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cover of episode The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19

The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19

2025/3/19
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The Marketing Secrets Show

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Taylor Welch: 我从教会工作转型为网络营销顾问的经历,以及我如何通过学习和实践掌握网络营销技能。我创造了一种名为"旋转定价法"的独特定价策略,它结合了预付入门费和持续的月度付款,确保盈利并提高客户留存率,解决了传统高价模式的客户流失问题。我还重新利用了18世纪的宣传册营销策略,通过制作简短、主题明确的小册子,快速建立权威性,激发欲望,并无缝引导客户购买高价值产品,从而提高转化率。 在YouTube内容策略方面,我将信仰、商业和金钱这三个主题融合在一起,建立了一个更深层次的联系,从而提高了观众参与度,并主导了算法。我通过与视频制作人的合作,采用长篇幅、多主题的视频形式,并结合幕后花絮等内容,吸引观众持续观看,提高了观众的观看时长和订阅量。 Russell Brunson: 我对Taylor Welch的营销策略和YouTube内容策略的评价和分析。我认可Taylor Welch的旋转定价法和宣传册营销策略的创新性和有效性,并将其应用于自身业务中。我也对Taylor Welch在YouTube上将信仰、商业和金钱这三个主题融合在一起的策略表示赞赏,认为这种策略能够建立更深层次的联系,提高观众参与度。

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Taylor Welch's journey into marketing started unexpectedly after his time in ministry. A wife's purchase of a salon client course and exposure to John Carlton's copywriting ignited his passion. He combined his strong work ethic with readily available online resources to quickly master copywriting, eventually transitioning to consulting and achieving substantial financial success.
  • Transitioned from ministry to real estate, then copywriting.
  • Rapid growth fueled by online resources and a strong work ethic.
  • Mastered copywriting and consulting, achieving significant financial success.

Shownotes Transcript

In this episode of The Russell Brunson Show, I sit down with Taylor Welch, the founder of The Wealthy Consultant. Taylor has built and scaled multiple businesses, and in our conversation, we go deep into some of the unconventional strategies that have fueled his success!

Taylor shares what he calls the Revolving Pricing Method, a pricing strategy that breaks away from the typical high-ticket model by combining an upfront onboarding fee with ongoing monthly payments - ensuring profitability while increasing client retention. If you've ever struggled with recurring revenue, this concept will change how you structure your offers.

We also discuss why traditional book funnels are broken and how Taylor is leveraging pamphlets… I.E. small, hyper-specific digital products that quickly establish authority, create desire, and seamlessly lead to high-value offers. This "lost marketing strategy" dates back to the 1700’s, and Taylor reveals how he’s using it to drive massive engagement and sales.

Lastly, we dive into his YouTube strategy, which has exploded in the past year. Taylor explains how incorporating faith, business, and money into a single content ecosystem has helped him create deeper connections, drive engagement, and dominate the algorithm. We also talk about why controversy and polarization are essential for building an audience that’s not just engaged, but obsessed!

Key Highlights:

- The Revolving Pricing Method: How to make time itself a profit center you

- Why most book funnels fail and how pamphlets are creating better conversions

- The psychology of pricing: How small tweaks can significantly impact retention

- How controversy fuels audience growth (and why avoiding it keeps you invisible)

- Taylor’s YouTube strategy: How he went from slow growth to 30K+ new subscribers per month

This episode is packed with game-changing insights you won’t want to miss. Listen now and take notes!

Resources & Links Mentioned in This Episode:

https://sellingonline.com/podcast)

https://clickfunnels.com/podcast)

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