One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
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This is the Russell Brunson Show.

What's up everyone this is Russell welcome back to the show if you lost listen my last episode I was driving to the doctors and now I'm driving home and I thought I was hanging out with you guys again I got another 30 minute drive so yeah so good news bad news got some x-rays bones are fine and you get MRI because I think both my biceps are torn so there's the update it's gonna be awesome you have a chance to meet videos with my arms I'll surge it up probably here in the next little bit but for right now I'm still flying high and doing good and I just want to talk about

I'll talk about something I think is interesting. I did a presentation of this year's Funnel Hacking Live called One Funnel to Rule Them All.

which basically the concept was in each business, there's like one funnel that is the key. It's the most important. It's the one that you are focusing on for conversions, for traffic, for all that kind of stuff. Right. I think a lot of people see my business and they see a lot of funnels and they, they mistakenly thinking like, Oh, Russell's got 40 funnels. I need 40 funnels or, you know, Russell's focusing on all of these and like, and the reality is how to explain this. There's two parts of business, right?

Agora is actually, you know, the billion dollar brand Agora. They're probably the best at this. Like you look at their business model, they have a front end funnel, right? And the front end funnel, it's all about customer acquisition. And it's usually a newsletter. We sent it for a newsletter for a year for like 97 bucks or it depends. Each department's got different pricing and then upsells like for 500 bucks, you get lifetime access to this newsletter.

There's some other upsells and stuff, but that's basically their front-end funnel, right? It's the one funnel to rule them all. So what they do is that's the funnel they optimize, they tweak, they test, they're focusing on, and they're spending tons and tons of money, like tens of millions of dollars getting people to buy that offer because it's the front-end, that's the customer acquisition funnel, right? It's the one funnel that rules them all.

And then that's the front side of the business. That's like the more complicated, the harder side of the business, right? It's very math driven. Like we had to figure out the math and the creativity of how to get something to convert. But it's like the whole goal is just focusing on getting this thing where we can spend $1,000 a day, then $10,000 a day, then $100,000 a day and beyond, right? So that's the harder part of the business. And that's the one that I think a lot of people don't spend time on. They do a funnel, they launch it, and they move to the next one, the next one, right?

So in our businesses, like each business has one funnel. That's, that's the focal point, right? Now in a Gore's business, you see, like, if you're on, if you're watching the advertising is all going to this one thing, you're like, that's gotta be their business model. But what happens, they acquire the customer, you know, probably the loss, maybe a break even, um,

They get the customer. Then there's a whole second department. And the goal of that part of the business is then to monetize the lead. How do we turn, you know, how do we make as much money as possible off of this person? And so that's all the other funnels. So if you look at the ClickFunnels or the Russell businesses, right, there's different front end business. So in fact, we'll talk about selling online. So selling online is...

for the Russell coaching business, the prime mover business, sellingonline.com is the one funnel that rules them all, right? It's $100 three-day event and we run that every single month and we're driving $100,000 a day in ads as we're trying to get to, you're getting closer and closer to that, but it's all about filling up that event, right?

And then that's like the most important one. So we're testing, we're tweaking, I'm building different ads for doing different copy. We're always in bed. The sales page always tweaking and changing and adjusting and changing. And, um, but that's the, that's the focal way. That's the funnel we spend the most time on, right? They have someone that signs up for that. They paid a hundred bucks. They go to the event. They either buy our back end coaching. They don't. Now we have this list, right? And so the rest of my business is like, how do we monetize this? Like, well, we have to have other offers, other things we create.

And so we're creating different funnels. And so there's a whole separate team that every single week is emailing out different offers to this list, right? To monetize the list, to make as much money as possible from them, right? Because for us right now, for us to get $100, to get somebody to spend $100 to buy a ticket to the Saga Land event, it costs us closer to $300. I spent $300 to get a $100 ticket, right?

And then obviously we have upsells and downsells and stuff. And then there's a percentage that actually 5.5% of people who register for the event and buy our $10,000 ticket at the end. And that's, that's that part of the business, right? Which means there's 95, 94.5% of people who didn't buy anything other than the ticket. Right. And it cost me $300 and they paid me a hundred. So like, I'm still $200 in the hole. So like, how do we make money? Like, well, now we have this whole other arm of the business that's selling other things.

And so we have different offers. We have different funnels. We're sending emails out every single week, different things. And it's just trying to figure out what do they want to buy? Maybe they want to buy the expert seekers book. Maybe they want to buy software that helps with copywriting. Maybe they want to buy. And so we're just sending different offers and ideas. We're training and giving videos, building a relationship. We're always selling other things to try to get that money back that we spent to acquire that customer, then hopefully make a profit.

and that's the business so even though you know the russell coaching business there's you know a dozen yeah more than that probably but you know a couple dozen funnels there's only one funnel that rules them all and that's the song that's when we're spending all of our effort on uh split testing testing tweaking all that kind of stuff happens there right and so that's that business and the click funnels business is different right um for a long time the the one funnel to rule them all in the click funnels business was the webinar right it was the

the uh the click funnels funnel actually webinar for probably seven or eight years that was the the front end thing we launched the new click funnels um we had an event called uh your first funnel challenge and that became the funnel that that for over a year we ran almost two years we ran that funnel and so every day we're spending as much money as possible optimizing tweaking optimizing tweaking making that better and better and better and that was that was the funnel that ruled the whole business right right now in the click funnels world we have two or three funnels that we're testing and um the jury's out on which one will be the best but

But right now we have a lot of data and we're testing and I have three or four in front of offers and we're trying to figure out what's the one funnel that's going to rule them all. And so they figure that out. Then we double down and now we can spend more money on ads and things like that. Right. And then all the other funnels we send the people in the followup sequence. Right.

um this is just it's just shifting the way you're thinking about this right in dan kennedy business it's the miff key funnel right no bs in the letter.com that's that's the front end and you know and that's when we spend all the money and the effort and the energy trying to get people to buy secrets of success it's the secrets of success miff key right secrets of success.com you go down to the to the offer there and that's where we send that's where we're driving traffic there so um so that's kind of the concept now

So each business should have one funnel that rules them all, right? Like that's the thing you got to be thinking about. Like what's the one funnel that I can profitably or even at a loss acquire customers that bring somebody in

And it hopefully builds a relationship. They want to send it, send up the next thing. Like it does all the, the, the jobs that needs to do to then move somebody up to the next tier of the value ladder. Right. And bring them in. But then after you have men, you've already spent the money to acquire that customer. Now it's like, what are other things that they would want to buy? They're similar to what they came in initially. Right. Someone comes in for selling online event. They paid a hundred dollars for the ticket. They want to learn how to sell online. So they're probably going to need a click funnels account. They're probably going to need other things we're selling. So like, we're just making them offers and sharing different things with them.

Now I try to do it in a way where I'm not just spamming every week, just selling something, right? You've probably, uh, I did a podcast episode a little while ago, kind of walking through these like free front end content funnels we're doing. And you probably, if you're on any of my lists, you're seeing them, you notice like every single week there's one for click funnels and there's every single week one for prime mover, uh, where it's like that whole week we're focusing and there's a whole bunch of really cool value packed content that we send people, you know, like three or four videos that all push to one offer, right?

but it's very much like value driven up front and it pushes the offer. Right. And so for me, it's like, those are all the backend funnels, right? Again, you don't, they don't, those would have to convert as high. We're not split testing a million different variations and all sorts of stuff. It's like the person has a relationship with us. If we did the front end funnel, correct. The one funnel that rules them all, then they probably have a, you know, then, then they probably, uh,

had a good relationship and now they know who we are. They know, like, and trust me, it's been three days of live event with me. You know, like there's, it already sent 90 minutes on a webinar or whatever it is, but now like there's this trust. So the other funnels, I don't have to try as hard to get people to buy, right? And I don't really care if you buy in the first funnel, the second, the third, like I'm just, I'm sending out different ideas and concepts to that audience that are related to the core thing that I sell. And then maybe they're going to buy one of these tangential offers if they didn't buy the main thing, right?

So that's how I look at my business and how I'm structuring things. So I'm going to share it with you guys because that's like step number one, Deb. Step number two comes down to like, okay, how do I actually focus on the spot where this one funnel that rules them all, where I can focus enough to get the spot where I can spend $1,000 a day in ads and then $10,000 and then $100,000 and beyond, right?

Like that should be the focal point. It should be the only thing that actually matters. When I'm in a new business, like the whole, the hard work is in like figuring out that first funnel, the one that can be profitable on paid ads. You're tweaking, you're testing, you're tweaking, you're like doing all the work on. That's the hardest part, right? Because after you have that, now you've got a customer generation machine that's just creating customers on demand for you profitably or at a small loss, you know, a break-even funnel where now you can bring in and sell them all these other things. So that becomes the focal point, right? And so then it's like, well, how do I consistently,

spend a hundred grand a day or a thousand dollars, whatever the number is for you, right? Everyone's at different levels figuring out what that is. How do we get to the spot where we can spend that much consistently, right? And so you start looking at all your efforts. And so for me, it's been fascinating because it's like, like right now, this week, there's a selling online event happening. We sold about 3,000 tickets and like 2,800 of those came from paid ads, mostly from Google, or sorry, Google properties, so Google, YouTube, and then Meta property. So Facebook and Instagram, mostly came from that, right?

And so we have a small team running that. And it's obviously expensive to get those people, but we're doing a lot of other efforts too. Like we're doing social media, we're doing emails, doing a bunch of stuff like that. It's fascinating. I look at our social media, like we have millions of followers, all sorts of stuff. But not many, I think only 18 people or 20, something like that, people came from social media. So all of our social media efforts, which everyone spends so much time on, and we do too, time, energy, money, to the social media thing, the amount of people that actually bought tickets from that were actually relatively small.

Now our other channels email and we don't promote email every single time, but we do notice is the email is a huge driver for us. So what's interesting is they look like paid ads are big driver of tickets sold. Email is a big driver of traffic sold. Social media is not right. So I started looking at that differently. Okay. Well, you know, right now if I'm spending, if every day, if every week I'm doing a YouTube video, right? Like in the YouTube videos bringing me 18 customers maybe, and the paid ads are bringing me 2,800.

Like, where should I be focusing my time on? Like, what's more valuable, making a YouTube video that week or like creating an ad, right? So it's like, I should be creating at least a one-for-one comparison. If I do one YouTube video, I should be making at least one new ad to test, but it should be probably 10 to one, right? Like I should create 10 new ads for every one YouTube video since I'm getting, you know, whatever the numbers is. I'm driving, so I don't have the numbers in front of me, but you know, 18 versus 2,800, like it's a big difference, right? You're spending that much more time on the ad side.

One of our, one of my Atlas members, Bill, he spoke at, he spoke at FHL Mind and Half, FHL International. He, you know, he's spending 150 grand a day on ads. And essentially he was like, why would you waste time on social media? It's like, it's a waste of time. It's like, the only thing I'm focusing on now is more ad creative, more ads, more ads. That's all he's doing, right? He's not even optimizing his funnels. He's just focusing on ad creative, right? Because the ad creative, it drops the CPA, gets more customers in. It's like, that's where all his efforts at.

So I started thinking, man, for all the effort I spent on this free social, if I spent all the time on paid ads, how would it change things, right? And I started looking like the social, like if only 18 people are buying, like what should be the focal point of social, right? In my mind, this focal point of social is not so much to have to make more sales, right? The focal point of social is to get people from social to email because email does make sales, right? How to move them off. So when you understand that, it's like, okay, maybe my social strategy is different. Like me pushing...

The funnel, one funnel rule them all is probably not going to be the thing socially. This may be not on Instagram or Tik TOK. I don't know. It may be different for you too. Again, this is just my experience. I want you thinking through this for yourself and for your own numbers, your own business, right? Like what, what should be the focal point?

Hey, funnel hackers, let me paint you a picture. You're running a business, your funnel's finally converting like crazy, and suddenly it hits you. You need to hire someone like yesterday. Maybe it's a copywriter to help you crank out more sales pages, or a designer to refresh your landing pages, or someone to do customer support to help you to handle your growing audience. The problem is you're swamped, and you don't have weeks to shift through resumes. So what do you do? You turn to Indeed. When it comes to hiring, Indeed is all that you need. They make it fast, simple, and super effective.

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Hey, it's Russell Brunson, and I have a confession to make. When I first started in B2B marketing, I thought I needed to be everywhere at once, every platform, every ad type. But guess what? That's not where the magic happens. The magic happens where the decision makers are, and that is LinkedIn. LinkedIn ads let you target who you want, CEOs, C-suite executives, and 130 million professionals ready to take action. These aren't random clicks. These are people who are already in the mindset to do business.

With LinkedIn's advanced targeting, you are not just throwing spaghetti at the wall. You're placing the right message in front of the right person at the perfect time. Here's what blew me away. LinkedIn ads delivers up to five times the ROAS of other platforms. And that's not just a stat. That's scaling power. Imagine your campaigns turning into a steady stream of qualified leads all while your competitors are busy playing on platforms that barely move the needle. If you're serious about scaling your business, you can't afford to ignore this. Start converting your B2B audience into high-quality leads today.

And here's the cherry on top. LinkedIn is giving you $100 credit for your next campaign. Go to linkedin.com slash clicks to claim your credit. That's linkedin.com slash clicks. Terms and conditions apply. LinkedIn, the place to be, to be. So for me, if it's like every time I create something,

socially like this podcast for example i'm recording a 30-minute podcast this is great right i need to spend 10 times that much now creating ads for the thing right and this podcast doesn't be great you're you know you guys were listening it's going to build a relationship it'll build value be more likely to look at by other stuff in the future um hopefully from this when you see an ad you're more likely to click on it and buy actually and russell gives me all the good stuff what's he going to teach during the selling online event right um you know maybe i'll push you to an email list from here right but like

But the reality, if you look at the actual numbers and come down to like what's actually moving the needle, right? For us, it's paid ads and email. Like social is not driving the needle, right? And we have a huge social fall. It's like, how do we use social then to get people on an email list? Because since we know that once they're on email, now they're buying, but they're not buying from social, right?

it shifts kind of your focus point of what you're trying to do and how you're trying to do it right like how do we get people to move that way so anyway that's kind of what i think you guys thinking about is you're looking at these things right number one is figuring out like what's the one funnel in your business the one funnel is going to rule them all the one that you're going to focus on they're going to do daily split test you'll be driving traffic you'll be testing tweaking testing tweaking that like that that is like

the choke point of your business. If it works, you're successful. If it doesn't work, you're not successful, right? Like if one of my, like right now if the selling online event stopped working, that business would dry up very quickly, right?

I still have my email list and other things I could do it with, but like it would shrink things quickly. Right. In the ClickFunnels business, if I don't have a funnel on the front end that's bringing people, getting people trials profitably, like that business will shrivel up fast. Right. And so it's like the lifeblood of everything. Yeah. Most people aren't thinking about that or doing that. I'm going to do a book funnel. I'm going to do a webinar funnel. I'm going to do this. Like you see me launching a lot of funnels and you think that's

the strategy but it's not what happened is you came you already came into my world right you're on the list now you're in the monetization funnels which is like every week you're getting a new funnel and a new offer and new training and new ideas and just like trying to figure out other ways to help you and serve you and to monetize you that's it you know it's you're seeing that piece of it like oh this is russell's business that's what i should be doing it's like no you're modeling the back end of the business like the front end of business is where you win or you lose right

again, Kennedy one-on-one, whoever can spend the most money to acquire customer wins. Like where does that game happen? Right? That game happens on the front end, on the conversion of the one funnel, it's going to rule them all for you, right? That's how you get this thing profitable. And then the backend is how you monetize those people who came in. Right. And again, that helps add to it. So you can spend more money to acquire a customer, but, but again, it's different. Right. And so I want you thinking about that for your business. Like what is the right funnel? And again,

you probably notice for each of my businesses the funnels a little different like if you look at the linchpin i don't know i still am such a huge believer in linchpin it's still the the game plan we're executing but where i taught at fun like lab nine that was the whole the whole event was just linchpin um and i think a lot of people it was overwhelming for them because like oh it's too many pieces but like the reality is still the truth like it's still the way it's still what you should be focusing on like um

Because inside the linchpin, if you'll notice, like if you look at, if you understand the linchpin, if you don't, if you go to linchpinbook.com, I think you can go there or just Google Russell Brunson linchpin book. You can go get a free plus shipping copy of it. It'll explain the model and how it all works to you. But you go over there and you actually get that. You look at it.

you'll see like there's different funnels inside that process, right? There's like, there's the MIFCI funnel. Then there are the dramatic demonstrations, which are webinars and challenges, right? Then there's the dramatic demonstration number two, which are high ticket, like an event or a call set, right? Like inside that model, all the core funnels fitted to it, right? But it doesn't always mean that the same funnel is the one to focus on, right? For the Dan Kennedy and the Secrets of Success business, both of those, the MIFCI funnel is the one funnel to rule them all, right? So,

But in the ClickFunnels business, it's not. Okay. It was a webinar. It was a dramatic demonstration funnel that led to the MIFTI on the Thank You page, but it was a dramatic demonstration funnel. It was the one that we could profitably, consistently drive traffic to. Okay. It's selling, or in the PrimeMover, my coaching business, it's selling online funnel. That's dramatic demonstration number two, right? Selling high ticket. That is the one that is the one funnel to rule them all. That's what we're focusing on, right? And then we're backfilling all the other pieces of the linchpin.

through emails and everything else that happens afterwards. Does that make sense? I know we're geeking out at a deeper level, but hopefully you guys can hang with me here. If not, this is one of the things that I come back and relisten to this episode in the future because as you get more advanced in this business, this will make more sense. These are some of the higher level conversations that I get to have at Inner Circle and with people behind closed doors that I don't necessarily get to speak to the masses as much, but

I just wanted to geek out with you guys for a little bit. Hopefully you don't mind. Hopefully this is helpful for you. But those are the things to start thinking through inside of your business. Like where does it fit? How does it all work? Because when you start putting those pieces in,

and figuring out that first funnel, that's the key. But after you have them, now it's like, now we've acquired the customer. Think about Agora, right? They acquired a customer on the front end funnel. They have a whole team. The only job of the team is to monetize that people. And what, not all the divisions, but some of the divisions at Agora, they have, they literally, each month, they just plan one new webinar. It's like, here we're making a new webinar, we sell a $1,000 offer, and we're going to

And we're going to promote it to our existing customers and new people brought in. And the goal is just monetization. How do we make as much money as possible off this list? Because we already paid for it, right? The most expensive part of the business is the first part. It's the money you give Zuckerberg to get the click, to get someone to come to buy your first thing, right? That's the most expensive. And after you got them, now they're on your list. They're your customers. Now it's free. Like now if I do webinar, I sell a thousand dollar offer. If anybody buys it, guess what I get to keep? The thousand dollars. I didn't have to spend anything.

the $950 on Facebook ads to get this person to show up to the webinar, right? Like I already have that person. I push them back and that's where you start making a profit, right? And so it's an interesting game because you make the least amount of money on the front end, which is the hardest, most difficult, most, you know, labor intensive, testing, tweaking, testing, tweaking. And the back end, usually it's less effort, but you know, you can be worse at your webinar pitch. You can do worse that you're

dramatic demonstrations the offer can be can be worse but because the people have a relationship with you at this point everything else you're selling becomes easier does that make sense so that's kind of the that's the twist that's the that's the thing to start thinking through so um yeah so if you're if you're looking at your business like start thinking about these two things the front end you're focusing on the one funnel to rule them all for that business and the back end or the other funnels to monetize the monetization funnels so acquisition funnels versus monetization funnels

It's interesting. I did a training on this inner circle a couple of years ago and it came back to Jay Bram. Jay Bram's got a really cool framework. He calls it, there's only three ways to grow a company. He's like,

And that's it. There's not four ways, not five ways, only three ways, right? And the first way is to get more customers, acquire more people, right? How do you get more people coming in? And that's this whole like front end acquisition, one funnel to rule them all concepts all about, right? How do I acquire more people? Okay, the second way is to get people to spend more money with you, right? Which is then this is like the upsell funnels, the upsells, the cross sells, the live event, like all the things we're doing now to get people to spend more money.

Right. So my, again, the prime mover coaching business, someone comes in, they pay a hundred dollars for ticket, right? How many, how many, I'm going to acquire as many people as possible. It's one way to grow a business. Number two is that how to get people to spend more money. So we upsell them from the three day Southern line event into our $10,000, um, uh, coaching program. Right.

And then the other one is how to get them to buy more often. So more customers, getting to spend more, and then buy more often. So how does that work? That's the monetization funnels on the back end. Every week we're doing these little mini dramatic demonstrations. You get a video, content training, which then leads to an offer, right? And that's this back end monetization. And so if you look at it, like that's the thing. Acquisition, you're getting more people coming in, getting to spend more money, and then getting to buy more often. Only three ways to grow a business. It's all about acquisition funnels and monetization funnels.

Okay, so if you're the beginning, where do you focus, right? This is a good logical question. If you're the beginning, what you're focusing on is the acquisition funnel, right? That's the most important one. How am I going to acquire? I don't have customers yet. How do I acquire the customers consistently?

Right. Um, and so it can be anything like in, in any type of funnel works for this. Right. In fact, if you, you know, if you talk to Pedro a day, I was my challenge phones, the best one for that. Right. Cause that's how he does it for me. It's usually a webinar funnel or, you know, a different one. Book funnels work for this, right? You do a book funnel. Like they all work differently. It's just figuring out like, what's the one that you're going to focus on is going to become the thing. Um,

And you may not know at first. So maybe at first it is tying one or two or three funnels, right? I always tell people that like going from zero to a million, million to 10, 10 to 100, like there's different things that you step, right? And going from zero to a million, it's all about two things. It's figuring out like there's two pieces, actually three pieces, three pieces of your fear. Number one is who is it you're serving? Okay. And then what is it they want? Now, what do you want to create? What do they want? What's the offer they actually want?

And then how do you sell it? So what the, who, what, how, right? Who's your dream customer? What do they want? How do you sell it? Okay. So the, the, how is the funnel? Which one is it? Okay. And then initially launch a business. I don't really know. So I'm going to do a webinar funnel. I'm going to do a MIFKI funnel. I'm going to do a challenge. I'm going to, I'm going to try a couple of things till one of them hits. And it's like, ah, okay. I know, uh,

Now I know who I'm selling to, right? I know the offer, what I'm selling, and I know how to sell it. Like for me, the challenge funnel is the one for this business, right? Okay, now we know that. Let's focus on that. Let's double down on it. Let's triple down on it. That becomes the focal point, right?

Or it's like, hey, the challenge funnel didn't work, but a webinar did work. Or, hey, webinar didn't work, but we did a 3D event. That one worked. So say testing a couple of things, you find one that's got the most likelihood of success. And then from there, now it's like, okay, now this is my one funnel to rule them all. This is the focal point. Now I'm going to start split testing. Every single day you're coming in and you're testing, you're tweaking, you're testing, you're tweaking. We used to have this mantra. I think you bring it back to our company, but way back in the day when it was like five of us working, we had this mantra, which was like,

how to give yourself a raise every single day. Right. Cause I'm not about this, like in the real world, if you want to cure yourself a raise, what do people do? Right. If you're in college, you go to college and then you get a college degree and you get another degree and then, you know, whatever you go through this whole process, um, to give yourself a raise. Right. Whereas if you can do that, um, you know, how do you do it faster? So like,

inside of it and all my business if you're split testing headlines right you get a headline that's converting at 30 and you make some twists tests and tweaks and eventually get your headline converting higher routes at 50 right you just gave yourself this huge increase in conversion which is a raise so when you start looking through lens every day you come in like how do i get myself raised today well i can split test something i should do that

Okay. That can give me a raise. Um, I could figure out how to get more ads. I'd give me a raise. I can go and get on someone else's podcast. I would give me a raise today. Every day. How do I give myself a raise today? It's like, and you do that by getting the three things, like getting more customers in. So like, what are the things I can be doing to get more traffic? Right.

And then how do I split test this so it increases conversion so more people will come in? And then from there, it's like how do you go buy more often? How do you get people to buy more? Like what's my back end upsells? And how do you buy more often? What other things can I start offering these people after they come into my world, right? Like that's the things that I start thinking about. That's how you give yourself a raise every day. So anyway, that was 23 minutes and we...

We covered a lot. I hope you guys got this. This is one of those ones you should probably listen to four or five times. I gave like five sermons in a row. I kind of went fast on it too. I could have done a 3D event and all that stuff. But yeah.

Anyway, you guys are intelligent. You're the podcast listeners. You love this kind of stuff. So I hope you all had value from this one. If you did, please let me know. Take a screenshot on your phone. Post it on social. Be like, everyone, go listen to Russell's podcast. He just dropped some gold on this episode. If you got no value, then go listen to it three or four times. And I think from there, you'll be like, oh, I got it. I see what Russell's saying now. So anyway, that's it. I'm going to end this episode. I appreciate you guys. Thanks for listening. Thank you for being a subscriber. And I'll see you guys on the next episode of The Russell Robinson Show.

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