Transforming Data into More Calls and Better Conversions
The Home Service Expert Podcast
Deep Dive
Why did Chris Yano initially start his business?
Chris started his business to make a decent living, not with the intention of selling it but to build something meaningful.
What are Chris Yano's core values in business?
Giving back is one of Chris's core values, which he emphasizes through actions like paying for employees to do customer service one Friday every month.
What challenges does Chris Yano face in digital marketing today?
Chris notes that digital marketing has become significantly harder and requires more than just lead generation; it demands end-to-end solutions and transparency.
How does Chris Yano ensure trust with his customers?
Chris ensures trust by being transparent, providing clear data, and maintaining accountability through tracking and CSR assessments.
What role does data play in Chris Yano's marketing strategy?
Data is crucial for Chris; he uses it to track leads, assess team performance, and provide customers with clear metrics on their marketing efforts.
Why is Chris Yano focusing on real-time results in digital marketing?
Chris focuses on real-time results to provide immediate feedback and allow customers to make quick business decisions based on current performance data.
What advice does Chris Yano have for maintaining a balance between business and personal life?
Chris advises setting non-negotiables and prioritizing family and personal time, even if it means missing out on some business opportunities.
How does Chris Yano view the role of private equity in home service businesses?
Chris believes private equity can be beneficial but stresses the importance of maintaining good leadership and not cutting marketing budgets, as well as understanding the operational complexities.
What are Chris Yano's four pillars for personal and professional balance?
Chris's four pillars are faith, family, fitness, and finance/business, which he uses to hold himself accountable and ensure he's improving in all areas of life.
- Setting a $20 million goal as a milestone of success.
- The importance of giving back as a core value.
- Transitioning from a call center to a sales organization.
Shownotes Transcript