The book focuses on teaching people how to level up their finances and improve their relationship with money by combining financial psychology with practical strategies for wealth creation. It emphasizes mindset shifts, understanding the psychology of wealth, and actionable steps to save, invest, and make more money.
Saving money challenges our natural instincts to consume immediately, which is rooted in our prehistoric tribal behavior. Additionally, societal and familial pressures often discourage saving, as sharing resources was historically a survival mechanism.
The 4% rule is a financial strategy where you set aside enough money to generate 4% of its value annually as passive income. This allows individuals to own their time and achieve financial freedom by relying on the income generated from their investments rather than active work.
Adrian was inspired by watching T-Pain make millions of dollars in minutes by launching a song, which shattered his traditional beliefs that wealth required hard work and sacrifice. This experience taught him that creating value could lead to financial abundance without the need for constant struggle.
Automating investments through strategies like dollar-cost averaging removes emotional decision-making from the process. By setting up automatic contributions, individuals can avoid the pitfalls of trying to time the market and stay consistent with their long-term financial goals.
Wealthy individuals tend to have an internal locus of control, taking personal responsibility for their actions and outcomes. They are also open-minded, curious, and willing to learn. In contrast, poor individuals often blame external circumstances and may hold negative beliefs about money, such as associating it with greed or selfishness.
Social media can trigger emotional and impulsive financial decisions by creating a fear of missing out (FOMO). People often feel pressured to follow trends or invest in 'hot' opportunities, which can lead to poor financial choices due to our innate tribal instincts to follow the herd.
Adrian emphasizes leveraging the internet to create scalable income opportunities. By building platforms like social media channels or email newsletters, individuals can reach large audiences and generate significant income with minimal ongoing effort, allowing them to achieve financial freedom.
Emotions, particularly fear and greed, often lead to impulsive and irrational financial decisions. These emotions are rooted in our prehistoric instincts to follow the herd for survival, but in modern finance, they can result in poor investment choices and financial instability.
Adrian advises individuals to assess whether they are in the right career or business to achieve their financial goals. Understanding the 'rules of the game'—such as income potential and time required—can help people make informed decisions about whether to stay in their current field or pivot to a more lucrative opportunity.
**Dr. Brad Klontz **is a Financial Psychologist, Certified Financial Planner, and Managing Principal at YMW Advisors. With 15+ years of experience, he helps clients overcome subconscious financial beliefs. He teaches financial psychology at Creighton University and has authored eight books and over 100 articles, featured in The New York Times and CNBC. His mission is to help individuals and organizations achieve their financial goals.
Adrian Brambila is a serial entrepreneur, ex-pro dancer & influencer who went viral on TikTok for living in a van while transparently showing how he makes over $100K per month online with just 1 day a week of wifi. Adrian's mission is to inspire others to start side hustles while creating intelligent money habits to achieve financial freedom.
Both guests share personal stories and insights from their collaborative work, including their book "Start Thinking Rich," which aims to help people develop a healthier relationship with money.
Takeaways:
Sound Bites:
“Saving challenges our natural instincts to consume immediately.”
“Leveraging the Internet offers scalable income opportunities.”
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