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cover of episode Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06

Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06

2025/2/3
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The Marketing Secrets Show
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Russell Brunson: 我将分享Prime Mover公司制定的核心价值观,以及为什么设定正确的标准能够提升您的业务、团队以及影响力和销售能力。这些价值观不仅适用于公司内部,也适用于整个社区。 首先是“通过贡献实现成长”。这源于Tony Robbins的六大人类需求理论,它强调个人成长和贡献的相互促进作用。我用自身在摔跤领域的经历来阐述了这一价值观:在个人成长达到瓶颈时,通过贡献他人,反过来促进自身的进一步成长。 第二个价值观是“始终超额交付”,这源于拿破仑·希尔的成功法则。它强调在任何情况下都应超越预期,无论是对妻子、员工、客户还是任何其他人际互动,超额交付都能促进关系的良好发展,并最终提升个人和企业的成功。 第三个价值观是“优先进行漏斗破解”。在业务中,我们应该学习和借鉴最佳实践,而不是从零开始。通过对现有成功案例的分析和借鉴,我们可以快速高效地取得成功,这在各个领域都适用,例如电子邮件营销、UI设计等。 第四个价值观是“极致所有权”。这源于Jocko Willink的著作《极致所有权》。它强调对结果负责的重要性,无论事情是否成功,都应从自身寻找原因,并以此建立团队文化。 第五个价值观是“黄金法则”,即己所不欲,勿施于人。这是几乎所有宗教都遵循的原则,它强调在任何情况下都应以己度人,以他人期望的方式对待他人。 最后一个价值观是“全力以赴直到感到自豪”。工作的完成标准不是时间或任务的完成,而是你是否对结果感到自豪。只有当你对结果感到自豪时,工作才算真正完成。

Deep Dive

Chapters
This chapter explores the importance of company values and how they shape a business's culture and success. Russell Brunson shares his initial skepticism towards company values and his journey to understanding their significance.
  • Most entrepreneurs overlook the role of values in sales, marketing, and business success.
  • Structuring a company around growth, contribution, and extreme ownership creates a winning culture.
  • Company values provide a framework for coaching, motivating, and realigning team members.

Shownotes Transcript

What separates successful entrepreneurs and marketers from those who struggle? It’s not just strategy… values! In this episode of The Russell Brunson Show, I break down the essential principles that drive long-term success in business, marketing, and selling.

I’ll share the core values we developed inside our company, Prime Mover, and explain why setting the right standards can elevate your business, your team, and your ability to influence and sell effectively. You’ll hear the lessons I’ve learned from top business leaders, personal mentors, and even my own experiences in wrestling that shaped these principles.

Key Highlights:

  • The role of “values” in sales, marketing, and business success, and why most entrepreneurs overlook them.

  • How structuring your company around **growth, contribution, and extreme ownership **creates a winning culture.

  • Why the best marketers and business owners funnel hack first instead of starting from scratch.

  • The hidden power of over-delivering and how it turns customers into lifelong fans.

**The golden rule **applied to marketing and sales and how treating others the way you want to be treated builds trust and drives results.

  • The secret to pushing past mediocrity: Work until you’re proud.

Whether you’re a marketer, entrepreneur, or business owner looking to scale your sales and influence, this episode will challenge you to rethink how values shape your path to success.

Tune in and start applying these principles today!

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