10 Key Steps To Build My 10 Million $ Biz
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And maybe you're listening to this because you're starting your first business. You're ready. You're excited. You're like, hey, let's take this off. Let's build that first six-figure 100K business. Let's build that first million-dollar business. And if that's the case, then what I'm going to share today is going to give you a blueprint, right? A blueprint that I wish I had, right?

10 years ago and I didn't and it took me four or five years to figure it out making no money and then voila I started to figure out some of these 10 things and here I am. My name is Rudy Moore host of living the red life podcast and I'm here to change the way you see your life in your earpiece every single week. If you're ready to start living the red life ditch the blue pill take the red pill join me in wonderland and change your life.

your life. Hey guys, what's up? Welcome back to another episode of Living the Red Life. I got a special episode for you today. I'm going to dive into 10 ways that I built a $10 million brand in three years or less. Okay. And this is a signature talk I've given

before. And look, I've ran businesses for about 10 years right now. And I've built many companies to multiple millions. My first company did about 5 million. Then I built a $10 million agency. And then since COVID, you know, about three years, just under three years, actually, I built another company to 10 million. And of course, I've also been part of companies way over 10 million as CEO. And then for my agency, we've

been lucky enough to help run x billion dollar brands companies doing a hundred mil or more so i've seen it all right thousands of businesses but obviously i've also walked the walk and done it myself not once not twice but multiple times um so here we are right 10 ways to grow your business to 10 million dollars in revenue now of course i can't guarantee those results i'm not saying you'll all get to 10 million but i do believe if i give you these 10 skills these 10 lessons and

and these 10 variables that make up success, you'll know, hey, here's what I'm working on. Here's what's doing well. Here's something I've totally missed that could be that one thing, that one problem or that one area that you missed along the way. And now it's causing all these problems in your business. It's the instability, it's the frustration,

thorn in the side that's stopping you from growing, okay? And maybe you're listening to this because you're starting your first business. You're ready. You're excited. You're like, hey, let's take this off. Let's build that first six-figure 100K business. Let's build that first million-dollar business. And if that's the case, then what I'm going to share today is going to give you a blueprint, right? A blueprint that I wish I had

10 years ago and I didn't and it took me 4-5 years to figure it out making no money and then voila I started to figure out some of these 10 things and here I am. So let's dive in. So number 1, okay, number 1 most important part, you

You need a way to absorb and get people into your ecosystem. Okay. So what I call this is multiple front end offers. Okay. So this is multiple ways to generate leads, multiple ways to generate buyers. Okay. And this goes for any business out there, whether you're like a home landscaping business or a pool cleaning business.

You need different advertisements and introductions to get people to give you a call or to get you over there to clean, you know, to do their lawn or to clean their pool, right? Whether you're selling t-shirts. Well, you need lots of different t-shirts that are going to attract people in to become a first-time customer. For me, say I was selling fitness courses. I had multiple different courses online.

that sold my fitness products, $19, $9, $27, multiple different front end offers to get people in. Most people don't even have one good product. If you're listening to this right now and you don't have a way to generate 10, 20 sales a day or 10, 20 leads a day, you don't really have a business, right? You have to have a way to drive consistent sales and consistent leads into your business.

So that most important first step is multiple front end products. Go away and figure out how do I make something really cool, something really eye catching, something that's really enticing. Maybe it's like, hey, I'll clean your pool for $1 the first time. Boom, there you go, right? Maybe it's, hey, I'll cut your lawn for the first time, $1, right? Maybe it's, hey, I'll give you an entire 90 day bikini plan for $19, which is what I did in my bikini, you know, my fitness days.

And I sold like tens of thousands of those, right? And I had all those customers to then upsell. Nowadays, you know, we sell done for you ads for $97, done for you PR and press releases for $97. We show you how to go and grow an influence on Instagram for $19, right? We have all these different ways to get people into our world, right? And give them amazing value, give them an amazing deal because then they're going to stay, right?

So this leads me to that second one, lead generation systems. Most businesses need leads. They need emails, they need phone numbers, they need to get on the phone and dial, right? So you need lead generation systems. You need systems that can give you unlimited leads in theory, right? So we have different systems to generate leads. We have Facebook ads to lead forms. We have email captures. We have free downloads. We have affiliate partners. We have giveaways, right? We have Instagram followers that we...

engage with. So how can you figure out in your business to generate unlimited amount of leads? Because whether you sell a 5k offer, you sell a pool cleaning business, right? Well, you sell insurance, whatever you sell, right? You sell, tell people, show people how to become a bestselling author. You show people how to save 20 grand on their taxes. You

You need leads, right? Grant Cardone, a friend of mine, he's obsessed with building his list. Tai Lopez, someone I was partners with and still friends with for many years and was a mentor to me, he was obsessed with growing his list, right? All the biggest and best people in the world are obsessed with growing their email list, growing their phone list, growing their database and generating leads. So it comes back to that first point around different entry-level products.

It's the same with different entry-level ways of getting leads into your business. So have a think right now, how are you getting leads consistently? My goal as a business, I want hundreds of leads a day, right? One of my goals is I get hundreds of leads a day. I have a phone team calling them. I have a setting team texting them, right? I have emails going out to those leads. I have retargeting ads going out to those leads to get them in a Facebook group. Then we nurture them, right? I have all these ways to

to maximize my leads and bring them into my world so I can help support them in whatever their venture is in life, right? Whatever their goal is. So focus on leads, become obsessive with leads. And then that leads to point number three, a phone sales team.

Guys, I slept on this for a long time and I don't want you to sleep on it. That's why I'm putting this as number three. I slept on having a phone sales team because I didn't think I was ready. I didn't think I needed it. I didn't understand what it was. I didn't understand how it would work.

I slept on this for probably four or five years and I actually went back and did the maps one day based on how much my phone sales team had. I probably left $30 million on the table. Okay, so this is like a $30 million mistake right here. Okay, if you need any more motivation to listen to this point.

So you need a phone sales team, okay? Pretty much every business out there needs a phone sales team. If you look at every billion dollar brand out there, they probably have a phone number you can ring and they probably have an enterprise or corporate phone sales team, right? So we make over a million dollars a month in this business on the phone from our products and services, right? You've got to have a way that

customers can ring in and a way that you can be ringing out and a way that people can get on a phone and do consultations or strategy calls or audits.

or deep dives if, especially if, you have a higher level product. If you have a product more than $200 or $500, you're going to have people that want to speak to you. There's going to be people that want to get on the phone and they want to speak to you about signing up, right? If you guys are going to join my mastermind and work with me for a year, $20,000, are you going to go to a page, click a button, and enter a credit card for $20,000?

Probably not. I wish you would, right? But you're probably not going to do it. You want to learn about the mastermind. You want to learn about how it works, the guarantee behind it, how we guarantee results, how we do weekly calls. You want to discuss your business. You want to talk about, well, here's why I don't think I'm a good fit. Here's why I'm not going to join. Here's what my husband or wife said why I shouldn't join, right?

And you got to work through all those things. So right now, if you don't have a phone sales team, okay, you're losing out. But of course, you need number two first. You need leads and then a phone team to close those leads. And that's how you grow your business is that phone sales team. Number four, multi-channel. Okay, multi-channel. I got known as a Facebook ad guru, a Facebook ad guy, the king of ads, top Facebook ad marketer.

I got all those names and accolades because I became obsessive and really, really great at Facebook. And I'm so happy I did that. It's changed my life. And I've generated tens of millions of dollars because of it. And we still crush it on the ads and we run tens of thousands of dollars in ad spend daily. However, at a certain point, you're going to have to go more channel, which means I do Facebook. I do Instagram. I do YouTube. I have this podcast. I have books.

you know, LinkedIn, right? It's like how I'm going to do TikTok. So you've got to eventually go and expand multi-channel. You don't have to do it to start. I always say to people to start, pick one big platform, two subcategories, right? So two sub-platforms. So you might go, hey, I'm Facebook.

plus Instagram and YouTube, right? So have one main platform, two other ones that you care about a lot. And then after that, leave it for a little bit, get that first one going. That should get you to a million dollars if it's the right platform. Then the other two will add a couple more million. And then you might go, they might even get you to five or 10 million.

And then you might go, okay, now I want to go to 100 million. Well, I need to be everywhere, right? I need to expand across multiple different avenues. So multi-channel is really important. It's important to focus on one to start, have a couple of others in the work that can take off and then eventually be on everything, okay?

So next one, super, super important. And this was like lost revenue, easy revenue was referrals, renewals and upgrades. Okay, we found within many of my businesses, right? There's a percent of people that want to renew. There's a percent of people that want to upgrade to higher tiers and packages and programs. And all of our customers coming in are a great way to provide leads to our sales team, right? They're a great way of giving us free leads without having to spend money on ads.

So we're like, hey, we need to build out our referrals, right? So we start getting referrals. And one of my business partners, Chad, he helped me do this. And we started adding 50 to 100 grand a month just through referrals. And we joke it's kind of free money, right? Because we've already paid to acquire the customer. We've already paid for the ad spend.

Whoa, whoa, whoa, wait a second. Before we go into the rest of this episode, I'm gonna interrupt abruptly and just ask you one big favor. I hope you're getting a ton of value, a ton of knowledge. I hope you're getting some breakthroughs from myself and the guests. And I want one thing in return.

What I would love is for you to subscribe and leave a review. The reviews and the subscription grows the podcast. It allows me to bring you even better guests. It allows me to invest even more time and money into this podcast to bring you the latest and greatest, the best entrepreneurs from around the world that are crushing life, crushing their business, and giving you all the tools, the mindset hacks, the knowledge,

and the environment you need to be successful. So do me a favor, if you've got any amount of value from today's episode so far, or any previous episode, or any of the content I've done, it would mean the world to me if you hit a five-star review, give us your feedback on the show, the episodes,

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The next part is upgrades. We make millions of dollars a year now moving people through our Ascension model, our value ladder, where they start in one place, they go to the next place, they go to the next place after that, right? So we move them through this system. And then the final part is renewals, okay?

If you're building a business, it's only ever going to be as good as the repeat customers, right? So Amazon's great at this, right? Or Netflix is great at this. So how do you get more renewals, people coming back to buy and buy again? Part of it's product selection, part of it's indoctrination, part of it's a good value product. Part of it is making the request, making it easy and building subscription models where people can renew and keep coming back and back and back, okay?

Next one, partnering with experts, okay? We have a saying in my business because as you grow the business, you're going to engage a lot of things you didn't expect, right? So like HR, legal, executive.

Expansion into YouTube, right? And LinkedIn that you might not know about. How to build a sales team. How to do your taxes, right? All of these things. How to do SEO. How to do a site migration. How to expand into the Spanish-speaking market, right? How to negotiate a building. How to raise capital, right? All these things that when I started many years ago, I didn't think I'd face. So I have a saying in my business, who not...

not how, who, not how. So how do I find the person that's already done it and that's an expert versus how trying to figure out how to do it, okay? The junior version of me, the poorer version of me, the less experienced version of me would have said, okay, I want to do this. I'm going to spend tens of hours Googling it, YouTube in it, becoming an expert, right?

But it's like, hey, that 50 hours you're going to spend, A, you're never really going to be an expert because you get that over 10 years of experience. But you could have used that 50 hours for greatness, right? And to work in the business and then just paid $500 or $1,000 or $5,000 or $10,000 to a consultant that's got that 10 years of experience to tell you exactly what to do. So, yeah.

You know, I brought in YouTube consultants, LinkedIn consultants, SEO consultants. I brought in how, you know, lending capital, capital raising consultants. I brought in every type of PR, TV consultants, TV production consultants, every imaginable consultant. Like I've brought in for what different tax consultants, legal consultants. What I'm trying to do, I brought in all these different consultants because,

when you're getting some success, those people just help you compound it much quicker than you trying to Google it and figure it out yourself. You're never going to learn the super high level strategies, sadly, on Google, I promise you. You're not going to learn them because it's tailored to you. It has to be tailored to you and contextualized to where you're at. And within an hour, an amazing consultant can show you exactly what to

to do, right? They can assess where you're at and show you exactly what to do. So super important, super important that you pay to play. Like, don't be afraid to spend money, okay? Next one, talking of money, is...

making your goals bigger and stronger. And as we would say, 10X in them, right? Grant Cardone, Mr. 10X, friend of mine, someone that's helped me a lot with my mindset, pushing more to be bigger. And every time I go down to Miami to see him or I see him at an event,

I leave pushing myself to another level, right? And you need people in your life that are gonna keep pushing you to that next level. Hopefully I'm one of them for some of you listening today, right? So how do you get with people that are gonna keep pushing you to that next level? And when you think,

Hey, this is great, I'm here. They go, hey, no it ain't, you should be 10 times bigger. I see more in you than you see in yourself. You got a thing bigger, why are you stopping there? Why are you only setting that goal of a million? Why not 10 million? Oh, you're only hiring two people? How'd you hire 20 people, right? Oh, you're only gonna launch one product? How'd you launch 10 products, right? So how'd you get with people that push you to go bigger, to go better, right? How do they pull out the greatness inside you, the grand vision inside you,

and help take you to that next level. You've got to find those people. You've got to surround yourself with those people. You've got to keep those people close. You've got to do what you can to get in the right rooms. That's why people pay, you know, us $25,000, $50,000, $100,000 to come to this office, to get in that room, to get on a weekly call with me.

Because I do what Grant does for me. I push them to go bigger. I tell them, hey, you're overthinking this. Hey, that's too small. Hey, don't worry about that. Worry about this, right? So get in the right rooms and find those people that'll help you 10X your goals and help you visualize much bigger things, right?

Next one, go in the red. Okay, I'm really red. I obviously like red. And one of the things I like to do and I've learned over time is not being afraid to go in the red. Okay, and what that means is going, losing money at times to make more money over time. Okay, and I think when we all start, if you're like me, I didn't come from money. You're afraid to ever lose money and the thought of losing money is crazy. And I used to think that and it slowed the growth of my business, right?

And now I lose a lot of money and I make it back over time. And sometimes it's hard financially and stressful, but most big companies in the world are willing to lose money to acquire customers, lose money on employees, lose money on failed initiatives, lose money on failed products.

And there's like a famous saying, I mean, with Amazon, right, they've launched hundreds of divisions and little ideas that you don't even know about because you only see the 10 or 15 winners, right? And they've spent money to go in the red, right? Money on all of those ideas to fail, okay? But the ones that have worked have made them billions of dollars.

So how do you spend more money to grow your list, to acquire more customers, to hire a couple of key staff members with the strategic plan and a clear path to them making you more money over time, right? You need to be...

okay with spending money to make money. If you don't, you'll stay broke, okay? The broke mindset is I'm going to hold my money, I'm going to store my money, I'm going to put it under my mattress and save it for a rainy day, right? The wealth creation mindset, the mindset of millionaires and billionaires is how can I use this money as a tool to get me to that next level? How can I spend this money to make more money back over time, okay?

Last couple, client success, okay? Many billionaires, many billion dollar brands will say you're only ever as successful as your clients, right? So we focus a lot. We literally have wins every single day in our mastermind community, right? And our coaching programs every single day. We literally have our head coach get on stage here in the office in our morning huddle and every single day he shares wins.

Across our company as a whole with all our coaching programs, we're getting five to ten big wins every single day. Five to ten times a day, we're getting clients getting breakthroughs in their business, their ads, their funnels, their revenue goals, their email blasts that we gave them to send out.

So how do you get yourself in a position and build a brand and a product where you're getting these wins every day for your clients, right? Maybe you're helping them lose weight. Maybe you're giving them the world's cleanest pool, right? Maybe you're giving them the best, you know, landscape garden job in the whole of Tampa, right?

How do you make your product and service so good that it sells itself, okay? And we obviously genuinely care about helping our clients be successful. We know it's so key for longevity of the business. So how do you build that for yourself and get yourself in a place where your clients keep winning, where they're crushing their goals or whatever they're buying your products or service for because that's gonna keep growing the business over time, okay?

And the 10th and final one, okay, is a bit of a boring one to end on at first, but I'm going to explain why it's so important. It's data and reporting, okay? It's data and reporting. It's not what you'd expect for the 10th one, but it's the secret behind the millionaires and billionaires, okay? Every major company I know, they know every KPI. They know every number. They can track everything. They have financial reports and statements that lead to

a clear path of direction and a clear path of growth, okay? I got super obsessed with this about three years ago.

Now I would say we have the best data and tracking like out of the industry. Okay. I've never seen anyone as in-depth as what we have. And it's allowed us to run the business more on autopilot. We know where we need to be. We know our KPIs. We have like this traffic-like system where if something's going wrong or not performing, we can spot why and we can correct it really quickly. Okay. So have a thing for yourself. Like how well do I know my numbers? How well do I know my ads?

Do I check my revenue every day? Do I see where I am for the month? Do I check my social media growth? Do I know my cost per click on the ads? Do I know my email revenue, right? Like how am I setting KPIs? How am I tracking it? How am I monitoring it? How am I holding my team accountable to those KPIs, right? So have a think about how you're tracking the data, start working on it and get obsessive with tracking it because it will unveil and show you, hey, this is what I need to work on.

This is what I need to do. I need to kill that and start this. Here's a good example. We just closed down a department in my business because it wasn't making us any profit. Whereas a similar department was making us like 200 grand a month in revenue and like 100 grand a month in profit. So similar departments, both had a few employees in them. Sadly, we had to break, you know, close one down and let everyone go. But it was a great business decision. It took...

personally, right, to do that. But it was a great business decision because we were spending half of our time on both, right? And now we can spend 100% of our time here where we can get this to double again versus this other initiative and department that wasn't bringing in any profit, right? So figure out like how do I track that and make those easy decisions because I have the tools and the means to make the easy, logical, data-driven decisions

in my business, okay? So there we go. 10 ways that I grew, right? The 10 steps, the 10 ways I grew to $10 million, not once, but twice, okay? And I hope you enjoyed this episode. I hope you've got a lot of value out of it. And I hope you're going to be strategic in going through the list and going, okay, I suck at this. I suck at this. I'm great at this. I suck at this. I'm great at this. Because it's going to show you the gaps, okay? It's going to show you the missing pieces

at the jigsaw that if you start to fix, I'm so confident it'll give you tremendous growth, okay? And this is another great episode. These 10 steps, everything we teach inside our programs, inside our courses,

If you're a member, then I appreciate you. And I know that you're working on a lot of these with me and the team. If you're not a member and you want to learn more about us, head to the website. As always, guys, I would really appreciate you to go download all the shows, subscribe and make sure you give us an amazing review. I love doing this. I love being here. I love giving feedback to you guys and motivation and marketing tips and tricks and business advice.

to you guys every single week i hope you find it as valuable as i do and until the next episode let's 10x that business keep living the red life and i'll see you guys soon take care