Snailbrook is a company town under construction outside Austin, Texas, being developed by Elon Musk for employees of his companies, including The Boring Company, SpaceX, and X. It is intended to be a 'utopian' live-work community.
As of now, Snailbrook consists of 15 trailers, a small pool, a gym, a playground, a pickleball court, a candy shop, a barbershop, and a bodega called the Boring Bodega. There are also plans for a Montessori school, a doctor's office, and an entertainment area.
Elon Musk is building Snailbrook to attract and retain workers for his companies by offering affordable housing and amenities. Additionally, Bastrop County has lax regulations compared to California, making it easier for Musk to develop the town.
Snailbrook has faced issues such as broken playground equipment, lack of permits, and regulatory disputes with Bastrop County, including improper dumping of storm wastewater. The town is still in its early stages and far from Musk's utopian vision.
Historically, company towns were built in isolated areas to provide housing and amenities for workers. While some succeeded by offering stable housing and community benefits, others failed due to labor strife and poor conditions. Snailbrook aims to follow this model but is still in its infancy.
Currently, Snailbrook lacks the charm and amenities of nearby towns like Bastrop or Austin. Its success depends on whether Musk can attract residents with affordable housing, quality schools, and a sense of community. However, its remote location and unfinished state make it a challenging sell.
The main advantage is affordable rent ($800/month for trailers), which is below the median rent in the area. However, residents get significantly less space and amenities compared to nearby towns. The town is also isolated and lacks the cultural and social appeal of larger cities.
Company towns were often built in isolated areas to provide housing and amenities for workers in industries like mining and manufacturing. While some succeeded by creating stable communities, others led to labor strife and poor living conditions, as seen in the Ludlow Massacre of 1914.
The world's richest man is developing a company town outside Austin, Texas. Like the industrialists who came before him, Elon Musk may learn it’s hard to create (and sustain) a utopia.
This episode was produced by Victoria Chamberlin, edited by Matt Collette, fact-checked by Laura Bullard, engineered by Patrick Boyd and Andrea Kristinsdottir, and hosted by Noel King.
Transcript at vox.com/today-explained-podcast)
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An aerial view of Elon Musk's Snailbrook community in Bastrop County, Texas. Photo by Brandon Bell/Getty Images.
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