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cover of episode Creating Urgency around your Live Event with Bill Hauser

Creating Urgency around your Live Event with Bill Hauser

2023/10/30
logo of podcast Living The Red Life

Living The Red Life
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Bill Hauser: 本期节目中，Bill Hauser 分享了他如何将公司发展壮大到拥有超过 3000 万美元的经常性收入，以及市值超过 7000 万美元的经验。他强调了差异化产品的重要性，指出公司提供的不仅仅是产品或服务，而是一种全面的商业转型解决方案，涵盖了营销、销售、管理和运营等多个方面。他详细阐述了公司如何通过线上活动，特别是网络研讨会和多日大型活动，来实现销售目标，并分享了如何通过创造紧迫感和稀缺性来提高转化率的技巧。他还谈到了团队建设的重要性，以及如何打造积极的企业文化，让员工热爱自己的工作。他认为，领导者需要及时将自己掌握的技能和经验传授给团队成员，避免成为团队发展的瓶颈，并强调企业文化是企业最重要的资产。 Rudy Mawer: Rudy Mawer 作为节目的主持人，与 Bill Hauser 进行了一场深入的对话，探讨了线上活动营销、团队建设以及企业文化等方面的话题。他积极参与讨论，并就一些关键问题提出了自己的见解。 Rudy Mawer: 作为节目的主持人，Rudy Mawer 与 Bill Hauser 就如何通过线上活动创造紧迫感、提高转化率以及如何打造高效的团队进行了深入的探讨。他分享了自己的经验和观点，并就一些关键问题提出了自己的见解，例如如何衡量活动预期，以及如何通过付费广告来提升活动效果等。

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Bill Hauser introduces himself and shares his journey from being a Yellow Pages sales rep to building a $30 million recurring revenue company, focusing on his pivot to the legal niche and the importance of a differentiated offer.

Shownotes Transcript

How do you get into live events? Bill Hauser is a brilliant marketer himself (all dressed in blue!) who built his company to over $30 million in recurring revenue, with a $70 million plus valuation! 

He started making sales for Yellow Pages online (before it went bankrupt) and was quick to learn the value of an irresistible offer in the right niche. He's been able to transform legal businesses with his law firm coaching and marketing company, SMB Team.

Bill Hauser clearly has Rudy's respect and in this back-and-forth interview, it's clear to see why. Even though Rudy is living the Red Life, there are lessons to be learned from Blue as Bill shows us how he goes about creating culture in his company and how he prioritizes setting his company vision above all else. 

There's advice on where to start if you're looking to get into live events, the power of paid advertising, and how to create urgency with your webinar. Learning how to sell and then learning how to scale starts here. Join us in Wonderland - once you've taken the Red Pill! "Most of the success we've seen is because this is a business transformation offer." ~ Bill Hauser

In This Episode:

  • The importance of learning how to sell + having a great offer
  • How Bill got good at selling to lawyers with a business transformation offer
  • The power of live events with the right celebrity speakers
  • Are in-person or virtual events a better way to go? 
  • How to get into live events with a multi-day webinar
  • Creating urgency around your live event
  • How do you create and measure event anticipation? 
  • The power of paid advertising 
  • Team building lessons (why talent is a risk)
  • Why your culture is your biggest asset 

Connect with Bill Hauser:

Connect with Rudy Mawer: