Creating a Legacy Using AI with Manuel Suarez
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I always say entrepreneurship, you know, the money and stuff's great, but the ability to impact, right? So like you said, now you've impacted millions of people's health. And that's why we do what we do, right? It's the giving back part. And obviously, if you give back enough, and there's that famous saying, you help enough people, you'll never worry about yourself. That's right. My name is Rudy Moore, host of Living the Red Life podcast. And I'm here to change the way you see your life in your earpiece every single week.

If you're ready to start living the red life, ditch the blue pill, take the red pill, join me in Wonderland and change your life. Hey guys, welcome back to another episode of Living the Red Life. I've got a great friend here, many crazy stories which we're gonna get into, but Manuel has joined us in the studio. We're here in Tampa, we're both locals, welcome.

It's exciting that you finally made it in. Rudy, so happy to be here, man. I love your setup. I love your studio. I don't think I've walked into this studio before. I've been to the other side of the building. Yeah, yeah. This is newer, yeah, for the podcast. Yeah, yeah. Love it. It's red, right? It's definitely red. I wonder why. Why is it red, bro? What is this, man? You know you're in the right place. You got something going on with red? Right.

And these guys don't get to see everything. It really is red, guys. It really is. Cool stuff. Great to be here, man. Pleasure, pleasure. So I know we've become friends. You've got some major businesses, a big agency like me where you work with top influencers, entrepreneurs. You've been in this game a long time. We're working on some new exciting celeb projects and stuff together as well. So for people who don't know you, let's try and summarize in a couple of minutes your life journey and all the brands you've

So maybe I'm a Latin American version of Rudy Maurer. All right. But no, we... I'm blue. Blue is your lab. Exactly. And blue is my brand, right? Like I don't wear it as much as Rudy wears the red. But definitely my marketing company is called Attention Grabbing Media. Rudy and I...

accidentally got really close. Accidentally, we find out that we live in the same area and we have the same circles. And it's been a few years of getting to know each other quite well. You and Amanda and obviously you guys connected with Gabby, also with my wife.

I have a company called Natural Slim that I co-founded with my father and my wife in 2008. And it's an incredible story, all detailed in my book that's coming up in September called Marketing Magic, September 2023, depending on where you're watching this. And we've been in quite of a rocket ride. You were a part of that along the way. You helped me a little bit on the e-commerce side of things. I got a lot of your help and everything.

Of course, people that are watching here probably get your help quite a bit. So you did help me out for a little bit after we connected a few years ago. We're going to do somewhere around internationally $120 million in 2023. Yeah, that's awesome. Which is incredible when you think about

We're not supposed to be successful. We did not go through a system education. We did not graduate college. We did not graduate as marketers. We didn't, my father was not even a doctor. All right. And we created a brand called Natural Slim that is on the subject of weight loss and supplements and health and nutrition, et cetera. And we built a community, never bought any, never brought in any outside funds, never had any investors. We just bootstrapped every step of the way. And

And I still have to pinch myself and like, wow, it's pretty incredible. At some point I realized, you know what? I think I'm ready to write a book about it. I think the story is something that is worth telling. We are focused on the Latin American community. If you haven't heard the word natural slam is because you're probably not Latin American. In the Latin American world, we are pretty massive. We have somewhere around 50 million social media followers. Yeah.

We have subscribers on YouTube, 8 million. We got millions on TikTok, Facebook, Instagram, all over the place.

And we built our success on the back of this thing called social media. Yeah, you hit it when it started, basically, right? It was ramping up and you kind of became the top of that industry and in that space. And obviously, you've kind of took over running it, continuing to scale that. You have the agency side. So talk a little on the agency side, similar, obviously, in some ways to what I do, but

How do they interlink and what does the agency side specialize on? So yeah, so we, like I said earlier, we're very complementary worlds because what you do is different than what I do. So we have flown a lot of energy back and forth and we're doing some big things now with the celebrity side of things that I'm happy to be a part of it with you and be a partner in it.

In my case, the marketing agency has about 110 staff and we have a lot of people that have brands that they have the purpose of becoming a personal brand. They have the purpose of getting on social media, creating content, being the face of their brand. They want to do videos. Like I have some of my greatest products online.

that I've been with every step of the way is somebody that you might have heard about in the subject of the ketogenic diet. His name is Dr. Eric Berg. He has 11 million subscribers on YouTube. He's one of the top influencers, if not the top, on the subject of the ketogenic diet. Also known as the keto diet king, and he's also known as the knowledge doc.

And we help them create omnipresent strategy, get his content seen far, widespread across all these social media platforms and then build all the e-commerce and all the other things that they have going on. So that is our focus, like helping these guys that want to create content

a personal brand and grow their brand on the back of their content. - Sure. - And the reason why I started that was very simple. I accomplished a lot of success building my father's personal brand. - Yeah. 250 million subscribers, that's quite an achievement. - And without any paid advertising. - Yeah, yeah, yeah. - We have 8 million subscribers on YouTube. When my father, we didn't talk about this, my father passed away, as you know really well, two and a half years ago.

When he passed away, our YouTube channel was gaining about 100,000 subscribers a month. He passed away.

somewhere around 30 months ago. Yeah. We now get about 300,000 a month. It's crazy. Talk about legacy. Yeah, yeah, yeah, yeah. Living a life that I just learned from Les Brown. He gave me the best definition of legacy, right? What is your definition of legacy, Les? He said, living a life worth leaving behind or like beyond your life, right? I love that, yeah. It was really cool how he described it. I'm paraphrasing a little bit his words. Somebody that you and I are getting to know more these days. But anyways,

I get to see my father get his content seen and save a lot of people and make them better way beyond the life of his body. So that's really cool to see and something that I took as a personal mission of mine to help him. So I did that for many years going back to 2012 when we launched the first social media channel. YouTube was the first one we did. Mm-hmm.

And then that started this whole wave of content on the social media platforms. And in 2015, my father, after having already several million followers and we were like doing so well, he looked at me himself and he said, son, people are asking me how I'm doing what I'm doing. Yeah, sure. And the only thing that I think about is like my son. Yeah, yeah. You don't have a way to help them. Yeah. His advice was you should create a company. Wow. And you should create a company that helps others with what you're doing me. And I'm like,

I think that's a great idea. And then we brainstormed the names. He even helped me on that process. He was a big mentor of mine. And then he said, yeah, attend.

Attention. Let's figure out, you know, the... That's the game. The name of the game is attention. And then Attention Grabbing Media, which is the name of my company, was born. Yeah, I love it. And I think a few important things, there's a lot to unpack there, right? How are you going to do over 100 mil this year? How do you build 50 million fans, customers, subscribers? We could spend episodes on every single one of those topics. Another episode on how we connected and all the stories since. But for today, I mean, what's really cool to just...

pull out of that quickly that I at least pull out of that is continuing to build it, you know, now, right now that he's not obviously the, you know, there to be present and how that's exponentially still growing and how you've been able to do that. Uh, we've definitely probably got to do an episode on that because that's crazy. Um, and obviously so amazing too, right. For his legacy, like you said, and for you and your family, but then also how, um,

I think what's important is you figured out that name of the game attention, right? Growing a big following. But I always say entrepreneurship, you know, the money and stuff's great, but the ability to impact, right? So like you said, now you've impacted millions of people's health and that's why we do what we do, right? It's the giving back part. And obviously if you give back enough and there's that famous saying, you help enough people, you'll never worry about yourself. That's right. And that's something I see in that part of your business, right? That whole

whole health side. So that's awesome. And I know now, you know, we were just jamming out on it. I think I would love to talk about today because it's just so hot right now. It

is the AI side, right? The marketing side, because we're both doing a lot around personal brands, around social media, working with celebrities and all the big clients and our own personal brands. And we're starting to pour AI into it all, right? We're going to work on some projects with Les Brown, right? With this month. So let's talk about that for a little and how we see the future of that. Well, I'm going to give you guys a shocker. What you're watching right now is not actually Rudy and myself.

This is an avatar of us. Just kidding. No, but it's going to get there. Or maybe we're not. It's a mystery, right? Listen, at some point, this is going to be a reality. Like all jokes aside, like we were just downstairs in my office watching a video of me. You sent me a video of you the other day. It's close. Like what we're joking about this now, if you've

not been watching AI as closely, like it's very close. Like within a probably year, we could probably run pretty much this episode with it not being as here and half of you probably wouldn't know. - And I'm doing some things that are, I'm telling you, trust me, it's pretty unreal. We are no longer living in a science fiction era.

We're just living in a science era at this point when it comes to this particular subject. And it's crazy. I did see Rudy's video a few minutes ago. And if you don't know Rudy, you would not know that this is an avatar. You would not know that. Yeah. Even I showed it to like three of my staff in Miami that don't know me as well, right? They're newer.

and I said, watch this video. And I was talking about AI and how we're using AI. And I pull up this video and show them it. And it's the AI video. And to me, it's kind of clear because my accent's a little off. But like 30 seconds in, I realized that they didn't realize they were watching the AI video. And I'd say,

No, this is the AI video. And they all like freaked out, like literally freaked out. So it's just crazy. It's incredible. And there's a lot of marketing used to this. And that's where the real magic comes in because a lot of people get excited about technology and it becomes like this like passing fad that's just going to go away. Not for us. In the marketing game, we're going to use it.

It is something that can change the game at a very large scale. And there's many, many, many use cases. Like people like Rudy, they're busy. They're really busy. But now his team can become an extension of Rudy's mind. And as long as Rudy trusts his team, they can create around. Like one thing that we're doing right now, for example...

I have my voice that has been cloned at a very high level. And you have seen some of my videos. The other day I was in Norway with an incredible and magical trip, like in the largest catamaran in the world, highly recommended, it's called the Hemisphere.

It was an incredible trip, but terrible internet signal. Absolutely terrible. So Les Brown reaches out to me. I'm talking to him. Coincidentally, we connect around the same time with him. Les is reaching out to me because he wants my help on something. He's reaching out to Rudy because he wants help. Again, Rudy and I are like men for each other, right? Like we complement each other really well. So anyways, Les reaches out to me. I talk to him and I want to make him a video because I want to show him how much I want to help him. This guy is like a legend. If you're in the business world,

If you've been on social media consuming content that is educational or motivational, you know who Les Brown is. If you don't, check him out. So this guy is a legend in the industry for many, many decades. So I'm like, I got to get a video out there to him. I can't. The internet is not going to fly. It's not going to do it. So I'm like, you know what? You know what I can do? I can create an AI video. Because all I got to do is write it. That's all I got to do. I wrote the script.

And I send them the, I send my team in Florida. I said, guys, go ahead and produce it. Yeah, yeah. You're going to add this and you're going to add that. Go for it, direct it. And then I ended up producing a video that Les just sold me right now. Man, I could not sleep all night.

I played that video over and over. And probably put it in the show notes if you guys are all cool with it. I told them. I told Les also because we were doing a podcast. I'm going to put it in show notes, but I'll put the video in the show notes. Yeah, yeah, yeah. Whoa, whoa, whoa. Wait a second. Before we go into the rest of this episode, I'm going to interrupt abruptly and just...

ask you one big favor. I hope you're getting a ton of value, a ton of knowledge. I hope you're getting some breakthroughs from myself and the guests. And I want one thing in return. What I would love is for you to subscribe and leave a review. The reviews and the subscription grows the podcast. It allows me to bring you even better guests. It allows me to invest even more time and money

into this podcast to bring you the latest and greatest, the best entrepreneurs from around the world that are crushing life, crushing their business, and giving you all the tools, the mindset hacks, the knowledge, and the environment you need to be successful. So do me a favor, if you've got any amount of value from today's episode so far, or any previous episode, or any of the content I've done, it would mean the world to me if you hit a five-star review, give us your feedback on the show, the episodes,

and subscribe and download. Plus, if you do that and send me a screenshot on Instagram at RudyMooreLife, I will send you a bunch of my free training, marketing courses, sales courses worth $499. Yes, $500 worth of courses.

for a simple 30 second review, it would mean the world to me. Send me that screenshot. I would love for you to leave that review and I would appreciate it very, very much so we can keep growing this show and make it awesome. So let's get back into the episode. I appreciate you guys. And let's dive back in. Crazy. And I did a podcast last week, like a just a solo one on like the bare bone uses, right? And just some ways to get started. But I think it's

at least for my end, it's like, it's only 1% of the way. And what I was saying in my solo episode last week is what people don't understand is it's going to develop faster than any other trend because AI in itself is self-developing. And once you grasp that concept that it's going to grow faster than anything else because that's what AI is, right? You understand, hey, it's only 1% of the journey. Well, it's like, you know, it's Tom Cruise's Mission Impossible film. Yeah. Did you watch it? Not yet. Not the new one. Okay. It's,

I don't understand how they do this, but their timing is impeccable because the enemy is an AI entity. Look at the timing of the movie. This movie was produced two years ago. Years ago. Before the whole revolution of AI in the common world. And this guy launches a movie that the enemy is not a guy. It's a

artificial intelligence. - The only other way they could have figured that out is I think they're on like the 27th movie and they're like, "We can't keep killing all these humans. "We're gonna have to figure out what else we can go against." - Totally. - Yeah, but no, they're smart. I mean, yeah, I'm sure-- - Very smart, very smart. But the point is, the point is that

that it describes the whole concept that you just said. The tool entity is developing very, very fast. It's like a virus, right? Almost it's just compounding effects. Correct. Think about it like COVID, right? How did it spread far and wide? This whole thing, that's what is happening. And what people don't know is that AI has been used for decades already. The only thing that changed is that you have access to it.

That's the only thing that has changed because it's been used by the military, by organizations, by governments, by high-end software companies. It's been used for a long time. If you think about the iPhone, Face ID, what do you think it uses? It's artificial intelligence. I mean, the list goes on. iRobots. Anybody has an iRobot at their house? How do you think it knows where to go and how to land on their freaking station?

It's called artificial intelligence. So it's been around for a long time. We now have broad access and that's what you got to think about. And this is what I urge you guys to really understand is how do you use it to your advantage? How to leverage? And don't sleep on it. I've slept on lots of opportunities in my 12 years of business. And this was one that

I did for about two weeks and I'm like, "Rudy, don't let this be another thing that you go in a year." So we're diving into it more. We could have been even more aggressive, but a million things going on. I've only seen one avatar with a badass English accent. Yeah, that's true. That's true. That's this dude right here, right? So that's going to be an attention grabbing element in itself. So that's awesome.

But yeah, use cases like that. One thing that I'm, to give you one example, right, or many, because we can do a whole podcast on this thing about, you know, I did a whole training on it and it's, I've gone down a rabbit hole in a big way, but making it practical, getting people out of excitement and into practicality. That's the key. Use case. You take somebody like Rudy, right, which has a unique voice,

And he's an attention grabber. The guy does social media, gets great attention, a lot of engagement. Well, how do you multiply that? Well, if he has a list, for example, on phone numbers or emails,

Why not have somebody that's a right hand of his, that really understands his message, his content, what his strategies are all about and create like a series of like 45 days of voice messages. Suddenly you can have the Rudy Maurer 45 day challenge becoming top e-commerce marketer, right? And you can take now that instead of having to occupy his time

You let Rudy do what he knows how to do best, create content, connect with people, build relationships with celebrities and all that stuff. And then somebody goes and creates 45 days of voice messages to be sent via text messages. Practical things like that can be rolled out to make you more valuable. To not even touch the subject of obviously creating content and script ideas, text.

It's pretty crazy. Like Rudy said, it's going to evolve very fast in a few months. I wouldn't even say a year. In a few months, a lot of this content, you will not even know which one is being produced by a human and which one is being produced by an avatar. Which is a good and a bad thing in some ways. Well, didn't you see that Joe Rogan, Donald Trump podcast? Yeah, yeah. It's pretty damn good. Yeah.

And I showed you what I'm doing with somebody close in my life and how it's incredible because you can literally keep somebody alive and literally make somebody immoral with this. And people like Les Brown,

never have to be forgotten. The Les Brown Institute can live on forever. Well, and there's been a couple of big players in our space over the years that have kind of done that, right? They've, you know, they've got out the industry or sold or obviously sadly passed away. And they've kind of, you know, had people take over their legacy and hold on. But,

Not really, because there's so many other big players coming into the space, right? When you've got Grant Cardone, who's still alive and kicking and all over, it's hard for someone that was like his level 20 years ago to stay. But I think AI will change that. I think, like, Grant, if he's smart and people like Les and they do it the right way, they can stay...

you know, really build that legacy, which is what life's about for many of us entrepreneurs at least, right? So I've been trying to help Grant, by the way, they're trying, they're not happy yet. Yeah. Yeah. With the product yet, but he's trying, he's definitely trying to create his artificial intelligence avatar. Yeah. Uh,

And so just to finish, you know, these episodes are short and we'll have to do a couple more over the year to get all these areas in. But I would love like building $100 million companies, no joke, and getting to, you know, tens of millions of subscribers on socials, no joke. So I'll put you on the spot, but try and give free lessons for both of those two topics if you can to finish. So three very important things.

And I will call them steps because they should be in sequence. And this is how you do what I've done, which again, more of it will be described in my book called Marketing Magic. You first have to make a commitment. So if you are not committed to your message, then all the other steps are

There's no value in them. You first have to have the commitment. If you're not creating content, if you're not becoming a personal brand, if you're not comfortable being on camera or talking to the camera like Rudy's always or I'm always doing and a lot of people out there winning the game are doing,

then this is not for you. You got to be committed. If you really feel there's value to your information, to your products, to your services, I mean, if you're an e-commerce brand, no matter what brand you have, you have value to give out because your brand is solving people's problems. So you got to have that commitment

to your message. And that commitment cannot just be like a mindset. Like, oh yeah, I'm committed. I want to give value. I'm in. No, no, no. It's like, how many pieces of content can you produce a week? It's like being a bodybuilder. Like you got to freaking live it, eat it, sleep it. You got to be in the gym twice a day, planning your meals around it. And that's what I've learned over the last

two years, year and a half when I went all in is it's like I block every afternoon now to focus on the brand side. I run companies in the day, brands in the afternoon. 100%. Just like you're not going to be able to build a strong body with muscles. Like I don't have one myself because I haven't committed to it. I built massive businesses because I committed to them. But on the content game, like you already mentioned, $100 million brands,

and 50 million subscribers and followers and all that stuff because we committed. We said, this is our message, this is what we're going to do. We're going to keep on doing it no matter what. Rain or shine, I'm going to put it together and I'm going to get it done. No matter what, you're committed, right? That's number one. If that falls apart, you're done, right? Number two, you got to work on the quality of your message, right? When somebody is consuming your content, I'm not talking about the lights and the fancy studios, this beautiful setup over here, I can guarantee you something.

Rudy did not start here. He started on a very different setup than what this is right now. Same thing with me. But you got to start somewhere, but you cannot skip the quality of the message. That has to be it. So that's number two. Quality of the message is, do you have a beginning and do you have an end to that message? You don't want to just be pitching stuff. You don't want to be a direct response marketer trying to sell your stuff because that's going to

not help you grow. If you're committed, if you listen to Rudy's videos, he's always giving value. You can always watch one minute clip and get something from it, a little takeaway. Quality of the message has to be in, and that gets better with time. - 100%. - If you go back and you look at Rudy's content five years ago, and you look at Rudy's content now. - One year ago, yeah, yeah. - Right? It evolves, just like riding a bike gets improved with time, same thing, right? Number two is quality of that message.

And number three, last but not least, is once you figure out those two things, you move into quantity. And I'm a big believer in quantity. I'm a big believer in increased quantity of content once your quality is in place. Only if the quality is in place, do more of it. If you were doing, and I did this with all my people that I work with, including myself. Once my father cracked the formula,

to do four videos a week and do really well with them, long form videos and start catching some fire. And now he starts feeling confident in himself. I said, dad, we're going to start doing seven a week. No, it's not. Yeah, you do have time. This is a priority. You're going to make the time. So he started making seven. So once you figure out the quality of that message and you see the audience's response to your message and they're liking it and you're getting attention, then you move into more.

more quantity of it and spreading it all over social media. You do those three things, you're going to guarantee

success for yourself. Love that. Love that. Okay. Well, we're about there on time. I'm going to leave it on a cliffhanger. All these tips, all these tricks, all this massive success, building that big company, all the social following, a bit of AI. We'll obviously have to leave it on a cliffhanger for another episode to come and many more great things that we're doing together. I'm going to do it at some point. I'm going to join on Rudy's program. So if you want to learn some AI strategies, just...

join this guy's program and I'll come teach some of the crazy stuff that we're doing these days. I'll put my PayPal up in a second for you guys. But no, I appreciate you coming on and obviously it's been amazing since we got connected and all we're doing and how the world and universe works and that's all it'd be

you know, it's about being in the right rooms, knowing the right people and being a good person and being good at what you do, right? Those four things. And then you have to trust that, you know, stuff will align if you put the work in. So thanks for coming on. Appreciate all the tips, tricks. It's great for my audience to start to learn about you and everything you're up to. And I'm sure they'll see plenty more. So any final comments or any feedback for someone trying to live the red life, trying to build their dream life and have financial freedom and build a big company?

Thanks for having me, Rudy. It's been great. Definitely something that I'm very passionate about is giving value and connecting with people like you, which you said final words. You got to put yourself in the correct room.

That is the key. At the end of the day is who are you hanging out with? Who are you spending the most time with? Are you spending your time with people that have this mentality that, you know, you got to take it easy, don't work too hard or like enjoy life, life is short or all those viewpoints that lead towards somebody not producing enough. If you're in that room, then you need to change rooms and connect with people. Like for me, my successful formula is

revolves around my connection with other sources of power, right? Collaboration with power. I obsess over not being a vampire and sucking blood out of Rudy. I obsess over giving him value. And I know that, and I do it in a natural way. I really want to give value to him.

Not because I want to get something from him, but just because I love flowing power to power, period. And because I do that, it eventually flows back to me. And we open up doors for each other. And now we're partners on things and we do things together. And he'll send me clients and I'll send him clients. And it's just a magical world. And it all starts with like being in the right room with the people that are not satisfied, that want to play the game, that want to grow, that want to do better for themselves. And

And if you're in that right room, opportunities will always present themselves. Something that I learned from Les today, actually, Les Brown. He said, opportunities are waiting there silently to be discovered by you.

Whoa, that's true. They're always there. You don't have to look for them. They're there. All you got to do is just open up your eyes and you'll find them. And it's like that famous saying, right? Opportunity meets preparation or something, right? It's just like... Luck is what happens when preparation meets opportunity.

Seneca. Yeah, love it. All right, guys. Well, there's a good wrap for today. Keep living the red life. Keep working hard. Implement everything we're saying here. Study AI. Take a dive into the rabbit hole. We'll put all your info below so they can learn more about you. You'll see when the book's coming out, I'll be promoting that so they can get a copy. And we'll see you guys very soon on another show. Take care, everyone. See you guys in the next one.