We're sunsetting PodQuest on 2025-07-28. Thank you for your support!
Export Podcast Subscriptions
cover of episode #735 - Rory Sutherland - Hidden Psychology Of The World’s Best Advertising

#735 - Rory Sutherland - Hidden Psychology Of The World’s Best Advertising

2024/1/22
logo of podcast Modern Wisdom

Modern Wisdom

AI Deep Dive AI Chapters Transcript
People
C
Chris Willx
通过《Modern Wisdom》播客和多个社交媒体平台,分享个人发展、生产力和成功策略。
R
Rory Sutherland
Topics
Rory Sutherland: 本期节目探讨了广告业中心理学和创造力的结合,以及在线约会和房地产市场中人们决策的模式。他认为,解决问题的最佳方法是从下往上,通过观察和探究发现模式,而不是从上往下强加理论。他还指出,在招聘、购房和寻找伴侣等方面,人们往往使用代理指标进行筛选,导致市场效率低下。他建议,房产中介应该列出房产的缺点和优点,帮助人们更好地选择;约会网站应该提供更灵活的选择架构,避免过度依赖单一筛选标准。他还强调,人们应该关注解决问题而不是赢得争论,因为解决问题需要更开放和创造性的思维方式。他以骑自行车为例,说明人们对解决问题的极端化追求可能会适得其反。他还讨论了订婚戒指的意义,认为它是一种承诺机制,代表着不可挽回的沉没成本。最后,他还谈到了创造力的培养,建议人们学习生物学,学习逆向推理,并从不同的角度思考问题。 Chris Willx: 本期节目主要围绕Rory Sutherland的观点展开,并提出了一些补充问题。他介绍了Element电解质饮料和Set Stephens的著作《Everybody Lies》和《Don't Trust Your Gut》,并与Rory Sutherland讨论了在线约会、房产市场、创造力文化等话题。

Deep Dive

Shownotes Transcript

Rory Sutherland is one of the world’s leading consumer behaviour experts, the Vice Chairman of Ogilvy Advertising and an author.

The advertising industry creates a unique intersection between psychology and creativity. By looking at what works in the world of ad campaigns, we can learn even more about the human mind and Rory might have the best insight on the planet for this.

Expect to learn how dating apps can improve by being more like property websites, why women actually wear engagement rings, Rory’s thoughts on Jordan Peterson, how you can become more creative every day, what Rory thinks of Twitters changing their name to X, how hotel rooms have residual sexism baked into the design, why rational people ruin creativity and much more...

Sponsors:

Get a Free Sample Pack of all LMNT Flavours with your first box at https://www.drinklmnt.com/modernwisdom) (automatically applied at checkout)

Sign up for a one-dollar-per-month trial period from Shopify at https://www.shopify.com/modernwisdom) (automatically applied at checkout)

Get 20% discount on Nomatic’s amazing luggage at https://nomatic.com/modernwisdom) (use code MODERNWISDOM)

Extra Stuff:

Get my free reading list of 100 books to read before you die: https://chriswillx.com/books)

Try my productivity energy drink Neutonic: https://neutonic.com/modernwisdom)

Episodes You Might Enjoy:

#577 - David Goggins - This Is How To Master Your Life: https://tinyurl.com/43hv6y59)

#712 - Dr Jordan Peterson - How To Destroy Your Negative Beliefs: https://tinyurl.com/2rtz7avf)

#700 - Dr Andrew Huberman - The Secret Tools To Hack Your Brain: https://tinyurl.com/3ccn5vkp)

Get In Touch:

Instagram: https://www.instagram.com/chriswillx)

Twitter: https://www.twitter.com/chriswillx)

YouTube: https://www.youtube.com/modernwisdompodcast)

Email: https://chriswillx.com/contact)

Learn more about your ad choices. Visit megaphone.fm/adchoices)