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cover of episode Shut It Down or Double Down: Nathan Barry’s Road to $45M with Kit (ConvertKit)

Shut It Down or Double Down: Nathan Barry’s Road to $45M with Kit (ConvertKit)

2024/10/21
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Nathan Barry：本期节目分享了Nathan Barry从设计师到软件公司创始人的创业历程，以及ConvertKit（现更名为Kit）从每月几千美元收入到年收入4500万美元的增长故事。他分享了在创业过程中面临的挑战，例如客户流失、品牌重塑以及SEO难题等。他还谈到了坚持每天写作1000字的习惯，以及如何通过直接销售和专注于目标市场来推动业务增长。他坦诚地分享了拒绝2亿美元收购要约的经历以及由此带来的团队变动，并强调了坚持核心价值观和使命的重要性。他认为，持续执行、高质量的产品以及与客户的有效沟通是降低客户流失率的关键。他还分享了团队建设和管理方面的经验，以及如何通过年度订阅模式来提高收入和稳定性。 Russell Brunson：Russell Brunson作为主持人，引导Nathan Barry分享了他的创业故事，并穿插了自己的观点和经验。他表达了对Nathan Barry的敬佩，并从不同的角度对Nathan Barry的创业历程进行了补充和解读。

Deep Dive

Chapters
Nathan Barry's journey from a designer to building ConvertKit, now Kit, and scaling it to $45 million in annual revenue.
  • Nathan Barry's frustration with MailChimp led to the creation of ConvertKit.
  • ConvertKit was initially self-funded and customer-funded.
  • The company now serves over 58,000 paying customers and 500,000 free users worldwide.

Shownotes Transcript

Nathan Barry, the creator behind ConvertKit (now rebranded as Kit)) came to visit my Inner Circle and gave a very special presentation. Nathan’s journey from a designer to building a software empire fascinated me. He originally tried to solve his frustrations with MailChimp and, in doing so, founded a business that today generates $45 million annually.

In this episode, Nathan and I unpack the lessons he’s learned from building and scaling ConvertKit to rebranding it into something bigger. He offers transparent insights into the challenges of entrepreneurship, including the crucial moments when you have to either shut down or double down.

Throughout the conversation, Nathan opens up about the turning points that shaped his business. From battling churn to leveraging direct sales in the early days, he shares how a relentless focus on product quality and customer experience laid the foundation for his success. He also discusses his decision to turn down a $200 million acquisition offer and the ripple effects it had on his executive team—proving that even the right decision can bring new challenges.

Key Highlights:

- Shutting Down or Doubling Down: The pivotal question every entrepreneur faces when their business stalls.

- Fighting Churn: Strategies Nathan used to reduce churn, including shifting customers to annual plans.

- The Power of Direct Sales: Why doing things that don’t scale—like concierge migrations—helped build momentum early on.

- Rebranding and SEO Challenges: How transitioning to kit.com presented unique hurdles and opportunities.

- The Importance of Execution: Why Nathan built a habit of writing 1,000 words a day for 600 days—and how it fueled his entrepreneurial success.

This episode is literally packed with valuable insights for anyone navigating the ups and downs of scaling a business. Tune in to learn practical strategies for growing your audience, retaining customers, and staying focused on what matters most.

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