Unlock Success: Avoid These Common Entrepreneurial Traps | Jen Cohen DSH #768
44:29 Share

That's awesome.

All right, guys. Got Jen Cohen on today, fellow podcaster. One of the biggest in the game. Yeah, well, listen, you're not doing too bad yourself. I'm trying. Yeah. I'm trying to keep up with you, Sean, really. Yeah. It's a new era with these clips. Oh, my God. Your clips, though, your content creation is like next level. I love it. And I see why now. This is a great space.

You have to be because everyone's attention span is so short. That full podcasts are hard to promote these days. It's so hard. I just said before we started that I need some tips from you in terms of like technology because you are like supposed to be the whiz in technology. That's how I made my money. Yeah. Yeah. Crypto though, right? Crypto. You ever get into crypto?

Not really, but a little. Everything I have done, I just lost my money. Dang. Yeah. So I'm like, you know what? I've learned to kind of not dabble in things I know nothing about. That's how I get myself in trouble. Yeah. Right? I went against my better judgment because I got basically pressured slash bullied into doing it.

And I kind of, I lost whatever I put into it. Damn, what'd you buy? Which coin? I don't even remember. I think I gave it to a financial advisor to do some stuff for me. I don't know if it was crypto. It was definitely like Bitcoin, all that. Like, I don't even understand the entire umbrella of all this stuff. I know I lost a lot of money, though. Whatever I put in, I lost.

It's good advice, though, in general, because every time I've dabbled, invested in restaurants, Forex, weird stuff, I've lost it, too. Well, that's the thing, right? Like, you should be kind of like... I feel like a lot of times people put their energy, their money, their effort into areas they know nothing about, and that's when they get really killed. So, like, one of my big strategies or philosophies in life is to stick to what I know and do it really well. And that way, I mean, you just... You kind of just...

You up the game for your possibility of not losing your shirt. And that's what I do. Right. So how did you find out what you were really good at? I think a lot of trial and error. How does anybody find out? Right. I think it's kind of trial and error and self-awareness. I think it's super important for people to have a little bit of self-awareness. Actually, a lot of self-awareness.

Um, and then kind of lean into what you're really good at as opposed to just what you, what your passion is. I think that's a big mistake for you is fitness and podcasting, right? Yeah. You know what? Fitness was actually the opposite. Fitness to me was my passion. It was a hobby and I did lean into it.

And I got to I learned a lot about it. But like anything, I actually end up burning out in fitness. Oh, well, so like anything, right? Like you can burn out in anything. And so what I did was I I learned early on how to pivot and change. So I knew what I was good at through fitness. It taught me a lot of life lessons that I was able to apply to whatever I wanted.

So it taught me a lot of what it meant to be disciplined about patience, about practice, all of these major like foundational life skills that really works in any area of your life and no matter what you do. Right. So if you want to be successful in anything, you have to have discipline. You have to be patient. You have to have strong work ethic. Yeah.

Like in the fitness space as well, like it's consistency over time, right? Like anything that you want to be good at requires consistency over time. A lot of people, my generation, struggle with the patience.

Oh, my God. First of all, you're 27, right? Yeah. Your generation, the attention span is becoming less and less. Like you would say always, like, I have an attention span of a gnat. I don't even know what's smaller than a gnat at this point. But I believe this is a major problem, what's happening in our society now. People don't want to work. Their work ethic is really becoming stifled by boundaries and all of these other type of things.

I don't know, colloquialism. I think like, I don't know if it's more on the woke side. I don't know where you stand with all of this. I'm pretty woke, I'd say. You are pretty woke, yeah. Okay, well then you probably are a big person that believes in a lot of boundaries and balance and all of these things. But like, if you want to build anything,

Does balance even actually exist? Don't you need to work hard and there's no such thing as like watching a clock and leaving at 5 p.m.? I don't know if that's possible. Yeah, I don't believe in balance. Yeah. You know, like when I travel somewhere, I'll still work usually, to be honest. Well, you have I mean, it depends. Like if you're trying to build something. Right. And if you're trying to like if you have an ambitious goal that you're trying to get to.

It's really hard to be balanced. And listen, I'm telling you, I'm a mom of two kids. I'm married. I had all the things. And people always say balance, balance, balance. You know, there's going to be times in life where you're going to be like,

leaning in really hard in one area and kind of like sucking in another area. Right. A hundred percent. Right. That's just like that. I believe that is actually honesty and like a truth ism for the world. Right. Like, I don't think you can have balance. You can have, and I don't believe this whole idea of you can have it, you can have it all. Yeah. I,

like right now you can have it all at different segments and increments of your life but depending on what you're really prioritizing is where your energy is going to go yeah i think it's important to communicate with your kids also because sometimes they feel neglected

100. That's a very good point. Exactly. So there's a difference, Sean, between balance and guilt, right? Because the imbalance of life can then really spawn on a lot of guilt as a parent, right? Because if you are building something or there's times in my life anywhere where anyway, when I have to travel a lot and do certain things, because life is also about momentum, right? Like

you know, something in motion stays in motion. So if you're somebody who is an opportunist in a good way, I think being an opportunist is not necessarily a negative connotation. It's always a negative thing towards that. But I think if you are someone who,

is an opportunist and takes advantage of opportunity and seizes those opportunities, you've got to ride that wave of momentum, which then can take you away from home, away from your kids for a longer period of time than you want, then guilt becomes a thing. So a really big thing is I believe you're right, which is being upfront, honest, having conversations, and talking to your kids. Right. Really important.

I used to feel a ton of guilt the first few years of my relationship, actually, from working too much. Really? Do you have kids? No, but a fiance. We're getting married next year. But with my fiance, I just felt so guilty because I work seven days a week the first five years. Really? Yeah. And what do you do now? What is your schedule? Now I work like five a week, but just communicating that I was doing this for us, it was, you know, it's tough dating an entrepreneur.

It is tough dating an entrepreneur. I think dating a real entrepreneur because there's no such thing as a clock, right? Like it's around the clock. Every problem is yours. Every victory is yours. Everything belongs. You eat what you kill. You kill what you eat.

It's really difficult. Yeah. That's why a lot of times like entrepreneurs date other entrepreneurs. Right. And then you both like are doing the grind, which is, by the way, not the greatest thing on other for other reasons. It's to have like some like, you know, to have like some kind of ebb and flow in the relationship.

Yeah, that was our biggest argument, though, for years. I can imagine. Because I felt like I was doing it for us. Yeah. But she wanted physical time, you know, affection. So what did you do? What was it? We had to compromise eventually. Once I built up a safety net financially, then I could take some more time off.

So what does she do? What is your... She helps with the podcast now. Oh, she does? Yeah. But originally, she was in med school. She's going to become a doctor. And now she's not doing that? She didn't do it. She didn't like it. Oh, she didn't like it. Okay. It wasn't because of your schedule or your business. Okay. Plus the debt and the time. She would have had to dedicate 10 years. Oh, I know. Of her prime years to pursuing that path. But she didn't like the... Did she not like...

just the schedule or did she not like what she was learning and did she not think the actual curriculum was for her yeah i think both because we're very holistic actually and what they teach in med school is not that no it's east it's it's western it's a very different thing and it's crazy because i grew up like really respecting doctors and like trusting all their advice but now i'm complete opposite really i'm totally eastern and holistic now so give me an example like i won't like i used to be on xanax right i would never take that again

So how did you wean yourself off and what are you taking instead? Well, that was terrible. I actually had a seizure coming off of that and almost died. So I was on that for two months in college. Literally, the doctor gave it to me the first day I met him. I said I had anxiety and that's how easy it was. Totally. But now I just fix my deficiencies. So I'll get a blood test every year, fix my deficiencies, and I don't need any antidepressants or anxiety medication.

Well, first of all, the best antidepressant on the planet is, I'm sure you've heard this before, it's exercise, right? Like changing your, it's the best way to change your mood in two seconds, right? Sweating, changing your environment, getting your endorphins go, best thing you can do. Do you exercise? Yeah, so that's probably a big part of the reason I had it because I wasn't at the time. But now I sauna three times a week, play basketball twice a week. Wow, so you did a whole lifestyle shift. Yeah, I haven't had a panic attack since like,

Maybe four years ago. I used to get them all the time.

See, what's so horrible to me, and I hear this all the time, is the first thing doctors go to is how can I band-aid this problem? And also, there's no way to actually even check to see if someone's even legitimately has depression or has clinically whatever anxiety. It's just like someone could just walk in and be like, hey, I have ADD, and then the doctor will just prescribe Adderall or whatever.

whatever it is. Right? Yeah. And then by the way, kids are like selling into other students because it's like a whole business. It's a huge market. Yep. But I think that there's such there. I don't know. I find that to be just not just,

horrible in terms of like getting kids at an early age addicted to something like that like but it's just so irresponsible in every way like you were fine now like you said you just changed your lifestyle and now you're what a better you're fine i'm way healthier feel better i'm not relying on medication see what's so gross is the doctor didn't even give you that as an alternative to start with you know what i mean like and he didn't say any side effects when i was getting it

Isn't that crazy? Yeah, he just gave me it. And he probably also gave you quite a big dose. It was pretty big. And you have to take more and more. As you get, yeah. Yeah, so I was up to like a big amount within a couple months. Were you taking anything else or is that the only thing you were taking? And he gave me clonazepam. Really? I think he started on that and Xanax. Yeah, I was taking both. It was crazy.

Weren't you just like a walking zombie? Dude, I had no emotion. I literally blacked out for a month. I don't remember a month of college. Wow. Yeah. And were your friends on the same type of cocktail? They were mostly on Adderall because they were studying, but I didn't care about school, so I wasn't on Adderall. Did you do well in school at all? Hell no. No. I was busy working. See? You're basically...

confirming my hypothesis in life, which is, you know, academics can really only get you so far if you want to be like a doctor, like your fiance or a lawyer, but like real life gets you away by being super bold and, and,

kind of having grit and tenacity will get you way further every time. Absolutely. Have you talked to your kids about this? Cause their friends probably want to go to college, right? Absolutely. Listen, don't get me wrong. Do I think college has a lot of great benefits? It does. And do I want my kids to go to college? Absolutely. The socialization, the socialization you get from, from, from college is you,

it's unbeatable, just your network, how you learn to think in different ways. But I think if you can like give it a one-two punch with tenacity, grit, boldness, all those things, then we're now, now, now we're talking, right? But if you're only somebody who's solely studying the academics, yes. Like I said, if you want to be an accountant, a doctor, a lawyer,

all the power to you. That's, that's the path. But if you want to be an entrepreneur, if you want to have all these other different ancillary careers, by the way, you have to learn all these other foundational life skills. And the problem is school does not teach you those things. Like school should be teaching. I believe she should be teaching how to be, how to like do your finances, how to socialize, how to negotiate things that actually are helpful in real life. Right. But what,

Our school system is so archaic and old, and we're just doing what we've always done, and it has not kept up with the times. We are not living the same way we lived 50 years ago. No. Right? Not even 30 years ago. In fact, not even 15 years ago. That was before the iPhone, yeah. Before the iPhone. Before, like, social media started in, what, 2015-ish? Yeah, I was in high school, yeah, 14, 15. Right, and that has been...

one of the biggest juggernauts of our time. Life is not the same ever since.

And by the way, for good and a lot of bad, right? A lot of bad. So all these life skills that we learned when I was small, we're not getting that. We're not playing outside as much. We're not socializing as much. We're not dating as much. We're not having sex as much. Everything that was kind of helping us basically mold and become like a productive adult is

has now declined in every area because of social media. Wow. Yeah. Yeah, the sex stuff is crazy. I think like a third of guys are virgins at 25. People are like, guys are just not, like guys are not having, like they're not, no one, I guess guys, girls are not having sex anymore. It's unbelievable. People would rather, guys would rather watch porn or, and because porn has now like reframed and shifted the neurotransmitters in your brain,

Having actual sex with someone else, a partner, is actually boring and not that stimulating a lot of times for guys. Because they're so used to next level crazy shit that they're saying. Right? Yeah. On Pornhub. Pornhub is like ruined dating for the masses. Dang. Yeah. That's crazy. Yeah. And it's true. I cut porn a few years ago. You what? I cut it out. Well, were you addicted to porn? Depends on what you mean by addicted. Okay. What was your...

hourly consumption daily? I'd say two to three a week in my high school, college days, two to three times a week. How many hourly? How many hours? No, like the videos are like 10 minutes. So you would do how many, how many videos would you watch? Just one. Okay. But you would do it like consistently. Yeah. Two to three times a week. Yeah. I mean, listen, I mean, this is my point. I mean, I think that there's this to me is,

You have to figure out ways to kind of even set timers or clocks or whatever to limit the amount of time that you are scrolling on social media, watching Pornhub, all of these things, because you're becoming not you, but men, women, people are becoming like zombies in real life and unable to communicate and connect physically.

And have like light, like have an actual life in real time. Everything is just how many likes, how many comments, how much engagement. And that you're comparing yourself to all these other people.

I don't even know what you would call it. People, I guess. Not people, but no one that you're really looking at is even who they think they're looking at, right? Yeah, you're putting on a show on your Instagram for sure. Yeah. Do you know the whole Chris Rock thing about...

You know, it's like your sales rep that's out there representing you when you go on a date. Like you put your best foot forward. You're putting your sales rep on. It's the same thing with like social media. You're just putting the highlights of who you are, your life. No one's putting the shit on social media. They're not. And if they are, if they are, it's because it's really good for the algorithm. Either you're a total train wreck or you're living a beautiful life with a beautiful person.

plane in a beautiful island. There's like the pet, there's just two sides to it, right? And then everything in between is kind of like, no one cares. What do you think of Twitter announcing that porn's allowed on the platform? I can't believe it.

Can you believe it? I was surprised. I mean, are you surprised? Elon Musk is like out of control. I think he wants more users. So I think he's willing to test different things. He just hit likes too. Did you see that? No, I didn't see that. So now when you go on someone's tweet, it still says the likes, but you can't click on and see who liked it.

So the number of likes and engagement has gone up a lot. So he's basically using the Instagram model, the TikTok. Like he's basically turning Twitter into Instagram. Yeah. Instagram, you can hide likes, right? Yeah. Yeah. You can do all that stuff. Listen, it plummeted when he took over, right? Mm-hmm.

And he's going to do whatever he can. He's smart though. Obviously he's going to figure it out and he's going to probably like surpass even what Instagram is doing. That's my take. That's what I think is going to happen. Maybe not right now, but soon. The full podcast on Twitter get millions of views actually. Really? Yeah. People are posting their full episodes there and.

It's pretty insane. The whole episode? Yeah. All the political episodes get 10. I mean, Tucker's getting so many views. It's crazy. Well, how, wait, so how long are you able to do that on Twitter? There's no limit. So Instagram limits you to like a minute 30, right? Yeah. So on Twitter, you could post the whole thing. Like Logan Paul just interviewed Donald Trump, posted the whole episode on Twitter. Already had 5 million views this morning.

Really? Yeah. That's more than it's YouTube. Holy. That's crazy. Yeah. So I'm going to start doing that. See what happens. By the way, I just learned something from you right now. This is why I wanted to come to you, come see you and do your podcast. Yeah. You got to be on top of stuff. You are. Listen, it's much easier when you're 27 with no kids. And this is what your job is like you. It's easier for a 27 year old brain to

to consume and understand and know all of what's happening versus someone like me who does have the kids and has all these things and not like on top of it like that. That's why I need to befriend people like you. I love it. How old were you when you had the kids? How old was I? I was like 33. Oh, so you waited. Yeah. Is that waiting? I guess so. I guess it depends because-

Yeah, I guess that's true. I didn't want to, I was too busy in my twenties. I, you do want to have kids now? Yeah, that's, I was going to ask you like, what age do you recommend people typically? I would say, wait till you're like in your thirties. Okay. Cause you want to live, you want to try to get as much accomplished as possible in your twenties. I would think, listen, there's two different traits. There's actually different,

rules of thought here. Some would like that be like a young mom, young dad. And then like when you then basically have your kids when you're when your kids are older, you're a young parent. Right. However, I do believe that you kind of like not stunt, but a lot of the things that you a lot of the experiences that you get from your 20s, even in your early 30s, then kind of just don't you're kind of unable to

have them, right? Because you have responsibility. You've got kids. So I would say if I were you, what I wanted to do is I wanted to kind of be as crazy and as selfish and do as much as I can at that age because it gives you a lot of

for later on to do other things in your 30s and 40s. There's both ways of looking at it. Apparently, you've made your decision, though. You want to do it now. I was thinking 30. 30 is a good age. Yeah, because like you said, 20 is a good time to travel, network, build a career.

valuable community. Yeah. Building a community, travel, networking, and just, and like we were saying earlier, the imbalance of what happens when you're building something is out a lot of hours. And you don't have that same kind of like, that you're

I guess your energy is so much bigger and better when you're younger than when you're older. Yeah, that's something I'm trying to prepare for now. I'm getting all these health tests done. Yeah. I'm very preventative. Good. You have to be. You have to be, yeah. It's not just eating properly. It's also, of course, eating, lifestyle. Sleep is massive. What else are you doing? The sauna, you said? Infrared sauna. I started doing PEMF mats for radiation. How often are you doing that? Two to three times a week.

Have you ever used a Therasage one? No. It's very good. What is that? It's great. They have one of these mats. It's a company that makes these mats, but it's a very good... I really love the company because they're very high quality. It's actually... You've got to be very careful where you are sourcing a lot of these things. Red light is very important to have a good source. I just like this company and they're called Therasage. I know I trust the

the people behind it. I know the quality is exceptional. They have a, I use their mats. Very good. I'll look into that. My husband broke his back in his neck. Holy crap. Yeah. 10 months ago. Yeah. And he lied on that mat every single day for an hour.

And I like he he's he healed in record time. Dang. Yeah. And it's like back to what you would never know in a million years that he had a broken neck or that's all back. And like, yeah, it's insane. It's I'm definitely gonna buy one for that. I would say not only the mat, but like it's he actually took on himself. They put him on when he

I mean, his injuries for the neck and back were, it's amazing that he walked away alive. Like almost, not even almost, nobody walks away alive from the accident. He had nobody. In fact, do you remember Christopher Reeves? You know, Superman? Was that the guy? Did he jump off this? No, he fell off a horse. Oh. And he became paralyzed. Okay. And now he's like talking from a...

He became paralyzed. And the accident my husband had was like 10 times as bad. Whoa. Yeah. So nobody walks away from this accident. Holy God. So he was paralyzed? My husband was not paralyzed. He walked away from the accident. Not only did he walk away from the accident, he walked himself into the emergency room and he took his bike. He flipped over the handlebars. Jeez. Broke his C, like cracked his C, actually broke his C1 and all of, all his, all his back muscles. Mm-hmm.

And then instead of getting airlifted out of the out of the park that he was in or the mountains that he was in,

He then hiked nine miles by himself with a bike on him and walked himself into the hospital. Oh, my gosh. Yeah, insane. And then the first hospital didn't have the machine that he needed, so they went to another emergency room. Fucking nuts. He walked? Yeah, walked. Walked himself in. And the point that I'm – yeah, it's insane to me. But he got himself – the second he got out of the hospital –

They gave him crazy pain meds. He took himself off the pain meds and only did holistic stuff to heal himself. He used tuning forks for sound. Do you know what tuning forks are? I've heard of them. Yeah, for sound.

He did like Reiki healing. He did this. He lied on that. He did this PMF mat. He did this red light. Theranos also has an amazing red light. It's called a tri-light. It's great. And he healed himself in record time. That's incredible. Yeah. It's crazy. Yeah. I could see that. Yeah. I'm doing that. I'm doing oxygen therapy. I just started that. Where are you doing? Like the hyperbaric? Yeah. Yeah.

That's good. Yeah. Do you find a difference in what? I just started. The reason I'm doing it is because I got a brain scan with Dr. Amen. Oh, yeah. Oh, you did? Yeah. What happened? What did he say? So I had autism, ADHD. I had a traumatic brain injury in the front and back of my head and childhood trauma. So he said the oxygen therapy helps with the TBI.

So, wait a second. Dr. Amen said that you have autism in your brain? It wasn't him. It was Dr. Stephen Storch. They can't diagnose you, but he said based off what he saw, there was a really good chance. Plus, I have a family history of it. Really? What did they see that would connect that to autism? It was specific parts of my brain that were...

There was something on the scan that indicated it. Really? Yeah. Wow. Okay. And so what did they say to do besides the hyperbaric chamber? Hit workout three to four times a week. Okay. Sauna. For detoxification? Yeah. Okay. There's this one thing. I think it's called a Muse. You wear it. It's a neurofeedback machine. I know what that is. They said to do that. And then a couple supplements for the brain. Which ones did he give you? It was on his site. I bought them both and I've been taking them. I feel better though. Yeah.

Have you ever heard of NAD? Yes, I take that. I take NAD. Yeah. Which one do you take? I don't know. It's in like a pill. I don't know what brand it is. Okay. NR is what you should be taking. NR? NR. Okay. Because NAD, like again, like anything else, just because something has the name that you're familiar with doesn't mean it's actually the best grade of something. It's the best source of something. Right.

It's just as important not to over-supplement. That's the first thing. People are over-supplementing, which it sounds to me that you're actually supplementing what you're deficient in and what you actually need, which is so important. But the other thing is to know where the sources of those supplementation or supplements are coming from. Yeah, look into NR. Yeah.

Does that help with the brain health? Yeah, it helps with energy recovery. And the only people that make NR is a company called True Niagen. Oh, I've heard of them. I have some of their products, I think. Well, that's like the reason why they're so good is that's all they make is this NR. They're actually coming out.

In August with an NRIV, which is going to be it's basically pharmaceutical grade. Like, you know, you can go get an NAD, NAD IV. Right. You know this. Yeah. OK. They're coming up with this one called NR, which is highly potent pharmaceutical grade. No, like kind of like kind of no.

it's not, it's, it's not, um, what do you call it? A lot of these things are watered down. It's basically just a potent NR. That's exciting. It is. I think, no, I really think you could reverse age these days. Well, you can definitely extend it. Yeah. Yeah. Well, I got a test on my biological age. What is it? 21. Yeah. But you're 27. I mean, like what are you going to get down to like four? I mean, it's not that impressive, you know, like if I, it's,

For someone like me, it's impressive. Well, Dave Asprey and Sinclair are 20 years under their chronological age. Have you seen the actual documentation that proves that? I don't know if they publicized it, but Brian Johnson has publicized it, and he's aging at 0.64 every year, he just announced yesterday. I know. That guy, though, is doing crazy shit. Like,

I would think just in it's the stress of just doing that, that routine and regimen would just give me like agita. And I would die off of just like the agita and anxiety of just keeping up with it. Like to me, this is the problem. Like we're becoming so obsessed with like tracking everything and doing everything that we are. We don't even need to be doing this amount of,

Right.

trying to do what everything, all these influencers and what all these other like longevity experts are telling us to do, that the stress of that is actually making us more sick physically and mentally. Yeah. There's levels to it. So I sent my blood results to nine different doctors because I wanted to get different opinions. Okay. And one of them told me to do urine therapy.

Oh, is that when you're drinking your own urine? Yeah. Yeah, that's a big one also. Have you done it? I didn't try it, but there's some really interesting studies on it, actually. Really? What is the site? In what world are you going to do that? If I lived in India, probably, because a lot of Indian people do it. Can I tell you something? A lot of like Western civilization people, I bet you Brian Johnson is drinking his own urine. He might have tried it. I wouldn't be surprised if he did it. I'm sure Dave Asprey is doing it. He just made a video about it.

Yeah. He just made a video about it. How do you remember all this? I don't know. Are you watching social media all day, all night? I only watch it to find guests. But you're retaining everything, a lot of the stuff that you see. Yeah, I am. I've had on 850 guests. I remember everyone's name. Are you serious? Yeah, every single person. So what I find so interesting is...

this may be an age thing or maybe you're on a supplement or I should go see Dr. Amen. But like the truth is like I see something and because of my retention from just too much information in, in one ear out the other, and you're actually retaining so much of what you're seeing, whatever I focus on, I'd say I can retain pretty well. So let's get back to this urine for a second. Yeah. Um, how, okay. So you saw that he made a video on it. Okay, great. Um,

Is that something like all these things that we're talking about, right? All of these, like all of, all of these different therapies or whatever you're in therapy, whatever you want to call it, unless you do anything all the time consistently, what will it actually do for you? Are you planning on drinking your own pee on a weekly basis?

I haven't, I have, that one hasn't sold me yet, but I am doing the PMF oxygen and red light every week. But that's easy to implement. So to me, that's what I was saying earlier. Like to me, to lie on a mat for whatever, as you're working or when you go to bed, that's like, there's like, there's, there's the lift on that is so easy, right? Red light, same thing. Um, sauna, it's, it feels good. It's great for detoxification. It's all the things.

Now we're getting into an area like the urine therapy that is just like, really? Like, do you really need to drink your pee to be healthy? Yeah.

Yeah, that's a tough one. You know what they're doing now? Like if you go to Europe, okay, you will never see what you see in the Western world, right? Like you're not going to see it. Like if you go to Europe, you're not going to see a meditation studio on every corner, a CrossFit on every corner, a sauna room, a salt room. Like you just like...

have the basics of living your life, right? Like all of these things are so Western people. Like these are things, by the way, I think that we should be doing, we should be living healthfully and, and,

And doing basic habits daily, regardless of it being a service. The West has just made all of these things like a service, providing service for people to make money. And it's become like a money grab, right? It hasn't...

these are not things that are absolutely necessary and vital to someone's health. It's just a way to make money. That's why it's become a trillion dollar industry. I mean, I can't stress this enough. Like you do not have to drink pee and sit in a salt room and do all of these things to live your best life and to live to 150. I promise you. And I will also say, you know, irony and like, you know, God has a funny way of, of, um,

Of laughing, but someone like a Brian Johnson, he wants to live to 150. He'll probably drop dead at like 70 or 55 because he's trying so hard. Like, look at the people who, you know, basically smoke crack and smoke three packs of cigarettes a day and they're living till 100. Right. Right. Like, we don't know what we don't know. The best things, if I can just give you what I think we should do, we should get a genetic test to see what, like, just to see where our baseline is. Right. Yeah.

And then from there, you'll also find your deficiencies or not, whatever, and then supplement on those deficiencies. And then also like use common sense. Common sense isn't that common. I know. But if we like eat well and clean, as clean as we can with the 80-20 rule and exercise four to five times a week with

With cardio, yes, I'm sorry to tell people, cardio is good. And strength training. You know, I think you're like 90% there. Yeah. You know? Then you can add in your sauna and your cold plunge and, you know, all these other accoutrements. Agreed. Those are not going to keep you healthy if you're not doing all the other things that are important. Yeah. People are focusing on the wrong things for sure. And the number one thing, the biggest epidemic in the world is loneliness. Mm-hmm.

Right. That's the number one epidemic. So you could be doing all these other things to be healthy, but yet be alone and have no relationships, no friendships. And guess what? That's the worst thing you can do for your health. I agree because I've been lonely and I'm interviewing Brian next month and I'm actually going to ask him about that because he sleeps alone on purpose.

Brian Johnson does. Yeah, because it affects his sleep scores if he sleeps with someone. You know, it's funny that you just mentioned that because, again, he's tracking everything. I'm telling you, he's going to die of the anxiety of just tracking everything. But human touch is way higher on the level of wellness in terms of your personal satiation, your mental health, your emotional health than having an hour or two

Less or more of sleep. I'd rather sleep with someone and have like and get all those other endorphin endorphins and and and everything else that comes from that than being alone and Living that way wouldn't you yeah, I know he's getting a hundred sleep scores and like yeah He's gotten that four months straight, but at what cost right?

Yeah, at what cost? Like, is he even having sex? Like, I don't know. I bet you he's not having sex. I'm going to ask him. I mean, that's probably going to be my first question to start off things. Listen, I think this also, you've had, what, 850 guests on this podcast? Yeah. I've had, what, 600? I've had a lot as well. And I think that

when you really meet people in person versus what you see online or what you think they are, there's usually a disconnect. Yeah. Agreed. A major disconnect. I felt that way with Grant Cardone. Yeah. In what way did you feel in that way? Well, he gets a lot of hate. Yeah. I heard he's a nice guy. So nice. I was like shocked. So,

So that's funny that you, yeah. Cause I hear from everybody who actually met him or knows him that he's actually a really like decent, nice person and very friendly and very kind. Right. But yeah, people think it's a douche bag basically. That's why I'm so careful with like going into an interview, trying not to have personal bias of what I've seen online. And a lot of times the people that you think are going to be these amazing and nice and kind and humble and,

Are like the complete opposite of that. That's happened a few times. Right? It happens all the time. That's why I never take anything really at what I... I don't take whatever I see online at value. Same. Always with a grain of salt. But like I was saying, a lot of these people who are over the top with trying to be healthy and live forever, I meet them in person and I'm like, actually, I feel sorry for them. Because their life is so...

it's so myopic and so tunnel vision. And they're forgetting all the fundamentals of actually what makes people happy. At the end of the day, you know what success is? Success is if you're happy. Are you happy? Are you happy at the end? Do you like doing what you're doing? Are you happy doing it with the people you're doing it with? If you don't even have those things and you're just on this mission to...

to go on that sauna for 30 minutes and work out for an hour and a half and do all these. And like, you're like a robot. You're like missing what, what the meaning of life is anyway. Right. In that way, I think there is something called balance. Right. I think there's where you find balance or kind of having the wherewithal and the self-awareness to know personal relationships, right.

are really important and actually should be superseded and prioritized over a lot of these other things, you know? Super important. When I was depressed, I had no one to talk to. I was alone, like alone pretty much. And I had no relationships.

And so when, when did you meet your fiance? We met right after that, honestly. And then I started making friends, but yeah, even though I was making money, I was alone. So I was actually depressed with money. Yeah. Well, that's exactly just because someone has money doesn't mean that that's going to bring happiness. It's just someone who's it's,

It's money. All money does is exacerbate whoever you are anyway. Right. So if you are somebody who is prone to loneliness and depression and you now you have money, you're probably going to be the same person just with a bigger bank. Yeah, for sure. That doesn't really bring that doesn't really bring happiness. Yeah. I'm glad I learned that early because a lot of people learn that one late. I know you seem to be learning a lot of lessons early on. Like you have to you seem to be like a.

You seem to have like an old soul. Yeah, I think I do. I take something from every guest too and I implement it right away in my life. That's amazing. Yeah. What are you going to take from this?

probably the PEMF mat. I'm going to buy that when I get home. Good. You should. Yeah. You should definitely buy it. That's the only thing that you took. No, no, no. Having kids at thirties. I'm going to double down on that. Double down on that too. Okay. And I won't drink my urine. Oh, okay. Good. Yeah. Well, listen, you could try drinking your urine. I can promise you it's not going to be as good as having like a, I don't know, a cold brew. Right. Yeah. I agree. All right. That was a fun episode. Anything you want to promote or close off with? Yes, I do. I want to promote my book, bigger, better Boulder. And,

And that's basically all. Cool. What's the book about? It's about being bold. It's about asking for what you want in life and not just taking what you get. The whole thing I talk about is this chase what you want, don't just take what you get. Because most people acquiesce to what's in front of them and just...

And so I did a TED talk that went viral about this idea. It's called the 10% target. And the idea is that you make 10 attempts at whatever you want most. And one of two things happen. Either you get that thing, that opportunity, or another opportunity will present itself that you never even knew existed because you went down that path.

And in the process of doing this, you also get much more comfortable with failure, which then helps build your resilience. So, yeah. So that's basically what the book is. It's about really teaching people how to really ask for what they want and to build the courage and the breadth

to become brave enough to put themselves out there and not let their self-doubt stand in the way. Brilliant. We'll link the Amazon below. Thanks so much for coming on. Thank you so much. Thanks for watching, guys. See you tomorrow.

James Hardy knows how important a reputation is, especially when you're a contractor. That's why Hardy Siding withstands severe weather better than vinyl siding with styles to match its strength so you can be sure you're providing your clients with the best. Protect your reputation with exterior products by James Hardy.