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cover of episode No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships

No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships

2024/11/25
logo of podcast The Marketing Secrets Show

The Marketing Secrets Show
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Catherine Jones Lish
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Russell Brunson
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Russell Brunson：ClickFunnels的前两年成功，完全依赖于合资企业和合作伙伴关系，没有购买任何广告。这证明了合资企业作为一种有效的营销策略，能够带来可观的流量和销售额。在早期互联网营销中，合资企业和合作伙伴关系是主要的获客方式，直到Facebook等社交媒体平台兴起后才被取代。然而，随着Facebook等平台的风险增加，合资企业再次成为重要的获客方式。 ClickFunnels的成功案例：通过与合资伙伴合作，举办网络研讨会，并支付高额佣金，同时设置二级分销计划，激励合作伙伴推广产品。他们举办了70到80场网络研讨会，并将其转化为常青型漏斗，从而实现持续的销售增长。 Russell Brunson强调了合资企业的重要性，指出其能够帮助企业获取流量和销售额，而无需依赖付费广告平台，并分享了其在ClickFunnels的成功经验。 Catherine Jones Lish：合资企业是指一方提供产品，一方提供受众，双方合作推广产品并分享收益。她最初通过合资企业推广自己的课程，因为没有资金购买广告。她选择合资企业是因为它比SEO和付费广告更有效率，且风险更低，因为只有在产生销售额后才需要支付佣金。 通过合资企业，她利用其他人的受众群体推广自己的产品，并且取得了显著的成功。成功的合资企业可以重复进行，并且转化率会随着时间的推移而提高。她通过举办“阳光房课程”来验证合资企业模式的可行性，并完善了课程内容和推广策略，最终取得了100%的成功率。 Catherine Jones Lish分享了她的合资企业经验，并总结了成功的四个关键因素：销售额、地位、影响力和时间。她强调了选择互补的产品和受众群体，以及采用“突发新闻法”来吸引潜在合作伙伴的重要性。她还分享了如何通过逐步的方法和案例研究来提高合作的成功率，以及选择易于大规模分销的产品的重要性。

Deep Dive

Chapters
The episode introduces joint ventures as a powerful alternative to paid advertising, explaining how they played a pivotal role in ClickFunnels' early growth.
  • Joint ventures helped ClickFunnels grow from zero to $10 million in revenue without buying ads.
  • Joint ventures involve partnering with someone who has an audience to promote your product, splitting the profits.

Shownotes Transcript

Recently, I sat down with Kathryn Jones Lish, an expert in joint ventures and partnerships, for an insightful episode of the Marketing Secrets podcast. Kathryn and I dived deep into a tactic that played a pivotal role in building ClickFunnels to $10 million in revenue without a single ad purchase during its first two years: joint ventures. We unpacked how these partnerships can provide a powerful alternative to paid advertising, offering a scalable and sustainable way to drive traffic and sales.

Kathryn shared her incredible journey, starting from her dorm room with limited resources to mastering the art of joint ventures. We discussed the framework she developed for creating successful collaborations, including how to identify complementary partners, position your offer effectively, and use step-by-step systems to ensure both parties achieve their goals. Her approach has delivered transformative results, and she offers actionable insights that anyone—from beginners to seasoned entrepreneurs—can implement.

Key Takeaways:

- Understanding Joint Ventures: What they are, how they work, and why they’re a game-changer for traffic and sales.

- Complementary Partnerships: How to identify partners whose audiences align perfectly with your offer.

- Breaking News Method: Kathryn’s strategy for standing out and positioning yourself as the go-to choice for collaborations.

- Repitching for Success: Leveraging results to turn one-time partnerships into ongoing collaborations.

- Avoiding Common Mistakes: Why proving your offer and pitch matters before approaching a potential partner.

Whether you're looking to break free from ad reliance or scale your business to new heights, this episode is packed with strategies that can redefine your approach to growth. Tune in and learn how to make partnerships your secret weapon!

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