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cover of episode Skyrocketing Sales Through Effective Negotiation and Role-Playing Techniques

Skyrocketing Sales Through Effective Negotiation and Role-Playing Techniques

2023/8/25
logo of podcast The Home Service Expert Podcast

The Home Service Expert Podcast

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Brian Burton
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Tommy Mello
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Brian Burton: 本期节目讨论了销售策略、招聘技术人员和家装行业等方面的内容。Brian Burton分享了他多年来在销售和团队管理方面的经验,以及如何通过角色扮演和有效的沟通技巧来提升销售业绩。他强调了角色扮演的重要性,以及如何克服焦虑,在客户面前展现自信。他还分享了他在招聘员工方面的经验,以及如何选择积极向上、充满自信的员工。 Brian Burton还谈到了家装行业从业者普遍存在的错误思维模式,以及如何改变这种思维模式,从而提升自身的业务水平和员工福利。他认为,许多家装行业从业者缺乏积极的销售心态,导致业务发展受限,员工福利不足。他们低估服务的实际成本,导致定价过低,无法获得合理的利润。同时,他们限制自身发展和员工的收入,最终影响客户满意度。 Brian Burton也分享了他如何通过创造性的方式,例如巧妙利用目标人物网站上的联系方式,成功邀请到了知名人士参加他的播客节目。他认为,有效的销售沟通应该关注客户的需求,并提供相应的解决方案。针对特定客户群体进行精准营销,能够提升销售业绩。在招聘员工时,应注重员工的积极性和性格特点,而非仅仅关注技能。 Tommy Mello: Tommy Mello在节目中与Brian Burton就销售策略、团队建设和家装行业现状进行了深入探讨。他认同Brian Burton关于角色扮演和积极心态的重要性,并分享了他自己的一些经验和见解。他指出,许多家装行业从业者存在错误的思维模式,他们认为蓝领工人不应赚很多钱,这阻碍了他们的发展和员工的福利。Tommy Mello还谈到了家装行业服务价格的误解,以及如何提升服务质量和附加价值,从而获得合理的利润。他强调了团队建设的重要性,以及如何培养积极向上、充满自信的团队。

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Brian Burton is the current VP of Sales for One Hour Heating and Air Conditioning of Southeast PA where he trains the next generation of professionals in the trades on how to sell the right way. He formerly trained technicians for the Benjamin Franklin Plumbing and Mister Sparky Electric on how to identify and present solutions to homeowners strategically. Additionally, he is the host of the “Waste No Day” Podcast, a podcast devoted to challenging, encouraging, advising, and highlighting the men and women of the home services industry.

In this episode, we talked about sales strategies, hiring technicians, plumbing…