The Future of the E-commerce Revolution Inside ClickFunnels
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What's up everybody, this is Russell Brunson. Welcome back to the Marketing Secrets Podcast. I have another FHL preview show for you guys today. I hope you enjoyed the last one, the last episode that we did the preview show. You had a chance to hear from Richmond Din on tiny challenges, as well as pay some more with that building community. I got some other exciting things for you guys as well. As you guys know, one of the big updates in the brand new ClickFunnels is we've been working on our e-commerce engine and it is insane. We can do stores now, you can do e-commerce stuff, you can do sizes and

Like all the shipping and all the cool stuff you want in an e-commerce store. And it's powerful. In fact, we're launching a new t-shirt company. We're launching a whole bunch of other e-commerce products. And so, in fact, we just announced a brand new partnership we are doing with a company called Zendrop. We're literally logging your ClickFunnels account.

Add Zendrop, and you have access to over a million products. You click a couple buttons, they add it to your ClickFunnels store or your funnel, and you start dropshipping in real time. It is insane. I'm going to be doing a whole webinar and a challenge and a whole bunch of stuff around this because it's literally going to change the entire industry for me and for you and for everybody. But for right now, this episode, I just wanted to go deep and share some...

some information from people who are this year's Fun Hockey Live are going to be talking about e-commerce. You'll notice this year's FHL is kind of interesting. Half the speakers are e-commerce, half are info product and expert, kind of going back and forth at each side for both business models. So if you've been to Fun Hockey Live in the past, you're like, I want to learn more about e-commerce, how to grow and scale an e-commerce business, this year you're in luck because half the speakers are literally talking about that.

And so during this podcast interview, you're going to hear two preview shows. One is with Trey Llewellyn. Trey is the number one e-commerce seller on the ClickFunnels platform. He is one of the co-trainers in One Funnel Away Challenge. It's me and him. I'm teaching the expert path. He teaches the e-com path. And Trey is brilliant. One of my favorite marketing minds of all time. He was like ClickFunnels account number like three or five or something crazy like that. And he's been doing this for a long time. So he's going to be showing you guys during this preview how he is building e-commerce funnels. And then at Funnel Hacking Live, he's going to go really deep and show you guys everything.

behind the scenes everything he's doing and it's going to blow your mind so that's number one and number two allison prince is going to come speak a lot of you don't know i like to see allison she's got some really cool challenges teaching people e-commerce but what most people know is she has literally made what something like over nine figures selling physical products on the internet there are very few human beings who have ever done that she's done that she's like nonchalantly just like

drops it in casual conversation, doesn't brag about it, but she is one of the most talented people I've ever met in my entire life. And so she's speaking for like live this year, teaching us how she creates products, physical products to sell. And there's simple things like a block of wood or a French fry holder. And that's like, it doesn't make any sense. But during the preview show, she actually talks about that. So you guys will get

a glimpse of what that actually looks like. And then in Funnel Hacking Live this year, she's going to go deep on it. It's going to be a lot of fun. So that's the game plan. If you don't have your tickets yet to Funnel Hacking Live, I hope you heard the announcement in the news is that we are doing a really special offer pricing right now for you guys on the podcast, where basically you can go to funnelhackinglive.com,

Put your credit card in and we won't bill you anything. And then you can have a chance to go through the entire Funnel Hacking Live, the three and a half days of the event. And then when it's over, you decide if it's worth it or not. If it's worth it for you, we'll bill your credit card for under 200 bucks, right? And if you're like, ah, that wasn't worth it for me, you let me know and we will not bill your credit card. So you have a chance to literally sample Funnel Hacking Live and then pay for it afterwards if you love it.

Like how crazy is that? Nobody's ever done that before. Most people can't do that because most of their stuff's not that good. But I know that Funnel Hacking Live will blow your mind. And so again, you go to funnelhackinglive.com right now. You can go put a credit card in. You don't pay anything. And then the event's over. Then you let us know if it's worth it. It's kind of like going to a movie and like, I'm going to watch the movie first. And then if it's worth it, I'll buy a ticket, right? Or going to a restaurant, eating the entire dinner. Then afterwards, you're like, that food is pretty good. I'm going to pay for that. Or if like that, that was not that good.

You don't have to pay for it, right? Same thing's happening now. Let us serve you first. Prove this stuff is work. And so if you want to get your tickets, this is Funnel Hacking Live. If you don't have them yet, go to funnelhackinglive.com and go get your tickets. All right, with that said, this is our next preview episode. You're going to have a chance right now to hear from Trey Llewellyn and then Allison Prince, both talking from their different perspectives on how to use e-commerce to grow a business using ClickFunnels. I hope you guys enjoy this episode. It's a lot of fun. With that said, I'm going to pass it over to Trey and Allison to teach you guys some really cool stuff about e-commerce.

In the last decade, I went from being a startup entrepreneur to selling over a billion dollars in my own products and services online. This show is going to show you how to start, grow, and scale a business online. My name is Russell Brunson, and welcome to the Marketing Secrets Podcast. Hello. I'm so glad to have you speaking this year, Spodoc. I think this is your third time, fourth time speaking? Yeah.

You spoke the very first one in Vegas, and then it was like, I think number three. I think it's my second. I think it's really my second. Possibly. I know two for sure. You know two for sure? Okay, then it's my third.

The first was great. The second was obviously so good. Obviously memorable. Yeah. And now we're back. So I'm excited. So cool. Well, I'm excited because me and you were talking, I don't even know, six, seven months ago. And I was showing you guys – showing you kind of like what we're doing in ClickFunnels, e-commerce and stuff like that. And you kind of proposed the idea of like what if we – like what if –

you came back, start trading all the ClickFunnels people on e-commerce funnels. And it's been cool as, as hopefully everyone in the community knows, like we launched the new one funnel way challenge inside. There's two tracks. There's me teaching the expert business and you're teaching the e-commerce business. And it's been fun because I like,

The feedback has been insane because there's a whole 10-day challenge everyone can go through. And then after that, me and you both have been going live every single week, answering questions. And the feedback, people have been going crazy. Our community is in love with you. Trey is the best. So, of course, you have to speak for Locking Live. You're the face of e-commerce now, which is exciting. Let's go. We'll take it.

So we tell us the story, the shorter version. There's a long version, but when you got started in ClickFunnels, you were trying to do a bunch of stuff. And then after a bunch of funnels, one blew up. You tell kind of that story because I think

I tell people this concept, like you're one funnel away all the time, but you literally were, and you tried a bunch, and then one just exploded. I want people to hear that story because it's so powerful. Yep. So that funnel, we can go directly into it. So basically, that was a flashlight funnel, and a little show and tell for you. Right there. Basically, yeah, this is the flashlight funnel.

So we had 100 of them in my closet and we were working from home and I tripped over it one day because I wanted to go fly remote control airplanes. And I was like, ah, we need to sell these stupid things. And so – Why didn't you have initially? Were you trying to sell them prior or you just had – Yeah, yeah. We were trying to sell them prior through –

uh this guy was going to build us a website and he charged us 10 grand back then that was 10 years ago and still we went to run it and it didn't work and it was like wow and then uh kim doyle was actually the one who referred me to clip phone she's like hey russell brunson i was like who's that she's like he's a great guy he's building this software you need to check it out and so i went to click phones.com beautiful website signed up who knew who knew that i was like the third guy you know

So freaking hilarious. And so – but I didn't know. I'm just sitting back there hoping to make money, right? And so anyways, yeah, I built a ugly, ugly, ugly – if we're talking ugly, this is like ugly – funnel. And it was a one-pager. And it was to sell this flashlight for $12.95 because we bought them for like five bucks, I think. And –

I don't know if we sent an email or if we ran into Facebook. I don't know what we did. But we sold 100 within like three days, three or four days. And so we got rid of the box. And I was like – and that box had been there for two years. And I remember being like, I think we should buy some more flashlights. And we're like – I mean we're kind of selling them, so let's try it. Well –

The question is, well, how much is it on Amazon? Amazon sells these for $5, right? And we're selling for $12.95. So we're already like twice as much as Amazon. And I remember talking to ClickBank at the time because they wanted to take our ClickFunnels account and put it on ClickBank.

And I remember talking to Nick Coates, who was kind of like the guy there at the time. And he's like, dude, you should try selling it for like $26. I was like, man, going from 12 to 26, are you sure? He's like, dude, I don't know what, for whatever reason, it goes to 26. Sometimes some things work. I was like, all right, let's try it. So 26, people bought it just as much as they bought it when it was $12. I was like, holy cow.

And I'm like, well, I wonder if that'll work again. So we started raising 36, 46, 56. We got that bad boy up to $56 for this flashlight that we're buying them from, you know, Chi Chi for like $3. And they're listed on Amazon for five, but people were buying them from us at 56. And yeah, we did like a $30 million selling that flashlight. Just, just one product, right. Of just getting, getting at it.

It was a very short period of time. That's what's so crazy about it. Oh, yeah, like two and a half months. Two and a half months. How many flashlights was that you sold? Do you remember the volume, how many flashlights you sold? I mean, I would just take 30 million divided by 56. What's that? 30 million. How many zeros? That's a lot of zeros. 56. That was a little over 500,000 units.

That is insane. You probably had a whole production in China, just people cranking out flashlights for you. Anyway. Yeah, we had two factories just zinging, zinging. And they put them in these big boxes and they wrapped them with like this net, this green net. And so it was just...

it was a mess. It was a mess getting them in and figuring out all the logistics. And like, you just don't know when something like that's going to take. And you realize that systems are really important to have. And, um, actually, I actually went to, uh, what's that place in Las Vegas that we go to the, um,

The Pirate's Cove. We went to the Pirate's Cove. And I remember Alex being like, dude, you're a $30 million racehorse. And I was like, whoa, that was a really cool mind shift for me because instead of looking at all the things we went through and the victories and the non-victories and the pain, when he said that, I was like, that's really, really great. And it landed really well because I received a $30 million education how to go build a $100 million company.

Right. And that was, that was powerful. And I wouldn't have been able to do it without ClickFunnels. That made it happen. Cool.

someone's asking like, why did you stop at 30 million? The answer, you should actually go listen to my podcast. Cause I interviewed Trey on this, like the ups and downs. Imagine going from zero to $30 million in sales in two and a half months. Like imagine the hiring and the firing and the, like the chaos and the shipments and the logistics, like it burned to the ground a little bit from too much success. And so we're listening to the interview. We won't talk about it right now. Cause it's crazy. But the cool thing is that you got $30 million education. And since then, now he does funnel after funnel after funnel. And, um, and,

And what's cool is like Trace got such a cool way. In fact, those of you who are in the One Fun Way Challenge e-commentation, you've seen like the process of how he does things.

But it's cool because you've done it so many times. And I don't want to share all your funnels and stuff. But will you tell the story about the butter knife? I can't remember the name of it. This one? Yeah, there it is. You've got all the products right there. Where did you come up with this idea? Where did you come up with the butter – what's it called? Better butter? This is the better butter spreader. This is the better butter spreader.

And so this one, this one, this is a sweet, sweet little gig right here. But how'd that one come? I think I saw it on Facebook. I saw somebody, you know, advertising on Facebook.

And I was like, oh, that's a really, but they weren't doing it right. You know, it's like someone has a good idea, but they don't know how to market it. And I was like, man, that's a really cool product. So I went and grabbed a few, tested them out and came up with a clever name, a marketing way and just, you know, build a nice sales page around it. And really the image, there's one image that makes that thing sell. And it's like this image with like,

bread and butter. And then this, this like string cheese coming out of the, out of the, out of the knife coming across the butter stick. And that's the image that sells the, the product. And that comes, that comes from my uncle where he gave me this really good thing to know. And he goes, presentation, presentation without demonstration is just conversation.

So without presenting or demonstrate, sorry, without, without demonstrating your product, you're just having a conversation. We're just talking right now, you know, like we can talk about better butter sprayers all day long, but until I demonstrate it for you, that's when the real sale happens. And that's with our, in our sales phone, in the OFA training, we talk about demonstrating, uh, you know, your product and making sure that the user on the other side sees how they can use it themselves and how it can like, you know, better their life.

So cool. What other e-commerce products do you have on your desk right in front of you? I got this one. Oh, I got that one too. I bought that from you. This was a cool one. So this, we did like, I think around three, a little under 3 million on, on this. So this is a, a beautiful Christmas ornament. This worked really well because it was a mockery of COVID and,

And so basically, yeah, 2020. So basically it's a little Santa hat and then people will write their names on the, on the hat, like Julie, Steven, you know, whatever mask. And then, cause we all had to wear masks who forgot that. And then you got 2020 with the toilet paper. Cause obviously, you know, people run out of toilet paper and then hand sanitizer. Cause I was out of stock. And then we had like the little, the little COVID see little COVID ring right here. That did you have it there? There's the virus right there. Oh, so we sold, we sold,

you know, one head, two head, three head, four head, five, six. And like that was going really great. That went really, really well. We buy these, I think we bought these for like 60 cents, 40 cents, maybe landed there. They're like a, like they're bendable. So they're plastic, but so they don't break. And we sold them for 1295, 1295. Then Ty Lopez calls us and he's like, I want to sell those on linen things.

And so then we start selling to him. They're selling them for 1695. They sold just as many units as we sold with all of our traffic. So they double, they literally doubled our sales by just connecting ourselves with them. I mean, it's absolutely incredible of what we have to do. So then anyways,

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How crazy is that? So in the comments, kind of like what you guys are doing right now, you know, like we're watching the feed. I would watch the comments and look at what people are asking for. And so someone was like, oh, I love it, but it doesn't have a dog. Because like a dog, that's my child, right? Or it doesn't have a kitty cat. Like that's my kid. And so I was like, oh, I guess we got to get dogs and cats. And so what we did was I want to call it like an invisible order bump because we made it a selection when choosing how many of these they wanted.

And this is crazy. I don't even know if you know this stat, but it was 102% take rate per order. So basically I've never seen that. And it wasn't auto checked. It wasn't like, uh, you know, already in their car, like they were selecting this. So they might buy like, you know, three ornaments, but then they'd add one dog. So every order, a dog and a cat or, or one of the other was going out. And, uh,

That added, we sold those for, I think, $3.95 or $4.95, but they cost us like 10 cents. And they're like this little pin. So the pin goes through it back, pops it in, and attaches itself. So they could have like 12 dogs on here if they

if they wanted to, right? Someone said they have a llama. Could you get a llama on there too? That's what happened. That's what happened is people were like, do you guys got chickens? Do you have llamas? And I'm like, okay, we're getting like really extreme, like really niched out. Like I thought dogs and cats was good enough, but now we're in the chicken, we're in the farm, farm niche.

You know? And then, and then it was like, there was all kinds of different things that, you know, people wanted. That was just like, that's a little far, but you know, we did, we did three mil with it. And, um, it was a great product that, that worked out really well for us, you know, and then it was gone. Like, yeah. Cool. Right. Sometimes that, that was a, that was a flash in the pan, you know, like it's only, you only know that's going to last until the end of December. And then pretty much you're out, you know, but yeah,

It's a good Christmas present for you and your family. Dude, that's what's crazy though is to think like, okay, this flashlight, which is a $5 flashlight, is a $30 million flashlight, right? This ornament, which is a $0.40 item, it's a $3 million Christmas ornament.

You know, so like when we're walking around and looking at products, it's kind of somewhat surreal to think like, oh, man, that that product right there, that could make me three million bucks. So that product right there could make me six million dollars just by selling a lot, a lot of those to a lot of people. And, you know, making making making the best of it or the better, better spreader. I don't know what the numbers on this one is, but that one's done really well, too. So cool. So it's cool. And this one.

Yeah, let's go. I always take more time than I'm allotted and I love it. We got eight minutes till we got to be off. So this one, all right, we'll talk about that one on the, on the, on the next one.

- Dude, I think it's awesome. So this year's Funnel Hacking Live, obviously you're gonna come because there's a lot of people who talk about e-commerce, but I think you got the most fascinating business model 'cause you're finding these little things, you create the funnels, you have a very specific way you create the funnels, design them for maximum cart value, order value, every single one, and it's just like, I love watching what you do all the time. It's been fun watching just the One Funnel Away Challenge and watching you doing it. But I'm pumped to have you come to Funnel Hacking Live to kind of show people how to do this, how to find the products, how to create them.

My question for you is, like, what are you going to be talking about Funnel Hiking Live this year? Do you know for sure you're still kind of putting it all together? Dude, I'm – man, I'm putting it together right now. Like, I got –

One thing that I was going to think about doing was how we find winning products. Yeah. I think that would be a pretty stellar – I just question a lot of people. Like, how do you find these products? Where do you buy them from? Like, how do you – like, how would you have known that? How would you find it? I think that would be good. I think another thing though, dude, I told this to – I was talking to a couple of other people. It's like Russell is such a great interviewer.

I would almost be up to having you and me just there. And like, it's not Trey's speech. It's whatever Russell pulls out of me. And, and that's the speech. Cause like every time we do a call or a podcast and you know, like I, I go into it like, Oh, I hope this goes well. And then I leave. I'm like, damn, that was like really good. You know, it's just, you're a great interviewer. Like you were just so good at asking really great questions and you pull the things out of me that I'm like, Oh yeah, if I should tell him that, you know, I don't know, maybe we should take a vote.

Yeah, who wants Trey to prepare something? Who wants me to work hard and prepare something on my side? Yeah, I'll put more on your plate. That's what we should do here, right? It's going to be awesome. Okay, well, as you know, all of our speakers who are speaking this year are throwing in some kind of speaker bonus for those who have tickets. So I know we talked before we jumped on a couple of cool things. Do you know what you want to give people for a bonus for those who get their tickets today at FunnelHackingLive.com? Well, I think a really cool name would be like a Trey Bundle.

Ooh, cool tray stuff we could bundle up and put together. We could, we could bundle up. Cause I know we got a couple of things that we've done together in the past that I don't even know if they're even, I don't even know if they made it to market. Honestly, they might just like be in the archive still. That's like, Ooh, this is their major production. So we could even pull that stuff out. But, um,

Um, what do you think of like the four, the four advanced trainings? Yeah. Cool. We'll film the OFA stuff afterwards. He's like, I want to build, film some advanced stuff for those who were like more advanced in e-commerce. And those turned out to be insanely good. Like,

Yeah. So do I talk about what those are? Because I think there's something unique. If someone has an e-commerce business, they want one like how to grow and scale it. Right. Yep. Yep. Yeah. Let me get my you catch me off guard. I love it. Let me let me grab my notes. Make sure I don't tell you the wrong thing here. Advanced trainings. Good thing I have this stuff on like speed dial.

Hold on one second. He's got his e-commerce products. He's got his outlines. He's got everything right there. Yeah, I do. I do. I'm like a source of information. So what are we talking about? So we talked about – oh, that was our accelerator stuff. So basically we talked about one big thing. One big thing is one product, one offer, one traffic source, right? How to find winning products online.

which is obviously a big piece of it. But then we went into e-commerce expert accelerator advanced. That's right. Oh yes, this was good stuff. So I talk about the difference between a profit center and a debt center. And

Dude, I have shared this with, I don't know, maybe a handful of people from when I learned it. And I remember this couple that came to me and they were like, you know, doing the same thing or whatever. And they had their own fulfillment in their facility.

Okay. Back home. They both came to me and I was like, so what, so who's, who's watching over the fulfillment right now? They're like, Oh, we got this really great manager. She's awesome. I was like, okay. So like you got cameras or anything that we could like, you know, check in on them. Like, Oh yeah. So he pulls up his phone and we look at it and they're all on their phones. They're all like one lady, one lady was eating lunch. This lady's like kicked back watching Tik TOK. And I, and I looked at him, I was like, so how's that going? And they're like, we thought this was, we obviously naive. Right. And so they went back.

And they fired everybody. And they had a construction crew come in and destroy the whole fulfillment center, and they turned it into office space. And so what we realized with some quick math was obviously that was a debt center in their facility and how to take that and become a profit center. So I go over that.

Uh, that's one thing I go over in the advanced training. And then I go over doubling your productivity, which is really cool. Like, how do I get some, I think someone asked you that one time, like Russell, how do you get so much stuff done in such little time? I kind of illustrated that of how I kind of do it. And then, Ooh, this one's a really powerful one.

is our quarterly meetings. So how we structure quarterly meetings and make sure everybody's on the same track and listening to the same drum beat. Because you and I, like, you know, we're fast paced runners. And I don't know about you, but

I know everything that's going on in my business up here, but it's really hard for me to, to, to, to know if everybody knows what I'm, what I'm talking about, including my wife. You assume that your team knows everything you're thinking. They're like, what are you thinking? Yeah. That assumption. And so these quarterly meetings, the way they're structured, we do it the same every single time. And dude, our business, I guess it's hard to describe. It's like,

It's kind of like maybe like marriage counseling. So like, you know, your relationship, you think your relationship is going great. And then you like go to marriage counseling. Like, oh, my gosh, like we're missing so many things, but we're so well more bonded and connected now. Like this is how we do it. So that's what we do every quarter is we make sure like everybody's synced up. Everybody's bonded the right way. And that's what I go over in that advanced training. And then that's cool. The other one was.

Uh, the flow charts building out, uh, Oh, Oh yeah. Flow charts. So basically when we built a funnel, when we build a funnel, I always thought that every funnel was different, which it is with the product. But I felt like the way we build it is just completely different and whatever, uh,

So I learned this from Ryan Dice from one of his masterminds and how he uses sticky notes to like build this flow chart and then how he puts that flow chart into like a Trello board or a ClickUp or a Monday.com and follow that flow chart. And then you can hand that flow chart off to somebody else and they know exactly what to do. And so I go over that of how to create that system inside your business. So that way you can just hand tasks off and then go do like what you're really good at and let someone else do that work, which is delegation right there. Yeah.

So I don't know if you wanted me to go through all those, but I just did. I think that's cool. Can I throw in one other bonus too from you that you, that I have on my side? I think it'd be really cool.

If that wasn't enough, sure. I think that's amazing. For those who want to understand e-comm fast, when we launched ClickFunnels 2.0, you flew to Boise and you did a training. You went through the structure. Here's the e-commerce funnel. Here's what this, this, this, this. You gave the perfect blueprint that was insane. And then we built an entire funnel in 2.0 based on your framework and your template. Oh, wow. And so if anyone wants to e-commerce, I would love to also put that in there. You watch this video, you'll see exactly how to do it. You get a template and then you just plug in your e-commerce product.

and they can like hit the ground running. So you cool if I throw that in too? - That'd be awesome, yes. - All right. - Yeah. - Okay, so the beginners, you get that funnel install and the template and then the advanced, you get all the other stuff to help like grow and scale your businesses. And that's Trace Gifts. So you guys cool? That's a good offer. - That's a great offer. - If you don't have your tickets yet, now is the time you guys. And if you wanna get Trace bonus, the only way to get it is by going to funnelhackinglive.com and getting it right now.

Anyway, thanks, Trey. I'm pumped. First of all, I'd be grateful for all you're doing inside the ClickFunnels community with One Funnel Away with literally every ClickFunnels member every single week can jump on and ask you questions, which is insane. So if you're an active ClickFunnels member, log in, click on the live training schedule with Trey, and you go live. Well, you're Tuesdays, right? Yeah, I'm Tuesdays. Tuesday, Trey goes live. Every Friday, I go live. You can go ask me and him any questions you want.

every single week. Like just jump in there. And so log into ClickFunnels and just click on the thing and you'll see the schedule when we're going live and then come hang out with us and get your questions answered. But I'm pumped that you're going to be coming at FunLocking Live and really serving our audience to that level and helping people launch their e-com funnel. So it's going to be awesome. So let's haul them out. I'm excited too. I'm excited too. Thanks for having me.

The next speaker I'm going to announce, someone who I have had a chance to know over the last five or six years. I have so much love and respect for this person as an entrepreneur, but also just a great person, a great human being who I've learned so much from and just excited to have them here. She's built multiple eight-figure brands selling e-commerce stuff.

doing funnels, doing stores, doing all, like, she's spoken to FunnelHack Live in the past, sometimes on, like, how to get traffic from not Facebook, sometimes on physical products, and this time we're going to have her talking about some other really cool things. So with that said, let's put our hands together for Allison Prince! Let's go! Woohoo!

He has a clap track so everyone can like clap with me as I'm doing it. What's up, Allison? How are you doing? I'm just imagining the steam from the stage going off right now. Walking through the smoke, trying not to pass out. That's right. That's right. Can I just ask a question real quick to the audience listening right now?

Yeah. For those of you that are not coming, why not? Why not? Let's knock that out of the park. This is a life changing event. I remember sitting in the stage or in the audience that very first time. And I watched Kaylin Pullen stand on stage and I looked at her and I was like,

huh, she can do it. I can do it. And then the next thought I had was, oh my gosh, Russell's going to ask me to speak on stage. Oh no. So, so scared, but it's so interesting how that one event changed everything for me. It gave me the belief that I could get a one comic club

And then go on and get the next one and the next one, the next one. But it all started with I had to have a belief and I had to be surrounded with people who were doing it and on that same journey. And so if you're not going to Funnel Hacking Live, I'm like scratching my head. Why not? Let's get you there. You don't have to fly anywhere. You can just listen to it on your phone while you're walking, getting your steps in in your neighborhood. Like Russell has made it so easy to come to this year. You just got to come. You just got to come.

That's so cool. Can I tell people, can I brag about you for a few seconds? Maybe I might go red. I know who you are. You're like, I hate this. For everyone else. And I had the same personality profile. So we're basically like the same person. So I understand exactly how she feels right now that I'm going to do this and make her feel uncomfortable, but yeah,

So she came into our world and then they talked about it. Like the goal is to get a one comic club, whatever. So we have the one comic, you know, one comic club, the two comic club award, and then a two comic club X, two comic club C. But then one of the awards we announced a few years back and was the two heart award. It was the very first time we created this award. It was for someone, anybody who donated over a million dollars to charity.

And I was like, I don't know if this is ever going to happen, if anyone's going to ever win this. And I think the things I was most proud of, like after watching you and your journey, everything was like, the thing I was most proud of was when you and your entire family came on stage and you guys got the Too Hard Award, which is like,

the coolest thing like winning make making a million dollars seems really really cool giving a million dollars to charity is so much cooler and like the goal with that whole award is make this like aspirational for other people like man that's the goal that's what i want to do and the fact that you did it is like anyway just one of the coolest things ever so there's you gotta talk me into it i was like no that feels like bragging i like to give and not like post it all over the place and he's like no

you're gonna who did you learn how to do this from i'm like oh i watched the hermoses do it and he's like did that inspire you and i was like yeah and then you said don't you think you would inspire other people i'm like gosh darn it russell fine fine i'll come on stage um yeah ahead of time the picture of like i'm like laying out your whole family's holding me while you have the award on stage it was amazing so

Yeah, that was so fun. And I actually donated it in my family's name instead of the business's name because my whole family, like they have been there for me. The other day I was doing a live and I didn't have any water and I was starting to get the scratchy throat. So I text my son and he comes bounding in. He's like, mom, I got your drink. I got your water. What else do you need?

And I was like, oh, that's so cool. Because getting these awards on stage really takes a community, whether it's your own family, maybe it's your parents, maybe it's a significant other, maybe it's your dog, right? You need a support system. And my family was it. So I put the Prince family on the award. They're so cool. Oh, it's amazing. All right. Let's talk about e-commerce for a little bit. Do you want to tell people...

Um, cause obviously you've, you've coached people in training and info products, but like your background is selling physical, like actual products, simple products. You talk about kind of your background and what you do and how, uh, how it all works. Yeah. So I was a junior high school teacher, math and science. Woo. I'll shout out for all the teachers out there. I worked for an entire month. They handed me my paycheck and I looked at it and I said, that's for a week. Right. And they said, Oh no, that's for the month.

And it was right then and there I knew that I qualified for government assistance. And I was like, I did not go to school for four years.

to get government assistance. And so I had to figure out what I needed to do and everything I read out there said you had to have big bucks, big inventory, all the things, right? And I didn't have it. And so I just looked around, I'm like, what can I do now? And so I took some leftover crafting supplies, put it out online, made my first two to $300. And I literally felt like I had won the lottery, even though I've never have. But if I could imagine that's what it felt like, because it was an idea, right?

And it turned into actual cash. And I was like, oh, this is so great. You got into it. I did. It was like the biggest high ever. But guess what, Russell? Day two and day three, I sold nothing. And I almost quit. I almost walked away. And then I believe in God. If you don't believe in God, that's fine. Universe, whatever it is. Like, I think it's kind of cool how we can all believe in something else. Right. But yet still have same goals. Right.

I believe God was like, Allison, I just showed you that it worked. How dare you quit? And I was like, okay. So I got back up day four and then I sold again. And it was in that moment I had to decide whether I was going to be in the front of the roller coaster ride of entrepreneurship or I wasn't even going to get in. And so I got in and then we ended up growing that business to almost 5%.

$50 million in sales. And I can't even say that without laughing because I was a school teacher on government assistance before I started this. And it was just such this big, crazy aha moment. And then I'm like, oh, it worked for me. I wonder if it can work for my daughters. And they made six figures before they stepped foot into junior high and high school. And I showed my sister and then I showed my friends.

And then God comes back and is like, you need to teach other people. I'm like, uh-uh. I'm just going to keep selling my stuff.

selling my stuff. And then that's when God put Russell in my life. And I'm like, gosh, darn it. Now I know the direction. Now I know what I need to do. And then you gave me a community, which is so key to running an online business. And then it's just gone up from there. So it's been a wild, crazy ride. It's so cool. I think when someone hears that sometimes like from startups, like 50 million, it's like overwhelming. So we talk about like

With tons of clients, people you help with right now, what are the types of products that you're creating with them? Because it's not like they're going to China and they're sourcing. It's not like this insane thing, right? It's pretty simple. I'd love if you can explain that part of the process so people understand like, oh, anybody could actually do this. Yeah. And I think that's the number one question is,

that people ask me and then they talk themselves out of it really quick. They're like, oh my gosh, I need to come up with a brilliant shark tank idea. And then they start going down this rabbit hole of, wait, I need to get a patent. I need to get a trademark. I need to get copyrights. And then they talk themselves out of it before they even get started.

Some of my first products are laughable. Like Mr. Wonderful on Shark Tank, he would give me two thumbs down, Russell. Like it would be embarrassing. Like one of the things that I did, I actually pulled it up on Google because Google never forgets anything, right? I went to a wholesale restaurant company and I bought French fry boxes. My husband comes walking down the stairs and he's like,

you're going to sell French fry boxes without the French fries. And I said, uh-huh. It's going to be huge. I promise. He said, aren't they crumpled up in the back of every single minivan across America? And I was like, oh, yeah.

Yeah, I didn't think about that. Like sometimes we overthink things, right? And I just knew that like containers that moms were putting snacks in were trending. People were buying those because I don't know if you've ever been in the –

like the baking world, I think baking was made to make me feel like a failure. And so when I would go to like bake sales, I was like, I can't do this. And so I saw other people like get those mother's cookies with frosting sprinkles on it. Right. Um, and then put them in cute containers. I'm like, Oh my gosh, this would go so cute in French fry boxes.

Then I could walk in and feel like queen of the bake sale when all those sold. So I knew the vision of it. I knew how to solve people's problems with just simple, stupid stuff like a French fry box. It ended up becoming one of our biggest hitters where we ordered containers full, but it didn't start like that. I just went to a wholesale company, got white French fry boxes, took a picture of it and then sold it. And

And then I've done that with cupcake liners that you can get locally within like, I don't know, three hours now, right? With Amazon. And then I sold blocks of wood, like stupid blocks of wood. They were naked blocks of wood, which I hope I didn't say that. It doesn't get us taken down on YouTube. Yeah.

We believe that word, but it was just like a little one and a half by one and a half inch block of wood. And I showed what you could do with a block of wood. And so when I show people the simplicity of what they can sell, it's a game changer. It's a game changer. Like you can sell anything. I learned this from Steven Larson. As long as you don't go to hell and you don't go to jail, you can sell anything you want to, right? You just have to learn how to solve people's problems with it. And so what I love having people do is just like, look around your house and

What stuff do you have at your house to help you to get that first sell? Get the belief that you can create money online and then that next step is easier. And then the next one. And then that's how you grow a ginormous business. It's just little tiny things every single day.

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How many of you guys have blocks of wood at home or have a french fry container in the back of your minivan? If so, you got everything you need. And for your daughter, when she was in middle school and she made six figures, was it pillowcases? Am I remembering the story right? It's scarves. Scarves, okay. It was something very simple, yeah. So simple. Why? Because scarves sell every fall, right? And so they're like, well, what can we sell? I'm like, well, just sell what people are buying. And they were buying scarves. It's just...

When people get so complex with it, Russell, you do that too. I do that too. When things get complex, I know I just go watch Netflix and eat chocolate, right? I need just rocking. I just need a simple, and you can make e-commerce so incredibly simple. Our brain just goes to, it's, it's gotta be harder than this. And you just have to say, no, just put those thoughts in timeout. It can be simple.

And you just solve people's problems. That's it. That's it. I mean, that's what you do. One of the most simple things you said that I hope everyone got this because it's like the most simple statement, but like the most powerful statement in business. You just got to sell what people are buying. That's what people miss. It's like trying to be creative. I got this new thing no one's ever thought of before. It's like, or you could just sell what people are buying. That seems a lot easier. So what if we did that instead, right? Totally. Like go watch Shark Tank. You watch Shark Tank lately? I have not watched Shark Tank in...

A couple years actually, no. So many people are going with new ideas, new inventions. They're spending hundreds of thousands of dollars. I mean, some people are like tens of thousands, right? But they're getting denied. And all that work and effort and money up front is like, sorry.

Yeah. Or you can sell scarves or we did a business on pillowcases. We, we did that one as a case study because people were like, well, it's cause you're Alice in France. You can do this. And I'm like, all right, watch me. And so we go pillowcases without my name, without my social, without any Facebook ads. And we grew it to a million dollar business. And then we use that as a case study. So that's, that's where you're bringing in the pillowcase. I remember, I remember pillowcases somewhere. So that's amazing. Yeah.

So cool. All right. So for everyone at home listening right now, what is your plan of fun hiking? What are you going to be sharing with everybody so that it makes them make like, so they're going to make sure that everybody gets their ticket. Like what's the thing that they're going to learn from you specifically. So they make sure they get the ticket right now. I want them to leave knowing that they can pay off their ticket within a couple of days. I think what you're like the other speakers, what I've got to offer, let's get you cash free.

fast, where you're not waiting months for a product to come in. We don't need to do that anymore. With the technology that we have today, ClickFunnels, hello, like we can go so much faster than we could when I, when I even started. We can just go so much faster. So I want to show you tactical things on what you can do to get going with everyday stuff to

to help you to sell even faster. So I've got some secret formulas that I'm going to spill the beans and share on stage, but you got to be there or you won't know it. And if you do it wrong, it's going to get all like, I'm literally giving you a copy and paste on stage so that you can make this happen. No more excuses. We're just going to do it. We'll do it together.

So cool. I know, uh, uh, was it two years, three years ago, we did a coaching program together and we used to try to race the, who can make, who can get our person to make the money the fastest. And like your goal, I think it was in the first seven days, get people to like make their money. Like, and it was so crazy how fast when people implement, implement what you said, it went from like having nothing to like making the first sale, second sale. And like, I could never beat it with what I was doing, which is like, it's

still frustrating to me someday I'm going to catch up to you but like it's crazy the e-commerce you do the correct way like you said like within a couple days afterwards you could at least pay for your front-locking live ticket and then now you have a skill set to do it over and over and over again and keep them forward with it which is really exciting so and I love I love e-commerce I know we we did a little bit of debate on stage where I think I took you down but whatever we won't bring that up

But love language, one of the five love languages is gifting. And it's not gifting a digital product. It's gifting a physical product. And people love to buy their shopping therapy, right? There's people have good feelings like Russell, think about your daughter just had a birthday, right? If you sent her a digital file of something, and

and said happy birthday, what would her reaction be? She'd go, bruh, what's this? I don't know. Okay, now if you sent her a gift, she got to open up the box, look at it, touch it, feel it, smell it, I don't know, whatever you're giving her, what would her reaction be?

Oh, 100% different. It'd be meaningful. Yeah. And so that's why getting into this physical space, this online world, selling physical products, I think is so incredibly fast.

And that's why when I talk, when I teach, especially like funnel hacking live, I'm so excited to share with you just some little tiny things you can do to start getting that money, to build your confidence, to know that you're going in the right direction. Just little tiny things. People, um,

I think of it like I heard this story from my good friend, Anna McFarland. She's over on it is the worst. And she said, when people are building businesses, they get in there. And it's like the radio is remember radios in a car. Okay, some people are gonna go way back.

and it's staticky and you're like, Oh, the radio doesn't work. You don't throw the car away. You just go in and you just turn the dial a little bit. And a lot of times that's what you have to do in a business. You don't throw the whole business away. It's just these little tiny dial turns that make it so much more clear. And then that's where success happens. And so I just want to show you those dial turns to help you to be successful, gain that confidence to help you to keep moving forward.

Does that sound good? I love it. I love it. Okay, Allison, I'm pumped for you to be following. We're like two months away, which is crazy to me. It's gonna be so much fun to hang out with you again and to share this stuff and to give all the whole ClickFunnels community, like just more stuff, e-commerce again, we have some really cool things on the platform coming out in the next like week or so around e-commerce. I think it's like such a great opportunity for most people that most people are missing. So I'm excited for this. Thank you so much for putting it all together. Okay.

Do you, I heard rumors you may have a speaker bonus to make, like, is this true? If so, what is the, what is the bonus to get people off the fence and into the game?

Okay, so if you're on the fence, let us know in the comments. All says it's all about timing. Gabriel wants your background, Russell, by the way. Holly says, gifting a physical product is one of the love languages. Yes. And then people are saying bro in the comments. So if you're on the fence, all right, we got people coming in. I'm in. I'm in. So what I wanted to do was put together, you know how Russell's big on swipe files?

Have you guys seen his... Russell, maybe do you have it? Do you have the cookbook? Like all the swipe files around? Like look at all of his books. Do you think he can find it right off the top? Probably not. This swipe file is right here? What? Yes.

So I thought, I was like, how cool would it be to bring together a swipe files of stupid products that are making huge amounts of money and show you really what can happen? Like, Russell, do you know what a Stanley mug is? Yes, I happen to know. My daughter and my wife and everyone in my family has tons of them. Do you have one? No. I'm just wondering. Okay, so Stanley mug, it's a mug.

With a straw and a handle. They went from $70 million business all the way up to what? 740 million with this mug as their main sell. It's a stupid mug. I went to a jazz game. They were charging $150 for this mug.

And part of me was cheering. And the other part was like, seriously, people pay $150 for a mug. And I love those examples because it shows us it's possible. Okay. And then here's another one. And I know you know this one because I actually, I'm 99.9% sure I saw it in your fridge when I was there a couple weeks ago in your office. Liquid death. Do you know what liquid death is?

Yes, I do. It's water. How dumb of a product. It's the most like, it's like, duh, right? Just duh product. And they're about to hit a billion dollar business and it's water in a can. So again, when people are like, I got to think of something new and creative and trademark worthy. I'm like,

Why do you have to do that? Mugs sell, water sells. And then I was writing like stance socks. Like Russell, do you have any socks? Yes. And actually stance are awesome. I do have some stance socks. Right? They're socks. And so really it's just about what can we do?

to help sell products that people are already buying. It's so much easier, so much quicker and faster when people already want the product versus trying to convince them of something new. So I'm putting together, well, it's, I just text my team right before I'm like, is it ready? Is it ready? I will send it over to your team. I think we just have to add a title to it because I haven't added a title to it, but it has got so many dumb ideas of businesses that have grown ginormous.

all physical products you good with that the idea is the wheels spinning in your head that's so cool okay so if you already have a fun like live ticket uh when you go to funnel hacking live.com click on the members login and we'll throw allison's bonus in there as soon as we get back from her it's funny i had someone messaged me the other day on instagram like hey where do i get tickets for funnel hacking live and i was like funnel hacking live.com so that's the site in case you're not familiar with it and you go there get your tickets uh and like i said for um

For international, for like I'm international, it's the lowest we've ever had to add tickets. I want everybody to be able to come to this one. We've never done that before, but. My goodness gracious. You guys, if I was there, I'd be pushing you off the fence. Go sell stuff on Amazon.

I don't know, Facebook marketplace to get the money to join this. This is, these are life changing events, life changing. I thought your chief was like, I don't know, seven 97, but two. Oh, that's amazing. That's amazing. Good job. Russell on team. Well, thank you. I love it.

All right, everyone. I hope you enjoyed the episode with Trey and Allison. Got you guys fired up. Again, there's so many cool things happening inside the ClickFunnels platform related to e-commerce. It is going to blow your guys' mind. I can't wait to reveal all of the cool stuff that's happening. And the integration with Zendrop, where basically you can click a button and have over a million and a half products added to your ClickFunnels account. You're like, I want to start a yoga store. You let Zendrop know. It pulls a little price in and boom, now you have a yoga store. I want to start a pickleball store. I want to sell t-shirts. You can literally click a couple buttons and you have entire...

e-commerce platform behind you printing and shipping out whatever it is you're selling. It is insane. And so, again, we'll go deep into it at Funnel Hacking Live, showing you guys how to do it. If you don't have your tickets yet, go to funnelhackinglive.com. We have a special offer right now where you can get your tickets and pay for the event afterwards if you thought it was worth it. So literally, you come, sign up, put your credit card in, we won't bill you anything, and when the event's over, you let us know if it's worth it. If it's worth it, do nothing, and we'll bill your card. If you don't love it, let us know, and we won't bill you for anything. That way you can experience it first and then let us know afterwards how it feels.

That's it. Thank you guys so much for being on this episode. I hope you enjoyed it. And I cannot wait to see you guys all at FunnelHackingLive.com. Thanks, you guys.