Atena Peglar on Funnel-Free Lead Gen & Multi-Language AI
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We have three employees in our company. We're already seven figures, right? We have a very large system. A million dollars with three staffs, that's crazy, yeah. Last year we didn't really have many employees, right? I didn't have a sales team. I was scaling too rapidly to get the time even to put together a sales process. So what I did, I just did webinars, lots of webinars. At some point I was doing six webinars a day in November. Wow, live webinars. Live. So we had one webinar funnel that we modeled after us at Brunson.

and it generated a million dollar revenue for us. You know, most of the followers may be 10 or 20 employees or less, so they're still doing a lot of the work themselves. How else can they save time by using AI, all different types of AI? So...

My name's Rudy Moore, host of Living the Red Life podcast, and I'm here to change the way you see your life in your earpiece every single week. If you're ready to start living the red life, ditch the blue pill, take the red pill, join me in Wonderland and change your life. What's up, guys? Welcome back to another episode of Living the Red Life. Today, we're going to dive into the fascinating, fast-growing world of AI. Antenna's joining me. She's an AI expert, had thousands of students go through her AI programs.

where she's teaching everything entrepreneurs need to know about AI. So welcome to the show. Thank you for having me. So let's start big picture. What is the hot stuff in AI right now that entrepreneurs should be using? There's a lot of fluff.

but there are some good things with AI that can really move the needle. What are they? So there is something about AI automation. Automation. And also the marketing. So I'm dealing a lot of innovation in the marketing space. Okay, so marketing and automation, right? Let's start on marketing then. Everyone loves here marketing, making more money and reaching more people and making more sales and helping more lives. So what are some key things for AI when it comes to marketing?

So with the marketing, what we did is that we created a software, AirPortals Business Lab, that basically is able to create all of the marketing copy from emails, ads, websites, funnels, and everything. But especially what is different about it compared to other solutions is that the fact that you can use all the language model in one place.

which is one of the things that everyone is can't keep up with AI is just overwhelming because every day there's a new language, what a conduct. So when you mean that like the chat GPT and there's the gem alone. Yeah. Yeah. Yeah. And a lot of people debate which is better.

Right. But you're saying you built a system where you can use all of them. Access all of them. Yeah. And then you can compare the output as well. Like if you generate the output, you have all the language model available. Then you can say, oh, which language model give me the better output?

and one thing that we do is that sometimes the marketer will a b test as well the different language model for example we a b test the cloud versus the chat chip do you know which one's winning is it is the one that cloud is usually win when it comes to facebook ads interesting okay yeah and it's you wouldn't know until you test it yeah yeah yeah because they all look very similar but having access to all of them in one place and the other thing is the um what we created is the modeling

So you know that you're a marketer and you always says that, yeah, you know, you did mention the master model, but like, you know, modeling the best is always work. If there's a campaign that already performing well, it's easier to go model the same structure rather than trying to create one thing from scratch. So what we did that we trained AI based on the model is so we gave you the best example of the best one, all best ads, like all the marketing campaign. We have a database of a couple of hundred.

multimillion dollar funnel examples, the link to the new ticket, high ticket, which is a publicly available data where it has been a lot of work to put together. - Yeah, yeah, so you can pilot a lot of top funnels to feed the background data. Yeah, that's great. Yeah, we teach, you know, if you're using, even if you're just using regular chat GPT or whatever, before you go get it to do the work, feed it with those top funnels, top landing pages, top copy,

and you instantly get a much better result just because AI is really good and smart if you give it great examples. If not, it kind of pulls from everywhere and it waters it down, right? And one problem that we find is a lot of people say, how did we find this great example? It's like, that's one of the thing. This is basically the list of all of the two comma coordinates, the two CCX. So we have a great example now that coming from that research

we know that they are funder generated, million dollars of revenue. And then we found a niche and then we put it to the software and say, copy paste the information and then create a context for your business. And how do you make sure that doesn't infringe copyright and you make sure it's different enough so it's not breaking any laws? It completely changed the copyright.

Right. So in terms of the copy, it's changed. It's just a structure. Yeah, because I know that a lot of people are worried about that when they do upload a funnel. Obviously, there's copyright infringement if enough's not changed. And there are lawsuits out there now where someone, you know, did that, took a website, AI rewrote it, but they didn't rewrite it enough. And now people are getting sued. Yeah, yeah. We always say it's your responsibility, whatever. Yeah, to cross-check it. It's still you need to cross-check it and make sure that, you know,

But what we train it to be in a way that it changes enough to not have any copyright issue. But yeah, there's always... You should always check, yeah. We should always check. Every time you work with AI guys, you have to check the output. No matter how perfect it looks, you always have to check it. But yeah, I think like we're creating that system. It makes the job a lot easier because like when it's more likely that when you launch a campaign that has been modeled after a successful campaign, going to be successful, that's something that you're trying to, you know,

create from the scratch and try to check the hook, test the copy and the signature. Yeah, I mean, some even people just using ChatGPT right now, they don't pay attention to that and they don't segment stuff out. Like, you know, hey, if you're going to go write ads today, at least go and take your own best ad

upload it and then have more variations made, right? And what's cool here is like, it's not just your best ad, but maybe go take a competitor or someone in a totally different industry so you don't have to worry about any copyright stuff that's, you know, an ad that's crushing it. And the great thing with ads is the Facebook ad library is open. So you can punch in names of top companies and boom, now find all their ads they're running. So, yeah.

There's no excuses, but let's talk about other ways to use AI. So, you know, obviously we talked a lot about copywriting. Okay. What else does it say? There's entrepreneurs are listening. Most of the, you know, most of the followers, maybe 10, 10 or 20 employees or less. So they're still doing a lot of the work themselves. How else can they save time by using AI, all different types of AI?

So we have three employees in our company. We're already seven figures, right? We are very much systemized. A million dollars with three staffs. That's crazy. Yeah. Yeah. Very quickly we're scared. Like, I still need to employ more people, of course. But I would say that marketing is taking the majority of the team. It's just the marketing. It's the copywriting. It's the email marketing. Like, everything you put together, it takes the majority. Obviously, you can get an operation manager, right?

and then you can systemize simple automations and just go high level ourselves.

to create automation. So we have automation for everything. We got a school committee, which is we are the top committee in the school at the moment. November, we broke all the record. So with that one, we have automation. Everyone that joined the school, you automatically receive an email. They go into the sequences. So basically like a lot of automation, obviously with email, like every time that we get a lead, we send them through the sequence of the emails and there's a process in place, book a call. So with that way, it's like, you know, you could...

systemize a lot of things. And the other thing that we did is because last year we didn't really have many employees, right? I didn't have a sales team. I was scaling too rapidly to get a time even to put together a sales process. So what I did, I just did webinars, lots of webinars. At some point I was doing six webinars a day in November. Wow. Live webinars. Live. Wow. I didn't. It was all live. And so we had one webinar funnel that we modeled after our subprime son.

and it generated a million dollar revenue for us. Wow. And just by means, just rinse and repeat that. Just call that straight to the registration? That's it. Straight to the webinar. And offer was between 3 to 5K. And we provided payment plan too. So that worked really well because we're not having any sales team in place and you can like, we would close like five people each webinar, right? That was pretty good because then you can scale and then we build our email list. That was really good because I could have started building my, I would get,

300 registration per webinar. I would have like 70 people turn up and I sell five so I could start building my email list very quickly. So I would say like webinar is one way if you have a small team because you can just, you know, build your email list and to be able to scale quite rapidly. And obviously we were thinking about automating it. We never did that. That's something maybe I consider for this year. Yeah, yeah, yeah. But yeah, I would say the marketing,

is because we use our software. And the reason I developed the software originally was I just wanted to do it for myself. I was like, I want to be in this funnel. I want to do this email. And one thing that we do when we create a new offer is that we go through to our top performing email, like a top 20 best performing email. And I put it in the AI by SAS and it will regenerate it for the new offer. So basically we don't create a new email every time we got a new offer, just create a context for it.

using the AI and then once the context created they said oh using this new context rewrite this email so you don't necessarily need to use your competitor to model them you can model your own performing emails ads for a new offer good well I'm glad I'm glad you brought the school thing up because yeah I wanted to talk about that today too let's switch

switch for a few minutes off AI and talk about how to grow communities because you did a great job there. And maybe if we have time, we'll talk about the webinars too. So someone's hearing this school thing. Guys, if you don't know what that is,

A friend of mine, Sam Othins, grew this software. It's called School. It's a great platform to grow communities. It's kind of like the new cool kid on the block for Facebook groups, same version. So can you talk a little about how you grew that, what numbers you got that to and what timeframe and the marketing tactics behind that?

Yeah, sure. I found out about a school in May. I went to a business conference and a lady told me about it and that changed my life. I will always remember, you know, associate that with her. She told me, I don't know, have you heard of the school? It's for Alex Homo. I said, I heard of it. I'm not quite sure what it is.

So I went and checked it out. It was looking very unfamiliar, right? It's just a completely new platform. And what I did is that I just joined the top 10 communities in a school and I just observed for two weeks what they're doing. And after I observed it, I came up with my own plan. So from May to November, we became number one community in November, only a couple of months after that with 8,000 members from 110 countries. 8,000 members, 110 countries. That's how we could grow from... And you're charging...

It's free. So that's a free community. That's a free community. Do you have charging in there? We have a paid community too. Great. So we got three communities. One is the free one that is basically a lead magnet. So we did a Facebook advertising and send the leads directly to the Facebook about page. The advantage of a school is you don't need to have a funnel.

because your eBath page of your school is a funnel, right? So it's going to make it a lot easier for beginner, right? So send it directly to the school. They join it as a free. You collect the information. You send it to the CRM, and then you can nature that. So in that way, you could also build your email list.

So that's how I could do that. So I run the ads for a couple of months and I post the ad because what happened is that our ranking has started really improving. There are tricks about how you can rank in school. And now at the moment we're getting like 30 leads for free. Just because you're ranked highly? Yes, because we ranked number one in the first page of the marketing. So there's something in the school called discovery, school discovery. So the people can go there, hundreds of thousands of people search for a particular keyword.

If they go search for marketing AI, I'm number one in the page. Because of that reason, I get a lot of free leads. So that's kind of like to say $10 per lead, 30 leads a day, $300 a day I'm saving. Yeah, yeah, yeah. Organic. So this is really good. The investment is not paying off. And the paid community that we have, we just teach people about AI. So I'm a mastermind group. I have 96 people into the paid one. It's $10,000 per year. Oh, wow.

And we got the software as well. That's part of it. So they pay the 10K, that's a million or so a year. They get a private community in the software. The software is actually separate now. Oh, that's separate now. The software is $5,000 annual. We got three communities. So with our mastermind community, that's when we won the school game in November and I won the Cybertruck. Oh, you did? Cool. Yeah, we did 350K MRR in one month. Wow. And that was in the...

for the 10k offer. That was, I was selling monthly only at that time, 999 a month. So we got 315 clients into that, but a lot of them churned. That's a problem with subscription. One thing about subscription. Generally 50% leave in month. I know that's exactly what happened. And then now we're just offering the annual or payment plan because the churn was an issue.

But yeah, what I would say about is people love to have a community. What I love about a school is the gamification part. Because with the email, the people are not really engaged with the community because there's gamification. When they engage the level up, every level they unlock something. So it's a lot more engaged. That means that it's the conversion rate of the... And it's more sticky. More sticky. They come for your program, but they...

continue because of friendship that make is that makes sense yeah yeah of course yeah yeah all right good well last couple of minutes let's hit the webinar too you you know there's a key part there that i'm sure everyone's fascinated by six like you did up to six live webinars a day selling a three to five k offer and some webinars you were selling several of those several times a day yeah tell us about that funnel how you did that just quickly yeah the funnel is just one was one webinar funnel that was very simple it wasn't long it was just like one page

and just call ads. Just call ads. And when I was doing six webinars, that was June and November because I was participating in a school game. Okay, so you were really pushing it. So I had no choice. I just had to push for it. And you got a Cybertruck because of it. Yes, and I bought a Cybertruck because I can't drive the Cybertruck, so I took the cash, 100K, which was good. USD, 100K USD. That was good.

So, and let's just talk, you know, if someone's a bit newer, talk about this webinar funnel structure. So you ran ads, they registered for a live event. You had it starting on every 15 minutes or every hour or whatever you chose or time points throughout the day, right? And then it'd be an hour's presentation. Do you want to just walk through it? Yeah, of course. One thing that I want to mention about that, obviously they come registered, opt into the webinar. In the thank you page, I will send them to the school free community. So I will say you got five minutes.

to join the school and we got a lot of people into the school. What percent would join the school? 10% of people joined the school in the thank you page, which was good. And one other thing we did that at the beginning of the webinar, we just said, hey guys, if you're not part of the school, join us. So we got a lot of more people joined the school.

The reason being is that we were collecting the money through the school and a lot of people was like, what is a school? It's very unusual, right? It's not a normal sales page of the Stripe. So because of that reason, the first few webinars I did, I had no sales and I had to figure out what the problem is. The problem was people are not familiar with school.

So what we did, we put the thank you page, joined the school, and we had six email sequence. In all the email sequence, we had a PS join a school. PS join a school. And at the first of the webinar, we created a competition and said that if you join the school and you comment on this post, then you have a chance of winning one of our courses, for example, $1,000.

So then we get basically 70 to 80% of the people that attend the webinar to join the school. And in that way they started buying because they had the account created by then, so then it was easy for them to purchase for school. It wasn't like a barrier anymore. That's how I could get around it because I'm the only community in the school that actually could work the webinar, make the webinar work.

Everyone else said, "Webinar doesn't work." I'm like, "I'll make it work." And that was a trick to it, like anyone that wanted to do that. So the webinar was about 90 minutes roughly, and then I would do a pitch. The pitch part was half an hour, an hour content, half an hour pitch.

And then we also, the people that didn't purchase the webinar, we nurture them back to the school because they were already in school. Love it. Love it. Good. Well, last question. You got a lot going on. People want to come see it. Check out the school community, the software. Where can they find you? Yeah. So if you guys go to the school and search for ARpreneurs, you can find our free community and also the software called ARpreneurs Business Lab. So we do have a free trial. The free trial, you can create a free context.

you can check out the free trial and yeah, let us know if you need any help. You can look me up in Instagram @nopegler. Love it. We'll put that in the show notes too. Guys, that's a wrap. Keep working hard. Go check out all of this amazing communities and webinars and everything she's got going on. And I'll see you guys soon. Take care. Thank you so much. Thanks for having me.