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The Long Forgotten Power of Correct Affiliate Marketing Implementation

2024/8/5
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Russell Brunson: 本期节目主要探讨联盟营销的策略，即使在Facebook、Google等付费广告盛行的今天，联盟营销仍然是ClickFunnels等公司主要的流量来源，占比超过50%。联盟营销的优势在于风险低，只在销售成功后才支付佣金，降低了广告成本。在早期，联盟营销是主要的获客方式，如今却被许多人忽视，但其重要性依然存在。他分享了ClickFunnels初期如何通过网络研讨会和两层级联盟计划成功扩展联盟网络的策略，以及如何通过与Anthony Morrison等成功联盟营销者的合作，学习和借鉴他们的成功经验。他还强调了与联盟伙伴建立长期合作关系的重要性，以及如何通过持续沟通、提供新的推广内容和奖励来提高联盟营销推广持续性。 他分享了ClickFunnels初期如何通过网络研讨会和两层级联盟计划成功扩展联盟网络的策略，以及如何通过与Anthony Morrison等成功联盟营销者的合作，学习和借鉴他们的成功经验。他还强调了与联盟伙伴建立长期合作关系的重要性，以及如何通过持续沟通、提供新的推广内容和奖励来提高联盟营销推广持续性。 对于服务型企业，他建议采用预付佣金模式，例如为新客户注册支付佣金，降低风险。他还分享了如何针对不同类型的联盟伙伴制定不同的合作策略，例如针对那些不了解联盟营销的伙伴，采用按线索付费（CPL）或按点击付费（CPC）的模式，简化佣金计算，提高联盟营销的可行性。 他分享了ClickFunnels初期如何通过网络研讨会和两层级联盟计划成功扩展联盟网络的策略，以及如何通过与Anthony Morrison等成功联盟营销者的合作，学习和借鉴他们的成功经验。他还强调了与联盟伙伴建立长期合作关系的重要性，以及如何通过持续沟通、提供新的推广内容和奖励来提高联盟营销推广持续性。 听众: 听众就联盟营销的实践中遇到的问题，例如如何选择合适的时机建立联盟计划，如何处理联盟伙伴的推广持续性问题，以及如何将联盟营销应用于服务型企业等方面，向Russell Brunson提出了问题，并得到了相应的解答。

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In my last Inner Circle, one of the last strategies I shared was on a topic that, surprisingly, still drives more than 50% of the traffic to ClickFunnels – Affiliate Marketing. Despite the buzz around Facebook, Google, Instagram, TikTok and YouTube ads, affiliate marketing remains a powerful and often overlooked strategy. I shared my insights and strategies on how to build a successful affiliate program, drawing from my personal experience and the journey of launching ClickFunnels.

In the early days, traffic generation was primarily through joint ventures and affiliate partnerships. This episode highlights how a properly managed affiliate strategy can significantly reduce the risks and costs associated with paid advertising. Plus, instead of paying upfront for ads, affiliate marketing allows you to pay only when a sale is made, making it a stress-free and efficient way to grow your business.

Key Highlights:

- Two-Tier Affiliate Programs: Understand the benefits of offering a two-tier affiliate program to incentivize and expand your affiliate network.

- Partner With Anthony Model: Get insights into Anthony Morrison’s successful affiliate model that leverages low-cost training programs to drive high affiliate conversions.

- Dream 100 Strategy: Discover the Dream 100 approach we used to launch ClickFunnels and generate massive awareness.

- Building an Affiliate Program: Learn how to structure your affiliate program to attract and retain top affiliates.

  • Integration Marketing: How to get your best affiliates promoting you on autopilot so sales keep coming.

If you're looking to scale your business and cut down on advertising costs, this episode is packed with actionable advice to help you harness the power of affiliate marketing. Listen and learn how to leverage affiliate partnerships to drive traffic and sales effectively!

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