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cover of episode Mastering the Principles of Influence with Dr. Robert Cialdini

Mastering the Principles of Influence with Dr. Robert Cialdini

2024/10/25
logo of podcast The Home Service Expert Podcast

The Home Service Expert Podcast
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Robert Cialdini
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Tommy Mello
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Robert Cialdini: 本期节目中，Cialdini博士分享了他对影响力原则的深刻见解，以及如何在商业和生活中运用这些原则进行合乎道德的说服。他强调，成功的关键在于根据具体情境选择合适的策略，而非使用单一方法。他以多个实验和案例为例，详细阐述了互惠、稀缺性、社会认同、权威性、承诺一致性等原则，并指出如何通过巧妙地运用这些原则，在不改变事物本身优点的情况下，改变其呈现方式，从而提高接受度。他还强调了诚实和道德的重要性，认为不诚实的行为最终会损害声誉。此外，他还分享了他对慈善和家庭关系的看法，以及如何保持身心健康和持续学习的重要性。 Tommy Mello: 作为一名企业家，Tommy Mello 与 Cialdini 博士就如何将影响力原则应用于家居服务行业进行了深入探讨。他分享了他公司在客户服务和团队管理方面的经验，并就如何通过赠送小礼品、提供额外价值、强调损失等方式提升客户满意度和购买意愿提出了自己的见解。他还与 Cialdini 博士就招聘、团队管理、客户评价等方面进行了交流，并分享了他对企业文化和价值观建设的理解。

Deep Dive

Chapters
Dr. Cialdini explains his journey into studying influence, driven by his susceptibility to persuasive techniques. He emphasizes the importance of understanding these techniques for self-defense and ethical application in various fields.
  • Dr. Cialdini's lifelong study of influence began with his personal experiences of being easily persuaded.
  • He highlights the importance of ethical application of influence principles.
  • The focus is on changing actions rather than just attitudes.

Shownotes Transcript

Dr. Robert Cialdini is the Founder of Cialdini Institute and the President of Influence at Work. Recognized as the “Godfather of influence,” he is known for his cutting edge scientific research and ethical business and policy applications. Dr. Cialdini is also the New York Times Bestselling Author of “Influence” and “Pre-suasion.” In this episode, we talked about principles of influence, ethical persuasion, personal development...