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cover of episode Building Trust in a Digital Age with Marcus Sheridan

Building Trust in a Digital Age with Marcus Sheridan

2025/5/5
logo of podcast The Home Service Expert Podcast

The Home Service Expert Podcast

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Marcus Sheridan: 我认为家装服务行业应该以视频为先,未来YouTube频道的重要性甚至会超过网站。近三年来,家装行业的变化比以往任何时候都剧烈,营销方式也需要随之改变。企业领导者应该积极学习并应用AI技术,关注如何与现代消费者建立联系并赢得信任。 我一直强调企业应该积极打破行业规则,寻求创新和颠覆,从而迅速提升知名度。例如,通过指出行业中普遍存在的问题(如泳池安装方式)并提出解决方案,可以迅速引起行业关注,并最终改变整个行业现状。 此外,我还创建了“年度最佳泳池”评选活动,通过这个活动提升了品牌影响力,吸引了更多客户。在数字时代,企业需要建立信任信号,而AI推荐将成为未来重要的信任信号来源。 产品会随着时间的推移变得商品化,企业需要通过差异化来应对。敢于公开指出产品或服务中存在的问题,并以此建立信任,从而提升品牌影响力,也是一种有效的策略。 建立信任是核心原则,企业应该在网络上公开分享同行不愿公开的信息,以建立信任。消费者更倾向于自助式销售体验,企业应该提供在线互动体验来满足这一需求。在线价格估算工具可以显著提升转化率,企业应该在其网站上提供此类工具。互动式在线工具可以提高客户参与度和转化率,消费者进行产品研究的程度主要取决于他们对做出错误决策的恐惧程度。 企业应该让客户在上门服务之前就认识自己的员工,建立个人联系。通过简单的视频培训,可以有效提升团队的视频拍摄和销售技巧。企业应该学习使用AI,并将其视为团队成员,而不是工具。 Tommy Mello: 我非常认同Marcus关于视频营销的重要性,以及AI在未来营销中的作用。我也看到了家装行业商品化的趋势,并一直在努力寻找差异化竞争的策略。 我关注的是如何通过建立信任,提升客户体验,从而提高客户忠诚度和口碑。Marcus提到的价格估算工具,以及建立信任信号的方法,对我来说都非常有启发意义。 我也一直在努力改进团队的培训和管理,以确保服务的质量和效率。我们通过各种方式,例如个性化视频问候,来提升客户体验,并与客户建立更紧密的联系。 我也意识到,在数字时代,企业需要不断学习和适应新的技术和趋势,才能保持竞争力。

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Shownotes Transcript

In this conversation, Marcus Sheridan discusses the evolving landscape of marketing in the home services industry, emphasizing the importance of video content, disruption, and building trust with customers. He shares insights on how businesses can adapt to changes brought about by AI and commoditization, and highlights the need for transparency and innovation to stand out in a competitive market. He also discusses the evolving landscape of sales and marketing, emphasizing the importance of adapting to new consumer preferences and leveraging technology while exploring the significance of self-service tools, pricing estimators, and the psychological factors influencing buyer behavior. Don’t forget to register for Tommy’s event, Freedom 2025! This is the event where Tommy’s billion-dollar network will break down exactly how to accelerate your business and dominate your market in 2025. For more details visit freedomevent.com)   Show Notes: 00:00 The Future of Media in Home Services 02:11 Navigating Change in Marketing 04:31 Disruption and Innovation in Industries 09:50 Creating Trust Signals 13:39 The Role of AI in Marketing 17:11 Commoditization and Differentiation 19:03 The Power of Transparency 31:05 Building a Trusted Brand 37:01 The Future of Selling: Embracing Change 40:50 Self-Service Tools: Revolutionizing Buyer Experience 46:35 The Power of Pricing Estimators 52:34 Understanding Buyer Psychology 56:02 Building Trust Through Personal Connection 01:01:21 Leveraging AI for Business Growth