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Expert Versus Influencer

2023/6/22
logo of podcast Living The Red Life

Living The Red Life
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R
Rooney Moore
R
Rudy Mawer
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Rooney Moore: 本期节目的核心观点是，仅仅拥有专业知识和技能并不足以保证商业上的成功，知名度和影响力同样重要。节目中提到，许多顶尖专家在创业中并不成功，而一些商业技能强的人，即使专业知识不足，也能赚取巨额财富。这说明，影响力和商业技能是成功的关键因素之一。 Rudy Mawer: Rudy Mawer 在节目中分享了他多年的经验，指出专家和真正聪明的人在创业中常常失败的原因，以及为什么一些看似不够聪明的人却能获得成功。他认为，这其中的关键在于影响力和商业技能。Rudy Mawer 自己也经历了从专家到企业家的转变，他强调学习商业和营销技能的重要性，并分享了他如何将专业知识转化为百万美元的生意。他还指出，专家应该学习如何影响他人，并将自己的知识分享给世界，才能获得更大的成功。他认为，专家和商业人士应该合作，优势互补，才能取得更大的成功。他还强调了品牌建设和营销的重要性，即使在实体行业，也需要通过社交媒体和营销等方式来提升知名度和影响力，才能获得更多的客户和收入。最后，Rudy Mawer 总结了专家和网红之间的平衡，以及如何将两者结合起来，才能在商业上获得成功，并对社会产生更大的影响。 Rudy Mawer: 在节目中，Rudy Mawer 详细阐述了专家与网红之间的区别与联系。他指出，许多专家虽然在专业领域拥有深厚的知识和技能，但却缺乏商业头脑和营销能力，导致收入不高，甚至创业失败。而一些网红，虽然专业知识可能不足，但却拥有强大的影响力和商业头脑，能够将自己的影响力转化为财富。他认为，这两种类型的个人应该互相合作，优势互补，才能取得更大的成功。专家可以提供专业的知识和技能，而网红则可以提供影响力和营销能力。这种合作模式可以帮助双方更好地实现各自的目标，并对社会产生更大的影响。 Rudy Mawer 还分享了他个人的经验，他从一名专家转型为一名成功的企业家，并强调了学习商业和营销技能的重要性。他认为，专家应该学习如何利用社交媒体和其他营销工具来推广自己的产品和服务，并与潜在客户建立联系。他还指出，专家应该有责任感，将自己的知识和技能分享给世界，帮助更多的人。

Deep Dive

Chapters
Rudy discusses the paradox of experts being less successful in entrepreneurship compared to those with less expertise but better marketing skills. He shares his personal journey of transitioning from an expert in fitness to a successful entrepreneur.

Shownotes Transcript

Why is it that some experts are broke as entrepreneurs? And why does it seem as though a lot of stupid people are the ones getting rich? Understanding what it takes to influence and create an impact in this online world takes more than just being an expert in your field. 

It takes the ability to know when to collaborate with someone who may be smarter than you at marketing. It takes introspection to know when it's time to learn the basics of another industry so that you can apply your skills there. 

In the battle of expert versus influencer, Rudy is showing us the way forward in terms of collaboration, as well as individual pursuit, by drawing on his years of experience thinking outside the box and knowing that sometimes to get to that level of 'expert' will just take too damn long. 

Whether you are an aspiring influencer or expert, you need each other. And you, personally, always need to be looking to improve your skillset in the areas in which you aren't that strong. How you do that is today's red-hot topic. Welcome to Wonderland. Let's get busy Red Life Living! 

 "Just being an expert, or just being excellent, sadly isn't good enough." ~ Rudy Mawer

The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE!  - https://m.me/rudymawerlife) 

In This Episode:

  • What level of skills do you need to become an expert? 
  • How do you pivot from being an expert to a marketer?
  • Understanding your responsibility to share your knowledge
  • Knowing when to collaborate as an expert or influencer
  • Why 'best known' beats 'best'
  • Finding the right experts to work with long-term

And so much more!

Connect with Rudy Mawer:

Twitter) - www.twitter.com/rudymawer)