The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
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Hey everyone, this is Russell. Welcome back to the show. Today we've got a really fun Q&A episode with you guys, for you guys today. As you guys know, inside of One Funnel Away, every week I do a Q&A with all those who are going through OFA and

And the questions this week were just really good and fun. So we covered a lot of different topics from someone who wants to sell a course but does not want to be the face of the course. Like, how do you do that? Talked about different ways to get your headlines working, converting if your pages aren't converting. We talked about some really cool ways to scale like a one-on-one coaching business to a group, to a one-to-many, to like, you know, and a whole bunch of other cool things in between. So I thought it'd be fun to share this with you guys because, you know, obviously we have

I mean, tens of thousands of listeners to this podcast every single day. And so, you know, you never know exactly what the thing is that everyone's looking for. So this episode's fun because there's probably 10 or so really unique, interesting ideas. And any one of these things could be a huge transformation, like pivot point inside your business. So I'm hoping that you'll get something of value of this from the Q&A show. If you want to be in the live Q&As, again, just join One Funnel Away. And the coolest thing is One Funnel Away is free when you're a ClickFunnels member. So if you go to OneFunnelAway.com, go sign up.

And then come hang out with us. It'll be a lot of fun. So I appreciate you guys. Thanks for listening. And hopefully your question gets answered during the Q&A show. Let's go. This is the Russell Brunson Show. Well, hello, everybody. Welcome, Russell, to the call. Russell loves to come on on Fridays when he has the availability to talk all things expert. So for the next hour, we're going to focus specifically on the expert track. Should we start out with Rebecca's question? I know I heard the question. Do you want to restate it for those who just jumped in and then have some fun with it?

Yeah, okay. So my question is that I have a few products that have master resale rights and I haven't really started to promote them because I've been like confused in how to do the marketing. I have but not really seriously. It's been like a starting stopping because I feel that I don't know how to do it properly. So what I want to do

is I don't want to be like, I don't want to create my own thing and have people going through my coaching stuff also. So I don't want to build an offer where I have to- Why is that, why is that, Pierce? Because I feel that I want to have my, I'm not really into the coaching that much. I want to be able to talk about it, but I don't want to be the one delivering it. Do people know who you are, like your traffic? You said you had a faceless page or what's that look like right now? Yeah, so-

I went through a course in affiliate marketing from Commission Hero Pro. I don't know if you know who that is, but probably because he's pretty big on affiliate marketing. So he's teaching how to build a faceless page and then you basically drive the traffic to ClickBank. But I found that I don't like the offers on ClickBank. I don't really resonate with the whole like,

weight loss niche that much, which is what they are teaching. And I also want to be able to build my own list for the future. So that's why I haven't really felt that I want to promote those products. I want to promote something else. And then I found like Regan Hillier has a course that is called 10K a month that had master resale rights. And I also have the roadmap to riches, which also has master resale rights.

Okay. And with the rights you have, are you allowed to rebrand it, recustomize, all kinds of stuff? Usually they all have different rules with the license. No, I don't think so. Regan is basically teaching the course, so you can't really – her face is in the course. Yeah, but as far as like the sales letter, the messaging, can you call it something different, you know, things like that? No, not the name. The name has to stay the same. Okay. Okay.

I mean, I don't have to promote those products. It's just that I don't feel that I want to create my own course at the moment. I am seven months pregnant and I just feel that I want to free up my time, but I still want to be able to talk about personal development and things like that. But I don't want to show up like be the one teaching at the moment.

Yeah, that's fine. So what I do is I would take the product, but you've still got to make it your own so there's a connection. So you don't have to go teach it, but I would have a video. Someone comes and members there. It's like, hey, what's up? My name is Rebecca, and I love this course. I love it so much I bought rights to be able to offer this to you. This is what you're going to learn about. And that way there's a connection between the front and the back. And then the course is there. You don't have to re-film the course or anything. It's there, but there's a connection point, right? Yeah.

'cause people are buying based on you and your personality. Even if you're faceless, you can still be faceless. I had a friend who built a huge eight figure year business

with a fake pen name and he didn't show a video one, like, but it's still, there's still a character. There's still, there's still a person that they're connecting with. Right. So whoever that character is, I don't know what, what your face's name or brand is, but that whoever that character is needs to, needs to have the handoff inside. Right. Cause there's a sales message to come inside the members area. And there's gotta be a reason why, you know, this thing is, this thing is there. And so I've been on a bunch of like,

Yeah, sorry. Oh, for example, John Schilder is one of my early public speaking coaches back in the day, and he's retired now. So I wanted people to buy his course, so I licensed it from him. And so in the sales message, it's like me telling like, this is awesome. This is why. John's like this trade. Blah, blah, blah. I tell it. And then in the membership side, there's a video of me like, all right, guys, you're going to love this. This is John's stuff. It's the best. And I'm getting all excited and pre-frame it. But then the whole course is just John.

So it's like there's that connection point where I'm telling the story about why I care about it and then I get a members area and there's a story about me explaining why they should care about it. And so that'd be the bridges you got to gap in there. Does that make sense? Yeah, I think so. Sorry, my kids are in the background. The house is... No worries, I got a ton of kids, I understand. Thank you so much, Russell. Okay, thank you so much. Thanks. No worries, hope that helps.

all right awesome um cool well uh we also have tony here tony has his expert funnel ready to go and he was kind of curious if you could take a look at uh some of the pages awesome all right thank you i'll share my page russell's pleasure great to see you if i can get this up here for you so yeah i just a pleasure to have you look at my funnel and so i'm functional medicine provider coach

But I don't know, just some feedback would be awesome. So this is the webinar you're doing, right? Correct. And what's the webinar about? It's about helping people, the barrier of their health, stopping them from their purpose God has given them. So whether a mother, father, parent, businessman, we're going to help them get healthy so they can fulfill their purpose. Okay. So who's your core audience? Are they...

35 to 50. I've gotten a good mix of men and women on the calls. We've done a live webinar for three weeks now on Thursdays. The first week Zoom shut down and had a problem. And then I did StreamYard that worked okay the second week. The third week that had an issue. So last time I did Zoom, it was smooth. Everything worked tech-wise well.

Do you have an existing audience or you buy an ad suit or how did you get people to show up for it? I am running ads, but through my email list, about 2,500 people on an email list that I've collected over the years running ads when I was with another company. And then I switched to you guys just last month or so. Cool. Do you know what the conversion rate is on this page from your ads and stuff?

Uh, I, you know, I did, I just, I was trying to figure out how to get the pixel in there. And I was talking about with Jess today. So I don't have, the ads aren't doing very well. I'm just on a $20 a day budget right now. Um, and I'm trying to fine tune them. And again, we had some issues, so I don't have the tracking for them yet. All right. So look at the page. My number one thing that I feel where I see this is like,

So unlock your divine purpose, heal your body and honor God today without feeling overwhelmed by restrictive diets, long workouts or crazy lifestyle changes. It doesn't feel specific enough for me to like to grab me to be like, oh, I got to figure this out. You know what I mean? Because like, because unlock your divine purpose. So what would you say? What's the end result? Someone goes through this training, the end result of the thing that they're going to get. Like if it's like a tangible thing, what would that be? So whatever their health issue is, that's going to be gone.

So that they can now fulfill their purpose. So their health is blocking them from fulfilling whatever their purpose is, whether it's a parent, a teacher, coach, whatever it is, what's standing in the way health wise. Gotcha. Your typical client, are they, did you say you're a functional health doctor? So what's the, what's the, I mean, I know it's the range, but is there a specialty you have or anything that's? Yeah. So like, yep. Like gut health, hormones, stress, anxiety, those types of things. Okay. Yeah.

Okay, got it. See, first I didn't realize it was health. Even though you said, I want to do my purpose, heal your body, honor God, and then outfilling over my body. Because then I was like, oh, it's the diet? Is it the long workouts? Crazy lifestyle? So I would be almost like calling out initially more so like talking more to the pain. So it's like, do you feel like you have a calling, but your health is keeping you from having...

success you know or is keeping you from from achieving the thing you feel called by god to do so i know it's health and it's called you know but it's like yeah a lot of people make yeah i do feel that right it's like if so i'm doing a live webinar this week that's going to be showing you guys exactly how to um how to overcome the health problems to unlock your whatever without diet you know the crazy lifestyle just something like that where it's like

It's more calling out the pain that they're in. Okay. You know what I mean? Like there's people that move towards pleasure and people move away from pain. But the majority of humans on this planet are moving away from pain. So right now your unlocking divine purpose is very much like moving towards pleasure. But the problem is that most people don't live in that, especially if they're already in pain. Usually someone gets out of pain first and they start moving towards pleasure. It sounds like most of your people are in pain. So I'd be speaking more to that pain where they're at.

and showing them that there's gonna be relief from pain. Usually on a front end offer, when you bring someone in, even my business, it's true, not just in health, but in all businesses,

Like usually my, my core messages are getting people out of pain because the masses have that. And then someone buys from me and they move up my ascent of my value ladder. The backend things now is usually where I'm moving people towards pleasure. So like for me, I look at like, like my, you know, our hiring coaching programs, inner circle, things like that. We're moving, we start messaging more towards pleasure because people are like, we've gotten them out of pain. Whereas the front end products, we're normally focusing more on like,

You know, you struggling in your, your job. Do you hate, you're not happy. Like those are things because the masses deal with that. And what's interesting. I remember I did this in an event one time we had a couple thousand entrepreneurs in the room. I was talking about away from pleasure towards pain. I'm like, how many of you guys in this room make your decisions based on moving towards pleasure? And like the majority of the audience's hands went up.

And then I was like, this is interesting that you guys are all entrepreneurs and you, you make your decisions based on moving towards pleasure, right? Like I'm guessing based on this, it's like you're very, uh, Tony, I'm guessing you're very much like purpose driven legacy, divine purpose. Like that's who you are. Um, but I told the entrepreneur, I'm like, the problem is the 95% of the, of the world does away from, uh, right from pain. So we, we by default sell to ourselves cause that's what we would want, but our audience isn't there yet. Right. So we have to go back and like, okay, they're still in pain. Um,

Eventually when they move my value ladder, then I can move them towards legacy and purpose and things like that. But right now they're just in so much pain. Like how do we talk to that?

Because that's where the masses, that's where most people are stuck at. You know what I mean? Yeah, that makes a lot of sense. Yeah, now that you say that, I'm like, yeah, that's me. Oh, yeah. That's my biggest problem, too, is I always write to myself. I'm like, no, no, no. For me, I always put myself, because I'm guessing, I don't know your backstory, but I'm guessing you became a functional doctor because there was probably something in your life. You experienced something. You had a result. You're like, this is awesome. I want to go down this path. So it's going back to like,

to that version of you. For me, I always go back to 12 year old Rusty, who's my nickname when I was a little kid, who was like trying to figure out how to make money. I was like begging my parents to like buy these different business opportunities for me. Like I was trying to like, like that's the, that's the person I'm speaking to and I'm writing is that is 12 year old Russell, like 12 year old me, right? That's who, that's who I always try to write to. I think that if you, if you make that shift here, that's what's going to grab the right people. And then I would also think about that same from the image. Cause the image of you is great, but it's like,

But it's like, we got to like, what's the imagery that's going to on the page that's, that's going to make them curious, but also like more so like it's speaking towards like getting out of pain. So I don't know if there's a picture of you with a client or picture of you doing something, you know, something that kind of shows that more so where it's like,

The pitcher and the headliner are both pulling somebody in for the end result of what they're trying to do. You know what I mean? Yeah, gotcha. Gotcha. And do you think it's important? Do I need to focus on like I have gut health, I have hormone balance and anxiety. Do I need to focus just on one area and just promote that or is it okay to – Not necessarily because like I mean –

Because a lot of people don't know what that is until – in the training, I think it's – in the webinar, I'm sure it's great to do those things. But I don't think I'd do it so much on the front end. Okay. Because people probably – I mean –

Most people aren't problem aware enough to know that they have gut health issues. I didn't know until I started getting my blood test. I was 10 years into biohacking. I was like, oh my gosh, I had no idea I had gut issues. They may have heard of it or whatever, but the masses probably don't know. They just know that I feel like I'm called to do something bigger and I can't. I'm stressed. I'm overly tired. The words that would have gotten me back in the day was just like,

you know do you do you uh do you put all your energy into work and by the time you get home you got nothing left for your wife and kids right i'd be like oh yeah that's me because that was my pain point you know right and i don't know what it was and if someone told me it was gut health i'm like what are you talking about like this is not what you do you know but if you but we have more time together in a presentation then you explain them like oh wow that actually is really interesting i didn't know that you know what i mean yeah so all right really cool you may be like you may

You may even try doing a survey to your audience and to your list and just even asking them, what's the number one reason why – try to get their words like what it is. You just heard my words. It would have been like that. I'm an entrepreneur. I'm aggressive. I have all my energy at home, at office. By the time I get home at the end of the day, I've got no energy and I just feel like I have nothing left for my wife and kids are the most important part.

That would be my language. But I'd almost like try to figure out a way to interview some of your audience and get something just to hear the way they say it. Right. Because that's how most of my best ideas come from or headlines is like I hear some of my audience say something. I'm like, oh, that's what's going on there. That's like, okay, let me grab that and plug it in. Gotcha. Gotcha. Get that messaging. Awesome. I will work on that. That's about it because like with the webinar, it's just the hook on the landing page. That's all it is. And so I would even test three or four – click phones, you can set split test release. You set the same page with three or four different headlines and just –

And just keep trying until you find the winner that gets the most and then double down on that. I will do that. I appreciate that, man. You're awesome. Hey, I hope your biceps are doing better. They look like they're doing better. They're doing good. I've got all my functional medicine stuff. I'm squeezing my ball, my rubber balls to keep blood flow in my arms. I did acupuncture yesterday. I did PT yesterday and I ice bathed just my arms yesterday and peptides. I'm doing it. Yeah.

Yeah, I'm not recording all the stuff you're doing. I love it. But yeah, I can almost extend my arms all the way. I'm getting healing fast, though. Good, good. Glad that's happening for you. I appreciate it, Russell. Thank you. All right, thank you. Did all you guys get something cool from that, hopefully? I want to go deep on it because yes, it's true for Tony, but it's true for all of us. There's a lot of things that's universal that most people miss because we're always speaking to ourselves versus us five years ago when we were in pain, who we're trying to serve, you know? Yeah.

Perfect. All right. Next, we have Sarah. Welcome. Hi, Russell. Hi, Jessie. What's up, Sarah? Great to see you again. Good. Happy to see you. I have a question. It's more a mindset question, actually. I've realized, for example, that sometimes I complicate things. And when I find answers, even, of course, in your contents, but

When I have a takeaway, then I realized what I was doing was very complicated, much more than it should have been. So, for example, here...

See, I mix things and I realize it can be caused to fear. And when I'm in a beautiful state, I have more clarity and then I can see what's the problem. So, for example, I've realized here the one thing was I was afraid to get some no's and to get rejection.

So, for example, I realized that if I stop seeking yeses but taking the 1% yes, so the 99% noes, this would be better. Then I realized what I have to do and I have to go seek the noes, for example, on the webinar, 60 seconds, perfect webinar, on the media and everything. Okay.

Okay. So I was wondering, do you have any, uh, tips about how to, um, not be so afraid, how to go further, how to keep the, the, the, the mindset because from what you do or from what you've seen, what are the things that help to realize we're not doing the things properly and we complicate, even though we think we don't, do you have any tips on that? Um,

Yeah, I'm trying to think of the best way to, you know, it's, it's, um, I think what one thing that a lot of people do to complicate stuff is that they, they want to know the entire journey before they're willing to start. Right. Um, and it's interesting because if you think about, um,

you know, spiritually, like God in any faith, doesn't matter which one, they always talk about faith, right? Like you have to have faith. It's like, we don't know the beginning from the end. All we know is we know the next step and God gives us that. And then we, it's like, and most of us like freak out, but what's the plan? What's the, it's just like, have faith. Do you have faith in me? If so, just, just do the next step. Just the next step.

I see it a lot of times people that come to my world is they'll go through and they'll, they'll go through the read my entire book and then they'll go through the OFA training and then they'll go to funnel hacking live and they, and they go through all this stuff cause they're waiting to understand it all before they're going to get started. And, um, and that's, that's usually the problem because it's like, it's complicated. It gets more complicated, you know? And if you haven't built the first thing that it's like you didn't do the things in place for the,

you know, to have something to, it's like people are trying to figure out marketing and copywriting for the inner products. Like, well, let's just focus on creating a product first. And then, and then we'll solve that. But like, no, but I need to know how, and it's like, and so I think it really comes back to like, when you pick a mentor, it's like having faith in them that they know the path and then they, okay, I have faith. Therefore, I'm just going to do the first thing they told me. And I look at like,

And we've had a lot of super successful people come through our world. But one of my favorites were Brandon and Kaylin Poland. And they came in, built Lady Boss, launched it, got appointed, it was like 30 million bucks a year. And I remember they were speaking at Funnel Hacking Live and they told their story. They're like, yeah, we came in and we bought Russell's course and we just followed it and it told us everything to do. So after the event got done, all these people ran up to them. They're like, what was the course you bought? What was the course? I'm going to go buy that course. And they're like, it's the Funnel Hacks course. And they're like, oh, I have that course.

And then Brandon was like – so I was asking him like, well, did you go through it? Like, well, yeah, I went through it all. But then – but I got done with it and then I didn't really know what to do. I was kind of overwhelmed. And Brandon's like, you watched the whole course and you didn't have – he's like, when we watched, this is what we did. He's like, we pushed play and we started playing. And as soon as Russell said do something, we paused it and we stopped everything and we went and just did that thing. And then we came back and then we pushed play again. And then we paused it again and then go do that. And he's like –

Sometimes it would take us four or five days before we finish the task and then we come back. And sometimes, you know, we get done in 30 minutes. But like, we never knew the end. We just had faith in Russell. Therefore, we just, again, Caleb was the one that came up with that hashtag, like, do what Russell says. And people started all using it. It was like, just do what Russell says. Like, just have faith in this. Just trust the process and just do the first step. And don't do step two or think about step two or even look into because that's the problem. Then you get into that whole overwhelm and things like that, you know? And so if nothing else, that's what I'd recommend. Even if, you know...

I mean, honestly, I would go back to day one of OFA and then just do day one. And don't think about the traffic yet. Don't think about the reels. Don't think about the copyright. Just think about the day one and then do – you know what I mean? I think that's the biggest thing. So –

Because yeah, there's a lot in this business and it compounds and it never ends. And like, even today, I mean, I've been doing this 25 years now. I still learn new things and more ideas and, and it's tough. Cause like I get excited. I want to share them and everyone's like, ah, but, but, but it's like, you gotta look at like the, the path for you. It's like, here's the path. There's gonna be all these shiny objects and these ideas and things coming. It's like, I'm only gonna focus on the thing that I need right now, which is this piece, right? Like, like, okay, I'm, let's say you're an offer creation. I'm only gonna focus on creating off all in like, I'm not gonna listen to anything else.

shiny objects are coming. Russell's talking about this. A lot of people in live, like I'm just ignore everything unless it's related to the one piece I'm working on now. Then that piece is done. Okay. Next step is now this. Okay. Now I'll listen to things about that, you know, and that's, it's like how you have to kind of segment and prioritize that. Does that make sense? Does that help a little bit?

Yeah, I have to prioritize on the presentation for now and not leave it until it's really perfectly done because I'm a teacher, I've been a teacher and a trainer, instructor, so I can speak easily. But this is not the same. This is not selling and this is not exactly the same. So I've realized that the more I do it and I realize there are a lot of things I didn't do actually. Yeah.

So, yeah, I'm going to do that and stay on the presentation. And then just think like you'll get better at it. Like I look at my presentations from a year ago or five years ago or 10 years ago. I'm like, oh, my gosh. Yeah. I do it every week for I've done it for 10 weeks in a row. I've switched things and now it's better and better. But I realized that actually.

Before I go for selling, I'm a bit afraid. And that either people couldn't afford it and I would be sad they couldn't afford it and they would be frustrated. Either they would say no. So I've just identified this and I'm doing it again and again. And I've just settled a deal.

52 weeks challenge. So I have to do it every week, just like posting every day. And it's easier when I do that because the challenge is just I do it and I improve it. And even if it's not perfect, I show it anyway and some people can buy on the way. So this is helping me when I give myself a challenge, actually. Yeah, very cool. Thank you so much for everything.

Yeah, no worries. Thank you. I love your doodles. Thank you. Awesome. Funnel hackers, let me tell you a story that still makes me cringe a little. We were gearing up for a huge launch. Funnels were done. Landing pages were tight. Copy was dialed in. Everything was ready to rock, except for one thing. We were looking for more support people to be able to handle the launch.

And we figured, no big deal, we're going to find somebody quickly. But that didn't happen. We spent weeks trying to hire the right person. We put listings on all the typical sites. But they got buried under a flood of random applicants who weren't even remotely qualified. It delayed our campaign, slowed our momentum, and ended up costing us tens of thousands of dollars in lost sales.

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Indeed.com slash clicks. Terms and conditions apply. Hiring Indeed is all you need. Hey, everyone. If you're anything like me, you've probably spent more time than you want to admit just trying to stay on top of your email. Am I right? I used to wake up, fire up the inbox, and boom, I was hit with a wave of random stuff. Newsletter noise, low priority requests, affiliate spam, and somewhere in the chaos, a few messages that I actually needed to respond to. It drove me nuts.

and I'd end up spending hours every day sorting, replying, getting distracted, and pulling off the work to actually move my business forward. But that all changed when I tried Notion Mail. And let me tell you, it's like somebody took my funnel brain and built an email platform out of it. This is the inbox that thinks like you. Notion Mail uses AI to organize everything based on what's important to you. It learns what matters, automatically labels and sorts messages, drafts, responses, and even schedules meetings.

It's personalized, automated, and completely flexible. And do you want to know what's become my absolute favorite feature? Custom inbox views. I've created views for my podcast outreach, my internal team, my JV partners, and even launch commissions. I can jump into a view and laser focus, no distractions, no noise. And when I need to move fast...

Snippets. I've got one click templates ready to go for followups, affiliate approval, speaker confirmations. It's like having a prebuilt funnel, but for email replies, if you're like me and your brain runs a hundred miles an hour, notion mail gives you a calm focus command center, and it just works.

Next up, we have Karen. Hey, Karen.

Hi, Russell. Nice to meet you. I can't believe I'm talking to you. I mean, I've known you like for the last 20 years. So it's like, I cannot believe this. So, so excited.

So I just wanted to ask you, because my product, like my profession is I'm a professional hypnotherapist, right? So the advantage of my type of therapy is that it's like very effective. Like in six sections, you don't have claustrophobia or the fear of this or overthinking or whatever. It's very, very effective. So my worry is that...

when I offer these products, I cannot make it as personalized for these results. You know what I mean? Because I specifically work, when I work one-to-one, I work with the inner talk, their own words. And that's actually what I work with them. So that's why it's so effective.

So it comes to a point that I know, you know, I can have a training. You know, I read the book, the expert book with the structure, not too much detail on the master class and everything. But there comes a point that, you know, I needed to be more personalized. So people really, really get these results. We're talking about deep, deep subconscious things.

you know, subjects. So that's, you know, what would you recommend date? How to personalize like my products differently from like the rest of the therapy or, um,

Yeah. And right now, are you doing, do you have a clinic? Are you doing like one-on-ones with people like that? Or do you virtually? I'm doing one-to-one and it's mind-blowing. It's literally, because I've been doing coaching for a lot of years. But when I integrated the hypnosis, it was like unbelievable. Unbelievable. That's really cool. Yeah. What do you charge for the one-on-one stuff? $120, the session. What? You got to raise your prices. Yeah, of course.

And I still think, you know, yeah, I should. I mean, cause it's really, really, really effective. Right. So, so the thing that's, and obviously it's a, maybe a limited belief. I don't know if it's because like my, my, my community or most of my community, it's they're, they're Spanish speaking. Mostly they come from Venezuela. So I don't know. There's something about the Latin culture. Like it's like a mindset, like,

They don't have that shit, like the tip to invest like on mental health or whatever. So, so I mean, people have told me like, what? $120? Like that's super expensive. Yeah.

Like literally. So maybe that's the audience that I'm attracting. So yeah, I would say a couple of things. Number one, it's, it's, it's a belief that you have that's attracting those people because like my, my, my parents are like,

You charge $100,000 a day for coaching? I'm like, yeah. They're like, that's more people making a year. I'm like, well, some people, but some people make a lot more than that. So they'll pay me that. And they're like, so like, it's just, it's just, it's an audience thing, but you attract the audience that you believe you're worthy of. And so that's part of it is you're attracting $120 an hour people, which is fine. You can help them. But also like understand that like the skills that you have is worth a lot to the right people, right? Yeah.

And so for me, it's tough. I'm the same way. We have really – I feel similar. If I was actually coming to your house and build a funnel, I'd be way more – I could guarantee your success if I could build your funnel for you. I'd fly out there, film it all. It would be amazing. I know 100% success rate like you have with your clients, right? But I can't do that because it'll – it's just hard over time. And so for me, it's like I think about that with my business too. It's like, okay, the best thing I could do is this. That's hard to do.

Like what's, what are other versions of it that I can, I can make, maybe not going to be the best, but it's going to help people at different level. And then maybe it helps them, you know, get the next level. So for me, it was like, that's why I wrote my books initially. The dot com secrets book was like, cause I used to do events teaching everything in dot com secrets and we charge five to $25,000 for these events. Right. And like all these people need it couldn't come. I'm like, ah, so I'm going to make a book and then people can't come. Cool. Here's the book. Read that. And they'll give you the same frameworks. Right. So it gave it, it gave it to the people that made me feel good. Cause I'm like, okay, even if,

even if I can't, you know, I can't serve everybody that maybe can't afford, at least they have something that they can go. And if they do it, then, then they'll, they'll be, they'll be more qualified. Um, but the second thing is, um, so I, I'm friends, a lot of hypnotherapists. I love what you do in the profession and everything. Uh, one of my, uh, old inner circle members was one and, um,

Um, he has like an app that has a bunch of hypnotherapy stuff. But then, um, what he started doing was like custom tracks. And so I think I paid him $8,000 and I just sent him like, here's all the things I'm struggling with. And then he just recorded a couple of custom tracks for me. Like a, like a, a nighttime one, a morning one, one I could listen to before, you know? And, um, and then I have my listen over and like, and they're my own and they're awesome. And like,

Um, you know, it's like if I, if I was you, I'd look at the levels. Okay. Like, all right. People that can't afford whatever. All right. We're going to have a hundred, $20, a hundred dollar a month thing where they have online recordings. It's not going to be as good, but like if they're dealing with stress, here's a stressor. You're doing anxiety. Here's an anxiety one here. And like, it's not, not as good as coming to you directly, but like, it's going to, it's going to hit a lot of the core things that they can, they can struggle with. Right. And then from there, you're like, okay, from these people, anyone who wants a custom track, um,

I'll do a custom reading, a whole thing, but it's going to cost you $5,000 or $8,000 or whatever that thing might be. Most people can't afford it, but there will always be a segment of people that can't afford it. Those people who can will upgrade that, and then you have custom tracking. It's like, now if you want to work one-on-one with me, now you're positioning yourself differently where it's like, it's $100 a month to listen to me, $5,000 for a customer. If you want to work one-on-one with me, cool, it's $10,000 or $25,000, whatever. That gives you the positioning now to not charge $120 an hour, but

but a lot more does that make sense yeah yeah like like there's a uh i don't know how to say it in english hierarchy right yep of different steps that people could take so maybe someone that cannot pay something at least they get some kind of product for them right and then it goes like so yeah so they what you're telling me basically is to have more options for them and

And the custom track, I have thought about it. Obviously, I have to investigate or whatever, but I would love to have, for example, like, you know, they get into the funnel or whatever, and they have, like, a questionnaire with different stuff on it.

about you know the same kind of questioners i give to my clients individually and from that i take and i do the the custom that the custom track so that's the way that so the guy demised was joseph mcclendon you can look him up oh yeah i know him yeah so joseph i basically he had the intake form i filled it out he went and recorded them and then sent me the audios and then joseph also does it for people's coaching programs so my friend natasha hazlett she's a

She paid him to make a whole bunch of custom tracks for her audience who are entrepreneurs who struggle with whatever. And it's part of her offer that is like, you also get these hypnosis tracks from Joseph McClendon that changed my life. You could listen to. And I don't know what she paid to have him do that. But, you know, again, you could license that. Like you can go custom tracks for people's programs and things like that. And there's a lot of really cool things you can do with your skill set. You know, they're very, very valuable. Yeah. Okay. Thank you.

about the presentation because I'm I went like literally handwritten slide by slide with your book for the presentation so do you have any I think you might I think

Because I did all of this, Russell, by myself last year. I don't know how I did it. I did a funnel and everything. And I got a major, major burnout. It was bad. I literally had to stop for two months. And now, you know, now I'm back. I read the book. So it, like, everything, you know, went in. Yeah. So what do you recommend for the presentation? Do you have, like, any, like, structure presentation already made or just...

Yeah, if you've read Expert Secrets or seen The Perfect Webinar, that's the structure of it. But one thing you can do unique. Do you know Talman Knudsen? No. He's a hypnosis friend of mine too. I don't know if he still runs it, but like 10 years, maybe longer, 15 years ago, he

He did a webinar, but he positioned it differently. He positioned it as like coming for a free hypnosis session. And so he registered. It was an auto webinar. He'd show up and he was telling me, he's like, hey, I'm telling him and we're going to do the session for you. And then he has everyone on this auto webinar sit back and do the thing. And he did a hypnosis session for the webinar. It was like the coolest thing ever. But he's using the same structure. If you look at like the psychology of the perfect webinar, right, it's like –

It's breaking false beliefs, which is similar to what you're doing in hypnosis, right? You were literally going down, rewriting. So it's the same thing. And you can do it in a really cool way where it's like you show up with whatever phobia or problem or thing you're struggling with and then sit back, put on some music. I'm going to do this session. In the session, you can help break what's their internal false belief, external false belief, you know, about the thing and like help them overcome that. And then they come out of the hypnosis and it's like, all right, that's what we do. And then from there, it's a really easy transition. Like I have a special offer if you want –

you know, like just do this session. Like I usually do it with a group and then go with a special offer. Yeah. Cause you're, cause think about it. It's like, obviously like the perfect webinar is a framework, right? And you see the way I execute on, which is like slides. That's how my brain works. But, um, you know, I have other friends who don't do slides. They just didn't wipe when they do the whole thing and they know the framework and they just do it right. You can do the same thing. Just, it's just in the framework of,

Yeah. Hypnosis, right? You're like, you're, it's the same thing. Like you gotta, I'd probably tell your origin story before the hypnosis, they have that, that build out and they never do sessions. Like, okay, what's the vehicle internal, external, but you're doing the hypnosis to help them break through those elements. And then they get experienced it with you. Like it's so experiential. Like I'm jealous. Like it's a better, I think it's,

The webinars where somebody's experiencing something usually do so good, it's just hard in the marketing world to be like, "Let me experience." My closest thing is like, "Let me do a demo of ClickFunnels that are kind of experiencing with me." Whereas you're like taking them through a session,

Like they're experiencing, they're like, you have people by end crying, having breakthroughs, all sorts of stuff. And it's like, do you want to keep doing this? Like, yeah, like give me more, you know, it's really powerful. No, but, but would you, cause I'm now I'm confused. So would you do like the, like the hypnotherapy session, like to get down those dominoes,

like Paul's belief about hypnosis or hypnotherapy. Not about hypnosis so much as much as like... Anxiety, for example. Yeah, because... So most of your clients, are they coming in for anxiety or is it a whole bunch of things? That's the thing. I mean, it's a whole bunch of things. But I've come to realize that

People usually call these blogs or whatever. The first thing that manifests is anxiety and stress, you know? People know something's wrong. It's either anxiety or stress or because they're like, they cannot do something. Like, they want to, but they can't. So I would do something like, coming for free, a free...

group hypnosis session to help you overcome whatever's causing you anxiety or stress in your life, right? And then I would start with like telling the origin story about how you became a therapist and how it helped you and then how you're able to help people overcome anxiety and stress. It's awesome. And so I'm going to show you guys how to overcome anxiety and stress through hypnosis.

So there's your origin story and then you put them in hypnosis and then the first thing you're going to be doing is helping them overcome anxiety and stress. Because if you do that, the vehicle is that you're using hypnosis to overcome anxiety and stress. So you're actually doing that with them and they overcome anxiety and stress like boom, boom, fell down, right? They have their response already. Yeah, and then internal beliefs. Like what are the internal beliefs they have that's going to keep them? It's like, hey, work through those with them, you know, that they could actually do. This is going to work in the future, you know, whatever. Yeah.

Boom. And then external, like this is good, you know, helping them. And so it's just kind of taking them through hypnosis session, knowing that like, that's the, the structure of the things you're trying to do. You know what I mean? Yeah. I still have to like, yeah, because it's a different, it's a different, totally different perspective. I never thought about that.

I thought about doing that, obviously, in my trainings, which obviously it's there. Like every model has his own, you know, hypnosis thing, like very specific. But I never thought about that. Think about the offer that was just like, because they just experienced a free version. You're like, all right, when you sign up right now, I've got six more sessions to go deep with anxiety. And I've got three for depression. I've got five for, you know, whatever. And that's the offer. Because they just experienced it once, like.

I want to keep doing this. Right. And it's like, cool. This is the offers for whatever they get those. Uh, and then you can, you know, then after one buys that and the upsells like, Hey, if you want a custom track specifically for you, it's an extra $3,000, you know, or if you want to work one-on-one for me, you know,

Okay. For everyone listening to think about this, the perfect webinar is like a structure. It's like scaffolding. But the more you can weave your art into that scaffolding, the better it will do. So for you, it's like you've got such – your art will weave into that – your tapestry on the framework will work perfectly. You know what I mean? Yes. I love it. And then it will feel more like you, more authentic. You're not going to feel – you're not going to get stressed and overwhelmed because you're doing what you love just knowing that these are the beats that –

the structure you take someone through to break the false beliefs and then give them a great experience and they'll be likely to buy. That's amazing. Thank you so much, Russell. No worries. When you get it done, I want to see it. I want to, I want to be hypnotized. No pressure. And then look again, I don't know if Telman still runs that webinar. We did for years, but it was like a free hypnosis session or something. If you search for it, maybe you can find it. But anyway, I just remember I watched it back in the day and I was like, this is the coolest thing ever that it's,

I'm sitting here face to face with him and he's hypnotizing me. The last name of the person was... Knudsen. K-N-U-D-S-E-N, I think. K-N? K-N-U-D-S-E-N? S-O-N? Something like that. S-O-N. Knudsen. Knudsen. Oh my God. Yeah, tell him Knudsen. Anyway. Which is the first name? Kelman. T-E-L-L-M-A-N. T-E... Okay. Okay.

I'll search for it. But anyway. Go funnel hack and see if you can find him. Yes, I will. Thank you so much, Rachel. I appreciate it. Thank you. Yeah, thank you. Great to talk.

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What's up, everybody? Russell Brunson here. I've got something really cool to share with you today that I think is going to speak directly to that fire inside of you. You know, as entrepreneurs, taking risk isn't just part of the journey. It is the journey. It's built into our DNA. We've all had those moments where an idea hits you out of nowhere and your gut is screaming, go for it. And your brain is like, wait, are we really going to do this? That tension between the bold vision and total fear, that exact leap is what this new podcast season is all about. It's called The

This is small business, and lately I've been hooked. Seriously, the host, Andrea Marquez, takes you behind the scenes with real founders, people who don't just dip their toe in the water. They cannonballed into the unknown and figured it out midair. And yeah, sometimes they crashed, but other times they absolutely soared.

What I love about the show is how raw and unfiltered it is. These aren't sugar-coated startup stories. These are moments of panic and pivot and hustle and breakthrough. And every single episode is loaded with lessons that you can actually apply to your own journey. There's one episode where the founder was literally days away from walking away. But instead of folding, they made one bold move, and that move ended up being the game changer. That's the stuff that lights me up. It's like getting a front row seat to the kind of decisions that define people's legacies.

If you're constantly on the hunt for that new edge, whether it's a mindset shift, a new strategy, or just the spark of inspiration to take your next big step, you've got to check this out. So go follow This Is Small Business on Apple Podcasts, Spotify, or wherever you listen. This is the kind of inspiration that reminds you why you started and helps you figure out what's next. Don't miss it. Next up, we have another Tony. It's the day of Tonys. The day of Tony.

Great. Okay. Yeah, another Tony. I'm also another coach. I'm a business coach. And I've got to just give you some context. I've been coaching in the offline world for many years. And I'm about to launch myself into a membership group coaching program. And I've created a funnel.

And it's the first I've created funnels before. So technically, I'm okay with funnels, but I've never created a funnel where I'm actually going to try and sell off the page. The funnels I've done in the past are just being simple funnels where I've modeled what you've done with leads, lead funnels, things like that. So in terms of like the selling complexity, it's a big leap for me.

So I'm about to show you probably the number one expert in the world, a funnel that I've created and I'm a pretty amateur on it. So this could go horribly wrong, but I'm not, I don't mean go easy on me. In fact, quite the opposite, but just to give you the context, right? This is, this is the first time I've done a funnel of this for me, this level of complexity. So is it okay if I share my funnel and kind of just get the quick overview of

you know, from the experienced eye that you have. For sure. Okay. So this is my above the fold and my, my membership is called goals accountability for context. I'm an expert in transformation for corporates and, and,

project management, program management, delivering large change management type things. And what I'm offering is to do that similar, but for solo entrepreneurs or smaller businesses.

So the same skills and the same frameworks, but instead of applying them to people who can afford consultancies and consultants like me, I'm looking to sell it into a group program for, you know, a fraction of the cost that they would normally, well, they wouldn't even be able to afford it or contemplate it normally. Yeah. If that makes sense. Yep. Okay. And so there's going for entrepreneurs, entrepreneurs,

Now, are you – okay, so this page, are you pushing them from here to a webinar or going from here to the order form or sales page? Where's the – Yeah, it's a good question. So I'm hoping that they'll join just from this page. Okay, what's the price point? So I take you through all of the funnel before I get to the price point at the bottom. And that's a question in itself, like is that a good way to do it? And the price point in answer to your question is for the first 50 members –

$47 per month. Okay. I like most of the sales page, but the top above the fold was the thing that this feels like a squeeze pagers getting opt-in versus like, like a sales page. You know what I mean? Um, I think we need above the fold. You need a video of you selling it. You know what I mean? Cause, cause it's missing that piece of like a video of you actually presenting it and selling it. Okay. Yeah. Well that's, uh, that's easily fixed. Uh, well, you know, um,

Yeah. So you think instead of having this, just a static picture of, I would have a video there? Yep. Yeah. I would actually, if it was me, I would do a headline across the top, video down below, and then actually let me see. I think I have a better one to show you. I have a split test. I'm trying to beat my control because I think my control is always the best looking one. When we get to it, that's another question really is what to split test against, like what to vary on the split test.

As I'm doing this split testing stuff, one of the mistakes people do when they do split testing is they're trying to split test like five things at a time or all sorts of stuff. We only split test a couple things. Like we'll split test pricing sometimes if we're not quite sure. Split test headlines. Usually I don't think split test is really like above the fold or like pricing. We only split test one thing at a time.

- Yeah. - Biggest mistake I see, my team always looks back to test three things, they're like, "Oh, this one won." I'm like, "You tested three things, but you don't actually know which one." - Yeah, yeah, yeah, that makes sense. - Which one was the winner, you know? - Well, over time, obviously, I've got a lot of testing to do on the price, but for now, I just wanna get people in, so I'm just really gonna test one thing above the fold. - Yeah, I would just test two different headlines typically initially.

There's a lot of different headlines that I've got that I could use here, you know, pain related and benefit related and, you know, different angles on it. So there's plenty of things to try there before I go further down into the funnel. So let me see. I'm going to take over. I'm going to show my desktop real quick if that's cool. Sure. Are you able to see my screen? Yeah.

Yeah, I can see it now. Okay. This is the old page. The video's not loading, but basically if you look at mine, it's like there's a headline right here and then there's the sales video usually, which is right here. And then there's like the call to action right below it. Like that would be the structure I would do. What's the URL of yours again? Goalsaccountability.com.

Yeah, because down below the fold, like all this down here I think looks great. It's like the context before I get to seeing everything about the offer is what's missing because it's going directly from right here. I feel like retired, the goals, goals changed, join. But I haven't been sold yet. I don't know the story, the backstory, the reason. Like all those kind of things is what I'm missing up front. It's just like putting in a smaller version of the perfect webinar in there.

But like, that's, that's the piece that I think it's really missing. It's like just a video, like again, any of my page, almost all my pages, there's a video above the fold doing the heavy lifting. And then down below is like, here's all the stuff you're getting. It's kind of focused more on the actual offer. Right. But it's always that video up above first. It's like pitch them the idea, the concept, why it's important, like why they should work with me, like that, that kind of part, you know? Yeah. Okay. Well, that was exactly my question. You know, what, what am I really emphasizing in the video, I guess, is the, um,

the problems they've got and the solutions that I can offer. Yeah. Have you had a chance to go through the Perfect webinar at all yet? Yeah, I've gone through it. It's great. I've looked at maybe doing a video around the five-minute Perfect webinar. I don't think, me being such an expert, obviously, that I want to put a video on here for an hour. I was thinking maybe like a 10-minute video or something like that at most, maybe even less.

Yeah, if you notice, most of mine on sales pages, they have this there. This one's two minutes. This one's, how long is this one? I was sitting, yeah. Yeah, three to five minutes is probably the right timeline. I've got some videos already that I've done for, about to promote this page via YouTube ads. So I've created a lot of, well, not a lot, but some variations of scripts and videos that could work.

So what I could do is launch it with a video or I might just create a new one over the weekend and then test different videos over the course of the next few weeks. Would that be a good way to approach it? Even if videos are even just different headlines, like

Yeah. For me, it's harder to make videos and headlines. So usually I make my best version of the video and then my team will split test headlines. But sometimes what I find is like my video, like one of the headlines will be the same hook that's in the video. And they'll split test two or three and eventually come back like, oh, this headline is actually way better than the first one. And then I'll rerecord the video because I'd rather find out the right hook in a simpler way than me making five different videos. You know what I mean? It's easier to test five different headlines and then from there be like, okay, that's the right hook. Now let's go back and double down on making the video.

You know what I mean? That makes complete sense. Well, I'm a little bit confused, Russell, only because I'm kind of new to this as you gather. So the headlines I've got are there, but they're not big enough and they're not explanatory enough from what you were saying.

But the thing that's confusing me is, are you putting the video above the call to action? So they see headline, video, then call to action. And is all of that going above the fold or is the call to action? It is. Okay. All that. My initial above the fold, I try to have headline, video, button, and then under that, then we start going, then all the rest of stuff. Yeah. It'll push things down a little bit. I think headline, video, and then you have the button down below there.

So I could have a lot of the, are you saying that the text on the right-hand side here can be used, but I want a bigger headline over and above it all? Yeah, yeah, similar to this, where the headline's big across the thing. Normally, like, right, this is watch presentation. Usually there's a video. The video's not loading right here, and then there's my call to action down there. So, like, all that's above the fold for me. Okay. Yeah, and usually the goal of the headline is to get them to watch the video. You know what I mean? So thinking about it through that lens of just, like,

The headlines aren't going to be selling. The headlines like, hey, do you want to find out, you know, like companies in corporate America pay me $80,000 a year to help their team set these goals. Find out how you can get it now. You know, how it's, you know, find out how to watch short video now to find out how to

access this for, you know, something like that, or, or like the, the unique goal, goal setting method that, that X amount, you know, X people pay me whatever for now available to people just like, you know, people like you, you know, something like that.

it gets them like, Ooh, what is this? This curiosity. And then they'll watch the video to actually find out. And then you're like, Hey, my name's Tony. I want to tell you a story for the last 20 years. I've been blah, blah, blah, blah, blah, this kind of thing. And people play this stuff and get huge results. Uh, but my problem is I have all these people, you know, that aren't in corporations that can't afford it, but they want this stuff. And so I wanted to create something really cool for you.

And so because I created this great program, in fact, let me talk about all the things. First thing you're going to get, and most of your copies are already in here, right? You're going to get proactive accountability, which is amazing. We're going to get group coaching sessions. You're going to get a one-on-one Kickstarter session with me, which is going to be awesome. We're going to go through the five agilities thing, unlimited support, private community site. So I'm pitching what's in the page down below, right? And all these kind of things, I would go through that in the video, right? These are the tools. This is the guarantee. Yeah, the rest of this page is beautiful. I love it.

I hate the way you can, you can do this. Like my story, even better than I do it, like way better than I do. One thing you can do. This is what, one of my, one of my friends does this. He does emails for, for clients. And he's like, every time I try emails and sound good. So he's like, cause chat GBT has got all my stuff. I get scraped everything I've ever done. So you can like literally go to chat GBT and just be like, you can be like, Hey, I let's see. I'm gonna be right now with you.

My name is Tony and I need a three to five minute VSL script to sell my new membership site. You can see all of the benefits of joining the page. Can you write it as if you were Russell Brunson and I just

Just hired you. Please use his perfect webinar framework. Like, it's crazy. I don't know. I've become obsessed with this lately. Yeah. So you do that and they're like, it'll write you one that's pretty dang good. And you come back like, here's my story about corporate America. Can you rewrite this as if you're Russell or rewrite this as if you're Dan Kennedy or rewrite this as if you're whatever? And then like,

Yeah, so here it is. What if I told you the next 30 days you could accomplish more than most people do all year, not by working harder, but by finally having someone holding you accountable every single step of the way? Hey, my name is Tony, and just a few years ago, I was drowning in half-finished goals, abandoned morning routines, and a great few hundred journals that started strong and ended... This is actually really good. And it started strong and ended on day five. I didn't have motivation. I had accountability problems. And once I saw that, everything changed. That's why I created the Gold Accountability Method. Here's the secret framework. Secret number one. Secret number two. Like...

there's that value isn't that awesome so yeah yeah anyway yeah that's what's really cool so you all have my permission to use chat gpt to rewrite as if you're me if that helped well you know i've been using chat gtp more and more and it seems to get better and better every day almost yeah it's like crazy really um so you have to get better and better at what you're asking and how you're asking and go deeper and deeper and deeper and the deeper you go like the more

Yeah, the better it gets. It's just phenomenal. The other thing I do all the time is I get, I should say, I take videos of people I like, I get transcribed, uploaded there. I'm like, I love the structures. Walk me through what's the framework that they use. I was like, hey, rewrite a video of me. Here's my offer. I want to put this same framework that they just used in that video. And it's like, I'm like, sweet, I got a script to go. It's just insane. It's how fast we can get things done now.

At the end of the day, it's all fantastic, but you can't beat talking to the real Russell. So I appreciate it. Well, thank you. I'm still valuable for a little bit longer till AI steals all of me. Yeah, no, that's been great. Thanks very much. Awesome. Thanks, Tony.

Jess, we have time for one more, I think. I think we do. Susan, I know you wrote out your question. If I can sum it up like super fast so Russell can just hop in. It's basically she's purchased a lot of things over the years. Some things held her back, but she's ready to get going now. Where should she start? Should it be One Funnel Away? Should it be some of the Prime Mover coaching she's purchased? Some other people's programs? Where does she begin after having that long pause?

Great question. So what I would do is the new One Funnel Away we just rolled out like a couple weeks ago that you guys are already in. You already have access to it. It's great. It is the best like beginning step by step. It goes through all the core things, get everything set up. And then obviously we have programs and stuff that they can go deeper on any of the parts, but it's like the best A to Z we have in 30 days, 100%.

Okay, so will I lose the other things that I've purchased if I don't access them for, like, say, a year working on this other stuff? Which thing did you purchase? On the OFA. What's that? OFA, so as long as you have an active ClickFunnels account, you have access to OFA. It always stays in there. And any of our other programs...

I'm not sure which ones you bought or invested in, but they should always be there. Okay. Yeah, I have done the Click Funnels Pro and I'm not using it. I suppose it's really silly, but I had a stroke about two and a half years ago and it left me quite debilitated for a while. And then I got better and have had other health problems.

And I'm seeing a really good neurologist now. And he's also into integrative medicine. I was so interested in these health coaches that were on today. So that was really good. I guess I'm a little fearful of getting sick again and not being able to do this stuff. But I think just getting a ball rolling for a change. I've had a lot of

problems with even figuring out how to get connected. Like I couldn't get my VIP to work and but with some help, I do have that working now and

That's good. I would say I would jump into step day one of OFA and then jump on all the calls and don't go to day two till day number one's done. And then I'm on day eight, actually. Oh, perfect. Yeah. So I am doing everything every day. So do you have any other advice on how to keep going?

keep going when it's hard. When it's hard? I would find an accountability partner or a friend or someone to do it with. Yeah. You know, that's one of the bigger things, like having somebody else to hold you accountable. I had a

Man, this is before we launched ClickFunnels. I met him at an event and he was like, do you want to be my accountability partner? I'm like, sure, what does that mean? He's like, all right. And it was funny. He was like, get your checkbook out. I'm like, what? And so he's like, write me a check for $5,000 and I'm going to write you a check for $5,000. And so we gave each other these checks and he's like, all right, we're going to do a call once a week where we get each other fired up and motivated. And he's like,

And then each week we said we're gonna do it. This week I'm gonna do this, I'm gonna do this. And he's like, each week we come back, if I don't do the thing I told you I'm gonna do, cash the check. And if you don't do the thing you told me to do, I'm gonna cash your check. And so we had these on my desk for two years, I had a $5,000 check from this guy named Carl and he had one of my things. So each week we'd get together,

and it's like did you do the thing he's like i got it done i'm like i got my done last night at midnight because i kept doing that but it made it fun it made more of a game if someone else was in it with me because yeah i mean you know entrepreneurship is there's peaks and valleys and all sorts of stuff it's hard but just having someone else in it with you helps a lot you know yeah i um i've had this idea for years and years and um i i feel a calling to do it and um

I want to make a difference in the world. And I think that's also what's keeping me back. It's so big. I started out with an idea called compassionate politics. In fact, it's on QuickFunnels, but I haven't used it because I thought that might be too divisive to get into politics. But

I'm thinking that could be my starting point where I don't have to worry about money and all kind of make it just to get it going. And then the one I really want to do is build compassion with passion. And that I have so many ideas going through my mind, so many ideas for courses, so many ideas for subscriptions and, yeah,

So I really need to make this work. Cool. Yeah. We'll keep going through. We're all here to support you. Thank you. All the people. And yeah, let us know what we can do along the way. Okay. I will. Thank you. Cool. Great to meet you, Susan. One last thing. Karen's asked how much did you charge for one-on-one. So I'll answer that real quick. And then I got to bounce off for the day. But Karen, what I would do is I would just...

So you've got your existing clients. I wouldn't change the existing people that you're working with, but for new clients, I would just start incrementally. This is going to be a belief thing for you because what I think you should charge, what you're going to want to charge is not going to be the same thing, and you're going to freak out. So I would try to – next time you quote a price, double it and see what happens. Double it? Okay. And then you're going to double it again, and eventually you're going to get a spot where you're not selling sessions. You're selling packages, right? Because the easier to sell, you get $5,000. You get a package. We get five calls. Plus you get the course. Plus you get –

Other – anytime you're selling one-on-one hours is when it's tough because it's – it's like if you sell a package that they get stuff that's not just the one-on-one time with you, then you can – but I think you should be selling one-on-one for five to ten grand eventually for a set of calls. Really? Yes. A set of calls with external things that they're also getting for sure. Okay. All right. I'll take note. A $5,000 you're saying?

At least if you're, I mean, if you're doing things, you're doing custom sessions for, you know, if you're in the custom track for five grand, they want one to one, it should be closer to 10, you know? So. Yeah. And actually I do believe that's what's worth it. I do. I do. You have someone overcome something like that. Like it's definitely worth that. You get the right, the right customer in the right place. A hundred percent.

Yeah. All right. Well, thank you. I needed to know that. Yeah. I'm glad we got slipped in there. So yeah. Thank you. Awesome. Well, thanks everyone. Fun today. Thanks. Jesse's good seeing you. I've seen Jesse for a little while. So it's fun to hang out with her as well. So she's always in the background serving you guys. If you knew how much Jesse's constantly consistently doing for you guys, you'd be blown away. So it's great to see you a little bit. It was good to see you too, Russell.

Hopefully we'll do this again soon. Yep. All right. Thanks everybody. I'm going to bounce, but I'm passed back over to Jesse. Thank you. Bye. Do you have a funnel, but it's not converting the problem? 99.9% of the time is that your funnel is good, but you suck at selling. If you want to learn how to sell, so your funnels will actually convert, then get a ticket to my next selling online event by going to selling online.com slash podcast. That's selling online.com slash podcast.