Falling Forward: The Key to Long-Term Success
20:23 Share

- My name's Rudy Moore, host of Living the Red Life podcast, and I'm here to change the way you see your life in your earpiece every single week. If you're ready to start living the red life, ditch the blue pill, take the red pill, join me in Wonderland and change your life. Guys, welcome back to another episode of Living the Red Life. Great that you're here and I'm excited to dive in today. Today, I've got a personal episode and I'm gonna talk to you about the failures of business and how to push through success curves and failure curves

in business. Now, what you don't realize in business, right, is there's a lot of ups and downs. It's very similar. I use pro sport analogies all the time. And I think pro sport and business is very, very similar. And the biggest thing that you'll find in your success of business is actually working through the failures and a

accommodating around the business and the failures because that will dictate success. Most people see success as like, oh, I need this new funnel, this new product, this new website, this new launch.

And of course, you need the wins, right? But Warren Buffett says it pretty well. And he says something like, you're going to have a lot of failures, right? And a lot of losses, right? With the stock market. And what you've really got to do is make sure all your losses and failures are small. And then you have a few big wins along the way. Now, what you'll realize is you'll never get to those big wins along the way if you don't handle the failures and the problems and the barriers. And the reason I want to shoot this episode today...

I was having a good conversation with some friends of mine. They run B Shred, done $750 million in revenue. We were talking offline, you know, we were hanging out at a bar chatting about, you know, shop, talking business. And we were all chatting and joking about how, you know, we've been able to handle failures along the way and how a problem or a barrier or an issue

seven, eight, nine, 10 years ago, we thought it was the end of the world. The world was ending. We were going to, you know, our businesses were going to shut down. And now we get those problems every week and we don't even handle them. Someone on our team does or we go, whatever, right? And I wanted to share this because I want you to take away from today that exact point, right? The exact point that everything you're maybe going through right now in life, right? A failure in business, a failure in life,

Something's not going as successful as you want. You've got a problem. How it seems today, right? It seems like it's the end of the world. You're never going to get through it. The business is going to shut down or you're going to have to go get a job again or you're going to have to forget about your idea. I want you to understand and realize, and I can truly say this from experience and so can lots of people that have built, you know, 50, 100, 200, 500 million dollar companies because they've got that experience that

that the failure and problems you have today are going to seem so small in five or 10 years if you just continue and progress through it, okay? Now, the problem is if you don't, that'll be the end of your journey. That'll be the end of your story, right? And that'll be the thing that you'll tell people in five years

for why you're not where you want to be in life, for why you have that job you don't love, or that business that never really took off, that's only going to be your reality is if you don't push through what you're going through today. If you push through what you're going through today, I guarantee you, in five or ten years, you'll be having this problem every single day and you'll laugh about it, okay? And it's only because of the context of your current situation in life that it seems so big.

And what I want you to ask yourself, and I use this kind of tip a lot with my mindset, whenever I think I have a big business problem or something I don't want to tackle or something I don't want to do, I go, how would Elon Musk handle this? Like, would this phase him? Would he be up at night thinking about it? And then I like remind myself, like Elon Musk, you know,

or Jeff Bezos or one of the big billionaires, right? Like, you know, we might have a bad month and lose $200,000. And he probably loses that in like an hour of a day at Twitter when he takes over it and the stocks plummet and there's a bunch of problems, right? And then it's like, you know, he might, you know, we might be talking about closing departments or firing people. And, you know, these big billion dollar brands are laying off 5, 10, 20% of their workforce. And it's,

If they have, say, 10,000 employees, that's maybe 1,000 people, right? So you've got to look again. Oh, 1,000 people.

And we're worried about firing this one person that in our guts we know needs to go, but we feel bad about doing it, right? So like try and always look at where you're at and the problem versus how big it is really on the grand scale, right? And I've used this a lot throughout my life. I'm like, hey, as long as I'm not like, you know, me or a family member isn't super sick or like going to jail or anything crazy like that, then really this problem isn't that bad.

that bad, okay? And I've been through my fair share of legal stuff. Like, I've not done anything illegal or anything crazy, but just part of business, right? Legal conflicts,

staff members, stuff like that. I've been through a decent amount of that, you know, and all the general business stuff that would freak most people out. And at the time they freaked me out. Right. But again, my mindset and the ability to push through it got me to where I am today. And now when it happens the second time we had a big, you know, legal thing a year ago, which I can't go into. But again, it wasn't my fault. It's just part of business.

We had a conflict there, right? And for about two weeks, it absorbed me. It became a big thing. And then in the end, it was like not even that bad. It was like actually super small. But for two weeks, it absorbed me and I lost sleep over it and I was freaked out and I had to call all my attorneys and work through it. And we have a similar problem, right? A year later,

And it was so it was actually like an enjoyable problem because I looked back a year past and I didn't even think about it. I laughed about it and we'll sort it out because I had already been through it. Right. And like from going from a year ago, two weeks losing sleep and stressing me out to like laughing about it and saying, OK, good luck.

because I'd been through it and figured it out, was really good for me from my own personal development and my own growth as a CEO. So I want you to think about this for you now, right? Like what situations did you have in the last two or three years that if they happen now, you would laugh about them, right? Like, and I spoke to one of my mastermind members the other week, they were like freaked out, super upset, annoyed, because one of the freelancers they hired on Upwork had overbilled them by like $1,000.

And I'm like, oh, I wish I had those types of problems, right? But seven, eight, nine years ago, that would have upset me and disturbed me for a couple of weeks, right? And I said, you know, look, that's a small problem in business. In reality, it's okay. Work for it. Move on. Don't let it absorb your energy. And I, you know, coached her through that.

But at the time, it was like, oh, my God, I don't ever want to hire anyone again. I got scammed. My first person I hired took advantage of me. And I'm like, hey, what can you learn? Right. You've got to, you know, review hours now. You've got to get weekly reports from people. You've got to, you know, look at their screen recordings, which is on Upwork. It records what they're doing. Right. And logs their tasks.

So there's a lot of things you can learn here and that you can put in place. And then when it happens in a year's time, right? Well, A, you'll probably catch it sooner and you'll laugh about it because it's whatever, right? So I want you to think back, like what have you had in life and business and around money where it was a big problem at the time, now it's small. Because I want you to remember whatever you're going through right now, which is a problem and seems scary and seems hard.

and seems crazy in 10 years you'll look back if you even remember it which you most likely won't but you'll look back and laugh about it right and it's a really good exercise to remember that is your future and that is how life works and that is what experience is and that'll help you get through it right now because we all have problems right like me you and again

When I was speaking to my friends that, you know, built this company that's done $750 million in revenue, and I've been friends with them for many years. We've watched each other grow. We were joking about all these things that seem small, and they, you know, they told me about a lawsuit they got, and...

they rang one of their mentors that had built a billion dollar company and he laughed about it. He said, I get letters like that every day. I rip it up and burn it, right? And it's a joke. And again, it's like that context, right? But reminding yourself of that because you might not all have the billionaire mentors like maybe I do or these guys do. So how can you look at that and help yourself realize, hey, it's gonna be okay. And one of the best tips to handle failures

It's having that right mindset, because what will happen if you don't is you'll go into this vicious spiral and go downwards. Right. And it'll take a week, two weeks or a month of your life where you're only focused on that and you're not focused on what matters in business, growing the revenue, growing the company, making the good hires, keeping the staff happy or, you know, new initiatives, new projects, new net, new networking, new events. Right.

all the things you need to really be doing to grow the company, you're going to get so obsessed with this small thing that in a year or five years you'll laugh about, but at the time it's going to absorb you and that's when your business can become riskier because you're now not focused

on what got the business here already, what made the business great and got you to where you are today. So try and move through it quick, hire mentors, ring people, ring friends, you don't have to pay them and talk it out, right? And ideally it's someone that's been through issues like this so you can hear them laugh and go, don't worry, you know, this is a normal thing, I've been through it 200 times, it's not a problem, it just seems a problem to you because it's really big, right? And a good way to also remember this

is imagine when you were a child, right? You fell out with a friend, your first girlfriend or boyfriend you broke up with, you fell over and cut your knee, you thought you were going to die, right? Like there's all these situations in childhood where at the time you lose, you know, a $10 no or, you know, a £10 no, depending where you're listening from, right? All these situations where at the time you think it's the end of the world, right? You mean it's the worst thing ever. And then as you get more seasoned in business,

you know, you get more problems, your problems are bigger, but you become more seasoned and experienced and have maybe more money, network and infrastructure to handle them. So realizing this is like part of the game and you've got to understand and have the right mindset that this, like this isn't a problem and don't be a victim about it. Most people become victims when they have problems. Like, no, this is like,

a training rep for you to get to that next level, right? And I truly believe this. Like, if you work out, you know, when you say you're doing bicep curls, right, or squats, you know, when it starts to burn, right, that's the part in exercise that's, you know, technically the most important. It's going towards what's called failure, which is when you get the best adaptations from a muscular standpoint, right? And

You know, I used to be a sports scientist and there were studies that if you didn't train towards that boundary zone, your adaptations and growth wouldn't be good, right? They wouldn't be as good because the body needs to get pressured to grow. That's literally the basics of muscle growth is you have to like break it down a little, you know, create micro tears in the muscle. And then the body is an evolutionary machine goes, huh, I need to get stronger and bigger and better so this doesn't happen again because I'm built to survive.

Whoa, whoa, whoa, wait a second. Before we go into the rest of this episode, I'm gonna interrupt abruptly and just ask you one big favor. I hope you're getting a ton of value, a ton of knowledge. I hope you're getting some breakthroughs from myself and the guests. And I want one thing in return.

What I would love is for you to subscribe and leave a review. The reviews and the subscription grows the podcast. It allows me to bring you even better guests. It allows me to invest even more time and money into this podcast to bring you the latest and greatest, the best entrepreneurs from around the world that are crushing life, crushing their business, and giving you all the tools, the mindset hacks, the knowledge,

and the environment you need to be successful. So do me a favor, if you've got any amount of value from today's episode so far, or any previous episode, or any of the content I've done, it would mean the world to me if you hit a five-star review, give us your feedback on the show, the episodes,

and subscribe and download. Plus, if you do that and send me a screenshot on Instagram @rudymorelife, I will send you a bunch of my free training, marketing courses, sales courses worth $499. Yes, $500 worth of courses for a simple 30 second review. It would mean the world to me. Send me that screenshot. I would love for you to leave that review and I would appreciate it very, very much so we can keep growing this show and make it awesome. So let's get back into the episode

I appreciate you guys. And let's dive back in. And that's literally what muscle growth is over a two year period. It's doing that four times a week and, you know, eating your protein and calories. Right. And I got a, you know, a six year degree and did 10 years to figure that out. So but but what you understand is business is the same thing. Right. So these failures you're going through, if you stop because of them or let them affect you, it's like stopping halfway through a set of bicep curls.

If you're supposed to do 10 reps and the last four reps suck and you want to give up, so you stop at the fifth or sixth rep, well, you're not going to go through that most important part, right? Those last three or four reps that are going to make you grow. And it's the same in failures in business. If you stop every time you hit that wall, then you're actually never going to go through that most important part that's going to get you out to that next level, right? So what I want to encourage you today, right, is...

the mindset around it, and then the mindset shift that this is happening for me because I need this to go to the next level, right? So I went from, you know, 30, 40 staff, mostly remote contractors, to over 100 staff and mostly employees in the office. And I had new challenges there that I've never had, and a lot of them, right? And they may, you know, but to me, I always saw it as like, hey, these are, they suck at the time,

But they're good problems to have because my goal is a thousand employees and to be a billionaire or maybe more than a thousand. So I'm like, well, to get to that thousand, I can't expect to look like the bodybuilder, right? And look like the men's health cover model, which is the thousand employees and billionaire for me, if I'm not willing to go through those reps that suck, right? I'm not willing to go through these employee issues that are a bunch of BS that I don't want to have to deal with that.

that, you know, just distracts me, but I know it's part of that game. And I know if I pursue through it and keep pushing through it and deal with the pain of today, the outcome of tomorrow is going to get me in a place in my life where I want to be, right? Just like if you push through the bicep curls and you go to the gym when it's raining and you feel run down and you're tired and you're busy, you're going to get the cover model body that you really want after a couple of years.

But you've got to do it every day and you've got to see that pain as that permission slip to go to that next phase in your life, okay? And if you can build this mindset that I'm talking about today, the mindset of failure that's made me so successful, you're going to grow much faster. You're going to have, it's going to be much harder for anyone to stop you. Your risk of failure is going to go way down because you can actually handle situations that would normally lead to failure for most people, right? And it's one of my superpowers,

is my mindset that I have. And I'm not perfect. Like I said, the situations where for two weeks, I'm distracted, I'm freaked out by it. But I also know I have to keep the rest of the business going because that's my job and I have to deal with it and work through it. And most of the time, 99% of my staff and team and even family don't even know that it exists because I don't share it. And that's a personal choice. I'm not saying that's right or wrong. I personally don't because what happens when I share it is

is it leads to discussions and it leads to how you do it and what about this? And I'm like, hey, I don't want to think about it. I can, you know, I compartmentalize it into a side of my brain so I can focus on what really matters within my business or maybe within my family or within a new marketing initiative, right?

So that's how you handle failure. That's how you work through it. And that's the mindset of champions and millionaires that will push you through failure. OK, you don't get taught this in school. You don't get taught this in business class. You probably don't get taught this in a mindset business course either. But it's one of the biggest things because you're going to fail 10 times. Right. To find the one or two winners that maybe go on and make you a million dollars. Right.

And we've built, here's an example of this. We've built thousands and thousands of websites in my life, thousands, okay, through my agency and for my own products, courses, businesses. And we're one of the best in the world, okay? We build world-class websites. But out of every 10 websites we do for ourselves or landing pages or in my world, we call them funnels, right, where we sell a single product.

Out of 10 we build, probably about seven fail and three win, okay? So I'm one of the best in the world, and I'm friends with all the other best copywriters and stuff, and we all generally agree five to seven will fail, and three or four, maybe five if we're lucky, will win, okay? And when I say win, I mean go on and make six or seven figures, right? 100 grand, 500 grand, a million, two million, right? That's a win to me. Not saying that's a win to you, but that's what iClassify does.

So the question is, is are you willing to put in the work and go through the failure of building 10 businesses and products and websites knowing that only two or three will work? Because statistically, especially if you're new and not as good as me and my team, maybe you're going to build 10 and get one working. Maybe you're going to build 20 to find that one winner. But are you willing to put in the work to build the 10 or 20 that's needed for success

to find the million dollar thing, right? And that's the question you've got to ask yourself if you're willing to fail nine times out of 10 to become a millionaire. Most people aren't, right? They dwell on it, they build one or two, they quit, they say it doesn't work, blah, blah, blah, blah, blah, and they go back and get a nine to five job, right? And a point of living the red life is building your dream life.

But building anything that's a dream in life isn't easy. By definition, becoming a pro basketball player, a pro football player, becoming on the cover of Men's Health, right? Becoming a movie star, an actor, a musician, right? The reason they are successful is they've kept going when everyone else has failed. Plus, obviously, they have some natural ability. So if you know failure to be a part of it,

How do you turn your mindset around like I have and master it so it doesn't become a problem anymore? If you can master the mindset of failure, then the mastering the mindset of success is already given, right? And that's what I want to encourage you guys to do today is master the mindset behind failure because success...

lies right behind it, okay? Right through failure equals success, but you've got to learn to master this to get the reward on the other side of it, okay? And if you master success and failure together, you're going to grow way faster, you're going to have a better mindset, a better life, a better relationship with money, a better relationship with the wins and losses of life, whether they come at you from a family side, a money side, a personal side, a friendship side, a

a health side, mastering failure and the mindset behind it is going to make you a better human being, a better CEO, a better family man or woman, okay? And a better support network to all of your peers, friends, family, okay? I hope you enjoyed the episode.

I hope you're going to keep working to live the red life and understanding failure is a part of that so you can build that dream life and build that red life with us together. I hope you enjoyed today's episode. Please give it a review below if you have chance. That's what keeps these going and gets me the amazing guests on to share all that knowledge with you as well. And I'm super excited to share this unique episode today. Keep mastering the mindset of failure to become successful. Until next time, I'll see you soon. Take care.