Make Your Business Work Better For You: Q&As with Russell Brunson
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What's up, my friends? This is Russell Brunson, and this is the Marketing Secrets Podcast. But I'm here today to talk to you about other cool stuff. Number one is right now I am neck deep preparing for Funnel Hacking Live International.

This will be our nine and a half Funnel Hacking Live. Last year was Funnel Hacking Live 9 in March or February, we were doing Funnel Hacking Live 10, but we had like, there's 18 months between 9 and 10. So we decided to slip in like this little virtual one in between. We call it Funnel Hacking Live 9.5 or international. And it started as a little smaller thing, but now we've got almost 10,000 people registered for it. So it's going to be kind of a big little thing. And if you don't have your tickets yet, go get them. We start September 4th.

So depending when you're hearing this, we are almost to deadline and it's going to be amazing. So the coolest thing is you can get your tickets for free. You go sign up, register, you put your credit card in, and then after the event's over, you decide if you want to pay for it. So it's a cool thing. We've never done this before, Fun Hockey Live, but I thought it'd be fun. And yeah, so if you want to have your ticket, go get it. Because of that, I am here late at night. I'm going to be here late at night, every night working on this. And so I don't have a chance.

really to nail a new unique podcast for you. But I was like, what can I do to provide value for you guys today? And I think what would be cool is, as you guys know, because you heard this about a week ago, we did a live event called Selling Online, which was insane, one of the coolest events we've ever done.

And the last day I did like five or five and a half hours of Q&A. And I posted some of the last time's like rapid fire, like two minutes per question Q&A. And the feedback you guys sent was insane. You're like, how does Russell solve so many problems in such a short period of time? It was really fun. So we're taking another chunk of really cool questions from that rapid fire Q&A. And hopefully it'll provide you insane amounts of value as you are listening today. And then, like I said, getting yourself prepared for the Funnel Hacking Live event that's coming up next.

man, I leave in a week from today, the time I'm recording, which by the time you get this, it'll be less than a week from today. So anyway, I appreciate you all. Go get your tickets at funnelhackinglab.com and then check out this episode with some Q&As. And hopefully one of the questions you have that you've been stuck on will be answered today during the session and it'll unclog you and help you to change the world. So thanks so much. Appreciate you. And we'll see you guys soon.

Next question is from Peter. Peter!

Hey, Russell, how are you? Hey, Peter Nieves, the IP mentor. Good to see you. You too. So just really quick background. So content creators need to have copyright, trademark, and AI law knowledge. It's mandatory for them to have like maximum financial gain and minimize their legal vulnerability, right? There were no trainings in this area. So what I did was I took 25 years of experience and business savvy and being a content creator to create a three-day course called the Content Creators Legal Bootcamp.

And all this training is provided without, get this, no legal fees, right? That's the beauty of it is that they obtain the business savvy without the legal fees. Now, this is what I've run into.

People want this training. However, I can't obviously run this thing every single week because I run my own law firm and at the same time I build an educational institution. So here's a question. The training I've been doing like once a month to once every other month, but I created an online course, which is basically the recordings, right, with some handouts, which are like real life application things. How do you stop people from stealing your content? How do you use AI the right way and not run into problems? All that.

Is there a way to create a funnel that actually gives somebody the opportunity to sign up for something live, but at the same time, if they don't have time for the live training to take the recording, is there a way to do that where it's not competing with each other? Because I have the offer on the recording and I also have the offer live. But with live, there's VIP and everybody wants to ask me live questions. What do you think the best? And I love doing this. So what do you think, brother? Yeah.

I think you run both plays. So we do this right now. I shared this two days ago with the VA. Anyway, so like especially paid ads, like when you're buying ads, it's really hard sometimes if you have a live presentation happening on Thursday and you're buying ads, it takes a while to get there. So if you have an auto webinar version, what we do a lot of times is like someone registered and they get the recorded version right away, right? And so like that way from us buying the ad, them clicking and watching it, like it's

the windows as short as possible. We try to make some money off it. But then like when we do a live, when we take that list of people who saw the recording, right? Hey, I'm going to go live on this one. Come hang out. We push all that to live. So you're kind of using both. And if someone watches the presentation twice, that's totally okay. Again, I would think the average, do you have them both in the same funnel or you keep them in separate funnels? I would probably drive traffic to the auto webinar first. And then every time I decided to do live, send emails to that, to everyone registered to the thing over there.

Got it. Appreciate you. You know, I know Barry, I know Pedro. So just, we all love you, man. So hey, there's a bird on your shoulder too. I don't know if you knew that. This is Autumn. This is Autumn. She's absolutely awesome. So she's kind of like my study buddy. Keeps me going in life, you know, so I'll let her go back to her spot.

Life is good. Appreciate your help, man. Peter, you're awesome. Peter's a pirate. This is amazing. Oh, wow. That was one of the most amazing things I've seen. All right, Brent, contain yourself. Let's bring on our next question. Okay. Next up is JJ. I'm going to...

JJ, how are you? From Australia. Good day, Nate. Hello from Hawaii, guys. Good morning. Hawaii. Sorry, Hawaii. I'm a brand new Prime mover. I went into the product and it's so awesome. There's so much value there. So I appreciate that.

I've been in the industry for a little while, but I consider myself a beginner. And I'm in another school community, and there's a lot of retirees. And for me, I want to basically earn a supplemental income like a lot of other retirees. So how would I actually – because they got the product, they got the landing page, but everybody's looking for traffic.

how would I actually use this platform to help these people? Because nothing's happening inside that community. All right. As far as, as far as sales. Yeah. So the question is, how do you start getting more traffic?

Yeah, at least look at different ways because the ways we're doing it as far as trying to get content out there, content out there, but maybe I just want to give them another option. Yeah, well, good. Yeah, a couple good news. Number one, since you became, joined the Primer Foundation, we have this cool group that's called Conversation Domination, which is our traffic training portal, right? And so,

Excuse me. As of right now, there's a whole bunch of really cool trainings that are in there right now. And we go through paid stuff, free stuff, organic. So there's a lot of ways to drive traffic. It's the biggest problem with traffic. There's so many ways to do it. People are overwhelmed. It's like, I don't know what to do. But you can go in there and start going through that stuff, start learning different ways. But we have a couple amazing... Like someone who's really good at free traffic. Her name is Rachel Miller. She's going to be coming in and doing weekly trainings that are focused on the free stuff. And we have John Parks on my team who runs our paid ads, coming and doing paid ads. So we're going to be doing a lot of both of those. We have social people coming in. So...

It's going to be like this community where you can learn a ton of ways to get traffic. And the biggest key is not getting overwhelmed, but it's like it's kind of going through all of them to figure out what one you gravitate towards and then doubling down. Right? Like Eric Thane, who spoke the other day, he doubled down on shorts and he loves it and that's his obsession. He gets tons of traffic from that.

Other people, it's like I don't want to ever do anything short. I want to do paid ads. It's just kind of figuring out the thing that you or your audience kind of gravitates towards and then really focusing. And so the goal with conversation domination is showing all the platforms and you picking where to go and then diving deep on it and then learning and going through mastery. Because again, traffic is usually the hardest part of the equation for most people. But when you understand it, it's like the easiest part. There's –

There's so much traffic. It's just understanding the nuances of each platform and how to use them. And we do that, then it becomes really easy. And I will work with Chris to build my perfect webinar. I'm ready, JJ. Let's do it. Thanks for your question. Awesome. All right, Brent, who do we have next? All right, next up is Hamza Ahmed. All right, Hamza, how are you?

I'm good. Hi, Russell. I've developed a six-week parenting program called the Parent Maker Method that helps parents transform their family dynamics and become more confident and calm parents.

I'm planning to use the perfect webinar format, but I'm struggling to identify the one thing and the three secrets for my audience. And my target audience are parents who are feeling overwhelmed, dealing with constant conflicts with their partner or with their children and wanting to improve their relationship with their children. Given this context, how would you recommend I approach defining the one thing and the three secrets for my parenting focus webinar? And how would you quantify the problem as well? Right.

Very cool. This is interesting. Stephanie Blake, who's my inner circle, is working on a similar program. She has a podcast called The Powerful Parenting Podcast. I don't know if you've seen her, but Funnel Hacker, you're going to probably cross-promote each other. She's been working on the same kind of concept for a long time. I think a big part of it is

If it was me, I'd be, I'd be going to interview a lot of parents because it's the, it's the obviously common pain. I think 99.9% of parents are going through it or dealing with it. Like I'm dealing with it. I'm sure you're doing like we all, we all struggle with that. So it's just going and asking some people and getting some feedback. Um, for me, it's like when I'm trying to create an offer, like I'm, I'm,

I'm listening as much as possible. I'm going to the community. I'm asking questions. I'm doing stuff to see what people like, like how they phrase things, like what they're struggling with. Like I want to get their pain points. Like anytime you look at a good copy, um, I can't remember which one of my, one of my favorite copywriters cameras in right now, tough head. But he said like the, the good copy is like figuring out how to enter the conversations already happening in your prospects mind. So it's like,

By asking the questions, you start figuring that out. And for me, that's where these ahas actually start coming from. Like a big reason why I do Q&As like this, like yes, it's fun. Yes, it's exhausting. But I'm hearing you guys ask the questions in the way that you would ask them, not the way that I would phrase them. And it gives me ideas for how I'd structure a video or this or that, right? It's all based on like on how you ask the question, not how I would answer the question. Does that make sense? And so that'd be my first goal for you is just like really start talking to a lot of people. And that's where those ideas will start bubbling up, you know?

Yeah. Appreciate it. Thanks, Tom. It's a great question. All right. Who do we have next, Brent? All right. John Gunsel, you're up.

John, welcome out. What question do you have for Russell? There we go. Now we're unmuted. Hey, Russell. My wife and I have been with you since 2016. I'm a certified funnel builder, and I think I've read every book you've ever written, I'm pretty sure. Well, thank you. Yeah, yeah. Quick big picture here. We created a $5,000 online course that teaches working parents how to discover their purpose and create a $2,000 offer around it so they can work from home and spend time raising their kids. So here's the question.

What would you say to get cold traffic hooked on the value of finding their purpose? So they're hungry to buy our front end offer, which is our $47 master purpose secrets program. Very cool. So what's interesting is like,

The people I know out in the world, there's people that are very purpose-driven and people who have no idea, right? Like, it's definitely a divide. And the people that are purpose-driven, they're very, very passionate. Typically, there's people that want to write their own book. They want to, like, those are, like, the things, you know? And so for me, it's like I would be looking at their aspirational hopes, the things that they're looking for, right? Like, and trying to speak into that, right? So does that make sense? Like, yeah.

It's also like finding the people that have done that before telling the stories. I mean, there's a ton of ways you could do it, but it's really like showing the end result people have done it, right? So finding someone who is just like them

showing that someone who had that same experience and then make that person found the voice. So I'm sure you have a ton of clients who've gone through this process already and it's capturing those things and telling it. So for example, right now we have one of our video teams are on location right now, traveling around there in California, hitting a bunch of people's houses who are literally just click funnels members who struggled, who did the thing who now are here. And so it's like, we're just capturing that story. So we can tell the story, capture the story. So we can tell the story. Do you guys capture a lot of those stories yet? Do you have those in a way that's,

Yeah, we have. We've put about 60 people through the program so far. It's been great. 100% success rate. So they're big stories. But it's all big one-to-one selling. It's not one-to-many. So that's why I'm getting people with cold traffic for purpose. I mean, I'm not even sure if that's where to go or if it should be like I should lead with something else and then spend more time developing purpose.

No, I think it's showing that thing. It's in the language patterns. Look how so-and-so who was a school teacher who was able to take her purpose and then turn it into income and give her the purpose and the time freedom. Here's so-and-so who went out and said, tell me that story. Anyone want to learn how to do this? Join my free web class to show the passion to profit. Whatever that is.

But it's taking all those success stories and just framing them in the right way where people see the before and the after. And then there's a teacher one targeting teachers. If there's someone who was a dentist, like targeting – it's just going to the avatars that you have and like drilling deep into each of those different segments with the case study stories you have. Like case study into webinar, then into – got it. There you go. You're awesome, man. We love your hustle. Great seeing you guys again.

Thanks, buddy. You too. I saw an aha moment too. Like I love it when you can see them. Like sometimes in person you don't see it, right? Or I mean you do see it, but like virtually when you have them up here and they're like, oh, yeah, that's it. I saw it happen. Got it. I love that. All right. Let's keep going. By the way, how many of you have had at least one haas aha in the last hour and 34 minutes? We go live. If you had one, wave your hands or type in aha so I can see it, make me feel good about myself. Cool. Let's get some ahas going. Here they come. That's awesome.

All the ahas. All right, Brent, who else we have? Cool. Our next question is from Emery. Emery, let's have your question. Hey, how are you? Awesome. Awesome. I'm so addicted to sales just like Russell is. It's like a support group. In fact, I'm thinking here's a manuscript that you'd be interested in. Oh, all right. I love it. Anyway, my business is we make controls for refrigeration and we save typically 30%, 40% energy.

And most people don't know that about 30 to 40 percent of all the food that's made never makes it to the market because it spoils or whatever. So our control systems save energy, monitor people's stuff. And we've been doing this for 30 years. We've probably retrofitted 50,000 systems, probably over $200 million worth of work. But so what I'm trying to do now is figure out how do I use your technology? I've never used funnels. I'm fairly new. Never read any of your books yet.

But I want to know if I could take this, take our know-how and expertise and offer it as a course or a training, almost like a franchise and say, hey, for $50,000, we'll show you how we do what we do. Would you like to have a business that can do what we do? It's in demand and 30, 40% energy to save is huge. Yeah.

Utility companies pick up. Who's the ultimate buyer? Is this like grocery stores or? No, it's mostly anywhere from Dunkin' Donuts on up to huge warehouses. Okay, so that's who they'd be selling to. Yeah, so it could be $5,000, could be $1.2 million. Yeah.

Cool. So I would do is I would like I make a webinar presentation. It's like the easy side hustle and the side hustle we figured out. So $200 million worth these things in the last 10 years and how you can replace your current income with, you know, blah, blah, blah. I understand. Yes. I get it. But I'm just thinking of the quick way to get it out there.

Because there's a lot of people who want to do what we do, but we figured it out. We're experts. I'd create a webinar pitching it, and then you can sell a lot of things. It could be a $50,000 franchise. It could be a $10,000 licensing deal. It could be a $1,000 course. It could be all three of them, right? We make the product, and we get a recurring revenue as well because everybody looks at their stuff on the server. Yeah, I'd be looking at building an army of salespeople out there. I'd create a business opportunity and

See if I get 10,000 people out there selling door-to-door for me. If you're making money every unit and they're recurring, I'd build an army of people. So I'd create a really good business opportunity, and that'd be killer, man. Okay.

Thanks, Emery. Great questions. I love some of these out-of-the-box ones, right? They're awesome. By the way, for most of you guys' businesses, this is like Dan Kennedy. If you ever read – in fact, all you guys who upgraded at sellingonline.com. Just so you know, in the Alchemy training course, we've got five unreleased Dan Kennedy books in there right now. One of them is called Selling Opportunity. It's all about how to take what you do and turning it into an opportunity or a business opportunity. And so just –

as a thought a lot of times a lot of your guys level 10 opportunities i talked about a little bit a lot of times a lot of times you guys are like for example annie grace teaches people how to overcome alcohol addiction which is great she makes i think six seven million dollars a year teaching that but then she created a business opportunity like you can become certified to teach her stuff as people and she makes another you know multi-seven figures uh turning what she does into a business opportunity where other people can take her message out to the

For all you guys, a lot of times level 10 opportunity is like mastering one thing and then turning it into a business opportunity later, which then becomes the thing that – for me, I built funnels for myself for a long time. Then I turned that into a business opportunity where you guys can all build funnels for your – and like that's the blows. Yeah. So anyway, just a thought. I have an idea. Let's do one more and let's do a five-minute dance party to stretch it out. Love it. Because we've been going for almost two hours. Is that cool? One more and then we'll do a dance party. One more, Brent. Who we got? Cool. We got – Timmy is up next. Timmy, you're live. Hey. Hey.

What question? Hey, a bit surprised by me there. So let's bring my question up again. There we go. So I'm setting up a funnel for physical products and we it's a one off purchase. So it's not a natural continuous kind of purchase and so forth. How would you add upsells and downsells, et cetera, to increase the customer lifetime value in such a funnel? What's the product?

It's a palm cooling device that massively improves your performance from a gym perspective. Our target customers are gym goers who want to increase their performance, both muscle building and strength. Very cool. Okay. So for me, I'm always looking at like, who's the end customer for this?

If they buy this, what else would they buy? Right. So I'd be looking at like, if it was me, I'd be like, Jim, people like supplements, jump, Jim, people like, um, like, you know, you know, there's a thousand products that people like. So that's what I'd be doing is just like, if they buy this, what's the next logical thing they may want? Um, or even serving them, like coming in, like the people are buying your unique product. And it's like, Hey,

like on the, on the thank you page, it could almost be as simple as just like, Hey, are you looking like as a gym owner, are you looking for supplements? You're looking like asking what they're looking for. Uh,

Because a lot of people like – like hardcore gym people know the supplements they're taking. That may be harder. But other people might be really easy. And it's almost kind of segmenting and like – and then from there, be like, cool. Here's the supplement we recommend to go with this. Or here's the training program that goes with this. Or here's the physical – here's the wrist straps to go with it or the BFR bands or whatever the next logical thing might be. You know what I mean? And then you would kind of like – because obviously we don't have those products. So you would – I would go and – you would go and source those products. Yeah.

or how would you do that? For sure, yeah. And if you're using ClickFunnels, ClickFunnels 2.0, we just did an integration with Zendrop and their dropshipping company has over a million, like a million and a half products in the product line. So you can go into there and literally type in gym equipment. It'll show you everything in the product line and you can just plug it into your funnels and it automatically, when the order hits, it dings them and ships it out for you, which is a really cool thing in ClickFunnels now.

Yeah. All right. Cool. And that works in the UK as well, where my location is? Yes. Not all the products. There's some that ship US, some ship worldwide. So it's just depending on it. They've sourced them with every manufacturer you can dream of. Anyway, we haven't even told people about it yet. It's insane. But it's all in there if you search for the Zendrop. Zendrop. Zendrop. Yeah. Anyway. Yeah. Great.

Cheers, man. Thank you so much for that. Thank you. Awesome. Thanks, Timmy. Miles, what do we got? You guys keep switching up on me. We had Brent. We had Miles. Miles, who do we got? Well, we're back to the best. All right. So we have Michael Fomkin and I believe Alicia as well. I don't see Michael, but hey, there they are. Oh, hey, what's up? Check out that award. There's Michael. Great to see you again. What questions do you guys have? They have the monkeys.

Thank you so much for today, Russell. We have learned so much. We absolutely loved it. And every single question, every answer you've given tremendous value. So thank you. Thank you. Thank you. Okay. I wrote down the question because I still get nervous talking to you.

10 X. I still get nervous. Okay. Russell with all the responsibilities and projects you manage daily. I'm curious. How do you structure your day to maintain such a high level of productivity and focus? Ooh, great question. Um, and I'm starting to show more and more of our Instagram and stuff like that just cause, um, yeah, so I'm showing more of it, but for me, um, I have to wake up early. Um,

even though like my kids stay up late at night. So I don't, yeah. So I'm up early because it's best time for me to think and to focus and get like some of those things done, you know? So I try to write in the mornings. Uh, I try to work out in the mornings and those kinds of things to kind of set the tone. Right. Um, and then from there I, you know, my kids back in school, the finally as of two days ago, woo back in school. So, uh, I tried to do present with my kids like during that winter for like seven, like seven till eight is when my kids are like,

getting ready for school. So like I shut everything off. So I go from like five to seven is like my time for either working out or writing, um, seven to eight, hanging out with the kids, getting out the door to school, hanging out, trying to be like the, the annoying cool dad, you know? And then from there, traditionally what I do is I actually have two offices and one office is just mine. And so I go from there to that office. And for me, that's my time where I go. Traditionally I was like, I read, um, usually like scripture stuff. So I'm reading scripture by myself. And then a lot of times I'll write, I'll work in there and I'll work there for a couple hours.

try to get quiet time in just Russell working zone. And then after that, it's maybe like 10, 10.30, 11 o'clock. Then somebody get up and I walk to the other offices where all my staff and team are. And that's when we start getting into all this stuff, like meetings and questions and writing presentations and doing presentations and stuff like that. So in a perfect day, that's what it looks like.

And then usually 536, I head home and then I try to like shut everything else off and be super present dad slash husband for the rest of the night as much as, as much as possible. And then that's kind of, that's the perfect situation, right? So I try to block out my time and then whenever I'm situation I'm in, I try to be as hundred percent present in that moment as possible.

The reason why most people don't get stuff done is that they're in two places at once or three places at once. That's why they don't ever actually succeed. I'm not perfect, Dad. You can ask my wife. I'm not perfect. My goal is always 100% presence with whoever I am. Right now, I'm trying to be 100% with you guys. I'm not talking to my wife or my kids. All the other things. When I'm there, I'm there. When I'm here, I'm here. That's been the core things. We should have a whole longer podcast on it. People ask me stuff like that a lot. That's awesome. Thank you. Love it. Great seeing you guys again.

What's up, everybody? This is Russell Brunson. I've got something really cool for you today from my friend Taylor Wells. Taylor spoke at our last Funnel Hacking Live because I wanted him to share a really cool concept about what he calls the revolving pricing method. And today he decided to sponsor the podcast to give you guys more access to this super cool strategy that you are going to love. It's something we've been implementing into our high-end coaching program as well, and it is amazing. But to kind of give you some context about

about this offer he's making for you guys. As you may or may not know, a few years ago, JPMorgan Chase did a study, and guess what they found? They found that the average small business only has about 28 days of operating expenses in reserve. That's right, less than a month of cash on hands. Now, if you're like me, the idea of your business being one bad month away from disaster is enough to make your stomach drop. Am I right? Especially with how the economy's been lately. It's not the time to be gambling with your finances.

So Taylor put together this book called The Revolving Pricing Method, and it's awesome. It helps you turn every client you close into a long-term profit machine. We're not talking about one-time paydays. We're talking about creating sustainable and real predictable income for the long haul. Now here's where it gets even better. Taylor put together an awesome exclusive deal just for you guys, my Marketing Secrets listeners. And if you go over to wealthyconsultants.com slash secrets, you can grab The Revolving Price Method book and over $150 worth of bonuses and get this all. It's at 70% off, and I promise you guys, as a customer of this book,

You are going to love it. So if you're serious about growing your business with real stability, this is the model you need to add into your funnels. So go over to wealthyconsultant.com slash secrets, grab your 70% off deal, and let's start turning your clients into long-term revenue. Again, that's wealthyconsultant.com slash secrets. Do not miss out.

Hey, this is Russell Brunson, and I want to jump in really quick to share with you a new assessment I found out that is insanely cool. You guys know I'm obsessed with personality profiles and assessments, but this one is different because not only does it help you understand yourself, but more importantly, especially for us who are entrepreneurs, it helps us understand our employees, our teams, and get people sitting on the right seats in the bus so they can get more stuff done.

I just had a chance to interview Patrick Lanchoni talking specifically about this new assessment they created called Working Genius. And the Working Genius is awesome. Like this test, I had actually blocked out an hour to take it because I was so excited for the new assessment. And it only took me like 10 minutes or less to get it done. Yet, even though it takes only 10 minutes, like you can actually apply this immediately. I took it for myself. I had my team take it. And what's cool about it is from there, we figured out exactly what people's Working Geniuses are.

And that's important because if you're building a team or a company, you got to figure out, make sure that you have first off the right people, but make sure the right people are sitting in the right seats on the bus. And this is what this assessment will teach you how to do. Now, normally this assessment, you can go to workinggenius.com and there's two G's in the middle, workinggenius.com, but I got you a 20% discount on

on the assessment, which is only $25. So don't stress. It's not an expensive test at all. But you get a 20% discount off when you put in the keyword secrets at checkout. So go to workinggenius.com. Again, two Gs, working genius, two Gs in the middle, workinggenius.com. And then use promo code secrets, S-E-C-R-E-T-S at checkout. You get 25% off. But then we'll take the test. Again, it takes you 10 minutes.

But even in a 10-minute session, you will get something that is so insanely valuable to help you understand yourself, to make sure you're working in a spot that's going to give you the most joy, number one. But then number two, it's going to make sure that you are with your teams getting them in the right seats as well. So anyway, I love this assessment. Go check it out at workinggenius.com and enter the promo code SECRETS for 20% discount. Take this test for yourself and for your team, and I promise you it will change the working dynamics amongst everybody and help your company to grow.

All right, Miles, who we got? All right, up next, we have Anise H. Anise, welcome out. What questions do you have?

Hi, thank you. So grateful to be here. Yeah, Russell, a quick background. Exactly that question before is actually the offer that I wanted to ask you about. I started a collaboration with a spiritual coach who has coached high-level entrepreneurs, at least music artists and high achievers. He worked at the highest level in the music industry as a music producer for years himself and highly successful people often need to implement a spiritual dimension. You talked a bit about

that praying and things like um into their life to maintain the best level of themselves or even the next level and he developed his own unique framework blending modern psychology neuroscience ancient wisdom shamanism and spiritual principles so in easy um sometimes we model um

A lot of times when success comes, we face new challenges that we're not prepared for. And then we model the tactics of the outside successes of others, but we don't model the inside. And so the framework is about the inside, how we get that to align with it itself. So how do we make the outer success match the inner success? That's what he specializes in. And now we want to make this unique framework available to our target audience at scale.

Question, how would you summarize this offer in an ad to target the winners of the Two Comma Club and Two Comma Club X award? Thank you so much. That's a lot. I think, wow, first off, that's awesome. Second off, the thing you nailed on was like a lot of people model external success, yet they're

But then maybe they're miserable inside or they feel empty inside. What they're missing is the internal success they should be modeling because that's the actual – the bottom of the iceberg. You know what I mean? I think that's what I start leaning toward and say – and like showing different people like if you're modeling Elon Musk doing da-da-da-da, you're going to be miserable. He's probably not a good example. But whoever is like finding people who are whole, complete people and being like these are the – you can follow this, which is good. But the reason why he's had this is because of this foundation that everyone is missing, right? And kind of showing people that are –

Like the people look up to someone who's got both sides of it figured out. Um, that's probably how I start targeting that. Cause yeah, funnel hacking the inside, not the, the inner game, not just the, the outer game. That's fascinating hook actually. Yes. Like I totally appreciate that. Like, do you have like a quick, how, how you can, do you always talk about easy language? It's obviously not an easy topic, how you could put that in the, like a quick ad or headline to target that audience that's looking for that. Um,

Have you funnel hacked somebody or have you modeled somebody, somebody's external something, and while achieving their same success, maybe even achieve their same results, but it fell empty inside? It's because you actually didn't model the most important part, which is the internal. And we have a framework to walk you through the internal modeling so you can actually –

Some version, I don't know, some version like that. Cause yeah, I wouldn't go deep into all the different elements and things like that until you get to the webinar. This would be more just like if you're modeling somebody and you're left feeling empty, it's because you're not modeling the right things. There's something different inside that most people are missing. It's the bottom of the iceberg, not the tip of the iceberg. When you model this, that's how you have actual success, actual happiness, actual fulfillment when you do that.

And you would put that in an ad or in a webinar as well? Like what do you think is the best way to reach people? It becomes a core message. Use it over and over and over again. Use it in your Instagram, in your stories, in your landing page, in your ads, in your registration page, in the thing. If you notice my beats, the many things I have, they're weaved into everything over and over and over and over. Keep telling the same story. Keep ringing the same bell. And that's a great question. Thank you so much. Awesome question. These questions are a lot of times really in-depth.

But that's what's so cool about this offer, right, is we can then dive into these specific questions. And that's what this process does. Like over six different modules, we have question and answer. We have show and tells coaching where we can dive into that and figure out what that hook is. Like what is your curiosity headline? What are the three secrets you can share? And obviously going to the offer and doing that, like that's where we dive in further to do it for sure. Sellingonline.com slash go, right?

Yeah. Okay. Who do we got next, Miles? All right. This next individual didn't want to turn on their camera, so I'm going to go ahead and read their question for them. This is AJ Tang. He says,

And then the second part of that is what framework or criteria would you recommend for making this decision without compromising growth in the long term? Sounds like someone like me who's got severe ADD. So welcome to my brain. I understand you completely. So the question like that, he has offers in YouTube books, things like that, or he's learning all those things? Interest in ventures across those different platforms. So book publishing, YouTube, Instagram, course creation. Okay. So what I would do, I would look at is like,

each of those is like a big market right so it's like i like real estate investing i like book publishing i like courses and stuff like that and like a lot of times when you if you're trying to figure out your unique opportunity or your niche or your thing that's different it's not so much like picking a thing it's picking two separate things and combining them right does that make sense so it's like i could do internet marketing or i could like uh market to dentists or teach dentists how to do marketing if i combine those things together or funnels right funnels

is a big market. Now we created a huge segment last decade. And then over here, you've got dentists and then you plug the, it's like funnels for dentists. Like that'll blow. That's a unique offer. Cause you're taking two different things. So you can take like real estate investors and courses. It's like how real estate investors make courses and boom, that becomes like a new opportunity.

But if it's just real estate, you're coming in with 8 billion other real estate groups, just courses, 8 billion other course people. But the combination of the two is what makes a unique opportunity, right? It's blending two different markets into one. And so it's like biohacking and entrepreneurship. Like, boom, you plug those together. It's picking two things you're interested in and weaving them together. So if I was creating a new offer, that's what I'd be looking at. It's like, hey, the dream client, who do I want? I'm combining things. You may even notice, by the way –

My new position is prime mover, right? What's a prime mover? Like prime mover is someone who's doing, you know, business entrepreneurship, but you will see over the next months and weeks, um, as I'm developing this character and this tribe and this, this, um, uh, this identity of people, the prime movers aren't just that like prime movers are into health. They're into biohacking and doing these other types of things. Right. And so I'm combining different things together. Right. And so you'll notice me doing more and more of that as I'm bringing different conversations into this community over time. Um, but it's, it's the combination of two markets, two or three markets, um,

that makes it a unique offer. So sometimes that's how you create, um, how you create the new opportunities by combining things. So that's a, that's a killer answer. And I've watched you go through that, right? Like try to find out how to niche down on those certain things and then combine them. I think is awesome. All right, cool. Miles, who else we got? All right. Up next, we have Joe Pomeroy. Joe, good to have you. What's your question?

Hey, Russell. So my mantra is save the family, save the world. I'm on a mission to impact more families, and my audience is made up of entrepreneurs. So when you started your business, how did you manage the Family Business Balancing Act? Was there anything you wish you knew then that you know now? Ooh, great question.

Um, a couple of things to note is like, and I've noticed this with entrepreneur families in my community, like there's different types, right? Like some people were, it's a husband and wife are doing the business together. And they're like, that's the way it works with my wife. My wife is not involved in business at all. She doesn't understand it. She doesn't like it. She just wants to be a mom. And so like, it's very separate, which causes, and now,

All of them have different pros and cons. Like I see my friends who like, cousin and wife are together. It's like, that's so cool. But then like, they're also each other's throats because they're together all day long, right? And then the other way where it's like, I wish my wife would like come and be on stage with me because that'd be so cool. People love to hear her. But she's like, I don't want to be on stage. You know, but there's always like pros and cons of each one. And I think for me, like it was hard because I thought we were broken or there was something wrong with us. I saw other people and things like that. I would love to see like even like –

There's different categories, like almost like personality tests. Like there's like the D, I understand these different categories and you see like, where do I fit? And then what, based on where I feel like, what are the things I need to know? Like the, the, the opportunities and the weaknesses, both of those kinds of things. I think for me, that would have been super helpful because it took me a lot. It took me a decade or so. My wife and I, before we finally came to the thing, I'm like, Oh man,

Like you don't care about – like it was a weird thing. But like – and me, okay with that. I'm like, oh, that's actually really cool and there's really good positives because of that. And I can avoid the pitfalls because I'm aware of those. But it took us a decade to figure those things out. You know what I mean? I think if you create some kind of framework that showed those things and the pros and the cons of each level and gave like here's the strengths that you have but here's the things you should be careful of. Because again, people that are working together 24 hours a day, like they've got to find separation or else they're going to kill each other. And I see that all the time. So anyway, does that help at all?

Yeah, I love that. I mean, I specifically I'll take business principles that people already know and understand, and I help them translate to succeed at home. And I've never thought of it the idea of being able to do

the different categories, the different personality types. So I think that's an awesome angle. And that actually creates a great email magnet to go into the webinar. So I love that. Thank you. Yeah. Awesome. Personality tests on the front end are like the greatest ways to drive traffic too. Yeah. Everybody's totally different. Right. Yeah. But that's what I love too. Like McCall, for example, like don't try to be somebody else, like figure out how to be the best version of yourself too. That all ties in. That's awesome. Okay. Miles, who else we got? All right. Next up we have Rhian Strick. Hi Rhian. How are you? Hey.

Very good. Yay. Thank you. What questions do you have? I've been building brands globally for over 20 years in the corporate world, and I quit. I want to help entrepreneurs and founders. But honestly, I'm so terrible at building my own, and I want to talk to you about resistance and how to cross the threshold. Okay.

Very cool. I've seen all sorts of things from you. That's awesome. How does resistance show up for you? When or how or what is it that keeps you back, do you think? So I've been abused in my past and stalked for years. So I can build marvelous brands because I think that everyone is worth their own brands. I just don't want to show mine. Oh, gotcha.

Man, I don't know the best way to answer that specifically. I'd be looking at – a lot of times it's hard for us to see our own things, right? Even – I think about this. I'm a business consultant for thousands of people. I get to look at people's business and give ideas. A lot of times I look at my own. I'm like, what do I do? I'm so stuck. You know what I mean? Do you have other people on your team around you who believe in you, who you could –

be the people that help push you. Cause sometimes it's harder to believe in ourselves, but it's like, man, if we have the right people around us, they can help, help us believe in ourselves more. So, you know what I mean? Do you have a team or is it just you right now?

So I'm a solopreneur, but I created my own mastermind. But it's usually for people I know and trust, and so it's a free type of thing. Okay. I would say you need to surround yourself with some people who understand how great you are, who understand your worth and what you're capable of. Because obviously you're doing it.

And other people see that. It's like, how do you get those people into your corner? Like, I think if you set up an accountability group, these guys or these people, whoever, maybe it's a mastermind group, maybe someone different, but just say like, this is my goal. This is my vision. This is where I'm struggling at. I need someone to hold me accountable. I need somebody to work with me. I need somebody to like, to help fuel me and feel like the belief in myself. Like for me, I use Voxer for all my communications. And so for the last,

Man, decade and a half, everyone voxes me, all my coaching clients and stuff. And so when someone sends me feedback that's positive, there's a star button that stars it. So the days I wake up where I'm depressed or I can't do it, I don't believe in myself or whatever, I go back and I just listen to those messages.

I listen for 15 minutes or so and I'm like, Oh, I'm amazed. I'm ready to rock and roll and go again. But it's like, I have to like resell myself on this all the time as well. And so I think it's like, it's just, you need to get those that, that support group around you, um, who can help, like hope you realize who you are, help you step into that. And as you start doing it more, so, um,

it'll start becoming more real for you. And the resistance gets, doesn't necessarily get easier, but it gets, uh, you, you find a spot where it's easier to break through that more consistently because you know, your value, you know, your worth. Um, but it takes, it takes energy and like concentrated effort to, for anybody to keep that happening. Does that make sense? Yes. So I don't know. I wish I would say, go ahead.

Support group, make it real. Yeah. Yeah, that's great. Another thing you talk about too, and I don't mean to go, but I think a lot of people need to hear this too.

is your why, right? And your definite purpose. And you could take forever on that, but you've had so many incredible people that have been that person for you and finding somebody, Dave Woodward, like for example, oh my gosh, was so amazing at that. And finding somebody who can be that, you know, you talk about Frodo, right? The Samwise Gamgee, right? That can help you go achieve this thing is massive. Great question. Awesome. We could spend forever on that one. Miles, who we got next? All right. Up next, we have Consta O.

Konstantin, hello. What's your question for Russell? What's up? So the question I want to start this conversation with is, what is the top one insight you have got from Napoleon Hill that helps me to succeed as a mindset coach to help individuals activate their full potential in order for

us all to create a better future collectively. Very cool. Great question. So I love Napoleon Hill. I think I'm going to get, if you're okay, I got two things. My two favorite things Napoleon Hill. Number one is just the focus on a definite purpose. Huge for me. Number two, if you've read out when the devil, there's a whole section called drifting with the devil. And like that, that concept of drifting made, it made,

Like the times that I don't go into my calling and made it real and gave me a thing to think about. Like, I'm like, I can tell when I'm like, I'm drifting right now. Like that phrase, that concept. And it's like, why am I drifting? What's the reason? And like the book goes through the reasons of what he's doing and why is he, why he's doing it. And so it gave me awareness of the times where I'm drifting in my life and

to be able to call it out and be aware of it, and then to refocus back on my definite purpose. And so for me, it's like, it's this yin-yang of like, you know, the laws of success are all about here's the things you need to be successful. And then out with the devil is like, here's all the things that the devil is doing to keep you from being successful. I think that yin-yang between like, I don't want to drift. Here's my definite purpose. Like that, that for me is the most valuable thing I got from Napoleon Hill because now it's giving me like, it's giving me, um,

a focal point and it's also give me something to be aware of uh take they to to keep away from right don't go this direction because this is what's going to happen to me and just that yin yang and knowing and being aware of both of them so i don't know that's for me those are the biggest things thank you yeah i have uh listened to that book so yeah i have to do it again and yeah

A question related to this is that how to get my message to basically all the whole world. How would you, yeah, what is your tip? It's start talking, man. It's publishing every single day. Pick a platform you love. It's Instagram. Pick a platform. Start publishing. It's a podcast.

Pick a platform, start publishing, start publishing and making consistency. I tell everyone, I'm like, if you publish every single day for a year, your financial problems will go away because two things will happen. Number one, you'll find your voice. And number two, your audience have a chance to find you. And if you're doing that consistently, like that's, that's the key. And so, um,

That's what I'd commit to you, man. If I was like, make a commitment, I'm going to do it, pick a platform, and just run and just keep doing it. And it'll take a little while. Like Eric Thain showed that. It was like, here's like nothing, nothing, nothing, nothing. I was like, boom, it pops. Like the algorithms are all based on rewarding people for consistency. And so those are consistent are the ones who win. So I hope that helps. Great question, Consta. Thank you so much. Thank you a lot. All right, Miles. What else we got? Let's keep going. All right. Up next, we have Michael E. Parker.

Michael E. Parker, good to see you. What question do you have for Russell? Hello, Russell. I met you on a yacht. I'm actually about two years into Myron Golden's Inner Circle VIP group. And I'm also two-comma club X program trying to implement the linchpin. And that kind of brings my question. So I have a company called URCO.com.

with software and coaching that has membership tiers and an affiliate program. And then I've got the Myron Golden approach of more doing paid challenges, the Grow My Business Challenge. I've had about a 20% conversion, selling about a $24,000 premium program. So I've made hundreds of thousands of dollars, but I know the linchpin and the continuity of

is my bigger plan that to me is what can cause me to build you know 10 20 even 100 million dollar business down through the years so in using webinars to build audience and to bring traffic to either of these sides of what i do

How do you organize the strategy and focus on where to put the attention when you got the linchpin, which is the end-all be-all to me, and you got this other thing that can generate cash quickly? How do you balance all that with all the products and brands you have? Any help there? Yeah, it's a great question. So for me, it's coming back to getting a clear focus on what your actual business is, right? Because

Just because you make revenue doesn't mean it needs your business, right? For me, ClickFunnels is the business. It's the continuity. It's the thing, right? So we know that's the point. So all the events, like while they're good paydays, they're cash driven, like the core purpose of those events are to get people in the continuity, right? So if you go on to the linchpin, you know, it's like they register, they give them the MIF key and push them the thing, you know? Right.

And so everything, everything leads back to there, but we're still doing the events, get the big paydays and events are great because it builds connection and builds community builds all the different things. So people stick longer with you. They stick longer on the continuity because of it. Like all those things rise up because of the events as well. And so like weaving two things together is, is the key to the question. Like how would I manage it all? Or the question is just kind of how you structure it or what's the, I want to make sure I understand that.

The question is my focus because I can do more webinars that blow up the continuity and linchpin the events to go to that. And then there are specific webinars just trying to get people to these paid challenges. But sometimes they're at war with each other in terms of my focus and how I show up in the marketplace. Yeah.

Can you do both? So imagine if you just tweak the model a little bit. So you do these webinars, and you always on the thank you page of the webinar push to the continuity. But then instead of selling more continuity on the back end, just sell the high ticket thing on the back end. So it's kind of a hybrid of the linchpin. That way, every webinar you do is putting me in continuity, and every webinar is pushing people into the high ticket. That's probably what I would do. That way...

That way you kill two birds with one stone. You're not splitting. Yeah. Doing two webinars. They're similar, but way different, but the same. Yeah. You know what I mean? Yeah. So taking the continuity and tying it in similar to the linchpin model for even the paid challenges, uh,

make the webinar that leads to the paid challenges could offer continuity on their way to considering buying the paid challenge. And then one last thing, and this is a secret for everyone. If you want to see something cool, Tony Robbins does this the best I've seen so far. So he will do his entire challenge. They'll sell their thousand dollar thing. The challenge, the challenge ends.

And then seven days after the challenge ends, they have, they call it their no customer left behind campaign. So then they send email to everybody who didn't buy. They're like, Hey, I hope you enjoy the challenge. We, you know, and obviously you weren't able to move forward with us for whatever reason, but we don't want to leave you behind. So we have a really cool thing. It's called Tony Robbins inner circle. And if you go to Tony Rob,

InnerCircle.com. You can go sign up for this continuity program. It's $97 a month. You get a free Tony hat and blah, blah, blah, right? And you guys can go see it. If you go to TonyRobbinsInnerCircle.com, you'll see the offer. But seven days after every challenge they do, every event, they push people to that continuity. And last night, it's been a while since I've seen the numbers. That's like a $10 million a year continuity program. It's just on the back end of the challenges for the unconverted buyers. So you just weave that into the back of your challenge. That way you have a continuity pass on the registration. You have a continuity pass a week after the challenge ends.

and you're getting two different shots, everybody to put them into continuity. - Awesome, thank you. Down sale. - Yep. - Love it. Great question, Michael. - It's the new Ghost Burger from Carl's Jr. It's a juicy char-boiled Angus beef burger.

I don't have any teeth.

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All right, Miles, let's keep the party going. All right, up next, we have Guy Leroy. What's up, Guy? Hey. Hey, what's going on? How are you? All right, first let me say thanks for, you know, putting everything out here on the stage. The question I have is...

I've been going down a rabbit hole of, you know, should I go this route or this route? Either do a webinar or just put out an e-book and so on and so forth. So I hired different people. I have a person that did the programming for me. I did the videos, got everything in line. Then I paid a person to do ads.

So we're about to run the ads. But my question really is, how do I fulfill after the ads are ran and people do come into the webinar? And let's say one person does purchase. What do you do as far as the fulfillment aspect? Like how do they get access to the thing they bought? Yes. What do you think the easiest platform is to get the fulfillment out?

ClickFunnels. So that's what I use. Well, ClickFunnels, yes. But is there anything else besides ClickFunnels that you attach to it or is it just ClickFunnels that you would recommend? It depends, yeah. I mean, most of our courses are just ClickFunnels. Someone buys, takes them to the Thank You page, they create an account into ClickFunnels. ClickFunnels has a community aspect. So if you want to plug a community into it, it's good. Or like for this one, you can tell we're using school and connecting with the ClickFunnels membership site. So we have both.

those two things kind of plug together. And so it kind of depends how you want to structure it. But yeah, for the most part, I say ClickFunnels houses all of our membership sites, our courses, all that kind of stuff. It does a great job of that. And when someone buys it, it takes the Nike page, they can unlock it, and they get immediate access directly into that from there.

Gotcha. And the second question I have to be quick is, do you recommend putting two offers online at the same webinar? Because there's some people that might be able to afford, let's call it a $14.97 offer, and another one can only accept like a $700 offer. Great question. Do you advise that or no? No. Anytime you do two offers on a webinar, I've only seen one person in the history of my last 20 years doing this who did it successfully. He's one of the best pitchmen I've ever seen. Everyone else he's tried has failed, including me. So what I would do is you lead with the higher one.

And then after you do the urgency scarcity and you close it down, then you follow up afterwards with like, hey, those who can buy, here's another version. It's less expensive. It doesn't have these three things, but you can do this instead. So you do them separately like that. But I'd always leave the high ticket one and then go to the other one afterwards. Got it. All right. Thanks. Appreciate it. No worries. Thanks, guy. Great question. All right, Miles, who else we got? All right. Up next, we have Eliza Holtz.

Eliza, welcome out. What do you got for Russell? Hi. Question is that I'm wondering whether I should practice. I've had no experience with this at all. So whether I should just practice on something small and wacky.

Before I do the thing I'm really interested in, which is I'd like to change the educational system to get people to think critically. And I have actually created a course like that along. I had created it a long time ago when I was a grad student and it was quite successful for that one course. Never did it again, but would love to. I kind of did it in other forms. Yeah.

So the question is, do I do a practice something wacky, which I want to do anyway, I think, but it's not that critical to me, which is how do you know that your dishes are really clean when you're washing your dishes? That's cool. And put in a little bit of a scientific bent in there. And I think that could be a lot of fun. And it also would save money.

because you can save on your water bill, save on soap expenses. Very cool. And how do I start? This is my feedback. I know when I first got started, my first offer was my potato gun offer, which was great because it gave me something to test on and try some things out.

And, but I wasn't so like tied, like this has to work or I'm screwed. Right. It was just like, I'm trying to test this thing out. But what's cool about it is I went through the whole process and I learned how to do everything from writing copy, building a funnel, you know, but excuse me, create an order form. And I did it and it made a little bit of money, but like I learned the process and then the next ones were, were, I was able to do were better. I think sometimes people, when they, when they launch with their big passion project, they're so stressed about, they'll spend two years writing a webinar cause they don't want to mess it up. Cause this means so much to them.

So I don't think there's anything wrong with you doing, doing a version like that. Um, as long as you don't spend six months doing it, you know what I mean? Right. Going through the process, doing one quickly. I don't know if you're in the foundation program, but going through, spend six weeks, create it, get out there, test it. Cause you do it once. The hardest time is the first time, every time. So if you can do it, put it out to launch it once. And it's like,

Oh, you know, the bombs is like, I do the process. I know how it all works. Now I can go back and it's way, the second time is infinity times easier. It gets better every single time, you know? Um, but I, I, I'm not against something like that for sure. Especially it gives you the reps to like learn and practice the process and, and feel comfortable with all the steps, you know?

Thank you. Great question, Liza. I think what I take away from that too is just do it, right? Instead of wait, wait and perfect it. It doesn't matter what it is. Just do it because the process is what's going to get you success. It's not necessarily the product or service, right? And I, I,

I always assumed that my – I didn't think that – we didn't have ClickFunnels, right? So I did a thousand different webinars selling different things before we got to here. And if I would have waited until I had my ClickFunnels offer, I never would have gotten my ClickFunnels offer. The process of me doing it qualified me to be able to be ready for it when it showed up. Such a great answer. All right, Miles. Who else we got? All right. Up next is someone who also doesn't want to turn on their camera. Not a big deal. We have Gabriel Chevalard. I apologize if I mispronounced that. But he says – or she says, I'm a crypto trader and coach –

Thank you.

Good one. I got an idea. So this guy in my inner circle groups is Edward Collins. He's awesome. And if you look at his Instagram, he does shorts and he blew up – I think he started like five months, six months ago and now he's got like a million and a half followers or something. In fact, I did a podcast – a YouTube interview. So you go to my YouTube channel and you'll go find Edward Collins interviews, walk you through it. But what he does –

he's a financial trader and stuff. And so he does, we're talking to all these people doing scammy stuff. He doesn't believe in. So all he does is react videos. We'll watch this person. He's just like, Oh my gosh, this is illegal. This is why it's not bad. And like reacts to him. And then other ones, he's like, he shares something like that's Edward approved. And like everyone, his whole audience, not by t-shirts, like Edward approved. They love it. And like,

But like that gives you the ability to call out people that are just shady. But those – for whatever reason, reaction videos go – like even my reaction videos get millions of views. They're the dumbest thing. They're the most easy thing. Like I sit down and I watch a video. I react to it and then they post it and we get 300,000 views. It's like of all the hard content we try to create, like that's the easiest. So I would look at reacting to your competitors. It gives you a chance to be like –

this person's crazy. This is awesome. Or this is actually legitimate, but it makes you the authority in this space. And like I said, Edward is now like the authority in his market. And he did it all through reacting, like making fun of the bad guys, complimenting good guys. And then they all come back to him because he's the, he is the authority now. So I would look at that model as like a way to like stimulate growth and give the ability to like,

To nicely make fun of your competitors, not being like, they're scam artists. Instead, just like, according to blah, blah, blah, this is actually legal or whatever the thing might be, right? Yeah, and they could be shorts or they could be reels or whatever to drive to maybe more long form. Yeah, for sure. Especially if you do channel. I do short or what's it called on YouTube? It's not shorts. It's called. I think it is short. Maybe it's shorts. I don't even remember. You know what I'm talking about. That's a great question. That's a great question. Especially when you get into the compliance stuff. Like some people can't say that. So I love what Edwards is doing. Ed's doing too.

Okay. Who else we got, Miles? Edward's killing it. In fact, if you want to see him speak and talk on that topic more, he's actually speaking at Funnel Hacking Live. So if you don't already have your tickets, Russell, where could you go to buy that ticket? If you go to FunnelHackingLive.com, you sign up for $0 right now. You attend the entire event. You get all the strategies plus Edward Collins' strategy teaching his Instagram thing for free. And then after the event, if it's worth it, then you pay.

Please. FunnelHackingLive.com. You guys getting this? Is it making sense to you guys? Come on. Can you imagine what your life would be like having learned directly from Edward Collins on the event as he is teaching us how to do this so you can model and funnel hack it and use it inside your business today? What would it be like to have an extra 100,000, 20,000, a million views every video you put out? Can you imagine what it would be like? Can you imagine what would happen to your following, your sales? Anyway. Are you guys seeing what Rob is doing here? Yeah.

Come on. The master at work. All right, Miles, who we got next? Please take my money. All right, next up, we have Lana Marsland. Lana, welcome out. What question do you have for Russell? Oh, hi, guys. Am I muted or no? I'm muted.

Thank you so much for doing it. I know it's worth so much than we paid for. I appreciate it so much. So my question, it goes like that. So I'm a startup and work in identifying my best offer and actually niche too. And I understand the importance of addressing limiting beliefs in the perfect webinars. And going through Allison's example was absolutely really amazing experience.

So could you share a simple list of different questions, at least maybe a couple, three maybe, to uncover prospects' pain points? You know, like when we're brainstorming, these questions can help us to understand them better and then build a story and those secret one, two, three, which would help also in crafting an effective story and pinpoint the most compelling offer for my audience. Gotcha. Yeah.

So a couple of things, I mean, I can give you some questions and stuff, but a lot of it is the getting to know your audience. Right. And so for me initially that my first pass is like myself, I think about myself came was Russell five years ago. Like what would have been the false belief I would have? Like, what was the thing? Like, well, like, why did I believe that? And what was the thing that helped me break through that?

That's the first thing I'm thinking through. Then I go on and try to find some of my clients or my potential clients, people struggling with it. A lot of times I'm just like, I'm kind of like a spy. Like I'll go into a Facebook group where I know people are dealing with this issue and I'll just go watch. I started looking like, what are they saying? How are they saying it? In fact, I remember, um, Caitlin Poland, uh, when they ran lady boss, they were killing it. I started asking me, how do you find all your hooks? She, they were so good at putting out hooks and secrets and all these things. And she's like, we don't write copy anymore. We go into our community and we watch what the women are talking about. And they literally give us the phrases that we just use.

She's like, they're saying it. Like my job is not to be creative. It's to figure out what is the thing that they're saying and how are they saying it? And I just use those things. So when I was asking Allison the question or some of the questions, I'm trying to hear like what she's saying. I'm thinking back about Allison five years prior. Like what is she saying? How is she saying it? But if I was to go deep with her and actually like write the webinar, I'd be in the communities with those women looking at what they're saying. How are they saying it? What are their pain points?

And then if I could, I would message them. I'd ask them questions. I would see if I could survey people. But that's really the key is just it's really paying attention to how they would say it. It's the big aha. It's the big secret, right? Does that help?

Absolutely. Yes. Great.

for three days, listening to what they're, and he's like, taking notes, taking notes, taking notes. And the last day he wrote the entire sales letter in that mindset and it crushed for the, for the, for the client, but it was just getting into the conversation happening inside their heads, seeing what they're saying and how are they saying it and using their language patterns on it, not necessarily your own. So hopefully that's helpful for you guys. That's gold right there. That's awesome. And that's why I'm in all, I'm tons of Facebook groups, social media, because I'm just like scrolling, watching just to listen. Like, what do they say? I look at people's comments.

How do they structure this comment? It's like, oh, look at that question they asked. And that one. And everyone has the same question. Cool. That's the false belief that a group of people are having. I'm going to go back and rewrite that in the pitch. That's awesome. That's awesome. Okay. Who else we got, Miles? Let's keep going. All right. Up next, he may have just walked away, but Dr. Vibin Raj. Oh, he's back. There we go. Hey, how are you? Good to see you. What do you got for Russell today?

Hey, I'm Rasool. I'm a diehard fan of you. I read this 30 times. That's awesome.

And I paid for ClickFunnels for the last two years, but I didn't use it. But I love you so much. It's time to use it. Let's go. Thank you. Thank you so much. I just want to ask you that how do you craft such cinematic demo videos and ad videos? So what is going on in your mind? We have very fun. I see Hollywood style trailers. I want to create like that.

So could you give me some insights? How do you write or how do you picture it? Specifically like the event ones we're doing, they're like trailers.

Yes, yes. Okay. So one of the guys on my team, his name is Dan Usher. Like when he went to film school and he wanted to make movies for a little while. Then he realized he's like, I just don't want to make movies. He's like, I want to make trailers. Like that's exciting for him. And then he came into our world. And so the very first time I hired him, he came and he filmed an event and he called it an after movie. So he took the entire event and then what he did is he would take all the footage and

And he would listen to it all. He'd listen for sound bites of what people were saying. So the attendees, the speakers and stuff. And he'd take those sound bites and he made the document. It's like writing that. Oh, Garrett White said this. Russell said... And so he had all these different phrases, right? In the sound bites. And then he's like, I need to write... I'm creating a trailer. He's like, what's the message? He's like, okay, I need someone to talk about why this is so exciting. He's like, oh, here's three people said that. So he places those. And then here's this. And so he's taking...

Cause like we're not writing copy for those, right? We're listening to like the sound bites we have. And then from there we're taking B roll and we're taking the sound bites and we're writing a script based on just inserting sound bites into, into what would be a trailer. And so look at just basic storytelling principles, right? Like if you look at most of the trailers, they, they follow the hero's journey. If you look at notice, it's like it starts in the ordinary world. Okay. Call adventure fear. And then we come back and it's like the method mentor, right?

They went through the process, had some struggles. They had the ordeal, and then they had success. So that's the framework of the trailer. And we're pulling out sound bites that we can plug in to fill in all the different gaps, find the B-roll to it, throw a music track on it, and boom, you got a trailer. So that's kind of how we structure them. Does that help? Wow. Super, super, super. I will be into Cobra Club for sure. I want to meet you. Really. Thank you. Great to officially meet you. Awesome. Thank you. That's awesome. Let's keep it going. All right. Up next, we have Mika Bowers.

Or Bowens. Hi, Mika. Hey. What do you got for Russell today? Let me make sure I'm all here. We got you. Loud and clear.

Okay. Hey, Russ, it's actually Micah. I'm a big fan. I'm into Comic Club X, but I've been rocking with you all week, really the last year. And I love all of the stuff that you give us, and it gives so much confidence. My question has to do with the networking. And when we go to these industry events, what...

What, um, what are some things we can do to kind of politic and meet other people so that we can leverage, build and leverage the relationships when we go to these industry events? Very good. That's a great question. So, uh,

If you guys don't know, going to events is one of the most important things you can do in any business because that's where all the people go. They show up and there's a right way and a wrong way. Like I've been doing this long enough. Like people come to me and they're like, Hey Russell, here's my business card. And I also just like, ah, like they're looking at me as if I'm a prospect. I'm like, I don't want to feel like a prospect. This is not cool. The people that like we connect with are people who are like, are cool. And we hang out with them. We talk to them and they're not, they're trying to ask me for something. They're not trying to their, try to fill their agenda. They're coming to become friends. And

And so what we do at industry events, we go and we meet people. We become friends with them. We talk to them. We figure out how to serve them. I never ask for anything ever. And then typically what we'll do is we'll do that for two or three days. And then we'll find like there's five people that are really cool or eight people that are really cool. And we'll invite them back to our hotel room for dinner. We'll take them out somewhere. And so I'm going to an event trying to make friends and find out who the people I think would be really cool to connect with later. Because the worst part is like –

industry events, everyone's handing you a card, like, here's my card, here's my card, call me. And you have a stack of cards, like, I'm not calling any of these people, he's throwing them away, right? Instead, it's like, go meet all the people, see who would actually be cool to hang out with, and then invite them to a dinner. Hey, we're going to a dinner tonight, you want to come? I'm buying steaks for everyone. Like, come on in the dinner, we're going to sushi, whatever. And invite people, and then you take them from the event to a thing, and it's just a funnel, right? You're like,

Here's everyone at the event. Here's people we talk to. Here's who's cool. Take them to dinner. And now we've got a relationship. We're switching cell phone numbers. We're doing a Zoom meeting. It's a mastermind together. We set up a weekly or monthly Zoom meeting. We all jump on. We'll network and stuff. And that's how you build friendships and lifelong things that actually will matter after the event's over. It's the shifting the business cards, trying to figure out how to tell them your one-liner, your elevator pitch about your product that never turns into fruitful relationships long-term.

That was great, Russell. Appreciate it. No worries, man. We'll see you at the next 2CCX Mastermind meeting. Great. I will be there. I will be there. Awesome, man. Thanks so much. And I've done enough events to know, too, like you can smell or see somebody coming. Like, oh, they're about to give me the business card. Like, we talk about being a go-giver in this community. Same thing applies here.

Like really being genuinely interested in what other people are doing and helping them. And once again, if you help somebody else, that reciprocity is 100% real. People ask me, how did you land the deal with Tony Robbins? I was like, for a decade, I went to Tony Robbins. I never asked him for anything ever. I just helped him. I legitimately wanted to be his friend. So I was just like, how do friends become friends? We don't ask people for something. You just show up and you're a friend. And so I did that for a decade. Eventually, we did business together, right?

And so this is a big thing. It's like, it's never me pitching you. I've never had a fruitful relationship that started me pitching him on something. Exactly. And bring your extrovert friends, right? If you're an introvert, have that person that can go and like find and like prospect for you and bring him back and tell you, I'm like, Oh, like Russell always had Dave or like whoever else. Yeah.

Hey, bring them around. And like, it's awesome. It works out really good. Okay, Miles, let's keep the party going. Who we got? All right. This individual also wanted us to read his question. Let's hear it. Scott Cicada. I'm a real estate agent and we do monthly one hour in-person seminars for real estate for senior real estate investors. I created our presentation to follow the perfect webinar. Our goal at the end

is for the attendees to set an appointment with us to meet later and go over the real estate holdings and possibly help them sell their old investment properties and invest in other newer properties. My question is this, where in the presentation framework is the main focus to physiologically have the prospect agree to book an appointment with us? Is it to spend more time on the product, breaking false beliefs, telling client success stories, or at the end using trial closes? Or is it a balance of

of another part we still have to build trust with them too thank you cool yeah so if i'm doing a funnel or a presentation right the pitch isn't like here's a stack slide we're gonna buy a course with pitches to an offer the nice thing is like my stack changes dramatically i don't spend 90 minutes or 30 minutes on a stack slide if my goal is to get them to just to book a call right it's it's the goal of the presentation is to book a call so it's not a thousand dollar offer ten thousand it's

The goal, the thing is the value of that, right? So typically if I'm doing a book a call, that presentation is going to shrink to an hour to maybe 40 minutes, 35. Like that's the time I need, especially if you're doing in-person type meetings. You don't need the full 90 minutes if your entire goal is that. So then you reverse engineer from that, okay? If the offer is I need you to book a call, right? What's the offer? What are the things? What are the elements they're going to get? What's the value in that?

Excuse me. So that's what I'd be thinking about. And then the way I would structure, because again, the thing you're not selling is the court. The thing you're selling is the book of call. So it's like you're telling stories to show that. So it's sort of like there's this person who's doing this ahead of time. They're trying a bunch of stuff, hitting it against the wall, trying this, this, this, this. They booked a call with us. Here's the result, right? So that's the false belief. The book of call is that this is the way. This is the thing that's going to shift everything for you. So all the stories are tied around that. All the things are tied around that.

why they booked the call. In one of my tests, one of my offers where I book a call, I talk about this. We have this amazing offer. It's insane. The problem is like we don't give it to everyone because I want to make sure that first off, it's a good fit for me and it's going to fit for you. And the book a call is that way twofold. And I said, because for example, one time back in the day, we used to, anyone who would give us $25,000,

We took their money. And then guess what? We had some morons come in who ruined everything. I show a picture for Homer Simpson. We have morons like this who are coming in. So the goal for this is first off to see if I'm a good fit for you. Hopefully this will work for you. I don't know until the book of call happens. But on the second side, I got to see if you're going to be a good fit for us. Because if you're Homer Simpson, I do not want you in this program. And so we're actually filtering for that. And that's the reason why the book of call is to find out and make sure we're both going to be a good fit. And so that's what we're pitching against. And they're like, oh, cool. That's why we got to do this is for both sides.

And you specifically talk about the fact that we don't take everyone because of this. That's why we do it, and it makes the positioning so much better. And then a lot of times it's a qualifying call, right? It's like, hey, I just want to give you the money. It's like, okay, well, let me just follow up and ask these questions again. And then your prospect's qualifying themselves as why they're a good fit. It's genius. Yeah.

And by the way, you should totally not take people's money who aren't a good fit. A hundred percent. We have someone who came to inner circle access. Somebody got inner circle. I showed the first day I told him, I was like, you guys aren't ready for this. Um, here's your $50,000 back. You need to leave. And they were so they phoned a Boise. And at first they left like offended. I was like, ah, I felt so bad. Um, and then,

Kudos to them. They humbled themselves. They joined the lower-ticket program. They worked for two years, got put in the qualified, moved in their circle, and now they're crushing it. And he told me last month he was here in the room. And he's like, dude, nobody does that. Nobody – people – if someone gives you a $50,000 check, they just cash it and hope for the best. The fact he turned us away meant – first we were offended, then it became so powerful. Like, wow. He –

actually stands by his word. He's not just trying to sell everybody. And we weren't ready. He's like, we would have showed up. We would have felt uncomfortable. It wouldn't have been good. And by doing this now we became qualified. It's like the experience has been so much better. He's like, thank you for not taking our money. So big thing is like, don't take money from clients that you shouldn't be taking money from. Like make sure you qualify, make sure they're qualified and then you can actually serve them. Like for any of you guys who are like, I can't afford $10,000. Cool. Don't buy the program. Like go get expert secrets. Go read that. Go do the process, earn the money so we can do it.

But if you can't do it, they jump all in. But anyway, so I'm sorry. There's a caveat. Don't just do it to position this way. Actually, don't take people's money if they're not a good fit. This is why people love Russell so much too though is like –

He is so genuine in this. Impact is everything. This guy has enough money to go do whatever he needs to do or whatever he wants to do. Buy all the books in the world. But he wants to help other people achieve that. That's his mission, right? So keep that in mind, too, as you go after the people that are your dream clients, your dream customers. Keep that vision in mind.