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Building a Million $ Business WITHOUT Ads! w/Tori Dunlap

2024/10/28

Living The Red Life

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Tori Dunlap

推动女性金融独立和挑战传统金融体系的金融专家和播客主持人。

Topics

Tori Dunlap: Tori Dunlap 强调了有机增长的重要性，指出可持续的商业模式不应依赖于社交媒体平台。她分享了将用户从社交媒体引流到自己拥有的平台（如邮件列表、播客）的策略，并详细阐述了如何通过提供有价值的内容来建立信任，从而培养忠诚的社区。她还强调了品牌信息和声音的精准定位，以及自动化信息在识别和吸引忠实粉丝方面的作用。她认为，通过提供价值而非直接推销产品，可以建立更牢固的客户关系。此外，她还分享了利用病毒视频引流到问卷，收集用户邮箱，建立邮件列表的成功案例，并讨论了利用 ManyChat 等工具在 Instagram 直接消息中与用户互动，进行转化和变现的策略。她建议企业家优先考虑为用户提供价值，建立信任，再考虑销售产品。她还强调了专注于特定目标受众的重要性，避免试图迎合所有人而导致品牌形象模糊。最后，她建议企业家将社交媒体作为引流入口，将用户引流到自己拥有的平台，以减少对算法的依赖，提高商业模式的可控性。 Rudy Mawer: Rudy Mawer 与 Tori Dunlap 进行了对话，探讨了有机增长、社交媒体变现以及如何将一个 TikTok 视频转化为 10 万个潜在客户的策略。他认同 Tori Dunlap 关于利用社交媒体引流到自己拥有的平台的观点，并分享了他自己利用广告和有机增长相结合的经验。他还讨论了低价产品在提高客户参与度和忠诚度方面的作用，以及利用自动化信息和自定义对话与高参与度粉丝互动的策略。他最后总结了有机增长的核心原则，并与 Tori Dunlap 讨论了如何避免试图迎合所有人，以及如何通过打造清晰的品牌形象和声音来吸引忠实用户。

Deep Dive

Key Insights

Why did Tori Dunlap focus on organic growth for her business?

She didn't have the money for ads and had to dedicate time to grow slowly and organically.

What is Tori Dunlap's philosophy for building a community?

Serve before you sell; focus on providing value and building trust before asking anything of the audience.

How did Tori Dunlap convert a viral TikTok video into 100,000 email subscribers?

She built a quiz funnel that offered a free personalized money plan in exchange for email addresses.

Why does Tori Dunlap emphasize moving followers off social media platforms?

Social media platforms are unpredictable; moving followers to owned platforms like email ensures better control and sustainability.

What is Tori Dunlap's most controversial belief about money?

Money is political and influenced by systemic oppression, not just personal choices.

What advice would Tori Dunlap give her younger self?

Worry less and enjoy the process more, trusting that things will work out.

Chapters

Tori Dunlap discusses her journey from a side hustle to a full-time business, emphasizing the importance of organic growth and the challenges of building a sustainable business without relying on ads.

Started Her First $100K as a side hustle in 2016, went full-time in 2020.
Grew to over 5 million social media followers organically.
Emphasizes the importance of building an authentic community.

Shownotes Transcript

Tori Dunlap, founder of Her First $100K and the bestselling author of Financial Feminist, who shares her expertise on organic growth, audience engagement, and brand building. Tori delves into her philosophy of "serve before you sell," explaining why businesses should focus on providing value before asking anything of their audience. She emphasizes that creating trust through valuable content—not simply promoting products—is the foundation of a loyal community. Tori also highlights the importance of narrowing down a brand’s message and voice to resonate deeply with a target audience, as trying to appeal to everyone often results in a diluted brand identity.

As the conversation progresses, Tori explains her strategic use of automated messaging for identifying and engaging her most loyal followers, which allows her to tailor content and even upsell products based on their engagement level. She discusses the value of moving followers from social media to platforms she owns, like email lists or her podcast, so she’s not reliant on the algorithms for business stability. Tori concludes by stressing the significance of being authentic and even polarizing in her messaging, which helps attract a committed audience aligned with her values and vision. For those looking to grow a community or launch a brand, Tori’s approach provides practical insights into cultivating an engaged audience that’s built on trust and shared values.

CHAPTER TITLES

3:00 - Serve Before You Sell

5:20 - Using Automated Messaging for Audience Engagement

7:45 - Evolution of Messaging Rules and Strategy

10:12 - Building Customer Support Through Custom Conversations

12:30 - Targeting Ads to Highly Engaged Followers

15:03 - Importance of Audience Engagement Over Conversion

16:22 - Strategies for Organic Growth on Social Media

17:02 - Top Lessons for Growing Your First Followers

18:04 - Creating Value First: Why Trust is Key

18:48 - Developing a Strong, Clear Brand Identity

20:06 - Using Social Media as Top-of-Funnel Engagement

21:12 - Moving Followers to Platforms You Own

21:57 - Finding the Right Niche and Audience Sweet Spot

22:10 - Building Stronger Connections by Being Polarizing

Connect with Tori Dunlap:

Herfirst100k.com

IG - Herfirst100k

Connect with Rudy Mawer:

LinkedIn)

Instagram)

Facebook)

Twitter )

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