Hello everybody, welcome back to the show. My guest today is Craig Jones. He's a Brazilian jiu-jitsu athlete, owner of B-Team and founder of the Craig Jones Invitational. Craig has decided to go to the front lines of the Ukraine war and since returning to America has entered an even more dangerous territory, combat tournament promotion. Today we get to find out which is more ruthless.
Expect to learn the crazy dangerous parts of the world Craig has been living in recently, the reason he's going to fight a woman in August, where you can go to get $1 million in cash from, why combat athletes are all so poor, what it feels like to fire a bazooka, why Craig designed sunglasses with a tiny spoon on them, and much more.
Even if you are not a BJJ fan, Craig is a very unique and interesting character. Some would say a menace, but I find him pretty fascinating. The life that he is leading, the way that he is trying to upend the world of martial arts is super intriguing, and I hope that you take lots away from this one. But now, ladies and gentlemen, please welcome Craig Jones. ♪
Craig Jones, welcome to the show. I'm here. I'm alive for now. By the time this airs, I might be dead, but who knows? I have to say, I'm not that interested in Brazilian jiu-jitsu as the sport itself, kind of complex to work out what's going on. But I've been pretty captivated by what's happened over the last few months.
I mean, yeah, full-time trolling. That's my, that's my commitment at this point. You gotta, I mean, you're right. The sport is uninteresting, but it's full of weird characters I can provoke and make it interesting on a surface level. Some of the strangest, most serious people in the world that take what they do very seriously. But for me, it's a bit weird. It's a bit gay. It's a bit easy to poke fun at. So that's my target in life. Why do you think Brazilian jujitsu attracts such a particular subset of people?
I mean, it's a good question. I think some of the people were bullied, so it's like an empowerment thing. But then when you climb the ranks and get to the top, it's meant to kill your ego, but it gives you a bit of power. And then these guys take it very seriously. Obviously in the kimonos, they tie the belts, they've worked hard for it. So I love to provoke it. Also, it looks weird and they're self-conscious about that. So me, I'd rather embrace that than push back on it.
Right. Because there's no way that you can roll around with another man for up to 45 minutes and it not be a little bit like, what are we doing here? Yeah, a hundred percent. So it's like, everyone's not enjoyed that aspect of it, but me, I own it. I'm comfortable with it. You know, like we have to get used to having someone's balls in our face, you know, we're sweating each other's mouths. It is what it is. We should laugh at it. Your public enemy number one right now, kind of, what have you done for the people that don't know what's happening right now in the world of grappling? What have you done?
Yeah, I mean, I have a friend. I'll say a friend. It's an anonymous source. Or maybe I made the money through other means. Obviously, we've been going to Ukraine. We've been going to different countries where perhaps there's different sources of funding. I've been in Dubai. Some go get a handbag. I come back with a few million. And I've used this money to basically support the sport. So I've decided to throw a tournament.
where we're going to give away a million dollars to the two divisions, under 80 kilos, over 80 kilos. And that is a hundred times more than sort of the other event that people consider the Olympics of our sport. And I've decided to throw it the same weekend to sort of make the athletes choose because it's a, what's, what's worth more, the prestige of a long running tournament or money. And I think it's money. And it seems to be proving that, proving that way basically.
Why is the sport of BJJ so poor? Why is everyone in it so broke?
I mean, for the same reason you don't watch it, I think, you know, like I think most average fans rather watch MMA. It's a sport you only really watch if you participate in. Whereas MMA is a sport that people enjoy to watch and have no interest in participating in it at all. So our audience is sort of capped, but the sport is, is growing. So there is some money in it. Like we make money off instructionals, seminars. Um, if you have some, some funny jokes on Instagram, you know, you can make some money too, but
So the money's there, the audience is there. Sometimes they'll sell 10 to 15,000 seats at an arena and obviously the streaming rights. So there is money there. It just in competition doesn't really funnel back to the athletes. Why?
That's the question, right? They said that these events are non-profitable. Who's they? Who's they? Tournament organizers for liability. Of which you are now. I've now become the sleazy promoter. But my point will be to try and prove that you can do it and you can compensate the athletes.
That'll be my point with this tournament. Yeah. So what do the existing tournament runners say? Like daddy needs a new car or? Well, that's it. So I don't know. I don't, I mean, I don't think they're taking the money. I think it's just, uh, they use it in places that we don't need fireworks, you know, like, uh, the over the top production, expensive arenas when we're not there yet, those sorts of things. Like, uh, I mean, like to rent a place like T-Mobile, I believe is
$2 million. Has someone done an event there? Is that where the next ADCC is? That's where the next ADCC is. So we went and booked the old ADCC venue for basically the same weekend. They'll still have the opportunity to watch ADCC finals. It'll be Friday, Saturday. There'll be Saturday, Sunday. I wanted to do that for two reasons. So the fans could watch the finals on Sunday. And so I could enjoy Las Vegas on Saturday night. Yeah.
So it's way less of an exciting conspiracy if the main reason that the money can't get funneled down to athletes is that like entrepreneurial incompetence. Oh yeah, I would imagine so because it's like, I feel like if you can sell 15,000 seats, there should be some profit. What's the sort of ticket price? I mean, I mean, obviously resale has got nothing to do with them, but in terms of the value, some of the resales are $7,000.
Perhaps maybe not anymore. I don't know. But yeah, I mean, there's a lot of entrepreneurs in the sport. Like I work on a ton of things, you know, like one thing, for example, that you might be interested in is sunglasses. So we've re-engineered the sunglasses and I think you'll enjoy this, right? I want to see if you can notice there's an extra special feature.
Have you ever been in a situation where you've desired both sunglasses and a tiny spoon at the same time? Where's the tiny spoon? On the end. So obviously me as an athlete, very important to monitor my sugar content. So when I have a coffee, I want to put in a micro dose of sugar straight into my coffee. And that spoon is the perfect tool to do that. Yeah.
So these are the sort of ideas that I utilize to get funding for these events, you know. You're obscene. You're like a menace. You're a menace to everything. Shout out to Oscar and Frank. Obviously, yeah. I mean, yeah, I'm trying. I'm trying to disrupt everything, you know. Jiu-jitsu, sunglasses, whatever I can, you know.
Why? So just going back to the sort of state of Brazilian jiu-jitsu, you don't need to be a fan of it to know that it's very popular. You know, it is kind of the bedrock that underlies much of UFC and much of UFC success, like wrestling, striking, BJJ, or like ground game grappling stuff. Given that BJJ, I think, is the final, maybe wrestling as well, but it doesn't have quite the same heritage from a martial arts perspective.
When you think martial arts, you're probably thinking like karate, maybe some sort of kickboxing style thing and BJJ. Given that BJJ is probably the most prominent popular one of that, is it kind of making all martial arts seem a bit lame?
I think so. I think martial arts are kind of lame. You know what I mean? Like they just are lame, but they are fun, you know? So like, I think jujitsu has become a little more cool recently. It's a very cool sport. Luckily we've stolen some celebrities that enjoy participating in the sport. You know what I mean? That helps us a ton. And when we can get super fights with UFC guys, that really helps us. But I think jujitsu is cool because it's a hobby you can do where you're not going to take brain damage.
And I think that's the most fun about it. That's why a lot of like a business execs, CEOs, obviously anonymous rich sources of funding enjoy the sport because they don't want to take head trauma, but they like some form of combat. I still need to be able to function mentally, but I don't want to feel like a pussy. Exactly. Yeah. They want the, they want to get some aggression out without real long-term consequences, I guess, to the brain. Yeah. Just go back to explaining to me of for people that don't know the sort of
mentality that is attracted to Brazilian Jiu-Jitsu, especially in the upper echelons of the sport? Ah, so I mean, the biggest determining factor for success would probably be some level of autism. That's very important for a singular focus in this sport. Usually we can correlate social skills with your abilities in the sport, the higher those social skills are,
It diminishes really your ability to physically perform in jiu-jitsu. That's wasted in this sport. That's what you'd see if you were to talk to most people on the jiu-jitsu mats. But then really the great equalizer would be steroids. If you give these guys steroids, because we don't test, don't have enough money to test, that actually gives these people with poor social skills a lot of confidence. And those are really the people that run the sport.
If you could give them a steroid that also allowed them to maintain eye contact, do you think that that would decrease their ability in the sport massively? Oh, I mean, that's why I regret the sunglasses being clear. Like it would be good if they couldn't show that they were hiding eye contact, you know? So that's a future, future endeavor. It definitely seems to be when you look from the outside, I've spent what, 90 minutes on Christmas day watching your guys' vlog around Japan, which I thought was fantastic. That was so much fun. I know your favorite part.
Which bit? The vending machine. The vending machine. Do you want to explain to people what you did, what you found in Japan? Well, I mean, that's what I like to do when I'm traveling around. If I hear about something a bit weird, I'm going to investigate. I consider that a bit of journalistic integrity, you know, and really a personal interest. This one was Japan. There was always the thing that people sold used underwear.
In vending machines. I personally sold used underwear on OnlyFans, but in terms of using the vending machine to distribute those, I think that's probably a much more efficient system. And they had variations of those underwear. I can't remember actually what the variations were. One of them was Period Blood. That was the one I selected, but there were varying ages of also those panties. And we found it in a basement of a five or six story sex store.
So, I mean, I started at the top, I worked my way down and we found it in the basement. I bought it thinking, I don't know what I was thinking, but I didn't think it would smell like it smelled. And it's still lasting today. Can you describe the smell?
Exactly as you'd anticipate, but a little bit stronger. But we opened it up outside. I immediately smelled the ball and it was sealed in plastic and it still smelled terrible. It opened like there was a toy inside. And then when we went outside and we took it out of the plastic, it had a radius around me. The smell radiated. And the problem is there was a terrorist attack in Japan and there's not a lot of trash cans.
So once I committed to opening this, it was very difficult to find. It took me 15 minutes to find somewhere to dispose of it. So I had to walk around Tokyo and like even my teammates were keeping a distance from me. Like that, that smelled so bad. So that would actually be a really great solution for any Brazilian jujitsu athlete who doesn't want to have to have any social contact or make eye contact with another person to kind of have this permanently on them at all times as a
safety perimeter. That's true. That's actually a good idea. I think if you were a celebrity to see how committed the fans were to getting a photo with you. Have you seen, there's a special kind of anti-mosquito device and you kind of turn it on, it lights a tiny little blue flame and it makes this orb kind of like that. And you see these really committed mosquitoes and they'll fly toward it and they'll...
and they'll really struggle and then they get super close and then they die. That would kind of be the equivalent. That would work as well. That would work as well. I've always thought about this. This is probably a joke in very poor taste, right? It's like I travel around, I train, and people try to kill me at every gym I go to.
And they really want to roll with me no matter what. So like some gyms I go to, I'll be like guys, like, uh, I've got staff ringworm and they're still committed. And I've always thought how committed are they? If I were to tell one of them, I had HIV, would they still ask for the rounds? That's the ultimate test. I think that would achieve a similar thing. I subbed Craig Jones and got HIV in Thailand. Like you've got a great t-shirt. Yeah. You got something to remember the trip by, you know, that's a lasting memory.
Going back to your new competition, why is it owned by a nonprofit? Jiu-Jitsu doesn't make a profit. So we figured, why not make it a nonprofit? But we're going to turn it into, I mean, we're using the money to donate to charity or charitable endeavors. We showed you before the show a little video. We can put it up now.
Yeah, we'll chuck it up now. Obviously, very serious thing we're doing there. But yeah, travel show, traveling around, helping sort of underprivileged kids through jiu-jitsu and stuff. Obviously, there's some jokes in there, but we are really doing something good with that. What are the causes that you're giving the money to? Well, anything in sort of like, we gave some of the athletes the choice. So Fion Davies was one of the first athletes that signed, and she wanted to donate a portion of the ticket sales to...
to the people in Gaza. So we're like, yep, go for it. So like in terms of the tournament, we'll give some of them the choice, but also use it to fund some personal documentaries and stuff. Like obviously I've been traveling around to some crazy places and also want to do some good. We're just in the Philippines. We're able to help some, uh, the kids eat Jollibee. They love Jollibee out there. Like a far, it's a crazy fast food place where they have both fried chicken and spaghetti on the same plate. And you think that'd be in America. That's, but I don't think it is.
Everyone wants to know where you got the money from. You keep on giving different answers to where you got the money from. Is the donor, is the job of that is just keep source of money anonymous? Yeah, I mean, it's like, obviously, it's going to be a lot of speculation. That's fine. But the guy donating, he wants to remain anonymous because...
People are going to bombard him, asking him for money, asking him for different things. You know, he prefer to stay anonymous and it allows me to be a little mysterious with the source of money. You know, like obviously I've been to Ukraine. It's a good joke. Everyone thinks the waste in American taxpayers over there. Maybe I went over there and found some, you know, I don't know. ADCC is the sort of incumbent prestigious competition happens every two years. How did they fuck it so badly?
How, I mean, I don't know. I think just like, I think most people's heart is always in the right place. You know what I mean? The road to hell is paved with good intentions. I just think they wrongly assumed that they could maintain the same purse they've had since day one and continue it as the sport grew. And it's like, if we went from a basketball stadium with
maybe 1 to 200 people there, to now selling out 10,000 plus seed arenas, to knowing the streaming rights for this event are obviously going to be a large figure too. It doesn't make sense to me how the grapplers pay cannot change at least some token gesture amount.
You know what I mean? Like it was 10K in '99, it's 10K in 2024, despite now it's a popular event. People flow in. That's the, whose purse? 10K? That's the prize money to win four matches at ADCC. And you get the same money to just show up and $1. $1. We threw $1 in on top. I contributed that dollar personally.
So that's a total of what, like there's 32 fighters? I threw $32 into the pool, you know. That's very charitable of you. Very giving. Generous and tax deductible. That's important for the nonprofit.
So I watched one of the Tacketts do a video last night and my housemate helped do some conditioning work for them. And he said that ever since he's known both of them, their only goal has been to go to ADCC. All I want to do, like that's the dream. They grew up watching this, the videos. I think they've been training since they were four years old. That's like something insanely young.
He then wins ADCC trials. Grueling event trials. He had to face some top level competition. Yeah. And then decides to abscond from ADCC to come and do your event instead. For the Craig Jones Invitational. Yeah. I mean, that just says, you know, like I, again, people say ADCC is the Olympics of our sport. The Olympics.
Everyone around the world knows what an Olympic gold medal means. Olympics is universal. Around all countries of the world, a UFC title, I consider the same thing.
ADCC, no one knows what ADCC is. It has no intrinsic value unless you're already involved in the sport. So that's the way I see it is really the prestige isn't enough to keep guys like the Taka brothers in there when they could potentially win 100 times the prize money. And we're going to stream it free on YouTube. So in terms of how many eyes are going to be on it, going to be much more eyes. Exposure, growth of platform.
Do you think ADCC will ban anyone who doesn't compete there to come and compete at yours? Do you think that in future they're just not going to be allowed back or they won't get another invite? I don't think so because I think that would just be a bad look. I think it would be bad. It wouldn't make business sense to do that. What I think...
And I think they've said this, is basically that if you won the trials or if you were an invitee and you elected to my event, then you just have to win the trials again. Which guys like the Tacker Brothers don't care. They're young. They're like, oh, we'll give this a crack and ADCC will always be there. And they're happy to do the trials again. They're happy to earn their place again. Or just wait another two years. Have you heard anything from inside of the ADCC camp about what the response has been like to you doing this? No, but I can't imagine it's positive, you know, but...
It's a bad day when you wake up to that Instagram post. He's probably like, who the fuck gave this ass all some money? You know, I think that's probably, probably the energy. Yeah. Well, it's,
It's nice that people who have insane ideas are usually limited by their resources. And then it's a big problem when they have enough money to be able to do what they want. Yeah. As is evident by. If you combine having nothing to lose with spending someone else's money, big things can happen. My God. Yeah. So what I found particularly interesting about that Tackett situation was it just shows that
how attractive, I mean, a million dollars is attractive to anybody, right? Like it doesn't matter, but that to show the purse being bigger than to win four matches and then, you know, a hundred times more to actually be able to win the whole thing. Is it,
A million dollars for under 85 and over 85. Under 80 kilos of 80 kilos. Million, million. Yep. And then no second place. I'm punishing the only medal I could get. So the difference between first and second, 990,000. So like, I think that's cool. I'm also scared about the- 989,999. Exactly. But I'm scared about the risk of injury.
Because what guy with no money is going to tap when it's a million on the line? So hopefully some of that 10K they spend on health insurance. Go to a new knee. Yeah. I mean, you'd lose it, I guess. I mean, someone would for a million. They lose it. They don't tap for less. Guys at ADCC don't tap for the potential to win 10K. How much is that driving money? We...
I see on UFC, the sort of older videos of the guys, Conor McGregor, like 60 G's baby, like all of that stuff.
Just how much a fight is driven by money in that way? Because I think from the outside, you think professional athlete, probably got sponsorships, probably got all of these different sources of income. And yet it's evident that money is a big source of stress for guys that are in the sport. Yeah, I think people just want to have enough money to not worry about having to earn money. You know what I mean? Especially as an athlete. Athlete, you're like a stripper. You've got a shelf life. You better make the money while you can.
That's how I see it. So it's like, these guys want that opportunity. The Red Rose would care to disagree about the shelf life of strippers. That's true. It's amazing what lighting can do. But yeah, I mean, they just want to, I mean, tackets are pretty noble. Like when I spoke to them, it wasn't about their money. It was about their family money. Basically giving back to their family for taking care of them for so long, which is pretty noble. What you really want to do is put
two people into the same category together and then just have a cartel agreement to say we'll just split it at the end that's twice as much chance of being able to win yeah and i'm basically there's only i mean if you're a blood relative that's the only reason i'd allow you to i think split the money but that match at the end better be real because if anyone from that are just friends make it to the final like and they considered that
For sure. I'm going to warn them and I'm probably warning them right now. It's like, uh, this isn't 50K going to your account. If we send you a million, 500 moves and we hear about it, it's going to be built into the contracts. That's like, that's really not good for the legitimacy of the event. So it'd probably, I imagine legal consequences to that. You've got to keep the event pure, which I mean, obviously it is about, um,
purely sport and not entertainment, which is why I've decided to participate in the event and rebuild the battle of the sexes and decide to take on a six foot four, 250 pound, 11 time world champion female grappler of the sport. Who's that? Gabby Garcia.
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and longevity. Right now, you can get 30% off your order by going to the link in the show notes below or heading to trycreate.co slash modern wisdom. That's trycreate.co slash modern wisdom. Can you explain for the people listening what the law and mythology and history is around you and Gabby Garcia? I mean, first and foremost, a lot of sexual tension. I would say that's one of the main driving factors. Both directions?
Sometimes, it depends what hour of the day it is, but definitely. Yeah. I mean, she's just the most accomplished grappler, female grappler ever. I mean, maybe really if you combine sexes, maybe the most accomplished grappler ever. Me personally, just a dude that's never won anything. And I remember one event, a girl called her out, a flow grappling event at WNO. And she did some crazy interview after where she was like, anyone calls me out, I'll take that match. I was like, will you? Let's do it. And then we had this big buildup.
We had like an arm wrestling match. She won the arm wrestling match. And now after two and a half years of foreplay, it's finally coming to fruition. How strong was she in the arm wrestling match? Stronger than me. Yeah. That's for sure. So, I mean, we're going to find out. She is outside of your weight category. How much heavier is she than you? I mean, she's real particular about her weight. So better be careful here, but let's just say that's a, that's a large, strong, muscular woman, you know?
I'm going to do this match. I mean, many guys would pay to wrestle around with that, you know? You're doing it for free? I'll do it for noble purposes. I'll do it for charity. What is the rule set between you and Gabby? We're going to do three five-minute rounds, one minute break in between. We changed the rules up for the event because we wanted to appeal to MMA audiences because it's a broader portion of the general public. So it's like,
We want to still keep the jiu-jitsu scoring kind of as it is because grapplers don't like, especially when you're two months out, they don't like a big change. They don't want to have to prepare for something crazy. So we'll do basically...
In Jiu-Jitsu, you score points. So like we'll have the judges on the side sort of score points along the traditional scoring systems. And if there's a four point differential, we'll represent that as MMA scoring, like a 10-8. It's a close around 10-9. We can take a point easy and we're going to put it in a structure inspired by karate combat. Karate combat have a square pit. They call it the pit.
We're inspired by this because a lot of problems with other tournaments is elevated platform, guys either crash off the stage or it's actually pretty dangerous. Or if the mats are just on the ground, they crash into the judges table. Some people think that's cool. It's dangerous for the athletes. So the karate combat guy is really cool.
came up with this angled wall. There's nowhere to go. There's very few referee sort of interactions. So we're inspired by that. And we spent a lot of money to set up a rectangular, like basically a much bigger version of that. So we don't want to have bigger, like more space, like rectangle and 30 by 40. And we're calling this the alley because first and foremost, I believe you only go into a back alley for two reasons, fighting or fucking sometimes both.
Just to loop back to Gabby Garcia for a second, is there an adjustment to your game plan that you need to do given that this is a MF? I mean, I don't train much now, so I don't anticipate me training too hard for this one. I mean, we'll see. We'll see what happens. A lot of people out there really think like, oh, this big woman's going to take you out. And it's like, we'll see.
I just, I have no idea about the capacity of a woman, a female BJJ fighter rated for strength. Like if you make them the same size, make them similar sort of strength as a guy, does a Q shaped pelvis mean that they can get into rubber guard more efficient? I don't know. Do you know what I mean? Like are there things that girls can do structurally biomechanically that guys can't?
Yeah, I mean, now you're concerning me with the thoughts of what she can do, you know? Obviously, I have to subscribe to OnlyFans to really get into detail, but she doesn't look too flexible, but we will find out. We will test her flexibility come August 16th, 17th. Okay, so you've got a huge, big rectangle alley. The back alley, yeah. You, rather than going for a...
a trial style selection process. You just used your sort of editorial ability to try and get people to lure them in. Yeah. I mean, we, first and foremost, no one believes anything I say. So we had to kind of really emphasize that it was real.
It was very hard to convince people that this was really happening. And that's where the Tacketts are good. Cause those are just good kids that really like for them to be a part of it, legitimizes the whole thing. You know, it's not, we're not, we didn't announce a celebrity first. We didn't announce like, uh, someone people. Like a Luke Rockhold. Yeah. We saved Rockhold for a little, a little bit later, but yeah, I mean, right now we've got the Tacketts, Nicky Ryan, Joseph Chen, uh,
Nikki Rod, we've got Luke Rockhold, yeah, William and Andrew Tackett. We've got Theon Davies. We're trying to work on a super fight for her. And that's it. But obviously I'm talking to everyone. We're working on... What's your inbox like right now? I mean, yeah, it's...
Sadly, more male grapplers than usual, you know, but it's busy, man. I've been on the phone nonstop, hey, just having to explain the rules, having to prove that it's real. But, I mean, it's funny when you throw a million dollars on the table, some people that didn't like you are suddenly like, brother, poor heart, let's talk. Wow. It's a...
It's interesting to think how big of a deal this is in Brazilian jiu-jitsu. And I think this is what I meant before. The sport itself holds limited interest to me. I once watched some super fight match that lasted for 45 minutes and one of the guys gave up at the end. Oh, yeah, yeah. But everybody knows drama. Everyone can get into, oh, this is like an incumbent thing, and then there's a new thing, and there's this...
game of rivalry and you need to make a value judgment, which where do I want to be? Do I want to be here? Do I want to be there? Like that's something that anybody can understand. Like that's a narrative about the Kardashians or whatever. And that makes it, I think, more compelling and it creates characters and it creates intrigue. Yeah. I mean, I think it's good. I mean, competition is good.
It is. Even between competitions. Exactly. I think it's really good. You know, it forces both events to have to do something more, contribute more. Obviously we have to, we have a lot to prove for this. There's a lot on the line. If it turns into a fire festival, I'm going into hiding in Kazakhstan or something. Isn't Billy McFarlane fighting at Karate Combat this week?
Is that this week? Thursday. Yeah. I think the guy that founded Fyre Festival, someone told me that. Oh, that's right. He's meant to have a fight, actually. Is this true? Because someone told me this the other day, and I was like, the guy that was in jail for Fyre Festival is fighting at Karate Combat on Thursday in Austin. I mean, believe it or not, that's actually our event organizer. I should know. What do you mean? Billy's the guy that funded it. He's the dude with the million dollars. I'm sure he'd do it at a discounted rate. That's true.
As long as blink 182 play. Would you let Gordon fight if he said that he wanted to come over? I'd let anyone do it. Yeah. You know, obviously I got the custom gold Craig Jones invitational ring. He'd have to kiss, but for sure I'd let him in. You know? What if he said that he had to fight you? Would you do it for a super fight? I mean, you've already got Gabby on the table. I think I've got a bigger match. You know, we're doing something like crossing the mainstream battle of the sexes, you know, this is gender equality.
Talk to me about sort of Gordon's role as the figurehead for the sport, because he is super dominant, you know, sort of the Lewis Hamilton a couple of years ago in F1 where kind of wasn't, didn't really seem like that much of a competition. Um, does this help to make it more interesting? Well, what I think is most funny about this, so Gordon,
Unquestionably, best rapper in the world. Had many health issues, disappeared. He comes and goes. He battles health issues, comes back, competes. Beats everyone. For sure beats everyone. But he's a controversial figure. I mean, he says crazy shit online. He's got strong conservative political beliefs. But I mean, if you were to look at his Instagram, it's a Facebook dad Republican page. You know what I mean? That's the sort of stuff he's sharing nonstop online.
And he's, I would say, money obsessed. And I would say he's kind of, I would say, insecure. You know, I think anyone that takes offense to jokes...
that are like lighthearted, I find them a little insecure or like, uh, he bites, he bites all the time. And like, you would understand this Americans take the baits. We roast each other. Like I've said worse things to my friends and relatives. And I've said about Gordon Ryan, but these guys take the bait and that's the game for us. You know, we love throwing something out. If someone overreacts, that's what I live for. That's, that's fun to me. So it's like Gordon, uh,
In terms of this tournament, this tournament is the ultimate bait because we're talking about free market competition. It's good. According to his political beliefs, we're talking about money loves money. There's a hundred times more money in this, but he has to choose to stay with the old tournament or go to the tournament of someone he hates. Does he hate you? I think so. Yeah, I think so. Do you hate him?
I don't hate him. I love the, I love that he exists, you know, I love that he exists. It's entertainment, you know, I mean, we used to train together. We used to, I wouldn't say we were friends, like we would train together. We wouldn't hang out after training or anything. So I think it's like we're training partners. We weren't close friends. What, how much of jujitsu culture do you think is downstream from Gordon and John and kind of that culture that they've created?
Yeah, for sure. Massive influence, probably for the last seven, eight years, massive influence on the sport. And they really broke new barriers by making nogi more popular and more respected. Everyone used to do the gi, and the gi guys used to win most of the nogi tournaments. And then Danaher's crew came along as kind of nogi-only guys and started to win, and they started to use new techniques, so it created a really cool story. John is like...
serial killer that got away with it. He has an interesting, like, he wears rash guards all the time. He has a weird personality, you know, but it's like captivating. He was a philosophy professor originally or something, wasn't he? Yes. Yeah. So he's got, I mean, obviously with all the university and college, he can teach well. He knows how to teach people, you know, and he's coached GSB, so he's a good coach. So like you throw in all these factors and you create this empire that they have today. And like he even uses Japanese terminology, you know, it's like,
Whether it's intentional or not, it's really good marketing. Really good marketing. Lends sort of credibility and mystique a little bit to what's going on. Yeah, he takes what people are already doing,
He teaches in a really high level way, changes the name a little bit. Really good, really good marketing. And obviously his students back up that with results. Yeah. If you didn't have a guy that was super dominant, it would just be a bloke using weird terms that weren't effective. Exactly. And that's the funny thing is like, he's like a cat. He's like your cheesy martial arts character that you like. His personality should be that of a guy that's not a good coach. Cause most of the time guys like that with that eccentric personality are
He's got injuries so he never competed, he can't train. Guys like that in martial arts typically raise a lot of red flags, but his students produce good results, so it becomes this conundrum of like- Like the legitimate Steven Seagal. Exactly, yeah. It's like he has a Steven Seagal mythology about him, but the results back it up.
What do you think Gordon will do? Because if you rip the ass out of everyone that's competitive at ADCC, the legitimacy of the ADCC competition then goes away. What's left to do? He'll still do ADCC. Is that your, if you were to put money on the table, some of your big wads of cash? Yeah, that's not in my house anymore for the record. Yeah, he will still do ADCC. It's a...
It's funny, a lot of people have loyalty to what they have accomplishments in. When Nogi started booming, a lot of the Gi guys were worried that their accomplishments were suddenly going to be forgotten now. Because if you create a new event with a new name or prestigious titles...
potentially 20 years, people will be like, what the fuck's that? You know, like, so there's always going to be pushback when something new comes in and steals, well not steals, but it just gives athletes the choice. So it's like, there's always going to be pushback. I mean, even Gordon's mom was in my inbox talking about how prestigious ADCC is. I know Gary Tonin's mom was commenting on some posts and I was just like,
I personally think your tournament's in trouble if your mom's defending it. You know what I mean? I'd kill my mom if she was defending my tournament online. I'd be like, hey, fucking tone it down. I'm 32 years old. I can look after myself. Yeah. Yeah, I think it's created a really fascinating story between...
the decision of this lineage. And it asks, it genuinely does. You might have to ask John for the answer, but it asks an interesting sort of philosophical question around
What does prestige and lineage actually mean? Like what are people in this sport for when there is something very sort of real and tangible placed in front of them, which is like seven figures of cash. Yeah. It's like, it's life changing money. And like, uh, one of God's arguments was that like, he's like million dollars. That's easy to make, you know, he's like do some seminar, sell some instruction. But the reality is, is like, I mean, if you come from Brazil, uh, you do have a disadvantage, uh,
in the markets in which we make the most money because you have a language barrier. Sometimes these guys have visa barriers, you know, like Gordon grew up in New Jersey, close to John Danaher.
I'm not denying that he put in the work to get where he is, but that's lucky. That's lucky. For me, I grew up in Adelaide. I didn't even train with a black belt to purple belt. Like I wasn't exposed. I just wasn't in the vicinity of a mind like John Danaher to shape me from a younger age. I had to work a lot of jobs, side hustles, so on the way to get to where I am today. And if I think about the Brazilians in the sport,
They can win ADCC, but if they can't utilize a marketable style and they can't express themselves well in interviews,
The idea of them making a million dollars is going to be very difficult. And even if they grew up in sort of poor areas, they're not going to have access to be able to teach them business skills, marketing skills. Those things are much more difficult for them. And a million US dollars going back to Brazil is going to go a long way. It's going to change their family's lives. So it is a tangible, life-changing amount of money for them. For Gordon, a million really is probably a million. Instructional sell. But the amount of people that do that...
Not many. So for him to criticize those guys for leaving the tournament that he's in, I think it's kind of a bit unfair to those grapplers that need money. The issue that the Brazilians have with their communication barrier, their ability to use executive function is actually probably the same of a lot of the more autistic athletes that are from America. That kind of levels the playing field in some way.
That's true. And I think obviously COVID vaccine has swayed the level of autism in countries, you know, like that's the argument there. Do you know if the uptake in Brazil was higher or lower than usual? Because. I kept giving it to me, but I couldn't increase it. So I've capped out. That's why I'm retiring and going into promoting, you know? Well, no, you're not, you're coming in. You're like some football manager that also wants to step, like play a coach who wants to step out onto the field of play against a woman.
Yeah. I mean, you run the tournament, you give yourself a favorable match. I think that's only fair, you know? And really test the waters of equality. True equality is fighting a woman, I think. And that's why we call our foundation the Fair Fight Foundation. There's no fairer fight than that, I think. What nationality, Gabby? Brazilian. Right. Okay, so this is a meeting of the... Australia versus Brazil. Oh, fuck yeah, of course. Of course. Yeah, it's interesting to think about...
how so many of the gains are accruing to just a couple of people at the very, very top of the sport, obviously Gordon being one of them. Who else is... Is there anyone else in the sport where you think, oh, they're pretty flush, they're having it good? Yeah, I mean, like, BJJ Fanatic's our main source of income, and a lot of guys on there make good money, you know, like myself included. But it would be... I don't know. I'm not that financially driven, so it's like, I mean...
even accomplishment. Like I pursued those accomplishments to get those gold medals, obviously didn't get them. But like, uh, I'd rather have a legacy on the sport that I changed it for the better for all the athletes. And I think if there's more money on the table, the matches will be more exciting. The guys will have more money to prepare for these matches. We'll reach a higher level in the sport. So I think like,
It's best for everyone. Some of the fans might complain that they bought tickets to one event and the athletes will be at the other. Again, our money from the tickets is predominantly going to charities. So it's like, if you've already got the flight, you've already got the hotel, you already got an ADCC ticket, keep the ADCC ticket, buy a ticket of ours. It's going to go to charity. You're going to be able to see the ADCC finals. If you wanted to watch both of our days, you could still watch the other tournament's finals. It's the best of both worlds. You're getting...
the biggest grappling weekend ever. What's the, so you've explained three five minute rounds. Is that all? And the final be five fives. So literally like UFC style rules. Trying to reflect. Yeah. Uh, and how many, uh, rounds of fighting is there? So it'll be still, it'll be like, uh, 16 people per division. So to win four, four matches to win. Okay. Two on the first day, two on the next day. Are you doing a,
Super duper fight at the end and overall between. With under and over. Yeah. I mean, that would be fun to do. I'm going to be like, Hey, I need another million. That's why I'm going back to Ukraine. Hey, get some more plutonium. They got some missiles again. We'll take it back to Iran. Yeah. Fucking hell. Presumably this is a tested federation. Then you're going to be making the sport clean along with giving it some money. Oh yeah. I fully intend to test every athlete, but myself.
That's the fair. That's really fair. Gabby should be tested, not just for chemical enhancement, but just for pure human biology study. Something new is going on. Like a specimen of some kind. We need to see what it is, identify it, replicate it. Create an army. She sells a lot of underwear, you know, like. Does she really? Yeah. I don't know much about her. Can you explain? I mean, she's just a giant.
uh very attractive grappler that's for an mma and she's fought in japan she's had shows in japan often criticized because she fought an old grandmother in japan you know and a lot of people saw that and they said that poor grandmother's getting beaten up by a giant woman and i said hey that could be me you know there lies opportunity where other people see issues do you think that
the removal of steroids from the sport of Brazilian Jiu Jitsu for the people that don't know BJJ. Is there any tested BJJ Federation? Uh, IBJJF does some testing. Yeah. Okay. I'm not too familiar with it though. Um, would the removal of steroids make BJJ more or less interesting? Um, I don't know. I mean, prior was prior fighting championships was interesting spectacle in Japan. There was no testing there. Uh,
I think the testing, all it does is give you legitimate big sponsors, you know? Because there's certain brands that don't want to be associated with a sport where everyone's on drugs. Exactly. Yeah. For me personally, I do have a local Texas TRT sponsorship. Sadly, when I post about it, no one believes I'm actually on steroids. That's the funny thing. No one believes anything I say. You think that's like a sort of
skinny fat build curse yeah they're just like this guy things aren't serious they're not working you know they must be duds get your money back I'm like look at my blood pressure brother they're working something's happening what was that thing where were you were you in Togolov
Tokyo, you were doing some sort of test and I think you got one of the things that you won that weekend was highest blood pressure. Highest blood pressure, yeah. So, I mean, it depends. I do have high blood pressure. I should get that fixed. Rogan was actually concerned about my blood pressure, which in turn made me more concerned. But, yeah, I mean, the doctor's take, obviously, your blood pressure could be high sometimes before a match because you're a bit stressed out, a bit nervous. So, like, sometimes it's high. Mine's probably too high. I should fix that, but...
Well, as a man with a famously short gas tank, what does it take to become a winner in this sport, given that you have your sort of parameters of limitation? Yeah, I mean, the gas tank is an issue, but it's not an issue where there's enough financial compensation to fix it, I would argue. Maybe a million dollars on the line, I'd do some cardio work. Okay. But generally speaking, man, I barely lift weights. These days, I barely have time to train. Wow.
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a checkout. That being said, you've had a pretty good run recently. You and Phil Rowe had a pretty cool fight. I saw you do something else relatively spectacular recently, like trying to break down what it is that, what makes you even this close to the second best guy in the world? Like, what is it about your particular approach? Well, I mean, I don't know a bit, there's a bit of luck involved, you know, strategy. I think it's a game of strategy, you know, like, uh, I don't think
I think if you have the right strategy, you have the right skillset and you pick the right opponents and you pick the right rule sets, there's always a path to victory that doesn't involve working harder. And I think if you leverage your name at the top of the sport to make the rule set that most appeals to you based on who the opponent is, to have that leverage is a huge factor in your success rate of the sport. So it allows me to work less and still have better results. Do you think that... That's interesting that...
BJJ seems to be a sport filled with people that are at least a little bit cerebral, that are interested in cognitive tasks and coming up with interesting strategies. I've seen some of the breakdowns on YouTube. It's like an unbelievable level of autism that is being applied to the question at hand. Why is everyone else not doing that?
I mean, good questions. A lot of people are scared to market themselves, scared to put themselves out there, you know? So like, I just think like, uh, you just like people talk about that. Like, Oh, I don't like doing social media and stuff. And it's like, I mean, no one does. You have to roll the dice. Sometimes it's not going to always come up good. You know, like I've thrown some jokes out there that have fucking missed hard, but yeah.
They forget them. If they like it, they forget the misses, they remember the hits, you know, hopefully. So people just got to put themselves out there more to market themselves in jujitsu. The bigger following you have, the more leverage you have with promoters. And none of us are in exclusive contracts with any organizations. So you can massively pit them against each other to really leverage your participation in their events.
Is this invitational just a one-off at the moment? Have you got plans to bring it back next year? Are you just going to wait and see what the post-Keitel pillow talk feels like?
Yeah, true. I mean, let's see, obviously if the event goes very poorly, there might be a sex tape with my opponent released at a later date to really get recoup some of that money. But that's, that's how committed I am to the event. You know, I would do that. I'm serious. I'll do that. We've already filmed it, but yeah, the plan is to do it every year. We want to do it every year. Wow. So it'd be twice as frequently as ADCC as well. I wonder just thinking about that sort of from a game theory perspective, um,
I wonder whether doing it every year would encourage athletes to do CGI ADCC, CGI ADCC. I wonder whether they would do it that way or whether it's just, this is lots of bites at the apple of winning a million bucks. I think that would be, I think. It's going to offset it so much because of the amount of money. And we're going to learn so much about this, right? So like, if I compete on an event, they don't tell me how many people watch it.
The, uh, and obviously the pay-per-views they've sold online or whatever. They don't tell me how many new subscribers they get. Like this is all privilege information. I understand from a business perspective, but they're not giving me certain tools of leverage. Like I don't get to find out my metrics to further negotiate my position in the sports. That's one of the reasons I want to do it free on YouTube is we're going to see. Transparency. Yeah. We want, we're going to see how many people are watching, you know, like for ADCC would have to be the most viewed grappling event, but.
I don't even believe the information is shared with the promoters of ADCC. That's all privileged information for the people that bought the streaming rights. So for me personally, obviously it's going to be inflated because it's free and we're going to involve some MMA fighters, some marquee super fights. So it's going to be enhanced, but we're really going to see how many people watch Grappling.
And I think it's a significant amount of money given the amount of people that are traveling from around the world to Vegas to watch the tournament. And I want to have that information. And also YouTube is going to show you the peaks and valleys. Who are the interesting fights? Who are the boring fights? We will know that metrics of information. I think it's going to translate athlete-wise pretty similar to instructional sales. I do think there's a little bit of a correlation between how many instructionals you sell and how many fans want to watch you compete. Because you can just drive traffic.
So I really want to, I'm really fascinated. I think that information is awesome. When you said about drug testing, I kind of wanted to do it from a research perspective. I didn't want to punish them, but I would love to know. Everyone says it's the sport where everyone's juiced out of their minds. It'd be great to have anonymous drug testing where we see what they're taking. To just aggregate. Yeah, just from-
Like that's, are we going to average testosterone levels? 1500. Yeah. Like we would have anonymous names, but it's like who had the highest, you know what I mean? Like what's athlete B was the one that came in with a 2,200 testosterone level. Yeah. And I think they're pumping crazy amounts. Talk to me, talk to me about that. Talk to me just like how aggressive do you think the uses of PDs in BJJ? I think it's pretty aggressive. I think, um, again, there's not great financial conversation from the events, but like in terms of instructional sales, talent seminars, and just,
They want the medals. They want the clout from the medals. So there's no drug testing. Generally, people are going to take some. I myself put out my stack. Obviously, I'm sponsored by a steroid or a TRT anti-aging clinic in Texas. In testosterone. Yeah. But I put my stack out because I also, like just saying no doesn't really work with drugs. Yeah.
you know it's like you're just saying kids take it anyway i'd rather at least to the next generation let them know what i'm taking so that they don't they don't imagine it's up here and they don't take dangerous amounts i at least want to be like is it a relatively sort of therapeutic dose that you take yeah so 200 or 250 a week we get spicy with some antiviral for matches coming up and then a real low dose deca but that's that's really it and i want to
I don't want the kids or the next generation to speculate. I don't want them to think I'm taking a gram a week or something. I think it's good to let them know what I'm taking so they can see, hey, well, he was able to- I could be the second best in the world. I could be the second best in the world on this fucking shitty little stack. So I think it's like a harm reduction strategy rather than a just say no. Have you got any idea-
how much further people push the drug. Oh yeah. I've been, I've been around athletes that pump some crazy levels, you know, like you got the ultimate bro science guys. Like I remember, uh,
One famous athlete had, I mean, it's more than who you think. I know one famous athlete had some health issues and when the doctor said, hey, what are you taking? They didn't know what they're taking, but their bro science that was administering it to him said, hey, I just look at this person every day. I know what they need. And I'm just like, okay.
That's wild. That's like some voodoo doctor telekinesis. Yeah, like holds the stack back from him, doesn't tell him what's given him. It's like, so there's a lot of crazy shit out there. When it's shrouded in secrecy and they're going to do it anyway, they're left to find idiots to administer it, you know? So it's almost like... It's very much the Wild West. There's kind of, I guess this is like the meeting of
the sort of more old school martial arts side stuff, which is this mystique and kind of magic and secret moves and stuff with a new world of evidence-based something. But, you know, the mystique and the magic is supposed to stay within the art form of the sport. And the evidence-based stuff is supposed to stay within the
blood work and the testing and the pharmaceuticals. Like you don't get it the other way around. Yeah. I mean, I'm all for full transparency, you know, like I'm almost, I'm honest about every single thing I do, almost too honest, but because some of it comes across as a joke, most people just don't believe me. But like most of the stuff I put out, that's true. What, have there been any, uh, spicy substances that you've heard about
fighters using before matches, given that anything's on the table. Maybe I need to smoke weed before I go out there. I don't think that ketamine would be a particularly useful. Nose beers give you a little perk up, you know? Is it, is cocaine a performance enhancer when it comes to the sport of Brazilian jujitsu?
I think it's a bit of a wake up, you know, like a strong shot of coffee. You know, I mean, at the end of the day, it's just a stimulant. If you take too much, you're going to probably gas out. And maybe that's why I have a bad gas. I don't know. But yeah, I mean, people take crazy shit. Everyone has different stuff they take. I've been around guys who took magic mushrooms before the match and shit. And I'm just like, what are you doing? You know, like just people will do anything to get an edge. Are you worried about, I appreciate what you said that, you know, you put your,
puny wimpy little stack out there is like that you know this you don't need to sort of go too hard and heavy but you know downstream from you and uh a lot of the other guys in the sport are young kids you know like one of the tacket brothers started when he was four years old if you think steroids or judicature that's why you're so good the bastard yeah um
Yeah. Are you worried about sort of influence on the new generation, whether it be nose beers or keep jujitsu gay or the steroids? Like do you feel- Yeah. The nose beers is not good. Hey, cause you know what's funny is I make jokes about that. Like, uh, and, uh, the kids do the science stuff. I saw you next to a kid at the UFC thing. I know. The problem is I tried to stop doing it, but it's the parents that want it, you know? And like, we even gave it a bad name. I was calling it the white powder, like white powder, you know, the, but-
Yeah, I don't know. It's not great, you know, but like, uh, I guess it starts a conversation, but I would say your kids shouldn't be looking up to me. You know, I didn't win anything. If I can send them in the right direction, you know? Do you feel, or do you think that you're going to feel a bit of a different kind of responsibility now being a event organizer in some regard is, does that come with any change in the way that you need to operate yourself? I mean, that's a good question. I think basically running a nonprofit.
Probably influences that a little bit, but well, I'm not really running. I'm just helping run the tournament. But yeah,
Yeah, I mean, for sure. But I've already had these conversations with sponsors, you know, where sponsors have said to back down on certain things and I've turned the money away. You know, like even with my instructional titles, I keep a controversial title because I'd rather be authentic. I'd rather have a smaller, more dedicated audience than a broader. What are some of the names of the instructionals you've released? All right. So this one was spicy, actually. So there's a move in jujitsu called a false reap.
It's a false reap. It's a type of way to enter a leg lock. Reaping in the IBJJF is an illegal move. It's something where you bring your leg across the knee and it could potentially injure someone's knee. However, in the IBJJF, a lot of people, because they want to win, they'll do anything to win, they'll try to force the guy to make it look like they're doing an illegal move and they were reaped, but falsely.
But I brought out an instructional on the false reap and I called it false reap accusations, but it was really a strong, uh, it was instructional about the reap. I remember fanatics called me and they said, bro, can we change the title on this one, please? And I said, what about false reap allegations? But I mean, it fits in with Ibergef like a DQ narrative. And I just thought it'd be funny, but we tell you, you got to take a risk, you know, like someone's got to do it. What was that one that you did about?
Bowls, something to do with balls? Bowls to the wall, yeah. Because when you're defending against wall wrestling, you're really slamming your balls. Well, I'm on TRT, mine are pretty small, so they're not hitting the wall, but generally speaking, a clean athlete is going to have some big balls. What have you learned since being around the UFC at the top flight over the last few months?
I mean, obviously just the level of professionalism of the athletes, the teams. Volkanovski is unique just because he's almost like a character that's too good to be true. It's like you meet celebrities and sometimes you're disappointed by who they are as people. Volkanovski is such a good person. He makes me disappointed in who I am as a person. He's just like who he portrays himself as is exactly who he is.
I guess it's probably true of me, actually, so people won't be disappointed. But yeah, being around those guys, you realize, again, the financial compensation is much greater at the highest level, so we're going to have much more professional teams. Obviously, most of those guys have managers. Most jiu-jitsu guys don't have managers because you call them up, you'll be like, hey, how'd you like 10% of $100? You're not getting a manager in jiu-jitsu. So they have the whole team, striking coach, wrestling coach, grappling coach,
They just have an orchestrated, coordinated effort towards one individual winning this next. Nutrition, conditioning, mindset, breath work, all this stuff. Yeah, all the things I thought. Yeah. So, I mean, it is good to see that.
what can be done at that level and Volkanovski takes it so serious. What do you think of him as an athlete? Incredible. It's going to be interesting to see what he does next. I want him to have a grappling match. I think we'll probably try and get him a grappling match on our event, but it might clash with something else that I can't say, but not him fighting, but I want to see him take a grappling match because I grapple with him and he's like, he's a tough round. My dream would be to see him perform in a grappling competition.
If he has to wait it out for a Teporia rematch or something like that, or if he wants to wait it out because he was knocked out for whatever reason, I think grappling match would keep his mind occupied. That's a good question. How well are you person who focuses on BJJ or, you know, Chen or like one of the rods or whatever, how well would they be able to hold their own against some of the best UFC fighters just in grappling? Like how good are, uh,
Um, mixed martial artists at grappling at just grappling. Yes. I mean, they're, they're really good. Like I put Luke Rockhold in the tournament because he's really good. Like I trained with him. That's like elite level grappler. And he hits a few things there. Obviously former UFC champion. He's got a good following. He's a fun guy and he could surprise some people. Like I wouldn't put a UFC fighter in the tournament unless I believe they had a chance to do something.
And that's why I think Luke Rockhold's fascinating because people are going to be like, oh, he's not going to do anything. And it's like, I've trained with him. He could shock some people, you know? In terms of MMA though, MMA is so brutal. And it's like, it's sort of, if you've never gone to an event live and sat close to the action, I think most people don't realize how brutal and savage it is. Oftentimes a guy gets knocked out.
The camera's on the winner. Camera's not on the guy slumped in the corner. Like I was there when Bryce Mitchell got knocked out by Josh Emma. He's unconscious for a long, long, long time. You know, it's like, it's, it's kind of traumatic and it's really traumatic for the coaches too. Like, again, these guys are your friends. So it's like, I don't go lightly into joining a guy's camp, you know, because it's like,
That is your fans. Putting some of your heart into this guy's well-being. Yeah, it's brutal. It's brutal. It's an unforgiving world. And it's traumatic for the fighters. It's traumatic for his friends and family, his coaches. It's not just about winning or losing. It's about...
their health, well-being, psychological well-being. So it's like, it is a big thing to corner a guy. I didn't learn that until I did Ultimate Fighter. The first time I cornered an MMA fight was on Ultimate Fighter. And we're talking about guys that are so broke. They got no money. They're not in the UFC and they're fighting. They're putting it all on the line, their health on the line for really not much money. And that was really, you feel like
Obviously, one of my grapplers loses. That sucks. But generally speaking, he's not hurt. Walk it off. Yeah, they're out of there. So, like, it's such an investment of energy and really emotion because you're so invested, not just in them winning for their own financial well-being, but just for their health. You're like, man, I've got to take this serious. What is sitting in the corner of a UFC fight watching Volk and some guy, like...
Are you ready? Are you ready? Like what's that moment like as you sort of watch them walk together? Oh, I mean, there's so much anxiety, so much anxiety going in and it's like, I'm the grappling coach. I'm not the striking coach, but so like I'm keeping time. I'm holding the bucket when they're on the feet, you know? So, but like, I don't, I don't fully understand. I know what they've spoken about strategy wise for the standup portion, but
So I'm sort of like trying to see, but I don't know a lot about striking at all. So I'm really trying to listen to them, see what they're saying, see what they're feeling. But it's, yeah, it's real, it's real scary. And Vox, like I was with Vox where it was like, he just kept doing things people didn't think he could do. You know what I mean? It's like shocking, you know, like what he did to Holloway in the third fire, getting out of Ortega's submissions and stuff like that.
so that you build him up yourself as this invincible figure, but no one's invincible. You're in the game long enough, you're going to get cracked. Very few make it out and retire at the right time.
And I'm not saying Vox should retire, but I'm saying guys like Khabib got out before that happened to him. And you never know when it's going to happen. But if you're in there long enough, it will happen. So it's like, it's both traumatic to see as a friend, but also it's like, it shocks you. You're like, oh, this guy was invincible. I don't think about that. I never thought about it.
You think about how traumatic it is for the fighter. You realize that the friends and family are invested in that way, but I never thought about the corner man and what they need to do. They need to go away and have a week of emotional reflection. Imagine if you gave the wrong advice.
Or imagine if you missed something, you didn't, the guy hit him with something like you didn't expect, you know, like when I was preparing folks for Islam, I was like looking for everything on the ground. Cause it's like, that guy's like a mythical figure in terms of wrestling and grappling. So it's like, you don't want to leave sort of no stone unturned. It's a lot of pressure. There's a bunch of compilations on YouTube of, uh, bad corner adversaries.
advice from UFC I think a video got released pretty recently that I watched maybe like five things one of them where uh your your four rounds up you can coast in this round it's like no you weren't you were like three down uh yeah no that's the thing so the corner man the UFC come to you before and they're like who's wearing the mic no one wants to wear the mic
You know what I mean? Because it's like, hey, if you say something stupid, you're fucked. Immortalized on the internet. You're like, hey, bro, you got two rounds to go, but it's already, you know what I mean? Like it's the last round. It's like, fuck, you don't want to be that guy. Yeah. They always want to give the mic to the guy that goes in the cage, but most of the time, a lot of guys will be like, no, give it to this guy. Right. Yeah. The guy that's not speaking as much. How interesting. And you get to choose that.
You get to choose who has the mic. The staff try to force you to give it to the right guy. Cause they kind of know who's the head coach. Yeah. What's going on. But like you try to give it to like me or the wrestling coach or something. You know what I mean? Someone who's basically just holding the bucket. Yeah, we're just back there like. Wow. What about you?
Dana White as an operator, as a now co-promoter, federation owner. I mean, I feel like I've got big shoes to fill, but my hairline's on its way, you know? You need to get Gary Brecker on that. He'll fix it.
Uh, that's, that's the plan, man. I wanted to go to do the oil wrestling world championships in Turkey and do a head transplant at the same time. I was like, fuck, that's the full Turkish experience. You mentioned this before we got started. What is, what is this Turkish oil wrestling? They just oil each other up and they take any grip they can. Finger slips in the ass, it slips in. It's a good handle. Is this... Allegedly.
Is this a well-known sport? Yeah, I don't remember the actual Turkish name, but I think it's the oldest consecutively ran sporting event in the world. Yearly? Annual? Annual, yeah, annual. What's got more prize money? Yeah, very good. What's got more prize money, ADCC or Turkish oil wrestling? Good question. We'd have to find it out. I think there's more to lose in Turkish oil wrestling, to be honest. I don't know how you prepare for that. Yeah.
Lots of the pelvic floor exercises. Yeah, lots of Kegels. That's what Gabby said when she was preparing for me with some strong Kegel routines. Okay, right. Like a special kind of finger snap movement. Yeah, hold it in. We'll get back to talking to Craig in one minute, but first I need to tell you about Element. If you dread the thought of drinking plain water all day, I get it. Sugary electrolyte drinks and lemon water that turn your teeth yellow just don't cut it, which is why I love Element.
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The last few months we've been chatting and I've been saying, yeah, man, where you at? Like, let's catch up and blah, blah. And I think you were in town for two days and then left. Where have you been over the last four months? Oh my God. Where have I been? I've been to Kazakhstan, Kyrgyzstan, Uzbekistan, Poland, Ukraine,
Mexico, Philippines, Thailand, Indonesia, Australia, UAE. I think that's it. Where do you want to start? Well, I mean, I guess probably most interesting place for Ukraine. So I sort of set up a seminar out there to raise money for the soldiers because the soldiers do get weapons. They do get support. US has provided weapons. Europe has provided weapons as well, but
a lot of the basic equipment, they kind of have to sell fund. You know, like even like to get to the front line is a treacherous road and that's just Soviet construction, you know? So even if they want to get away from the front line for their break period, like driving the cars, like, well, we drove to the front line, man, potholes everywhere.
destroyed cars everywhere, just from the roads alone. So even to get the cars to be able to come and go from the front, getting to the front lines hard, they have to purchase most of their own military equipment, especially if they want good equipment and you would want good equipment with what's at stake there. So I really wanted to go out there, support those guys and really see kind of what was going on out there. And the seminar blew up probably, I
Bad choice of words, but yeah, we had 250 people at the seminar. So it was like widely supported. It was awesome. And we donated all the money to Ukrainian soldiers. And then one of the guys, Roman, I remember he commented on the seminar poster and he said, oh, obviously seminar for the soldiers is great, but what about the guys on the front line? And I was like, I'll come to the front line. I'll come to the front line with you. And he said, I can't promise we'll survive, but we'll have a good time. And that's exactly the sort of thing I live for.
That's where basically we ended up. I don't know if I can say the name of the village, but it was a village that Russians had taken and Ukraine has liberated, taken back. Obviously very, very damaged. And we got to go, I think, seven kilometers from the Russian offensive. So it's pretty close. Kiev has Patriot defense missiles.
So you are somewhat safe. Obviously it's a war zone, but city life goes on, has to go on, you know? I got, man, I got so many trolls messaging me after this Ukraine stuff, like saying, oh, look, you're out there drinking beers and shit. And it's like, yeah, I mean like. Well, they were suggesting that there isn't actually a kinetic war going on. Yeah. And it's like, guys, it's the front line. You know what I mean? Obviously that's where the heaviest shit's going to be happening. Yeah.
There's impacts all across Ukraine, but really the front lines where the actions are. Russia has missiles that can reach far. They have planes that can reach far. But again, the target is gaining land, progressing into Ukraine.
What was that like? Talk to me about the atmosphere on the ground in Ukraine. I mean, the craziest thing to me was, and it's like, if you think about it, it makes sense that life goes on, you know, but really it's the attitude that the Ukrainians have towards the situation. So it's like the first night I landed, so we, you can't obviously fly in, airspace is dangerous there. So we took the car ride and got to the hotel and
I slept through it, but like 44 missiles or 31 missiles were shot at Kiev and it had been 44 days since it had been such a big attack. So I woke up, people messaged me like, yo, cows are fucked. I slept through it. I had the earplugs in, but that's when I realized the scope of it. Another serious thing was when a missile was shot down. So hypersonic missile was shot down and this was so close to the hotel I was at that the whole building shook. And I thought that was a missile landing, but that was it being shot down.
They took me to the missile site after where part of it had landed in the ground. I was just like, even that just part of the missile did so much damage to the land there. But what's crazy to me is the guy, life goes on, you know, like sometimes like after that, the building shook, people are still trying to go in the gym and work out. They're just like, oh, fuck it. That's like, that's, that's life out here. You know, we're not going to let, we're not going to let Putin change how we live our lives. And like, even in the villages and stuff, like,
There's shelling going on. There's old guys out there still gardening and stuff. It's that, it's that energy. That's like, so like crazy. Like I saw when I was there, one of those missiles damaged a coffee shop window. It was like completely blown out. The lady's still in there serving coffee, just like bull or moves like that.
But I mean, it's intense. You got the air siren app, you hear the air sirens go and it's like, there's a plane in the sky heading your direction. Missiles are being loaded to launch. There's kamikaze drones coming your way. And you're like, do you go to the bunker or do you not go to the bunker? And did you go to the bunker?
No, I was, it was mostly out of laziness, but yeah, I didn't go. I figured, Hey, fuck it. If it happens, it happens. But I wanted to do what they did. Like those guys were like, we're not changing our lives because of that's exactly what Putin, I say Putin, not all of Russia, but I say Putin, that's what they want. They want people to, to live in fear. They want it to affect their daily lives. And that's their goal is to not let it affect them. Even if there are consequences.
I think when you see archive footage of London during the Blitz and keep calm and carry on stiff upper lip stuff, you almost think about that as being a mentality of a bygone era. That this was when humans were almost built differently. Matt, it was 80 years ago. And yet it seems that during a war zone, that same mentality
mentality just continues even now, 2024. Yeah. I mean, it has to, you just, it has to reemerge, you know, like,
I mean, it is kind of like really a World War II feel over there. Like it's doing trench warfare. You know, it's like I think of Americans in the Middle East and stuff. It's not trench warfare. You know, you've got a rich superpower against sort of poor terrorist groups. Whereas over there, like I look at Ukraine situation, it's crazy to me. Like it's a country of 40 million versus a country of 150 million. It's like a, it's a crazy thing to think about. Like, and when it happened in Ukraine,
Men weren't allowed to leave. You're not allowed to leave. Some men died trying to leave, trying to swim across rivers to get out of there, to get to Europe, you know? And then Roman, the guy that took me to the front line, he had lived in France. He has a wife and kid in France, but he felt such a strong sense to really defend his country.
He didn't have to go back. He volunteered to go back and he hadn't lived in Ukraine for eight years. But I remember he said to me, he goes, home is where people miss you. He's like, my wife and kid is here. My mother and brother is in Ukraine. So he volunteered to go back. So you hear these stories like this and you're like,
Just super inspiring stuff. Yeah, I was going to say, how does that make you feel to be around people that are like that? I mean, it obviously makes you feel what you do in life is pretty fucking trivial, you know? The bravery of taking on ADCC. Yeah, taking out its ornament. But yeah, obviously, I mean, people can say what they will about the war and the politics of it, but they shouldn't confuse that with the warrior involved. And guys like that are super inspiring. And I followed him around.
So he had 15, he only gets 30 days off a year, but he went back to Marseille and that's where he lives with his wife. And I literally just left there. I spent a few days with him there. So I got to see what his regular life that he left was. And it's mind blowing. Jiu Jitsu, black belt. He used to compete. He's a, he owns a pizza shop there. He's got like an idyllic life. And he left all that to go defend these people over there. And it's just like guys like that, you know, like you think, fuck, that's, that's heavy.
Wow. You went to Chernobyl as well. Chernobyl, yeah. So I've always wanted to go to Chernobyl. I guess, like you said, a bit of dark tourism we were talking about before. Fascinating place. But Russia had invaded via Belarus and came through Chernobyl. And there was actually some fighting that occurred.
in Chernobyl, which is obviously, that's dangerous. Fucking highly irresponsible by everybody. The shit's blowing up over there, you know, like, and I'm pretty sure that was one of the moments that was one of the heaviest things that's happened in the two years of this war. And that was when basically bipartisan support in America. And they were like, yo, if any radiation leaks and crosses into the EU, we're
You're going to feel the full brunt of NATO. That was one of the heaviest, don't fuck around with Chernobyl. There's a ton of mines around Chernobyl. Russia came through and were pushed back out of Chernobyl, so Ukraine controls it. Russia left a ton of mines. It's very close to Belarus. It's on the border, so you're close to where they had previously invaded from. I still wanted to go there. I thought, let's try. First was Ukraine.
A guy I met at the seminar was a special forces guy and his unit controlled Chernobyl. But you have to clear four military checkpoints to get to Chernobyl. This guy cleared two of those points. And then the third one, the guy was very angry that we were trying to go there because it's like, it's dangerous. It's a liability. If like a fucking Australian gets killed out there, that's...
That's not good. Did you have your video guy with you as well? Yeah, we had the video guy with me. So it's like, we're trying to clear through. It's not looking good. This guy wanted to arrest us. It was that serious. So we had to fail at Chernobyl mission. We left. However...
Another, again, top secret opportunity presented itself and we were able to bypass all of the security checkpoints and get into Chernobyl. And it was funny because the same guy that was angry had to let us through this time. I was like- Money talk? No money, no money involved. Just like basically, I don't want to say who did it, but like obviously- The right connection. Someone appreciated that I was there for charity and I was helping the Ukrainians and I was raising sort of-
the little following I have sort of raising awareness about the issue because it kind of fallen out of the media cycle. Very much so. So he basically allowed me, this person allowed me to go to Shinobi and we got to see it and it was crazy. Obviously crazy. It's eerie. Like what are you able to see? Like, so you're driving up. Yeah. So we got, we got to see obviously the reactor. We got to see, uh,
the abandoned town. We really spent a lot of time in the abandoned town. We got to see the Ferris wheel, like that little theme park area and crazy, but it's just completely like there was a lot of tourism there.
Now there's not a lot of tourism. What's eerie is there's a lot of bullet holes from the fighting that occurred there. So it was like the last couple of years. Yeah. So it was like call of duty, modern warfare. There was that map at, uh, Chernobyl. I forget the name of it, but like, it's eerie to see that there was actually fighting going on. This is bullet holes in the walls and stuff on top of being loaded into a lobby with no other players. Yeah. Super strange, super strange. So we've got to see all that. And then we got to see the giant.
Sort of like it was a radio signal blocker and they built this huge thing. I forget the name of it, but like during the Soviet Union days that used to send out weird signals and would interrupt radio broadcast and stuff. It's just like huge radio blocker that people didn't really know what. Made of like a mesh sort of satellite material. What is it? Just like, I'll show you pictures of it. Just some metal, like massive, massive. And I think it was like an early missile detector and a radio signal blocker, but it would...
send out this signal that would make noises on broadcasts. And during the Soviet days, people had no idea. They thought it was like weather control or they thought it was mind control, like a lot of conspiracies around it.
But we got to see that as well. So those are the main things we got to see in Chernobyl. Did you have a Geiger counter with you to work out? No. And I mean, the radiation levels could have switched around because obviously it's fighting there. There's a part of the- It disrupted something maybe. Yeah. There's the Red Forest where Russia had come through. And I don't know how much truth there is to this, but there was like-
People said that there were trenches built there by Russians. So that would obviously, that's the most radio, one of the most radioactive zones there. So these guys- And they've kicked up all of the dirt. Dust, yeah, all the dirt and the radioactive dust. And they've probably-
poison themselves with radiation so like they obviously didn't know you'd hope they didn't know what was going on there what was the reactor like what was getting close to that like i mean that's just fully sealed in that big dome yeah it kind of looks like modern it just looks like modern like like they built a building around it you know what i mean but i was still there being like fuck i probably shouldn't be here just taking photos and shit you know i'm like
It's definitely illegal. I think that I watched a YouTube video about the elephant's foot, which is the melted core of the old reactor. I don't know how much truth's in this. There may be something that's beaten it now, but that it's regarded as one of the most radioactive things
chunks of material on the planet. Like the way that that congeals the way that it melted through the bottom. And then it is that it looks like an elephant's foot, this big sort of melted blob of just, I'd like to think that's what created my opponent coming up. Gabby Garcia, you know?
But even when we left, we had to go to the radiation, the old radiation sensor machines where we're like standing there and they scan you to see if there's any radiation on you. Who knows if they still work, but we got in there, you know? Okay. Yeah, yeah, yeah. And we made it out, but it was kind of surreal. We were like, oh man, fucking Ishinobu. Did you get to fire some weapons? Did I see you with a bazooka in your hand or something? We got to fire a bazooka, so...
Obviously people were pissed about this. They're like, it's fucking idiots down there wasting American taxpayer dollars, you know, but we just got to participate in the training, like the firing range training of what the troops were already doing that took us to the front line. So they just let us shoot a couple of missiles out of the bazooka, which was pretty fun. Shot the M60 Rambo style. So yeah, it was pretty fun. Yeah. Standing up, start laying down and then standing up, walking forward. That's fun. But really like I shot the RPG I shot.
And I was like, it's fucking pretty surreal. You know, like I just remember a lot of times in my life, I think fuck someone shouldn't have trusted me with this. You know, like, like, uh, the guy that gave me the million dollars to bring on Rogan. I was just like, fuck people will trust me way when they should like the RPG, the guy's like, just make sure you don't fire it too low. It's going to fucking blow yourself up. I'm like, okay. Didn't think about that, but yeah.
Everyone's tried to do the bazooka jump in Halo. So. Oh yeah. Yeah. Imagine how high you could have sent yourself then. What a way to go. Pretty crazy though, firing the RPG. Pretty wild. Why? I mean, it's just intense, you know? And you're just like. Just in case the blood pressure and heart rate went high enough already. And I think they do have a bit of a failure rate. So I think sometimes they fucking explode and shit, but it was fun. The guys, I mean, the guys took care of us. We had to shoot a bunch of shit.
It was cool. I've met a ton of guys that were like talking about missions, showing us private footage of like battles, like their own GoPro footage, which is crazy because I said about how
The units lack funding. So obviously like in jujitsu, we lack funding. So what do you have to do? You have to create a social media presence to raise money. You're kidding me. These guys are making their own. So they have wall footage. Yeah. They're on their telegram groups where they're showing personal combat footage. They're wearing GoPros. They're raising their profile. Obviously that helps for intimidating. Only guns. Yeah. But they do. It's crazy, man. Like you meet these guys that are famous sort of soldiers and
And the more famous they are, the more donations they can ask for. And that money can be used towards a battalion to better equip them. Wow. And what's crazy about the soldiers out there in the situation is like, I think if there's something that means a lot to you or has grave consequences, then
and your budget is constrained, creativity goes through the roof. You just have to. So in terms of drone technology, they've figured out ways to attach explosives to $500 FPV drones that can kill. Like a DJI, whatever. And they'll take out a Russian tank that's worth $2 to $3 million. With something that explosive plus DJI drone was a grand, grand and a half. Yeah. So I always thought drone technology for warfare would be heading in the direction of
highly expensive. But Ukraine is the innovators in this, and they're able to do so much fighting with the drones. Did you see, this was a while ago now, and it kind of shows how much out of sight, out of mind the Ukraine conflict is now that you've got what's going on in Gaza. But I remember seeing a TikTok, they were, I think it was Ukraine, that were recruiting
pretty hot female influencers to explain to normal citizens how to drive a Russian tank if you happen to come across one that was abandoned by the side of the street. Did you ever see these videos? I didn't see this. It was so fucking cool. So it's the classic, you know, like kind of high up selfie style video and you know, the sort of overly positive demeanor that most influencers have.
no, no, no, no, no, no, no, no, no. And it's step one, turn the thing. Step two, press the button. Step three. And it's her, like just some Dolly Bird chick with a little bit of lip filler in a tank. Well, it's Ukraine. It's usually a lot of lip filler, but each to their own. Yeah. That's crazy. I mean, using social media in war is huge over there to swear the opinion of the enemy. That's the front line of the propaganda campaign.
Yeah, yeah. It's great. I mean, it's kind of surreal, you know, but it plays a factor. How did, I know that you're not American, but you have probably been perceived as part of like this side of the world. How was America or you as a representative perceived? Were people warm toward you? Did they have issues? Super positive. But I mean, like I went at a time when the US hadn't agreed to
to fund, to continue to fund Ukraine. So it had been like seven months since they had funded it. It was up in the air. Have they since agreed to give more money? Since they've had like a bipartisan vote, they've decided to contribute more weapons to Ukraine. But I went there at a time when that was up in the air and people didn't really know what was going on. So at that time, even then it was still very positive towards the US because they were like,
no matter what happens in the upcoming election, we have faith that the US will support them. Because something happened in the '90s with Bill Clinton, I think it was called the Budapest Memorandum, where Ukraine was left with a lot of nuclear weapons when the Soviet Union ended. Russia and the United States were very invested in getting those out of Ukraine, nuclear dearmament program basically. There was a contract signed, Budapest Memorandum, where they said, "Hey,
If we get rid of those nukes, we promise to basically protect your border. So it's like, from Ukraine's perspective, they felt like the U.S. has an obligation. You owe us. Yeah, you owe us. You agreed to do it. We gave up. No country with nuclear weapons.
gets invaded. That's a strong defensive strategy. So Ukraine gave up the weapons, Russia crossed into their territory, and obviously they didn't feel the full brunt of a military conflict with the US. So they always had faith that the US would contribute. Honour that agreement. Yeah, contribute. And luckily since then, they have. But that was a surreal moment to me because, again, you didn't know when those weapons were going to run out. I didn't realise how big
Ukraine was how big Kiev was, how beautiful Kiev as a city was. So like when I went there, it's like, it's like you're in Europe, you know, like Kiev's a beautiful city. So it's surreal. Yeah. It's surreal to think that like I was there and they were talking about, like we felt what the Patriot air defense system did to Russian missiles. What is the Patriot air defense system? It'll intercept or shoot missiles out of the sky so that they don't impact the city. Okay. And they were provided by the US. It's like...
A pen that pops balloons type thing. Yeah. And the technology on that's crazy because the hypersonic missile, I think it can hit from the, from the black sea. It'll hit even 30 seconds. That's how fast. So when they go off, you don't get an air siren alert. They just are shot down or impacted. Yeah. So when we were there, they hadn't been given weapons for a long time. So you had this sort of.
how many are left to defend the city. And that was surreal to me when I left Ukraine, just thinking about all the people I'd met, obviously, especially the troops on the front line, because you're like, these are great guys. These are guys like everyone else, you know, like normal people defending their country. And if the US decided not to supply those weapons, what would happen? And even in Kiev, it's a city. Life goes on largely as normal. But if they ran out of air defense missiles,
that would get absolutely destroyed. Like places like Mariupol, Kherson now, Kharkiv now, Kharkiv's getting hit really bad now. So that is what was left on my mind leaving is how heavy, you know what I mean? How heavy what's happening there is. And really, again, thankful that the US decided to- Step up. Keep contributing. How do you feel in retrospect? You know, you've
Been there viscerally. You've made human connections with people on the front line. They looked after you. I'm sure you ate with them. The family, here's a photo of my kids, blah, blah. Are you, has this sort of impacted you emotionally? Yeah, for sure. I mean, I feel an attachment to those guys. You know, I worry every day about what could potentially happen.
I worry a little less with the support of weapons, you know? Because it's like, you think like, if you think about the situation, it's like, they put it to me like this when they talk about having a peace agreement, right? It's like, have you watched 20 Days of Mariupol? No. So that won the Academy Award last year. It basically tells what happened to Mariupol when the first 20 days of the full-scale Russian invasion happened. And I mean, you see that video that the city's been destroyed, right?
The filmmaker stayed behind and filmed from the hospital. You see kids die, just bombing indiscriminately. Tragedies have happened in Ukraine. A lot of other countries will say it's too expensive. Let Russia have the land. Let Russia have what they want. But it's like they put it as a perspective. If a different country invaded California, massacred a bunch of people,
did war crimes for all intents and purposes. Then the rest of the world said, "Ah, let them keep California. Let's let this end. Let's let this war go." For Americans, they'd be like, "We'll fight until the last guy." For me, that's what I was thinking. I was like, "Wow, if the weapons run out,
they're still going to fight. They're going to fight to the last guy. Shovels and pitchforks and whatever they got their hands on. Because of what they've been perceived. I mean, even there was one guy, Dmitry, and like the tension between Russia and Ukraine is long lasting because I remember he showed me a picture of like execution papers of when the Soviets executed his grandfather. So when Russian full-scale invasion started, he
he got his ak and his motorcycle helmet went out to the streets he's like i'd rather be dead than live under russia so it's like it's a very personal right he's got heritage to his distaste yeah he's like i would never let them you know what i mean like it's it's crazy wow so i don't know how that conflict is going to end you know like i mean ukraine deserve their their land back russia deserves russia should have to be obligated to pay for the damages i mean
how can you even pay for the emotional damages and the deaths and stuff? But I don't know what's going to happen. I don't know how that ends. It seems like...
just a war of numbers and just continue to throw Russian bodies at Ukraine. And that's how they've done it forever, Russia, right? I think the official statistics they say is like half a million Russians dead in two years. And I know the soldiers, because obviously a lot of soldiers have journals, they're journaling out there. So I know Ukrainian soldiers have told me about how they've found journals of dead Russians that have gone straight, they've been conscripted and ended up at the front line immediately. It's cannon fodder.
You know? And that's like heavy to think about. They're just sending mass amounts in. Human meat grinder. Yeah. One, well, like Russia does have obviously a great technology, their military technology. They can build, create shells so fast to shell the cities, which is what's happening in Kharkiv. Kharkiv's just getting block by block bombed right now. And it's a regular. It's factory to back end of a cannon to Kharkiv factory. Yeah. So quick. And like you said, it's,
The news cycle has shifted towards sort of Palestine-Israel conflict, Gaza and stuff. So it's largely getting forgotten, I would say. Funny, like the...
This mental ram of the world only has sufficient disk space to be able to have one kinetic wall going on. And that's people, people keep messaging me. They're like, why are you so passionate about Ukraine? Like, because obviously people think it's so crap. They're like, are they paying you? And it's like, why don't you talk about Palestine? And I'm like, I didn't fucking go to Gaza. Yeah. I can't go. And also like, just because I'm raising money for cancer, the heart disease crew, I'm going to lynch me on the internet. You know what I mean? Like we're trying to do what we can with the short, uh,
time we have, you know, like, and it's easy. I can go to Ukraine. I can help, you know, I can support. I've made personal connections there. So it's like, uh, I don't think it should be one or the other, you know what I mean? But like, it's kind of like, it's, it's best not to spread yourself too thin on one political issue at a time because people only have the attention for a long time. Where else did you fall in love with over your travels? Kazakhstan's cool. Kazakhstan's cool. I've been going to Kazakhstan since, uh,
2016. I actually did ADCC trials in Kazakhstan in 2016. Interesting place. Interesting place. Why? Obviously, again, you got something you can't talk about over there, but it would be Borat. Borat obviously is fascinating. That's what you associate Kazakhstan with, unfortunately. What I feel bad for Kazakhstan is sometimes when there's a language barrier, jokes get misinterpreted. So for me, Borat was hilarious because the joke was on dumb Westerners that thought that was really Kazakhstan.
But he actually filmed those village scenes in Romania. So it's like, but obviously things get...
misinterpreted. It gets lost on them, you know? And it would be annoying if you're a Kazakh, everyone's like, oh, Borat, Borat, you know? They took offense to that. They have a bad relationship with the Borat films. Very bad. But their tourism board did lean into it recently. It took a long time, but they did lean into it. And they were like, come to Kazakhstan. Very nice, you know? So like, it took a long time, but they're leaning into it now.
But we went over there to film some documentary stuff. We showed you the cock bar, the horse, sort of, we could put that up as well, but horse fighting, basically, like it's like rugby games.
It's like rugby on horseback where you take a goat. They take a goat or a sheep, they cut its head and legs off, and they'll have up to 1,000 guys on horses at a time where they'll lean down, they're going to pick it up and throw it into an area to win money. And local businessmen will put cash up to watch these guys fight it out. Okay. And people get severely injured doing this. Poor people polo.
Poor people polo. So we, yeah, really. Yeah. We went there and we wanted to film and we filmed, but it was tense because I was riding around a little pony with a biggie small sweater on and some sunglasses, you know, it's like, and those guys are like, is he making boys? Most of them loved her. Some of them were like, Hey, this is a Borat joke. I was like, fuck, I'm going to die. But it was fun. We only filmed for one day there. We had some difficulties, but yeah.
What was funny was we had a stunt. Cockpile is so dangerous. They kick each other. If a horse falls over, they don't stop. They'll trample a dude. It doesn't stop because you're taking a big prize pool, specially trained horses, specially trained riders. It's the CGI. It's the CGI of fucking horse fighting, I guess. Yes. But we had a stuntman and his job was we were filming some scene where
He was meant to take me so it looked like I was riding on horseback into the pit.
And we had a stunt double wear my outfit to go into the pit. But this guy, first of all, he missed his flight that day because he was drunk. He fell asleep at the airport. Good. Very good. And then when we flew him in, instead of taking me to the edge, he took me right into the center of the pit. And I don't know how to ride a horse. And he had the reins. So he's taking me dead center into the cock bar pit. And for a while, it was chill. Some of the riders were angry because I was blocking them because he's holding my reins. You're getting in the fucking way. I'm in the way. And some of them get angry like, what the fuck? Get this fucking guy out of here. Some people thought it was funny.
But then someone picked up the carcass and a whole mass of them came charging towards me. And I was just like, fuck, I'm about to be trampled here. And obviously if I don't have the reins of the horse, I don't even know how to fucking ride a horse. I've never ridden a horse before, but I got out of there unscathed. I got hit a couple of times by people on horses, but yeah.
We made it out. But basically, the drunk stuntman. It's a good story, but it was fucking dangerous. A high-risk scenario. Managed to survive the front lines of Ukraine, only to be trampled to death by a bunch of blokes trying to chase a goat head. It's been a dangerous year, and it's probably only going to get more dangerous, I think. But Kazakhstan is awesome. Kazakhstan is actually going through like,
sort of a women's rights movement over there right now. It's big. I don't think it's been- Presumably championed by you. Championed by me, yeah. And Gabby. And Gabby Garcia. I'll bring her out there, eh? But they've had a couple of big sort of women's rights issues out there. There was a guy, Bisham Bayev, a politician like- Heavily Muslim, that country? Yeah, pretty heavily Muslim. Obviously, a country that was suppressed in their religious beliefs under the Soviet Union, but-
heading back to their roots, basically. So there was a politician there, Bishan Baif, who just straight up beat his wife to death. And some of it was recorded on camera and he still pled not guilty and fought it in court. And it was like a crazy thing because everyone was like, is he going to get off? Is he not going to get off? They have weird laws there where it was like a wife could get
two weeks in prison for provoking the husband, you know, like there's a lot of, a lot, a lot of that going on, but medieval stuff. Yeah. And it was called a sort of, it was occurring when we were there. And actually even the people that filmed that one day for us, uh, very good director over there. He made a film that was sort of a,
A film about what's life's really like for some of the women in the smaller towns. And then it became like a horror movie. It was like, it was really well done. Called Duster. I don't think you can get it in the West yet. But the culmination of both those things, it was the highest grossing Kazakh film ever made. In that big story at the time. Luckily, he just got sentenced and got a proper jail sentence. But it was kind of an issue where everyone was like,
They might let this guy off. It's an unspoken about sort of corner of the world that's got some pretty egregious shit happening. Well, there's some amazing stuff like the scenery, the people, awesome. That was going on at the time. We kind of wanted to cover that, but-
It's very difficult to be a foreigner. Yeah. Foreigner and cover anything like that. You know what I mean? Like as a foreigner, it's kind of like very sensitive. Yeah. It's like mind your business and maybe rightfully, rightfully so. But luckily it went in the right direction. He was sentenced to a fair sort of amount, but that was heavy. We got outta there. I was, we got outta there after that. Well, all right, we'll go to Ukraine and then still heavy in Ukraine. Yeah. Jeez.
What's driving you to do these trips? What's the underlying motivation that you have? I just have the ability and the connections. As weird as it is, jiu-jitsu gives you connections all over the world. Oligarchs to tech guys. There's a lot of celebrities, a lot of people that I can kind of
utilize jiu-jitsu to get experiences that people might not normally get. So I love adventure. I love seeing the world. And if I can do some charity work along the way, that's awesome. And on top of that, create some content. So that's the goal with it. And that's what we're trying to do with that travel show. This is going to be a lot of fun, but also try and touch on some serious stuff. I guess BJJ has...
It's like kind of a bit of a rich people sport, at least from what I can see. Like maybe Brazil actually might be a good example of where it's not. But certainly when I think about the people that I know, the people in Dubai that do it, the people in Austin that do it, it's like...
It's like the gulf of the combat world. For sure, yeah. You know what I mean? Like it's a very affluent, people are smart, business owners and CEOs. So yeah, you're right. It does, I guess, give you an unfair advantage in peace of access. Yeah, get a slip in, slip out of some places. I remember it saves you sometimes, right? So the soldiers were giving me, I don't know what you call them. They were giving me things, gifts for coming to Ukraine.
Some of those were heavy helmets of soldiers they killed from Russia. And they showed me the different styles of helmets. Some of those were from 1945, basically almost World War II time. You know, like they get some of the Russian soldiers had old helmets. Some were modern. Russian military has from highest level to still wear it. They're just utilizing anything they can from the last century. Anything. And one of the things, one of the guys gave me was a bayonet. So I got given two knives.
The police chief of the entire country gave me a knife made out of a Russian tank. And this is a Russian tank that was on its way. It was in Ukraine territory and they've destroyed it. And someone's turned it into a knife. And he's like, tell the world, this is what we do to Russians in Ukraine. We turn them into knives. And I was like, well, heavy. And then another guy gave me a bayonet. And I was just like, the guy said, hey, don't cross into Europe.
With all of it. Wielding your bayonet. Yeah. But I was like, well, I don't want to throw it away. I'm like, the guy's giving me a personal gift. So as I start crossing into Europe through Poland, the bayonets found, and because it's too long and too thick and it can attach to a gun, it's considered a cold war weapon. So like it could, a cold weapon, I don't know, some, it was meant to be five years in prison for that, for carrying that. And I was like, fuck, I didn't know that. But luckily, yeah.
Like we got out of that situation was a bit dicey for a sec. The police came, they had a fucking old camcorder out. I was like, oh shit, I might be going away for this. Should have left the bayonet behind. Did you, both of the knife and the bayonet, did you have to leave those in Europe or did you? They kept the bayonet. I've still got the Russian tank knife. That's all right. The bayonet, I think it was mainly that it attaches to guns, like it attached to a rifle. And also there's a problem with,
of guns in Ukraine making their way into Europe and I guess weapons in general. And even though you can't fire a bayonet and it's a pretty primitive, uh, it's part of the overall assembly that is. And that's the web I fell into. Wow. That was like, we were stuck at the border for like nine, 10 hours. Trying to negotiate this bayonet problem. I had to call in all sorts of favors to be like, yo, this is like,
Well, surely the police chief of Ukraine would be, hey, mate, come on. Let him out, you know? Yeah, he's sound. I mean, all of those guys are heroes. Like the police chief there, Marshall, when Ukraine first got attacked, Crimea, I think back in 2014, he was
This guy is like a hero over there. He's like defended the Don Tesk Airport. And this was in the Don, and I'm terrible with the names, but he defended this really pivotal airport. And he is like, they held onto it for so many days and wouldn't let Russia take this airport. And he was just telling me the story. And he's just like, yeah, we just couldn't let him take it. And he shows me a picture and he's got shrapnel hanging out his head and a bullet hole in the side of his helmet. And he's like, yeah, we couldn't let him take the airport. That couldn't happen. I'm just like, fuck.
Does it put into perspective people who take Brazilian jiu-jitsu very seriously as something where they're going to war? For sure. For sure. That's why I drink a couple of beers before a match. I'm like, fuck, we're just having fun out here, you know? Just like, there's heavy shit going on. It's good perspective shifter to be able to go to these places, you know? Especially like B-team, man. Like some of the guys I'm with, they don't even have passports. They don't want to leave America. I'm just like, man, take me to the craziest places. I think 60% of Americans don't have a passport.
Yeah, that's why some of that's obviously because they can't afford it. But some of us also have fucking no vacation time here, you know, but. Yeah. I think a big chunk of it is.
lack of culture, at least from what I've seen outside of the, you know, like toffee wanky fucking influencer friends that I've got, like just the country. So big, you've got 50 countries attached to the same country where you can work anywhere, use the same currency, speak the same language, et cetera. Well, it's like saying I've never traveled outside of Europe. Well, you can travel quite far within Europe and America is basically a collection of countries that happen to share a currency in the language.
Yeah. I mean, I'm down to go anywhere. I'll go anywhere. I'll risk it all for a good story. You know, that's what I love. What was your time in Thailand like? You must've been out there before. There's something out there that pulls me each and every time, you know? Can you put your finger on it?
I have. They have to me. But yeah, I love Thailand. Thailand's good time. I just went to the Philippines. Philippines is surprisingly awesome. I've never been. Manila. Like I didn't know what to expect. You know, you visit some Asian cities. Some of them are super well developed. Some of them. Philippines is Muslim as well, right?
I've got this wrong. No, but there is an island in the Philippines controlled by ISIS. I was trying to visit that while I was out there. Controlled by ISIS? ISIS. ISIS Island. Yeah, they've got an island. Okay. Some parts of the Philippines are super dangerous. People get kidnapped and stuff. But for the most part, I had a good time. That's actually, I don't know if you saw the video where I had a bunch of ladyboys wake up my friend. I did. That's him out there. Okay. So we were in the Philippines and we're hanging out in one of the suburbs.
seedier areas and we just recruited a bunch of ladyboys to wake him up. Okay. That's the punishment you get if you want to go to bed early and not hang with the boys, you know? Okay. Yep. No excuse. And how did, how did that go? Where do you find that many ladyboys? I'm with the Pied Piper. They came to me in the streets, you know? Okay. This is just something that you exude?
the smell of japanese yeah that doesn't wash away no doesn't wash away nah i love hanging out with ladyboys they're a good time you know one of the boys drinking beers with them hear some good stories they make your friends uncomfortable fucking love it what do you want to do next where do you want to go next after this i go hang on you've got a fucking invitation have you not got how long until the invitational six months five months
Oh, we put the calendar, we put the calendar up yesterday, 80 days, 80 days until. Oh, fuck. And before then I got to go back to Ukraine. So I'm going back to Ukraine to visit the city of Kursan. So I'll head back there. Why? I'm going to do a charity seminar for the police as a thank you for helping, probably helping me get out of jail or not, but as a thank you, just appreciation. And yeah, just go visit the guys again. I booked that before I booked the tournament. I probably would have shelved that for a while, but yeah.
Summer is a pretty heavy time during the war because obviously winter, those roads snowed in wet. It's hard for a lot of offense to come. Things get bogged. It's hard for cars to move. Summer's pretty hot. Things can move pretty quick. Yeah.
go out and see the boys at least with some nice weather with some nice weather yeah yeah well so what else have you like you've done ukraine kazakhstan philippines thailand but you did a ton of other places in the middle what were you doing that so when we were we were planning to film in kazakhstan and we had a break between the first day of shooting and the later days of shooting so we're just like i've spent a lot of time in kazakhstan in amati so i was like
Fuck it. Let's just pick a random country and head there. So we went to Uzbekistan and I showed up to a gym in Uzbekistan and just surprised them and train with them. So I was like, we got time. Let's do it. They recognize you? Yeah. Luckily. Otherwise I would have fell flat. Who's this fucking asshole dressed in short shorts? Yeah. It went well. Awesome. Yeah. I just love trying to visit as many crazy places as possible. Jiu-Jitsu is everywhere. Yeah.
It's like a virus. It's like herpes. You can't get rid of it. Yeah. It's, uh, it's interesting to think just how much a sport like that. I remember I was on a wedding in Barcelona a few years ago and,
And one of the guys who doesn't usually drink had had a particularly heavy day and evening. And, uh, I don't know whether you know, but Barcelona is the robbery capital of Europe. Really? Super, super, super bad. And, um, he wandered off from the guys later on in the evening, got this bus back from wherever we'd had the,
ceremony during the day. And he wanders into the train station, falls asleep in the train station, and wakes up to find out that his phone, his wallet, and his shoes had been taken from him. Good shoes? Well, wedding shoes. So not totally terrible. And he kind of has, he's sort of a bearded CrossFit dude. So he's like pretty well-known CrossFit coach, bearded guy. So it's now six in the morning and he's wandering the streets of Barcelona,
beard, wedding suit, but you know, the ties down, the shirts open, no shoes, no phone, no wallet. And he's going up to people in the street saying, please, can I borrow your phone? Which obviously given the fact that it's the robbery capital of Europe, just looks like, like he is, yeah, he is one of the people that's then going to try and do it. And he said, uh, he ended up finding a like person that would give him his phone. And then he rang a message, someone on Instagram and managed to get them to let him into the Airbnb where he's staying.
But he said, if I was really, really stuck, I would have just found the nearest CrossFit gym and said, you know, look on Instagram, there's me. Yeah, it's kind of like a global passport thing. It's a distributed network of people who do the thing you do and
by proxy care for some reason? Like, oh, you do our thing. You've dedicated some years of your life to this thing. We will look after you. It's like a secret society, you know? It's like, it's a good, it's good to be famous in a niche sport, but everyone in the niche sport knows you, you know? Because you don't have to deal with the issues of widespread fame. But that's interesting. You've got a connection everywhere you go. Narrow but deep.
Yeah. Narrow, but deep. That's what we all crave. Going back to the BJJ thing, you know, we've, it seems to me total like bro science commentary here, but it seems that at least within the next sort of five years or so, we're going to see the phasing out of one generation of competitors and kind of probably the ascendancy of a new generation who, if you were to
Throw a little bit of money invest into a bunch of different fighters young guys that are coming up Who do you think is going to be the most dominant few fighters over the next few years? I mean, I think the young guys They already do well in the lighter divisions the heavier divisions. Some of the old guys can linger around But the younger guys now I mean like Mickey Galvao the Rotolo brothers, you know, like those guys are phenomenal and then from
Guys are like, I mean, Dorian, he trains with us from time to time, but this guy's like a wrestling champion in America. He's super young. I think 18, 19, he's already like world-class level. So at the smaller weights, those guys can already win like Cade Rotolo won ADCC super young. So it's like the next generation has already arrived, I think. Yeah.
Yeah, I really enjoyed seeing behind the scenes of your Tokyo vlog. And what's it called? Not kimono. What's the fucking thing? What's the five? Oh, the gi. No, what's the five person fight? Oh, quintet. Quintet. That's it. Fucking kimono. Shut up. Actually, that's a question. Is gi jiu-jitsu dead now? Does no one care?
It's not dead. It just doesn't have the personalities that no he does, you know, and, uh, you can get a lot more. It's hard to get people to watch grappling that don't participate. It's harder to get them to watch. Why? I think it just reminds us of, um, some traditional martial arts, you know, like it's like unattractive. It was cool in the eighties, you know, fucking Bruce Lee movies and shit, but yeah.
It's harder now. I think it's a bit weirder to them, you know? So I think no-gi is just a bit more easily digestible than the gi game. Are you going to make the guys wear uniforms at CGI? I'll let them wear whatever they want, as long as it covers enough skin, I think, you know? You can say that to Gabby. For me, I'll wear a banana hammock, some budgie smugglers against Gabby, I think. Come out smoking, whoosh.
Try to finish her. I'll put the cigarette on the edge of the mat space and try to finish her before that thing runs out of steam, you know? Well, that's also the same pace that your gas tank is moving down at based on. That's true. That is true. That is probably the timer I have. It's either that or I put it out of my tongue, flick it out of, I don't know. What are the, let me turn her on. What are.
What are the ways that things could go wrong between now and CGI? Like you must have considered that what could go right? We would get all of the people that we want and this would be fantastic and it'll make money and we can give it to charity.
What are the ways that it could go wrong? I mean, it could go wrong in any way you're trying to put on any sort of event can go wrong. You know, any sort of difficulties, like we're going out of our way to build, like we could just throw mats on the floor, but that's not the safest. That's not the best way to do things. So we're going to build something that is safe for the competitors to compete on. That adds layers of complexity on a short time zone as it is to put on an event, but the goal is going to be higher and
really try to spare no expense in making it the best athlete and fan experience possible. But I mean, any of those little things could go wrong. We've got a tight, a tight timeline, you know, and the media to get the lighting sorted, to tech everything out in terms of sound and broadcast and blah, blah. Yeah. Now you're making it worse. Sorry. Well, look, man, I need, you need the, well, that's one thing, you know, people are looking at it and saying, God, where'd you get $2 million from? That's the prize money.
What about the money to actually front the event? I mean, we got your back alley. I mean, we've got the budget was 3 million. So we've got money aside. We're doing production budgets now. Budget was three. Yeah. But two of it's going to the fighters. Plus there's a super fight. At least one. Yeah. Two. How much is Gabby getting paid? How much does she want?
She just gets the physical contact of me. That's more than money could buy. Some of your genetic material. Yeah. Money could buy it, but, um, yeah, I mean, we're going to make it work. Sponsors, you know, like we do have more funding accessible if needed, but we've set it as our goal to do this on a certain budget. Well, I mean, if, and especially given that you're being largely transparent apart from your anonymous Ukrainian funder, um,
If you are relatively sort of open books about it and say, hey, guys, we managed to do this thing on, you know, three mil to put on an event like this or five mil to put on an event like this. It's like pretty shoestring budget. That doesn't seem like an insane amount of money for the impact that it's had and for what it gives to the fighters and so on. I think it does throw into harsh light. Okay, so...
Where does all of the money go in other competitions? Yeah. That's, and that's what we want to prove. We want to be fully transparent about everything. Like, I mean, even the venue, like we're using Thomas and Mac. I think that's, we rented it out two days. I think with loading days, we're still talking under $200,000, you know? So it's like the venue itself is quite affordable for an event of this scope. Being run over weekend in Vegas. Yeah.
Fully tech. Yeah. Wow. Yeah. So it's like, it's, I mean, that's my theory is that we can do it for that budget. If it goes over, we have more money accessible, but it still leaves the question where the fuck does all of the money go in the other competitions? Like, where is it? And that's something that we won't have to answer. That's something, if we do this correctly, I feel like other competitions will have to answer. And that's, that's kind of the goal here to say, Hey, can we put on a spectacle that takes care of the athletes and is, is
good for the fans to, you know. Do you have any aspirations for Fair Fight Foundation? For sure, yeah. I mean, that's sort of like what we're doing when we're traveling around doing charity work and stuff. We want to use some of that foundation money to keep jiu-jitsu alive in these small countries because like, I try to like...
My position in the sport, I think most people like me don't go to poor countries. Like these countries don't have access to higher level jujitsu guys. So I love the idea that I can visit places and train with people where jujitsu guys wouldn't go. And that to me is really ultimately growing the sport. A true jujitsu missionary, you know, traveling to these weird places, leaving a few kids behind, you know, but spreading the sport nonetheless. Yeah. Yeah.
Yeah, I mean, look, if you don't have Uber Exec and if you don't have a nice sort of at least four-star resort available, yeah, the guys that are the biggest in any industry aren't going to go there. The service isn't there. Yeah, those are the places I want to hear. Craziest places. Inspired by Bourdain, obviously, I want to try to do...
what he did for street food for basically jujitsu you know have you released or what's the release schedule for the content that you've captured from all of this stuff which we're aiming to utilize the event and the eyes on the event to coordinate maybe show clips during the event maybe even play it before the event like we're hoping to utilize the event and the eyes on the event to grow that documentary traffic would you uh netflix comes along and says
Here we go. Sell my sofa for sure, you know. I've sold my sofa last. Yeah, yeah, yeah, yeah. And you've bought someone's panties for last as well. That's true, yeah. How are you operating B-team while you're... Well, I mean, it's like I helped set it up for two years. It's kind of a self... It sort of runs itself. Takes over on its own. Yeah, I mean, my...
I started teaching the classes. I don't teach anymore. All the boys teach the classes. I'm mostly the merchandise, clothing ideas guy. You know, that's my niche. But yeah, I mean...
I'm not there too much, to be honest. Do you miss it on your way? I miss it. It's good to come back. Good to leave too, but definitely good to come back. I love coming back training with the guys and seeing where my levels are, seeing how much they've improved, making sure they're still okay. Yeah. I think they're happy to see me leave too. You know, I come in, I throw some shit talking around. They're like, all right. Sick of you now, mate. They miss me until they see me. Then they're like, please fucking go back to a war zone. Keep them, please. God damn it.
Dude, I'm really excited. I'm really excited to see what happens over the next couple of months. Where should people go? They want to keep up to date with all of the updates and everything. My Instagram, Craig Jones BJJ, CJI official, Fair Fight Foundation website. Tickets will be on sale on UNLV, Thomas and Mac event center page. I think that should be up on the 31st, around then. But yeah, I mean, it's all, if you follow Jiu Jitsu, it's on the guys' social medias. It's blowing up.
I can't wait, man. I'm really, really happy to see you doing something cool. I think this is going to be an interesting few months. If I survive. Appreciate you, man. Thanks, man.