Is Sambrosa the Miracle Sleep Solution We Need? I John & Jeff Van Hierden DSH #795
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You know, it gets talked about, but it's time that people take action and make a difference. And we thought, what better way to do it? You know, this is our second company. We're generally farmers, but we know we've got a phenomenal product. And it's done really well in Europe, and now we're bringing it to the U.S. And we know it can create really good results, but let's go make a difference.

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All right, guys, we got John and Jeff here from Sambrosa, former hay farmers now with a new product. Can you guys tell us about the product here? Yeah. So about roughly 17 years ago, we acquired this company. This company is based out of the Netherlands. We were first customers of this company because we had one of my siblings had issues with getting a good night's rest.

And my grandmother actually sent us some product down to Canada.

and told us to try it out and see how it works. And that's what we did. We took some back to Canada, tried it out, loved it. My dad and my mom used the product as well. And it was nothing like any other product that was on the market. It's a homeopathic product. It's a herbal remedy mixed with honey, mixed with seven organic herbs and a small dose of antihistamine. And we just...

we were blown away on how good the product worked. We started bringing it in for friends and family and they all loved the product as well. And then we got to know the owners in the Netherlands and we, like you said before, we're involved in hay business in Canada and we ship hay all around the world and they got to know us, the owners, and so they knew we were already involved in international business. Yeah.

So about six to eight months down the road, they approached us. It was two homeopathic doctors that own the company and they were wanting to retire. So they approached us wanting to potentially sell out. And it was roughly about 12 months, would you say, after approaching us that everything was a done deal and we took over the company.

And this December will be about 17 years ago that we took the company over. But we just launched here in the U.S. now about roughly three years ago. Doing a big launch here now with, of course, on the Tucker tour, becoming title sponsor. It was a big move on our end to make that happen. But we wanted to do that because Tucker is one of the greatest voices in media today. And we stand behind...

what he does and what he backs because it's all about uncensored people on the Internet and giving the truth in the end. There's no filter there. And we don't see a lot of that in today's age. So we thought, what better timing to get in front of big crowds

tell people who we are and what we believe in. And it was just a perfect fit. That's interesting. I didn't know Tucker was attracting an audience in Canada. Oh yeah. Yeah. Cause we, we fight with a lot of the same issues. The problem, the big thing is, is that anything that happens in America also ends up in Canada. Um, it's a dominoes effect in that, in that, uh,

In that sense, yeah. So we always like to make sure everything's good down south before we worry about home base. So if you got people like Tucker online, you know, sharing everything without unfiltered biased opinions, it's extremely valuable, right? And especially in the business world, right? You want to, yeah, just we want to see stuff unfiltered. And that's the...

people that we deal with from day to day with our customers and everything. And everybody at the end of the day wants truth spoken to them. Absolutely. So you guys are a father son duo, right? Yeah. Have you guys always worked together in business? Yes. Ever since you were just a young lad? Yeah. Ever since I've been raised you well. Yeah. I've been on the farm since.

I was eight, nine years old to be totally honest. - Oh, he's putting you to work at eight years old? - Oh yeah. Well, it was by choice. - Same with my dad. He grew up on a farm. Tired of feeling like your voice is being drowned out on social media? It's time to experience the new Parler where your voice is heard, your opinions matter, and your freedom to speak is respected.

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okay yeah he was working out like seven yeah yeah those days are gone though i feel like that's not common anymore no it's definitely not well we got five sons and one daughter nice they're all working in the business that's incredible yeah i feel like uh farms in america at least i don't know about canada but they're dwindling yeah every day definitely it

One of those reasons is just because it's harder to get into, the land's getting more expensive, equipment's getting more expensive and labor is harder to find. Right. So the bigger farms are getting bigger, the smaller farms are slowly disappearing, which is really unfortunate, but you can't stop it with inflation and with how the economy is going, right?

Yeah. I'm hearing a few things. So Bill Gates is buying a lot of farmland here. Um, China is buying a lot of land here, but Trump announced yesterday he wants to stop that. And then, uh, just making a living in general off farming is no longer sustainable because of inflation. Correct. It's, uh, it's definitely a lot more difficult in this day and age. You could probably expand more on that. Well, you got to be bigger and more specialized in what you're doing. Right. And you guys specialize in hay. Yes. Yeah. You got to find your niche markets. Uh,

which then that's how we found this, how we found this product. I wouldn't say that Sambroza is a niche market, but it's a very unique product and it stands out. Like we've been in the Netherlands for, yeah, like we've almost owned it now for 17 years, but we've never put money into advertising. Wow. Ever. And the Volvo XC60 plug-in hybrid is about performance.

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Our slowest growth year, year over year was roughly 35%. That's all based off word of mouth. People just love the product. Great product. Yeah. Like, and don't, don't listen to me. Just try the product and judge for yourself. It's, it truly works wonders. Like, yeah, we've rolled just over just on our Dutch website alone. We've rolled over 13,000 reviews on the product and,

And we're rated a 9 out of 10 star rating. Nice. And people are just raving about it. And we, like, zero advertising. It's actually unbelievable. Yeah, that's phenomenal. I like that it's homeopathic because a lot of these sleep supplements, who knows what they put in them. Yeah. Might even be bad for you if you take it every day. 100%. And that's, like, so how the…

the founders created the product is her daughter had issues at night and so she just kept on making different remedies and different remedies and then finally she really knocked one out of the park and that's how this product was founded she kept on putting more her different herbs in the product and different amounts and then mixed it with a small dose of antihistamine which

helps with your allergies as well. And is also used as a sedative. So together, it's a truly powerful formula. Right. And I've seen you guys talk about allergies, actually, how that can affect sleep. I didn't even know that. Yeah. Because a lot of people have allergies. Well, with the herbs, right, it almost works as a healer. Like, I'm not making that as a claim, but that's just how customers come back and review to us. Like, they...

they come back and like wow our allergies have really improved i'm getting a great night's rest wake up in the morning feeling refreshed um they're not as plugged up there's so many different reviews on it and how it works but at the end of the day it's just it's very unique on because it's got seven organic herbs and they all work together as a team without the one it's they they all play a special role right in the formula

So and and it shows with with our customers and our reviews and yeah, our customer retention. It's been unbelievable. I can't wait to try, man. We got a box here. I'm not going to try now, but knock me out on the episode. But yeah, yeah. You don't want to do that. Yeah. Check it out, guys. We'll link it below. And I also saw 10 percent of the profits go to child trafficking. Yeah. So that's something that's been very near and dear to our hearts. We just announced that on tour.

um at the start of the tour on september 4th on the phoenix show that 10 of all our profits will be going towards fighting child trafficking because it's not aware enough in the country like you know gets talked about but it's time that people take action and and make a difference and we thought what what better way to do it you know this is

our second company, you know, we're generally farmers, but we know we've got a phenomenal product and it's done really well in Europe and now we're bringing it to the U.S.,

And we know it can create really good results, but let's go make a difference. You know, it's great to try and make money in a business, which is fantastic. You have to do that to keep the ball rolling, but let's go and make a difference in the world and make changes for the better. Um, and there's a lot of room in that industry to make a difference. And I think it should be more, more talked about in today's age because it happens all around us in all the cities. Um,

More than everyone knows, which is the sad part. So that's our way that we're going to try to help make a difference across North America. Love it. Speaking of cities, both of you guys have been experiencing a lot of U.S. cities on the tour. What's been your big takeaway so far from the tour?

Well, basically that, uh, I think it's all of them were different, all of them, different speakers, all of them just exceedingly exciting, you know, having Tucker on the tour and his excitement and how he, how, how he pulls things out of people and how he works with, uh, uh, the whole crowd. And, uh, every city has its own, uh,

problems and he kind of leads to that and it's been just an incredible ride overall if there's one thing every city has its thing that happens

is very important to the city itself or the area itself. And I think that's been a beautiful thing. It's just been incredible. I love it. Yeah, everything's been pretty unique, definitely. I would say one of the highlights, we've traveled quite a bit of the United States, but a cool city we'd never visited was Tulsa, Tulsa, Oklahoma. That was a pretty neat city to go see. Very clean, very nice.

Was that Kid Rock or was that? That was Dan Bongino. Oh, that was a good one. Yeah. That was my favorite interview, actually. Yeah, that was great. He was fantastic. And all the interviews on tour have been phenomenal. They've been everyone's had their unique. How would you say their unique place in the tour? It's all every single show is quite a bit different.

which has been the exciting part and yeah i don't know it's been amazing because all the sponsors on the tour as well and the people that we're all bringing together all are also like-minded right um like our morals our beliefs and and we all want to work together it's it's been quite amazing i've never honestly seen this in the business world and you can elaborate on that as well

Absolutely. Like, like you take moms for America and, uh, all these different sponsors that are out there. It's just been absolutely incredible to be working with them and in, in this, in this whole tour and we just become family. Beautiful. Yeah. You guys are building lifelong connections. Yeah. It's power of community, right? It's truly amazing. Like, yeah. Joe from Texas. Yeah. Absolutely. Amazing, amazing human. Um,

literally would take his shirt off for anyone. Like truly. And I've only known, we've only known him for the last two, three weeks since we've gone on tour. And same with Moms of America and with Cardio. Parler too. Yeah, and Parler as well. And Swan Bitcoin. Like they've all been amazing. We've all got along very well. And it's just all like-minded people getting together and discussing issues and wanting change. And wanting the same...

with the same values and right and that's important desire i think it was hard to find similar people when they were censoring everything yeah so this tour is really opening up people's eyes bringing people together and it's been truly eye-opening it i i've never seen something like this especially when you bring in crowds like you're bringing thousands and thousands of people to each event it's been

uh it's been quite the experience it's very surreal for a bunch of farmers at the end of the day to go down on tour with all these different people and organizations but

They all are there to help and support. And it's just mind blowing at the end of the day. It's pretty, pretty cool to see everybody in that circle get together. Yeah. And at the end of the day, you don't get an opportunity to go on a tour like this right across America. And this is just a one-time thing that is just that come along. And we happen to be able to get onto working with Tuck,

Tucker on the whole program and be the title sponsor on this program. And it's just been the greatest thing. Yeah, once in a lifetime event. It's cool to see the two worlds collab. I didn't even know farmers were being impacted this heavily by politics. Oh, yeah, because at the end of the day,

the agriculture industry is impacted by your government of course but so there's so many different levels where it can impact so um yeah the politics at the end of the day mean it's it means a lot for us it's a it's a heavy hitter yeah yeah yeah it's very important in the industry to have the right politics yeah i've seen some interesting headlines about canadian politics out here yeah

So, yeah, we do. It seems like we are very similar. Yeah. Yeah. Except I think we're for we're worse off than you guys yet. No, you're worse off in terms of free speech because I've had some people like a band and stuff. Oh, yeah. Like right now with the TCN network, like if you go on Instagram, for example, I've got a Canadian phone. And if I go on the Tucker Carlson network, I can't see it. No way. No, I'm bad. Or not. It's not bad, but it's it just says you have to search the full name. Right.

Yeah, I do. Tucker Carlson Network. Click on their Instagram handle and it shows up. This page cannot be viewed by Canadians. Wow. Does he know that? Yeah. Oh, yeah. I showed him and showed his staff and everything. But that's what we're dealing with. We're dealing with so much censorship. So what better time to team up with one of the greatest voices in media today, right? And show people what's going on and have these shows across the country that...

that cannot be censored they can't censor a live event that's the beauty of it so it's like what better time to team up and and along the way we got lucky with meeting all these other sponsors that are all like-minded and it's been uh amazing journey yeah all the way has canada canada always been that strict with censorship because i saw what they did to jordan peterson yeah just in the last or was it recent 48 years yeah from this government oh so it's recent yeah since since

Justin Trudeau got into power. He's been absolutely brutal for Canada. Wow. It's not been a fun journey.

I never see anything positive on him, so I don't know how he's still in office. Yeah, I don't either. I question the election a little bit. On the Canadian election, it's been interesting. I mean, if they could do it in the U.S., Canada's definitely possible. Exactly. Exactly. You know what I mean? Should never write that one off. Yeah, we might have to upload this one to Parler. We don't get banned off YouTube now. Yeah.

Well, what's next for you guys? Can people buy this in stores or is it online only right now? - It's only online. You can find it at sanbrosa.com. We have full e-commerce just so we could compete because there's a lot of compete against any of the bigger products that can mass produce products for pennies on the dollar or we've, and I'm not saying that they're not quality products, but we do have a very high quality product with high quality ingredients.

uh that is not as cheap to make so we've decided to go full e-commerce so they can find us at sambrosa.com just so we could get a price that was as competitive as possible so that the everyday american can afford to have a good night's rest all right cool so we got some product here let's do a little unboxing so this is a one month supply bottle i don't know which camera i'm supposed to be looking at that's one uh one month supply so it comes with a little teaspoon in here

We recommend taking about a half a teaspoon, half hour before you want to. That's all you need? Half a teaspoon? It varies on everyone. It depends on your metabolism. If you've got a faster metabolism, like when I take it, I take a full teaspoon, a half hour before I want to get a good night's rest. But I have customers who take as little as a quarter teaspoon. It just depends on your metabolism. Mine's super fast, so I may need a full one then. Yeah, it looks like you'll need a full teaspoon. Yeah.

Yeah, I mean I'll have a little dabble here Yeah, I'm not trying to what the hell how do you just push down? Oh, there we go. Yeah All right, where'd that spoon go? Wow smells good. Yeah, honey and herbs. Uh, yeah honey and herbs. All right guys No synthetic dyes or anything like that. Yeah, all homeopathic all natural. Here we go. Cheers. It's clear. It's ready to go to sleep Yeah, right

Tastes pretty good, actually. Yeah. It doesn't taste like medicine. No. No, it's not bad at all. Yeah, I'm going to definitely implement this in my night routine. And I actually have a sleep tracking mattress. Oh, wow. That would be cool. Yeah, so I'll compare last week's scores, guys. Post them on my Instagram, and then I'll take this for a week and see if the numbers go up. That'd be cool. Yeah, let's check them out. Awesome. Check them out, guys. Love it. Stay tuned on my Instagram, guys. I'll try this out, leave a review, and...

and give some honest feedback on it. I'm excited. I appreciate it. Thanks for having us on. Thanks for coming, guys. And we'll link the site below if you guys want to buy it. Check them out. I'll see you guys next time. Thank you.