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cover of episode The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07

The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07

2025/2/5
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The Marketing Secrets Show

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Russell Brunson: 我观察到一个普遍问题:许多人在花费大量时间构建漏斗或产品后,却忽略了最重要的环节——提前规划好种子用户。本集将深入探讨如何在产品上线前获得大量流量。 首先,决定成为企业家的那一刻,就应该开始聚集受众,而不是等到漏斗建好后再寻找受众。这是许多人犯的错误。正确的顺序是:先聚集受众,再构建漏斗和产品。 在产品和漏斗建成之前,聚集受众是最重要的,应该优先于构建漏斗和产品。在产品上线前积累受众,就像在口渴之前先挖井。 成功的秘诀是先找到流量来源,再根据流量的需求创建产品和漏斗,而不是反过来。 在需要别人推广之前,应该先与他们建立关系,这需要时间和耐心,就像我和Tony Robbins的合作一样,我花了十年时间与他建立关系,最终他为我的书做了推广。 持续发布内容是成功的关键,它可以帮助你找到自己的声音,并让你的受众找到你。每天发布内容一年,就能解决财务问题。持续发布内容,才能被注意到,获得成功需要时间和耐心。 持续发布内容比内容质量更重要,关键在于坚持。通过与其他网红合作,互相推广,可以快速扩大影响力。持续聚集受众是长期成功的关键。 每天应该留出一小时进行网络推广和内容发布,这包括与其他网红建立联系,互相推广,以及持续发布高质量的内容。 《流量秘籍》这本书可以帮助读者学习如何获得流量,它包含了关于获取流量的策略,这些策略是永恒有效的。 受众一直在等待你分享你的信息,改变他们的生活。你需要持续发布内容,建立人际关系,并与其他影响者合作,才能获得成功。

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Most people build a funnel first and then try to find traffic. But that’s completely backward! In this episode, I share why your number one focus should be gathering an audience long before your funnel launches. I’ll break down the exact strategies I’ve used to dominate in marketing. Whether it's building ClickFunnels into the category leader or creating products that people are already lined up to buy. If you’re struggling to get momentum, this episode is for you.

Key Highlights:

- Dig your well before you're thirsty - If you wait until your funnel is live to build an audience, you’ve already lost.

- The two paths to traffic - Working your way in (free strategies) vs. buying your way in (paid ads). You need both, but I’ll tell you where to start.

- The power of relationships - Most successful marketers don’t rely on ads alone. I’ll show you how connecting with the right influencers can send a flood of traffic your way.

- Why publishing content is non-negotiable - You can’t just build an offer and hope people show up. I’ll explain why consistent content is the secret to long-term success.

- How I’ve used these strategies to dominate competitors - From beating Leadpages to taking on GHL, I’ll share the mindset and tactics that keep ClickFunnels ahead.

If you’re serious about selling online, you can’t afford to wait until launch day to find your audience. The second you decide to start a business, you need to start gathering the many. In this episode, I’ll break down exactly how to do that, so when your funnel is ready, you’ve already got a crowd waiting to buy!

https://sellingonline.com/podcast)

https://clickfunnels.com/podcast)

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