What if you could build a thriving business, grow a massive audience, and still have the freedom to live life on your terms?
In this episode of The Russell Brunson Show, I sit down with Matt Gray, an incredible entrepreneur and founder who’s done just that. After exiting his first company, building HERB into a 14-million-person media brand, and now leading Founder OS, Matt has figured out how to scale without stress, attract high-level talent, and turn content into consistent growth.
If you’re an entrepreneur or creator trying to build a business and a life you love, this conversation is packed with frameworks and mindset shifts that can help you get there.
Key Highlights:
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How Matt turns one long-form video into 30+ pieces of content across platforms
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The structure behind his organic content engine that brings in 12,000+ leads per month
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Why he avoids selling directly on social and what he does instead to convert cold traffic
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The systems and team setup that keep his business running while he travels the world
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How he overcame burnout, quit smoking and drinking, and rebuilt his health and energy
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What a founder-led brand really is and why it’s the key to long-term growth
We also go deep into personal branding, content strategy, hiring, time freedom, and the hidden cost of sedating stress instead of solving it. Matt even shares his book-writing process, his thoughts on founder identity, and what it really takes to build something that lasts.
This one’s not just about marketing and business. It’s about building a company that actually fits your life.
Let’s dive in!
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