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cover of episode How To Differentiate Your Home Service Company In A Saturated Market

How To Differentiate Your Home Service Company In A Saturated Market

2023/10/13
logo of podcast The Home Service Expert Podcast

The Home Service Expert Podcast
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Tommy Mello
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Wade Langston Swikle
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Wade Langston Swikle: 在搬家行业这个竞争激烈的市场中，要想脱颖而出，需要采取差异化竞争策略。这包括逆势营销，在淡季加大营销投入以抢占市场份额；保持团队竞争力，在淡季也保持招聘，淘汰表现不佳的员工，并从竞争对手公司挖人；注重员工培训和管理，通过多渠道培训方式，提高员工技能和服务质量；打造“狂热粉丝”，通过提供优质服务和退款保证来提升客户满意度和口碑；拓展增值服务，例如仓储、家居装饰等，以提高利润；与当地网红和房地产经纪人等建立合作关系，扩大品牌影响力；建立系统化的运营流程，提高效率和服务质量；专注于高净值客户，提升客户满意度和利润；持续学习，不断提升自身能力，并与志同道合的人为伍。 Tommy Mello: 搬家公司需要注重客户体验，提供超出客户预期的服务，才能在竞争中脱颖而出。这包括提供增值服务，例如安装车库储物架等，提高客户满意度和利润；与其他搬家公司合作，拓展业务范围，例如企业搬迁等；注重团队专业化分工，提高效率和服务质量；关注目标客户定位，专注于高净值客户，提升客户满意度和利润；持续学习，不断提升自身能力，并与志同道合的人为伍。

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Wade Langston Swikle is the founder and CEO of 2 College Brothers Moving, Storage and Franchising, He is also the founder of Smarter Moving Solutions LLC and the co-founder of Moving Titan Retreats, a mastermind retreat that brings together ambitious moving company owners worldwide to uplift the moving industry. Wade started his moving company with $600 and a pickup truck at the age of 21 while a student at the University of Florida over 11 years ago. From there, he grew the company to a multi-million dollar business with multiple locations and is now successfully franchising the concept.  In this episode, we talked about the moving industry, upselling practices, franchising, market seasonality...