to sales, right? A lot of times, you know, people, I don't have the purpose to buy your product or invest in your company or whatever. They don't have the energy, right? Or the resources, the capital or whatever. And maybe you're making it too complex and you need to break it down, you know, into smaller commitments. And how you find your small, simple step. I ask this question every single day whenever I get stuck or stalled. What is the tiniest action I could take right now that will give me progress towards this goal where I can't bail?

What's the tiniest action I could take now, operative or now, that will give me progress towards this goal where I just can't fail? And so I think those are the three keys for limitless motivation. And going back to your original question, the unconscious affects everything, right? It affects your mindset. It affects your inherent motivation. And it also affects the third M, which is your methods, right?

how you're getting there because are we constantly upgrading those? Cause a lot of our methods, I mean, Duke University said 40% of our daily behaviors is habitual and unconscious. So there's an unconscious component truly for, for how, how,

how we think, how we feel and what we're doing. And even when I'm on stage or I'm coaching somebody, I'm reverse engineering and say, what do I want them to think? What do I want them to feel? And how do I want them to behave? What do I want them to do? You know, and then I design, you know, accordingly. And so I would say the unconscious is everywhere. And out of fear though, people, most people in my estimation are,

their dreams and their goals to meet the current situation. And maybe we should be shrinking and downgrading our goals and dreams to meet the current situation. Maybe we should think about upgrading our mindset, our motivation and the methods we're using. Cause maybe people are using old methods for marketing or old methods for sales or old methods for losing weight or old methods of reading. Right. And so, um,

Yeah. So many people, I think shrink what's possible to fit their minds, you know, when they could be expanding their minds to fit, fit all that's really possible. Oh, Jim, this is such good stuff, man. Um, it makes me want to go back and reread a little bit less. So I'm going to go make commitment. Um, I'm doing 75 harder now. So I got 10 pages a night and I just finished a book. So I'm going to go back, jab back into yours and reread it. It's been a, it's been a little bit since I read it. So I'm excited to get me re-motivated to jump back in. So thank you. Yeah. Our team, you know, we, we've been using, uh, quick funnels and,

and everything from very early on. So our team, our marketing team, I know they've read Expert Secrets and .com and Traffic Secrets. So thank you for your amazing work, buddy. That's too cool. Well, unfortunately, I have to jump to my next call. It starts in a couple minutes of my next interview. But this was amazing, dude. I appreciate it. Good to spend a little more time with you and to hang out and for my audience to be introduced to you as well. Again, as you guys know, so many of you guys are into business and marketing, but it's like these are the things that actually...

are bigger levers to pull than like learning the next marketing hack. It's like learning how to, to learn how to function with your brain, how to like lean into your superpowers, the things that make, that make people the most successful. So I appreciate your work. I challenge someone, everyone to do one thing.

You know, I think you learn something best when you teach it, right? They call it the explanation effect. And one of the best things people can do is share it. So if I could challenge everyone, wherever you're consuming this right now, take a screenshot. And when you post it, tag Russell, tag myself so we get to see it. I'll repost, you know, a few randomly and we'll gift out, you know, a few signed copies of Limitless just randomly as a thank you for having me on the show. But I would love for people to share this in their one thing that they're going to do.

based on this conversation. And I feel like when you share that with your fans, your followers, your family, your friends, we get to learn it even better. So I want to thank you so much. And just remember that there's a version of yourself and your brain and your business, your brand that's patiently waiting. And the goal is we show up every single day until we're introduced.

So thank you so much for having me, buddy. Thank you, Jim. Appreciate you, man. And everyone go take the animal quiz. What's the link again? Mybrainanimal.com. And that's where you get all the strategies for remembering names, reading faster, how to focus at will based on your brain type. Awesome. And if you haven't read his book yet, it's really good. So anyway, thank you, man. I appreciate you. And everyone, we'll see you guys on the next episode. Thanks, everybody.

Now, obviously, if you want to sell stuff online, you're going to need a good funnel. But if you want a great funnel, then you're going to need to use ClickFunnels. ClickFunnels is the number one funnel builder in the world, helping more first-time entrepreneurs to leave their nine-to-five and to launch their dream than any other company on earth. ClickFunnels was built for the dreamer and the doer, and you can get a free 14-day trial by going to clickfunnels.com/podcast right now. That's clickfunnels.com/podcast. ClickFunnels, because you're one funnel away from changing the world.