Coach Stormy’s ABCs of Success
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I made my first million dollars in multi-level marketing in 2015. Okay. From zero dollars, quitting my job, stealing, scheming, scamming, stripping all that, to I got into network marketing. I got mentorship. I got coaching. I got where I was able to be tapped into personal development. I never knew anything about personal development. I didn't know anything about mentorship. I didn't know anything about coaches. That's not something we talk about in my community. So I got into network marketing, made my first million.

And honestly, from there, you know, everything was kind of history. My name's Rudy Moore, host of Living the Red Life podcast, and I'm here to change the way you see your life in your earpiece every single week. If you're ready to start living the red life, ditch the blue pill, take the red pill, join me in Wonderland and change your life.

All right guys welcome back here in Miami super excited with Stormy we are about to dive in you have an amazing journey built a lot of amazing you know a tribe that I really respect and I've obviously followed you since we met last time and I actually knew you before you know I followed you online so we're here today to kind of dive into how you built this and you've

mastered the internet you've built a life that impacts a lot of people right so maybe for the audience that don't know you if they don't I'm sure they will after that they'll see you a lot online once once the episode drops but maybe give them a two minute story it'd be great wow so first of all I just told this story in the car so I feel like I'm

- Okay. - Having deja vu here. - That was practice, that was the warm up. - I feel like it's deja vu. You know, I have like that typical, I call it typical black girl story. Grew up in a single parent home. My mom was a drug dealer. My dad was not with my mom, they were separated. He was a drug dealer. And so I grew up in an environment watching the hustle, watching the bustle, but also watching my mom in and out of prison, my brother in and out of prison.

And so at a very young age, I made up my mind that I did not want to follow in their footsteps. So I knew that I wanted to be an entrepreneur because I love the freedom and the flexibility, but I did not love the risk that came with what they did. And so I found myself at a very young age from foster care. I've been in foster care and in the foster care system for about three years. I had my first child when I was 15. Because of that, I ended up having to drop out of school.

You know, I was just telling a story today and it really feels like yesterday. My first time in a strip club, I was 13 years old. My water was off at home and I went to the strip club with a friend and one thing led to another and I made my first $600 that day to make the money to turn on my water that was cut off at home.

And so a lot of people may not be able to relate to that in different cultures, but where I'm from in Miami, like a lot of people grew up in the drug dealing environment, the stripping environment, the scheming and scamming. That's a lot of what I saw growing up. But by the time I reached the age of 19 and I gave birth to my daughter, I did not want my daughter walking in my footsteps.

It was important to me to figure it out because I did not want me being a stripper, stealing, scheming, scamming to be what she saw. So at 19 years old, I end up going to get a job.

I would take ends in odd jobs doing customer service. I was always on the phone, so I became very familiar with talking to people, getting them to pay bills. I was the girl that would call you to get you to pay your spring bill. And I end up waking up one day and like, I don't like this. I always hated jobs. I hated lunch break at 12, 15-minute breaks. I didn't like the two-week vacation. I didn't like waiting two weeks for a paycheck. And so I was always in pursuit of real entrepreneurship. And so I ended up opening up a boutique. Mm-hmm.

which that's another typical thing. A lot of girls in my community, they either sell hair or clothes. Okay, yeah. You know, but I got into the boutique industry and I opened up my first boutique working with my daughter's father. Then I opened up my very own. Did very well. And then 9-11 came. After 9-11 came, I was like,

A lot of people's businesses flatlined, including my business. And I looked up and I found myself back in the job world. So I became a TSA agent. Okay. Yep. I used to not the Reds today. I used to wear the blue suits at TSA. So we'd go through the airport. I was the girl that would shake you down at TSA. So I was a TSA agent for like two years. And I remember everybody telling me, oh, you got a good job. And, you know, you celebrate the good job. You got good benefits. But for some reason, that just never set well with me. No.

So I ended up moving to Atlanta, Georgia. You know, I'm from Miami. And in Miami, it's a lot of Latinos that are successful. You don't see a lot of, at the time, a lot of black people successful. So when I got to Atlanta, I saw black success. And I said, I want to do that.

I saw black success and I said, I could do that. And that's the power of the belief, right? Like in the environment. That's the power of the belief in the environment. And that's what we were talking about today. Like it's important for people to see that a minority could be successful. You could come from a drug dealing family. You could come from, you know, an Asian family that's struggling, a white family. We need the example. And so I believe that I became the example. I ended up moving to Atlanta and I got into multi-level marketing. Uh,

I made my first million dollars in multi-level marketing in 2015. Okay. From zero dollars, quitting my job, stealing, scheming, scamming, stripping, all that, to I got into network marketing. I got mentorship.

I got coaching, I got where I was able to be tapped into personal development. I never knew anything about personal development. I didn't know anything about mentorship. I didn't know anything about coaches. That's not something we talk about in my community. So I got into network marketing, made my first million. And honestly, from there, you know, everything was kind of history. But then something happened. My mom passed away August 26th of 2011. And I spiraled into a very deep, dark depression for three and a half years.

So the millions went away. I went from making $100,000 a month to zero. Literally clicking buttons about to get food stamps. So I was depressed for three and a half years and got in the right environment again. Woke myself up. The right people were speaking into my life. Helping me to believe in myself again. And I got back into network marketing and made my first million again in six months. And honestly since then, here we go now. I've been in my company and

for the last, my company for the last eight years. I've been able to earn over $50 million in earned income. I took that money and I diversified. Now I have five different things going on and my goal is to continue to show up as that black girl that came from some strong adversity to show other people that if it's possible for me, it's possible for you. And that's impacting thousands of people now, right? So there's a lot I want to unpack there.

There's a reoccurring theme though, right? The environment, the mindset, the right people supporting you, getting in the right environments. And also, you know, obviously a lot of my personal brand and the red life is breaking out of that society norm and creating the life you dream of. And I think a lot of that starts with those things we said, right? Getting in the right environment and being around the right people and finding the right mentors. And I

How are you now, you know, I'd love to hear now, fast forward to today, how are you impacting other people with that? Because I know that's a big part of what you're passionate about. - 1000%. My goal is to continue to break the generational curses and help my community and anyone that come from being the least, the last and the lost. - Yep. - To move from generational curses into generational blessings. And so I do a lot. I've written four books. I have my own community.

of more women than men where we meet every day. We do events. I not only do events, but I'm really, really big on physical mastery. I think a lot of people don't understand the power in being in good physical condition. So I try to work out every day. If I miss workouts because something happened. And so my goal is to just really show people that

words, images, emotions, environments, and experiences can make a huge impact on who you are. Becoming someone that has a mentor, has a coach, has someone that can help you to see the light at the end of the tunnel. And so I do that every day. My goal right now is a thousand millionaires. And I have

I'm 37 directly and I'm 42 years old. So I got a lot of more life in me. My goal is to be in the Guinness Book of World Records for the black woman that coached the most families to millionaire status. I love that. Wow. What a goal. And what would you say to people that are struggling right now? People that don't believe in themselves and they're not in the right environment or they think that I think the big thing here is they're destined to where they are now. Right. A lot of people think, hey, this is my life.

This is the life I'm in and I'm going to work for 30 years on a job I hate to retire. What would you say to those people? First of all, I think that people need to know that we live in an abundant world. Yes. The world is abundant. There is more opportunities now than it has ever been. For sure. And this is the time to start thinking about prosperity.

We talk about the recession, a recession, but the definition of recession is a time of decreased economic activity, right? Sure. So all you got to do is do the opposite, increase your economic activity. But the mindset of recession is hoard your money, save your money. It's the scarcity, right? Don't spend your money. Don't invest. I say no, do it all. Yeah. You know.

Well, and all the billionaires say that's when the rich get richer, right? Exactly. Exactly. So I break it down. I make it very simple. So as I told you before, you know, I dropped out of school in the ninth grade. So I like to make things easy. So I call it the ABCs of success. A is alignment. I truly wholeheartedly believe that if you align accurately with the white person, you can collapse decades into days. Oh, yeah.

That is I believe one of the most significant pieces to my success I always align with successful people that are further along where I am then I am and just by tapping into their frequency and being you know A coachable. I just believe amazing things can happen. That's always been so sure I'm focused on who can I align within this season? Yep, the be in the beast is

is belief. You got to work harder on yourself than you do anything else. You know, I tell people that, you know, your greatest asset is your mindset. So invest in it. The only thing you can't lose really as well, right? Like you could lose the business, you could lose this friend, you could lose this employee, right? But I always say like,

I can never lose myself until I maybe die, right? Like I've always got me and that's why I put all my money into me. I mean, if you think about even what I said, I mean, I was successful when broke and became successful again when broke and did it again. And did it faster each time because of the skills, the knowledge, the experience and the people you built earlier on. There you go. So the belief is so important. People don't understand the power of believing and knowing that regardless of

the peaks and the valleys, the valleys and the peaks, I'm going to be successful. And then the C is commitment. Okay. You know, you have to commit against all odds. I don't care what it looks like. I don't care what's coming up against you. You got to know that this is all a part of the plan. Yeah.

whoa whoa whoa wait a second before we go into the rest of this episode i'm going to interrupt abruptly and just ask you one big favor i hope you're getting a ton of value a ton of knowledge i hope you're getting some breakthroughs from myself and the guests and i want one thing in return what i

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the knowledge and the environment you need to be successful. So do me a favor, if you've got any amount of value from today's episode so far or any previous episode or any of the content I've done, it would mean the world to me if you hit a five-star review, give us your feedback on the show, the episodes

and subscribe and download. Plus, if you do that and send me a screenshot on Instagram @rudymorelife, I will send you a bunch of my free training, marketing courses, sales courses worth $499. Yes, $500 worth of courses for a simple 30 second review. It would mean the world to me. Send me that screenshot. I would love for you to leave that review and I would appreciate it very, very much so we can keep growing this show and make it awesome. So let's get back into the episode

I appreciate you guys and let's dive back in. - And that's the alphabet we probably should have been taught in school, right? - A, B, C, exactly. - Big part that we don't get taught in society, we don't get taught in school, we focus on algebra or learning some BS stuff versus the real world, right? - That's crazy. - The real world. - Exactly. - So I would love now to transition into like, what is the next five or 10 years look like for you?

I'm very grateful and proud and thankful to say that, you know, money is not my focus as much anymore.

Been able to buy my home. I love my house. I paid it off. I enjoy my home. I just purchased me a yacht about six months ago. I love my yacht. That's my fun. That's what I do. I got all the bags. I bought 16 Birkin bags, one year, 17 watches. Like, I don't need any more of those things. Like, I stole my royal oats, shall I say. Like, I've gotten rid of all the materialistic desires that I had. My number one goal is impact. Yep. The mission of my life.

And I've been repeating this for the last six years. It's to be one of the most impactful women that ever lived while doing whatever I want for myself and others. I love that. So I want to stay impactful but free. You're going to do it too. I can tell. I don't want to be impactful but have to be in an office. Like this is my office. It's 4,700 square feet in Aventura. I'm an investor in this building. I put $5 million into this building with Grant. I'm in the frequency of money. There's a credit union right here. This is a bank. Yep.

That's big alignment. And you're next to a billionaire. That's what I'm telling you. And I'm next to a billionaire. So my thing is just to continue to grow. Yep. Never get complacent. Like, I have not arrived.

With all of that being said, we're on a journey. So right. Past success is not guaranteed future results. I've seen some successful people go broke and it is not a good feeling. Imagine I was just talking to my family this morning and I was giving them a visual. Like I works like why you work so hard, why you work so hard? And I gave them a visual. I said, so we're riding in my black badge Cullinan to the office to meet with Grant.

And I have on, you know, $3 million worth of jewelry and my driver is driving me. Imagine me calling you guys one day saying, hey, can you pick me up? Because I don't have a car because my car got repoed. I now have to drive myself. And I had to go to the pawn shop to pawn all my jewelry because I can't afford to pay the bills.

Imagine you calling me. I told my daughter this. I said, imagine you calling me and you know you need me to give you a thousand dollars and I don't have it. She drives around in a G-Wagon, which I bought for her. I said, so imagine your G-Wagon is repo because you can't afford it and I can't afford it. In front of your friends too. In front of your friends. So imagine me going back to food stamps. So why do I keep doing what I'm doing? Because all this can go away. Yeah, for sure. And it's the same in

every area of elite in life, right? Elite athletes, they train harder now than getting to elite because they have to maintain it. And if they stop for a day, the person overtakes them, right? So anyone that's trying to create top success, be in the 1%,

create an impact it's not the journey is the first part but then once you're there there's a whole different world that you enter into right so it's like you can't ever give up and I think we also as entrepreneurs and people like ourselves we reset goals all the time right because we're also in that part even though we don't know it at the time of limiting beliefs right because it's like I remember wanting to be a millionaire by 40 I did it at 26 wow I then wanted to be what

I wanted to build a $10 million company. I did that by 30. And then it's like, look, I wanted to do a million dollars in a month. And that seemed like such a far goal until I did it. Right. And then when I got there, I'm like, that's easy now. And I know when I do $10 million in a month and then $20 million in a month, I'll always look backwards down, you know, backwards and down. And like, why didn't I do that sooner?

right and it's we're also even the most successful people we're still part of that limiting belief right and being above someone that's already done it is the only way to get rid of that right so like we're now hanging around with billionaires because that's what's next for us or we're hanging around with people having global impact because that's part of our goals so so last question for you is

A lot of what I talk about is making money on the Internet, using the Internet to create the freedom and the dream life you want and the impact. Right. I've done that. You've obviously done that for many years and done it well. And you have a big social media following. I talk about attention is the new real estate.

There's billionaires being built off the back of their social media, their ability to grab attention faster than billionaires were being built 20, 30, 40 years ago. That's the world we live in, the world of opportunity, like you said, right? So talk about that just for a few minutes. How have you built the tribe, the community, the attention, people that are marketers into social media and the internet? What advice would you give them?

You know, I think that people are afraid to be themselves these days. They meet Rudy here with the red on and they're not even going to wear red. Or they meet Rudy with the red. I'm going to start wearing green now. Like people are such imposters. I think that people need to be confident.

and who are you, know that there's an audience for you. Don't go wearing red because you see Rudy over here with all the red on. Find your sweet spot. Yeah, I love that. And I tell people, grow in your authenticity. Whoever you are, God made you like that for a reason. Now be yourself, but grow. And when you grow, all the trials and tribulations, the things that you experienced, that you've overcome, that now becomes a part of your story. So on social media, I use a strategy called Heme.

The H is humility. When I'm posting, I'm thinking to myself, is this a humble post? The E is educate. Am I educating them in this post? The other E is entertaining. Is this entertaining? And the M is motivating. I like that. So as I'm posting, I'm very consistent. I'm probably the most consistent, hardest working woman on social media. Good.

But it doesn't feel like that because in my mind, these are my friends. Sure, I love that. Okay. Yep. These are my friends. This is my family. When I learn something new, I want to share it with them. Yeah, yeah, yeah. I can't wait to tell them about Rudy and this interview. Hey, go watch this podcast. And I can't wait to tell... Like, everything that happens, like, ooh, guys, look what I got. Mm-hmm.

And I've been doing that so long. I've been a social media gal since I was 29. Wow. I'm 42. So social media like watch me grow. Yeah, yeah. You could go back to YouTube videos and you'd be like, is that stormy? So I've been on social media for so long. And I think it's the most inexpensive. I mean, we talked earlier and I can't wait to talk to you about the possibilities of working together. But in my entire career, I've earned.

In my network marketing company alone, I did over $50 million in eight years. I have five other companies. Just last year alone, one of my investments paid me over $30 million. Wow. Right? Why am I mentioning that? I'm mentioning that because I have not paid over or invested over $100,000 in paid media in my entire career. Now...

I used to brag on it. Yeah. Now I'm like, that's stupid. Now I'm like, yeah, it's part of the next level, right? Yeah. Now I'm like, that's not, I'm not proud of that. Like this, this, if I want to be impactful, I have to be seen. For sure. And I can't expect people to organic. I used to brag on organic, but it's like, no, I mean, there's a single mom, there's a single dad, there's a little black girl that needs to hear your story. And if you don't put an ad behind it, she may never see you. Yep.

So like if you really want to be impactful, you got all this money, how much money are you ready to spend on investing and marketing and media now? So, you know, I'm just really, really, really, really excited about impact. Yeah. And hearing people say, because of you, I didn't quit. Because of you, I'm a millionaire now. Because of you, I pay for my mom's home. Because of you, I retired my mom. You know, I get a high off of impact. Yeah. And I teach to all my members, my community, I have a kind of catchphrase, ads equal impact.

For that exact reason, because I'm like, if I can spend $100,000 a day, I know I'm benefiting. I'm reaching. I'm impacting. You spend $100,000? No, if I can. I'm close. I'm on the way there. I've spent across my agency up to $200,000 a day on ads. Wow. Yeah. And obviously, I had clients as part of that pool. But that's how much you're impacting. As long as you've got a good brand, a good message, it's ethical, of course. But you need a good team. Yes. That's where I'm at right now.

I'm grateful for the people that's in my life, but I need a great team that can come in and I just, I want to just show up and do what I do. Yeah. Infrastructure, team, hiring, firing. That's not my thing. Okay. Yep. Yeah. And I think that's for you, you've already built that amazing foundation and you've already impacted thousands, millions of people. Millions. And that's just going to take it to that next level. Millions. Yep. Yep. Sorry. It's going to take that to that next level. I will and I'm excited about it. All right. Well, how do they, you know, find you if, uh,

I mean, it's very simple. I still like Instagram. I know you guys are on TikTok. I'm old school. Follow me at Coach Stormy. My community is Girl Hold My Hand. And just follow me at Coach Stormy on Instagram and everything that I do. It lives right there on Instagram. And teach your kids the real ABC. ABC, alignment, belief and commitment. Good. Love it. Red pill or blue pill? Which one you pick? Let's do the red pill, guys.