No Ads Needed: Katheryn Jones Lish on Mastering Joint Partnerships
The Marketing Secrets Show
Deep Dive
Why did Katheryn Jones Lish focus on joint ventures as a primary growth strategy?
Katheryn focused on joint ventures because they provided a scalable and sustainable way to drive traffic and sales without relying on paid advertising. This strategy was pivotal in building ClickFunnels to $10 million in revenue during its first two years.
How did Katheryn Jones Lish start her journey with joint ventures?
Katheryn started her joint venture journey from her dorm room with limited resources. She made 20 sales of her own course and then began exploring joint ventures to get more traffic to her offer.
What was Katheryn Jones Lish's first successful joint venture and what were the results?
Katheryn's first successful joint venture was with Lauren Golden. She made 36 sales, earning $36,000, by pitching to Lauren's warm group. Initially, Katheryn offered Lauren 90% of the profits to reduce her risk.
What innovative strategy did Katheryn Jones Lish use in her joint venture with Doug Bouton?
Katheryn introduced a tiered bonus system in her joint venture with Doug Bouton. By offering additional bonuses for reaching sales milestones (20, 50, 100 sales), she leveraged the group's community spirit to drive higher sales, ultimately achieving 120 grand in revenue.
How did Katheryn Jones Lish test and refine her joint venture strategy?
Katheryn tested and refined her joint venture strategy by hosting 'sunroom sessions' where she invited entrepreneurs to her home to learn and apply joint venture concepts. She observed what worked and what didn't, ensuring her framework was effective before scaling it.
What are the four key benefits Katheryn Jones Lish identifies that joint venture partners seek?
Joint venture partners seek sales, status, impact, and time. These benefits ensure mutual value and successful collaborations.
How does Katheryn Jones Lish differentiate her offer in joint ventures?
Katheryn differentiates her offer using a 'breaking news method,' where she presents her product as strikingly different and more effective than competitors, often by eliminating common barriers like coding or graphic design skills.
Why is having a mass distributable product important in joint ventures according to Katheryn Jones Lish?
A mass distributable product is important because it allows for infinite scalability, making the joint venture more attractive to partners. It ensures that both parties can maximize their time and earnings without fulfillment constraints.
What advice does Katheryn Jones Lish give to those starting with joint ventures?
Katheryn advises starting with smaller, more accessible groups rather than aiming for top-tier influencers immediately. She emphasizes the importance of building relationships and proving the effectiveness of your product before seeking larger collaborations.
How does Katheryn Jones Lish suggest approaching potential joint venture partners?
Katheryn suggests a two-step approach: first, get their attention through creative means (e.g., building a funnel, sending a unique box), and second, present the value you bring in terms of sales, status, impact, and time.
- Joint ventures helped ClickFunnels grow from zero to over $10 million in revenue in the first two years.
- Katheryn Jones Lish's framework for joint ventures includes identifying complementary partners and using step-by-step systems.
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