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cover of episode #13 Ian Wishingrad: A Masterclass in Branding & Customer Experience

#13 Ian Wishingrad: A Masterclass in Branding & Customer Experience

2024/1/17
logo of podcast Experts of Experience

Experts of Experience
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Ian Wishingrad
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Lauren Wood
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Ian Wishingrad：我从广告业的背景出发，结合自身经验和对市场的敏锐洞察，创建了Three Wishes谷物品牌。在品牌建设过程中，我们注重产品质量、包装设计和营销策略的创新，并通过与客户的有效沟通和互动，建立了良好的客户关系。我们关注千禧一代父母的需求，并通过各种营销活动，例如与TikTok上的整形外科医生合作，以及在疫情期间进行的‘免下车’试吃活动，提升了品牌知名度和市场份额。我们始终坚持以客户为中心，注重产品质量和客户体验，并通过与零售商建立良好的合作关系，确保产品在市场上的良好销售。我们注重品牌的可持续发展，避免过度融资和快速扩张，并保持盈利能力，这使得我们能够更好地控制品牌发展方向，并为客户提供优质的产品和服务。 Lauren Wood：本期节目探讨了Ian Wishingrad如何将他在广告行业的专业知识应用于他自己的数百万美元品牌，以及客户体验所扮演的角色。通过与Ian的对话，我们了解到Three Wishes谷物品牌成功的秘诀在于其对产品质量、包装设计和客户体验的重视，以及其灵活的营销策略和对市场趋势的敏锐把握。

Deep Dive

Chapters
Ian Wishingrad discusses his career journey, starting in advertising and eventually co-founding Three Wishes Cereal. He explains how his ADHD has been beneficial in his career and how working with entrepreneurs inspired him to start his own brand. The cereal brand idea came from his wife, and they saw an opportunity to disrupt the stagnant cereal market.
  • Ian's ADHD has been an asset in his advertising career.
  • Working with entrepreneurs inspired Ian to start his own brand.
  • Three Wishes Cereal was created to disrupt the stagnant cereal market.

Shownotes Transcript

Dive into the world of creative customer experience with Ian Wishingrad, Co-Founder and CMO of Three Wishes Cereal.

In this episode of Experts of Experience, Ian shares his journey from advertising to entrepreneurship, revealing how authenticity marketing strategies have shaped his customer-centric approach. 

He shares the challenges and triumphs of creating a customer-centric, healthy cereal brand that stands out in a competitive market. This episode is a deep dive into how customer experience, innovative packaging, and creative marketing strategies can transform a simple idea into a thriving business.

Wishingrad's story is a testament to the power of vision, persistence, and customer-focused innovation in the modern business landscape. 

Tune in as Ian shares personal anecdotes and professional insights, offering actionable strategies to revolutionize your approach to customer experience. 

 

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(00:00) Introduction and Ian's Background in Advertising

(01:44) Transitioning from Advertising to Creating a Cereal Brand

(06:09) Concept and Brand Pillars of Three Wishes Cereal

(08:51) Identifying the Key Customer Base

(09:45) Importance of Customer-Centric Focus

(11:33) Packaging and Retail Strategy in Branding

(14:15) Challenges in Personal Brand Building

(16:42) Retailer Relationships and Customer Feedback

(22:29) Creative Marketing During COVID-19

(31:34) Leveraging 'Evergreen Zeitgeist' in Marketing

(33:03) Advice for Aspiring Entrepreneurs