From $6 Pizzas to the Million Dollar Day with Dan Henry
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Let's talk about the mindset of making money on the internet. What are the big things? So here's the basic thing. If you decide that you want to be a car mechanic and you don't know how an engine works, how good of a car mechanic are you going to be? Yeah. Not very good. Well, if you want to be successful at anything and you don't understand how your mind works, you're not going to be good at it. So here's what I love about mindset. Your mind is...

naturally by its default programming designed to keep you safe. That's why when you touch a hot stove, you don't have to think about it. You reach. Yeah. When you're near a ledge, you don't have to think about it. You get nervous your mind through your survival mechanism. And so in order to have reward, what must you first do?

Yeah. You got to risk. Yeah. My name's Rudy Moore, host of Living the Red Life podcast, and I'm here to change the way you see your life in your earpiece every single week. If you're ready to start living the red life, ditch the blue pill, take the red pill, join me in Wonderland and change your life.

Guys, what is up? Back for another episode here with Dan Henry, close friend of mine, local, until he moved and left me. But he is kind of local. He's kind still local. Only half the time. That's what I mean. So he's kind of local here in Tampa. Obviously, we both started, you know, from nothing, built businesses, went online. We're very douchey. We embrace the douche. We have the douchey glasses on if you're watching this on video. Prescription. Okay. Okay. These are not prescription. Okay.

Asshole douche. Yeah, okay. Okay, that's fair. But yeah, here to drop some bombs, hopefully talk a lot of like high-level marketing strategy, right? Like, I mean, me and you have a lot of really cool high-level marketing strategy, but also...

The mindset, I think we connected right away because we're like, no BS. Like, you know, stop being weak. Stop complaining. Stop being a little bitch. And let's just like get on with stuff. Stop being reasonable. Yeah. Because most business owners are too reasonable. Yep. And when you're unreasonable with your expectations and with your staff, you elevate them. Yes. And when the world says, no, be more reasonable, you know,

That's when you have to be even more unreasonable. Reasonable people don't change the world, right? Like I always talk about cancer, like trying to cure cancer, trying to invent the light bulb, trying to create the internet. None of those people are ever reasonable. Michael Jordan being the best in a sport, Tiger Woods, all those people, Usain Bolt, none of those people are ever reasonable.

None of those were reasonable with their training. Elon Musk is not going to put a human on Mars being reasonable. And he's not going to bring free speech back to social media without being reasonable. Yeah. So let's start at the start with the story, right? Like the whole thing of the red life is building a life of your dreams, using the internet to do that. Obviously, you're a good friend, but I think you're also like one of the best people I could have here to talk about that, right? Because I started at...

$8 an hour in a gym, right? Doing fitness plans and cleaning gym equipment. And you were selling pizza. So you were getting people fat and then I was getting them unfat. And then they were going back to you at the weekends to binge to then come back to me on Monday, right? So it's the circle of life. So talk to us about that story. So I delivered pizza for seven years straight. And I never thought that I would really do much more than that, even though I wanted it.

And one day I saw a Craigslist ad. Crazy dude, yeah. And it was an ad for a sales job. I was like, sales, huh? What's this sales thing? And it ended up being a, and I really wanted out of pizza. So it was like, do you have five years sales experience? And I'm like,

I think so. Selling pizza. Selling pizza. So I said, yeah. So somehow I get the job. They fly me up to New Jersey. Wow. It ends up being the company where Billy Mays, the odd thing, got his start. I get his manager. Wow. The guy that taught Billy Mays sales is my sales manager. And he pulls me aside. And by the way, it was to be a pitchman where we would pitch pots and pans everywhere.

at department stores and do like a, like a cooking show and then sell the cookware. Yeah. I sold titanium cookware. And, um, he pulls me aside, like after like a week and a half of training, he's like, you don't have five years sales. And I'm like,

no, but I got balls. He's like, that you do. And I was telling him, I was like, dude, I don't, you know, I grew up, I grew up in a world where nobody listened to me. Okay. Like I went to school and I dealt with what a lot of people deal with, like bullying and things like that. And I didn't get invited to parties a lot. So I would read a lot of books and I, so I knew stuff, but nobody would listen to me. And it really, he really sucked. And so, uh,

At some point, my dad pulled me out of school because I would get in fights every day. I went and learned jujitsu to defend myself. Then I just got in fights every day because I was like, well, now I know how to do jujitsu. I just got combative and it was just bad. He pulls me out. I didn't really have a lot of social skills because my whole high school, I homeschooled myself. The number one thing you need, well, one of the number one things you need to be a good salesperson, at least I thought, was social skills. I didn't really have them. He

He says, listen, if you just read the words, we've spent millions of dollars in research on this time to figure this script out. Wow. Just learn these words. People will not only listen to you, but they'll buy from you. Huh. So I get up there and I just, okay, memorize words, memorize words. I get up there, I do it. And like all these people buy and I make like $1,500 in commission. Hmm.

And it was at that moment I realized that if I just knew what words to say and how to say them well, I could completely take control of my life. And that was the beginning of me understanding that sales is

is probably the most valuable skill you could learn yeah I just went all for the rest of my life I went all in on becoming as good as possible I love that so there's a couple of cool things in there so you took that job right we're not we're out the experience so I actually uh saw people working out in the gym I was working out of the gym and then there was this big group getting a training session and I said to one of the gym instructors that worked I was like what is that group doing and they're like oh they're doing their qualification to be a personal trainer

So I had money saved because I had business like online, like eBay and stuff as a teenager. So I paid the money to do that.

went on the practical week where they do all the training and then you have all the theory and then you have a test eight weeks later. And then if you pass that, you get your qualification. Well, I did the five days practical then applied to a bunch of gyms to work there. I wasn't qualified just in the practical days. And it was like I was 17, never interviewed in my life. And I get the first job that I applied for. And I'm like,

how the hell did I get that job? And I was late. I went to the wrong hotel. It was a hotel gym at the Marriott. And I went to the Hilton across the road. So I'm in the Hilton. I'm like, hey, I've got an interview. And they spend 20 minutes trying to figure out the interview. And then the Marriott ring me. They're like, where are you? I'm like, oh, I'm stuck in traffic. So I'm like, hey, I got to go drive across the road, get this job. And for about half a year, I'm still not qualified, but they don't know that. You know, I'm still waiting for my certificate. So you made...

You made what you're at today and where you're at today. And it all started with a ripple, right? And you made that happen. And I made that happen too.

So that's just super cool. And I love that. And we were unreasonable. Exactly. We were unreasonable and we figured out how to make it happen. Right. And we were also creative. Right. The reason my ads perform and we do so good and yours too, is we're creative. We stand out, we catch attention. And, uh, you know, you've done a lot of creative ads over the years. So have I, and I love that about you and you've crushed it with those ads. Right. So, so

One thing I also want to touch on that you said there is you figured out how to take control of your life, right? Because you figured out skill to earn money beyond the norm.

To me, sales is a universal skill. Yes. Because you can use it to sell for other people and make a commission. Yeah. Or you can use it to sell your own product and you can use it to sell your kids on eating their vegetables. And people can come and do that with you, right? Like, so if you're, if people love selling, they're good at selling, that's what you've now transitioned to because you're so passionate, I presume, about that. So I've, I've had many, not many, but, but, you know, several offers over the years, uh,

I just threw together a membership site. You know what's funny is I saw all these comments because I took a year off because I was freaking tired, man. So people are like, oh, Dan's washed up, this and that. I'm like, okay, okay. So I threw together on like two days notice a Black Friday offer. I took all my marketing courses and I packaged them together for $97 a month. And in seven days, we did $130 monthly recurring revenue. And I was just like,

And then I saw the comments of like, well, wait till the chair. Wait till how many clear. I love watching. It's like everyone attacks everything though, right? It wasn't like well done or that's so cool to watch, which I was thinking when I was watching your screenshots. I'm like, that's so cool. Good for him. It was like poke the hole. Poke the hole, yeah, this and that. They were coming up with theories like, oh, this is the real strategy here. I'm like,

And how much do you think they made on Black Friday? Right? They didn't even have an offer. They didn't have an offer. They were focused on you. But that was just a quick thing. I mean, the thing that I really am passionate about that I got into was, you know, is sales. You know, there's so many companies out there that they have a sales team and they're

like who's leading this sales team? Who's telling them how to sell? I'll just be honest, it's the blind leading the blind. You have somebody who, let's say you sell solar or let's say you sell, I don't know, maybe you're a coach and you sell

You're an expert at that. Yeah, yeah. You're not an expert at sales. You're not an expert at training salespeople, and you're certainly not an expert at managing sales. For sure. No, but should you? No. So that was the inspiration behind ClosedDeals.com was, listen, let's come in. I can have a one-hour meeting with a sales team every day, or my sales managers can, and increase sales just by, and this is how I explain it, right? How many times have you seen a football game?

where one team is losing. They're losing. Yeah. Like, they're getting their ass kicked. And then they go back at halftime. They come back out. All of a sudden, they come back and they win. It's the end of the game. They've won the game. The reporter goes up to the quarterback and says, how did you do it? How did you turn it around? And he says,

Well, you know what? Honestly, it was the speech, the coach game in the locker room told us what we needed to hear so we could do what we needed to do. It was the game winning speech. I always tell people, imagine if you had that game winning speech for your salespeople each and every day. And so that's what we do. We develop the system, not just for accountability.

But for motivation, coaching them on overcoming objections, everything, where if you consistently do it every day. My partner, Phil, he's former military. So we call it the morning gun drill. I like it, yeah. Because, you know, I've never been in the military, but the way he told me is like, you can know how to shoot a gun, but if you don't drill it every day, when crap goes down. Yeah, yeah, yeah.

It's got to be second nature. Yeah, and I like, so we went from pizza to sales teams. Let's talk about that middle point too, right? So I've known you for a few years.

We came from this whole world of ads and funnels and that. So talk about the evolution. So how did you go from sales, right, in that job to building a funnel, launching a funnel, making money online? So I owned a bar, right? Now, here's what happened. I got into affiliate marketing.

Okay. I had an electronic cigarette review site and I learned SEO. Yeah. Yeah. Yeah. Okay. And I got ranked number one for like electronic cigarette, electronic. Okay. Funny. I was making $30,000. When was this? This was like 2010. So you've been making money on the internet for 12 years or so. What?

Kind of. Kind of. Because for six months, I made 30 grand a month. I thought I was Mr. I thought I was. That's good money on the Internet still. Yeah, yeah, yeah. I thought I was great. And then all of a sudden, Google was like, no, we're not doing this anymore. And my rankings went down and I didn't know how to make money other than that. Sure. Like I got lucky. Let's be honest. I got lucky.

So I tried to create a software. Okay. I've had two unsuccessful softwares and one very successful software. Software has been the bane of my existence. So I put all that money in. Sorry, I skipped. I took that money and I got mad at the internet. I said, no more internet. I bought a bar. I watched every episode of Bar Rescue online.

I did what it said. Wow. Yeah. And then I learned Facebook ads to promote the bar. Back on the internet. Yep. Back on the internet. Actually, you know what I did? Yeah. You'll appreciate this. The bar was not on a main road. You had to like. Go around. Yeah, yeah. So what I did was I put out Facebook ads and I said $20 all you can drink including Topshop. Oh, okay. Which is nuts. Yeah, yeah, yeah. Irresistible offer. So I lost tons of money that night. But here's what I did. I took a camera. Yeah. The whole bar was packed. Right?

I had bubbles in the air. The whole power was packed. I took the camera and I just filmed the whole night. Then I put together ads and I hit the town with the ads and I said, this bar, Aqua Bar Lounge,

is the hottest new bar in town. It was just one night. And then because everybody saw the ads and went, wow, this place is packed, everybody came and it was packed. And you went back to normal pricing model. Oh, yeah. Yeah, yeah, yeah. That was one night. And then I was more expensive than most people. High ticket, baby. Yeah, yeah, yeah. And then I sold the bar 14 months later for a $300,000 profit, which in the state of Florida is good, you know?

And then I put it into a software. I lost it all. Then I had to like, I basically didn't work for a while. Tried to figure out ways to make money. Got hit with a $250,000. Sorry, I started an agency because I was like, okay, well, if I know how to get customers for a bar, I don't have any money to start another bar or whatever. Maybe I can just,

you know, do that for other bars, other businesses, and get paid a monthly fee. So I did that. I was doing well with that. I think I was making maybe 20, 25 grand a month with that, getting back on my feet. And then I got hit with a $250,000 IRS bill. And I was like, all right, so you're just going to like... Yeah, yeah, yeah, yeah. So at that, this was the turning point. This was the real turning point, was I looked up, all right, what's the fastest way to make money on the internet? Wow. And it was...

online courses. Yeah, yeah, yeah. And I was online courses and probably still is. Yeah. And so I launched an online course. When was that? That was 2000. I'm bad with time. 2000 and

Okay. Yeah. I think. Yeah. You'd have to go back on my Facebook. And I read all these books. You know what the funny thing is? People want to make money, but they don't want to read books. Yeah. You know, I read all these books on sales and marketing. I read Russell Brunson's books. And I tried to do a webinar. And I did it. And I made...

freaking 48 grand in a day. Crazy. I was like, what? I thought I'd make like three. Yeah, yeah. And then I did it 10 days later and I made 52. I made 100 grand inside of like 10 days. Crazy, yeah. And I had the money to pay off damn near half the IRS. But instead I hired a lawyer and I got it knocked down to 50. Nice.

That's it. And then it just went crazy. And I, it went from, I hit a million dollars in five months. I hit, you know, went all the way up to a million dollar months, even had a couple million dollar days because I learned stage selling. Yeah. Yeah. Dude, stage selling. Yep. You know, and the thing was, is whenever I made money, I immediately reinvested it back into more skills. I've paid 50 grand for a one-on-one call with a stage seller.

multiple times. Okay? I bought $50,000 masks. But that allowed you to do the million dollar day. Right. Yeah. Like, that's the thing is brutally, brutally, brutally reinvest your skills. People, and I spoke to Grant about this because he's like, he,

people are scared to do that, right? Like, and I'm like, I want to be a billionaire and all the money now doesn't matter to me because what matters to me is the long play, right? The long game. And he's like, that's why you're successful. And I know you'll be a billionaire because of that mindset. You've won the mindset part and you get the mindset part. And I know that's big for you too, is like how we see things, right? And how you've been able to build multiple businesses because of that. So we all know the internet is a great tool. Like you can make money with it.

We've made lots of money with the internet. So let's talk about the mindset of making money on the internet. What are the big things? So here's the basic thing. If you decide that you want to be a car mechanic and you don't know how an engine works, how good of a car mechanic are you going to be? Yeah. Not very good. Well, if you want to be successful at anything and you don't understand how your mind works, you're not going to be good at it. So here's what I learned about mindset. Your mind is...

naturally by its default programming designed to keep you safe. That's why when you touch a hot stove, you don't have to think about it. You reach back. When you're near a ledge, you don't have to think about it. You get nervous. Your mind through whatever. It's a survival mechanism. It's a survival mechanism. And so in order to have reward, what must you first do?

Yeah. You gotta risk. Yeah, proof there, right? Well, you can't profit off a stock if you don't buy a stock. You can't get jacked in the gym if you don't risk the time in the gym. Yeah. Any reward in life is a universal principle. Any reward in life first comes from some form of risk. For sure. Well, if safety is the opposite of risk and your mind is

is by its default programming designed to keep you safe, then it opposes risk. For sure. So if it opposes risk, it opposes success. So your mind is, by nature, designed to set you up to fail. And when you realize that, here's what happens. You sit down and you say, I'm thinking of investing in this thing. If it doesn't logically make sense to you, then you don't. But if it logically makes sense to you, and then you say, ooh, but I just feel...

afraid or what if it doesn't work or I feel oh it's my gut the biggest thing I hate is I go by my gut oh wow yeah bullshit yeah yeah yeah okay anybody that says I go by my gut is just ignorant I go by my emotion basically right it's like I don't know how the human mind works so I'm just gonna say that due to sheer ignorance yeah like you don't

Dude, if you logically know something is the right thing to do and emotionally you don't do it, it's because you're letting your mind. I love that. Yeah. And keep going. 99% of people fail at life. 1% don't. Yeah. But 99% of people default to their mind's natural programming. 1% don't. Yeah. And I actually teach something very similar. So I like, I teach in like evolution because it's the same in that. And that's what made us survive. Like,

going out as a child, if we were in like a camp as like cavemen or whatever, I'm walking away from the camp and then getting eaten by an animal or a dinosaur. Right. And then I actually say, so like our family is also the same because our families just want us to be safe and survive, but that's different to fry. Right. So like safe and survive versus thrive. Our parents deep down is subconscious. They don't know they're doing it. They want us to be safe, but

But it doesn't mean they want us to go out of the camp and discover America or discover a new land. Right. Because that's risk. You could get eaten by a lion. You can't thrive without sacrificing some level of safety. Yes, exactly. So I and I did a video the other day on why your family keep you poor. It's because they're there to protect you. And that's different to letting you thrive. And you're.

That brain and your own body is the same as well, right? As you're saying, it's keeping you there to be safe. It doesn't mean it's keeping putting you in a place to thrive and be successful, which is, you know, any millionaire or successful business owner has taken so many risks to get there, right? Exactly.

- Whoa, whoa, whoa, wait a second. Before we go into the rest of this episode, I'm gonna interrupt abruptly and just ask you one big favor. I hope you're getting a ton of value, a ton of knowledge. I hope you're getting some breakthroughs from myself and the guests. And I want one thing in return.

what I would love is for you to subscribe and leave a review. The reviews and the subscription grows the podcast. It allows me to bring you even better guests. It allows me to invest even more time and money into this podcast to bring you the latest and greatest, the best entrepreneurs from around the world that are crushing life, crushing their business, and giving you all the tools, the mindset hacks,

the knowledge and the environment you need to be successful. So do me a favor, if you've got any amount of value from today's episode so far or any previous episode or any of the content I've done, it would mean the world to me if you hit a five-star review, give us your feedback on the show, the episodes

and subscribe and download. Plus, if you do that and send me a screenshot on Instagram @rudymorelife, I will send you a bunch of my free training, marketing courses, sales courses worth $499. Yes, $500 worth of courses for a simple 30 second review. It would mean the world to me. Send me that screenshot. I would love for you to leave that review and I would appreciate it very, very much so we can keep growing this show and make it awesome. So let's get back into the episode

I appreciate you guys and let's dive back in. Yeah. So what- You can't take intentional risks. You can't just take a risk. There's a lot of people to flip that around. There's a lot of people who are like, "Oh bro, I'm going to do this thing and it sounds good." And they don't do the do do. Yeah. That's like- That's equally as true. Yeah. That's the intellect. That's the mentorship, probably the experience, right? Because I think in our world, the internet, people want to shortcut those three things, right? They might not have the intellect, but they're doing whatever or making statements.

They don't have the mentorship, so they're making silly mistakes, right? And they, you know, I talk a lot about the network, being in the right environment, learning from the right people. Me and you are here today because we've invested millions of dollars into that. We've read books and absorbed the mind of someone that's done 30 years of business in a book, right? So we're here today because of that. And a lot of people that try to shortcut that, I think, are the ones that fail and fail and fail. Well, they don't understand the concept of B2B.

of being extraordinary. Yes. You know, there was a famous New York violinist who was playing a show in New York City. And the night before his show, he went to the subway. And he was just feeling frisky and decided to play violin in the bus. He decided to bus. Yeah. Well, he played for four hours. And in that four hours, four people stopped, one person clapped, and he made $20. I saw this online. I thought it was...

it was a brilliant way to explain extraordinary because what this proves I think you did a post on this right I've seen yeah the next night he goes to the one of the most prestigious theater theaters in New York City he plays in front of like it was like a thousand people they all paid a hundred dollars each to see him and he and

he got a standing ovation. And what this proves is extraordinary people can only thrive in extraordinary environments. Sure. And so even if you are extraordinary, if you don't put yourself in an environment where you're

You can have that come out of you and that can be encouraged and pulled out of you and nurtured. You will waste it. And that is why when you have family and friends who don't understand what you do and you just stick with them and you don't get in masterminds, you don't network with more influential people, you don't put yourself, you don't invest, you will never achieve your true potential because you're not in masterminds.

an extraordinary environment. I love it. So let's give the people listening, watching, if they're in that right now, which a lot will be, 99% of the population, like we say, what should they do? Well, look, you can start. Let's say you don't have a lot of money to buy a $50,000 mask. You can start

by reading fricking books, man. Buy books by millionaires and billionaires. These are the internal thoughts. - It's crazy, right? How much money? - They're mine. - What's a book? Five bucks? - Yeah, it's crazy. - You buy the fricking book and you read the book. And the other thing I'll say is this, never ever, ever not learn from someone because you're offended by them. You know how many people are so offended by historical characters, like Robert Greene books, right?

48 Laws of Power, the tactics that dictators use. There was a speech tactic that Hitler used. Oh my God, Hitler. But the same speech tactic was used by Obama. A bunch of people love Obama and freaking Gandhi. The thing is, a hammer can be used to build a home for a starving family or it can be used to bludgeon someone in the head. You have to be able to look

and learn from people who you don't necessarily agree with. And you know what, even if you hate those people, if you don't learn what they're about, you'll never be able to recognize when that thing comes along again and fight it. So that's the thing is read books even if you think those books aren't in alignment with your values because you're still gonna learn tools that could

be used in alignment. And I think that's a skill that successful people have is they're able to dissect situations, people, knowledge, segments into and find the good in it and find the value in it and valuable information. And I actually see that a lot in masterminds, right? Like me and you have had courses, masterminds, all that jazz for years, been in them, had programs.

And you get some people win, some people complain and say it's a scam, right? And there's everything in the middle, whether it's us or the ones we're in. And I looked back one time at someone that was in my program and then like didn't have a good experience in their eyes and didn't get results. And

throughout the whole year, I remember because they were like, they stood out like a sore thumb, you know, those customers, right? And they, every chance they got, they found an opportunity to point out how they weren't being successful or making the most of it. And then I thought, how have I spent a million plus in masterminds and always, always, I've never like complained for months, even about the bad ones, right? Because I've never complained

Because I always go in and I go, how do I make an ROI from this? Who do I need to connect with? How can I get value here? How can I turn my time and money I put into being here, my flight costs and hotel into an ROI? And I think that's winners versus losers. Winners look for opportunity or they read a book or someone they may dislike, but they look at what can I learn here?

losers look at the problems, right? Or they're the ones that are on your Facebook ads commenting about all the gaps, right? I would say if somebody has... Nobody is going to criticize you. This is actually a famous quote. I can't remember the person, but it's nobody's going to criticize you if you're doing more than you, only those that are doing less. Because if they were doing more than you, they wouldn't have time to criticize you. Warren Buffett is not going to comment on...

social media and be like what an asshole yeah yeah yeah busy yeah yeah they don't care they got their own thing right yeah just by complaining you are automatically saying hi look at me i'm not putting enough into my dreams and goals you're you're it's on your forehead and another mindset thing is me and you just laugh right and but other people actually get affected by it so i think actually one

skill you need to learn in life is that resilience right because like me and you laugh about it and like you know like we build this fixed skin where we don't care right we have a level of confidence where we're we're true to ourselves our vision we know we're doing good and we're like nothing can stop like nothing you can say ever can stop me well you gotta use it too yes I think because like I was training jujitsu uh

a few weeks ago and I got a broken nose because somebody clipped me with their knee when they were going for a leg lock and I had this whole black thing. So, you know, some people would say, oh my gosh, I got a black eye. I look terrible. I can't do ads. I can't. Sure. Yeah. Yeah. So I was making videos and I was like, I was like,

if you don't click the link right now, your business could be as broken as my face. Okay? My nose is broken, but your business doesn't have to be broken. If you don't, like, you got to use it. So, like, when people comment on my stuff, you know, or they cause an issue, I use it. I'll be like, all right, thank you for the engagement. And sometimes I'll even call that back just to get...

Like I had this one post. Yeah, you poked, right? There was like 300 comments of people arguing and it just drew the engagement to the roof. It made me more sales. Yeah, I always, yes. Explain, please, tell me how terrible I am. Tell me how, how,

angry you are that I have more money than you because I actually put the effort into learning the skills I needed to learn. Please comment on my stuff. Tell me because it's only going to make me more money. So someone going online that doesn't have our level of confidence, right? And success and whatever we have. What would you say to people about the internet and using it and accepting that part of the journey?

So the thing about confidence is there's a lie that self-help gurus tell you, that you can build confidence. You can't build confidence. There's no such thing. You only build competence, which then creates confidence. I like that. Yeah, that's cool. If you get in a boxing ring and you don't know how to box and the other guy does and you're nervous, you should be nervous. You're going to get your ass kicked. That's the survival thing, right? Yeah. But if you go and you learn boxing for six months,

And you train every day. You're telling me that when you get in that ring, you're not going to feel like you could defend yourself? People all the time worry so much about building confidence, and they don't focus on building the confidence. They don't focus on building the skills that would, by a natural byproduct, give them confidence. They're sitting there hugging each other at these retreats and shit, and it's like, dude, just learn how to do stuff. Just learn how to do stuff, and you will have confidence. I love that.

I like that. Yeah. So yeah, competence and investing in yourself, books, courses, mentorship, all of that, right? There's a reoccurring theme. Every successful person I speak to, we all kind of, we have our different ways of saying it and seeing it, right? But it is insane. Yeah. Yeah. So it's, and we obviously spend a lot of time with these people. We just, you know, have as well. And I think it's awesome that

You went from just like me, right? We both started at, I think I was $8 an hour. Do you remember what you were paid? I think I was at like $7 because we got tips. Okay. $6 or $7 because we got tips from the...

pizza, you know, from delivering pizza. But yeah, dude, that's unless you are being held captive in a cave in Afghanistan with the Taliban, that's pretty much starting at zero. Yeah. You know? Yep. So what would you if and I always, you know, I'm interested in this question, like if you could go back in time to your pizza days, right yourself there, what would you say to someone that was trying to create a dream life?

So what I would say is, here's the honest thing I would say. Sure. I would say take the $300 or $400 that you were going to spend on that PlayStation. Yeah. Or that you were going to, you know, the most toxic thing I think a person without money can say is, I'm going to spend money on this thing. I work hard. Yeah. And I deserve it. And my answer to that is, no, you don't.

Okay. Like I had a girlfriend one time who would spend hundreds and hundreds of dollars on her nails and stuff. Yeah. And other things. And she was, I was like, why don't you like,

Invest. Why don't you invest this? And she was like, well, I work really hard. So she's just in that vicious cycle of society, right? But you assume that working hard means you should have nice things. Yeah. That's not what that means. It means that you should get yourself in a position where you can make more money so that you can have nice things and you can't get there without sacrifice. So here's what I would say. I would say take whatever money

you were gonna spend on that vacation on going out to the bar on getting your freaking nails done on on you know uh that xbox or whatever and go but you can buy like 50 books yeah for that you can buy 50 books from millionaires go buy the 48 laws of power go buy um

books on sales and marketing by Made in America by Sam Wall. Buy these books and sit your ass down and read them. There is no way in six months if you, and if you don't want to do that,

listen to him get up in the morning go for a run and listen to him on audible that's what I do and if you're in the car if you're driving always audible you can read a book a week with audible that's how I started you tell me right now that you read books for six months straight

on business, sales, and marketing, and your life isn't substantially better in six months, well, then I would like to sell you some air because you're so ignorant that I probably could. Yeah, I mean, it's almost impossible, right? Like, yeah, and that's how I started. The answers are there. These are not, what's a,

Dude, you get credits on Audible buying on Amazon. You get free books. It's almost these days, I always say one of the most powerful things in life is like someone who was the best in the world at something that takes 40 years of knowledge and puts it in a book. Like when you think about power. And you get to skip to the front of the line. Yeah, it's insane, right? When you think of it that way. And that's how I started like 17. I binged books. Like four-hour work week got me on the idea of travel, internet, money, freedom, right? Travel, internet, money, freedom.

And that's kind of what this whole red life has become. I haven't read an email in five years because of that. Yeah, yeah. I don't read email. I have somebody do it. Yep. And just like right there. Yep, yeah. One book. And that's like...

Building, you know, we say the red life, right? The life of freedom, taking the red pill, getting out of society. And, you know, we've done it. We keep doing it too, right? Like we aren't like, hey, we're done now. Like we've checked that box. We're successful. We probably spend more money now. Like we're spending even more money

and making more extreme decisions to be in the right rooms, to do whatever we've got to for us to go to that next level. So we're still doing it. We're still, you know, while we're preaching it, we're students of the game. So last question, right? Let's wrap up with the million dollar day, right? Like obviously great story. So I liked from the...

you know, as a marketing hook headline guy from, you know, the $6 pizza to the million dollar day. Right. That's good. So, so, so tell us about that to finish. So I had an event planned prior to the pandemic and I was going to do the whole thing where, you know, I brought people out and I had the AV team and I was going to spend like a hundred grand, the budget was a hundred grand.

And I was going to do all this thing and I was going to pitch. And then the pandemic happened. And so I thought, well, I can't do that. So I spoke to, I got asked to speak prior to that.

at a event, Funnel Hacking Live, I bought a $55,000 speaking mask for mine just so I would be a little better on stage. But it taught stage selling, right? And so, and that was Myron. And so I didn't even think, even though I had that skill at this point, I thought, well, nobody's going to come. So I had dinner with him one night and I was like, man, I had this event, this sucks, pandemic.

And he goes, why don't you do it anyway? I'm like, what do you mean? He's like, just do it on Zoom. And this was, dude, this was like the first month of the pandemic. Yeah, yeah, yeah. So I said, okay, screw it. So I put up one camera in my dining room because this was when you couldn't leave your house. Yeah, yeah, yeah. So I'm in my dining room with a whiteboard, no slides, no music, nothing. Literally the most awkward, quiet, just dining room, whiteboard, me, one camera, Zoom.

I had 158 people attend. Wow. Not even many, right? It's crazy. It's not even that many. I was probably like 150. It was like staff. Yeah. So my idea was to sell a $30,000 mastermind. I thought, okay, maybe I'll sell like five. Yeah. This would be a great day. Yeah. Okay. Well, I sold. I ended up selling 34 out of 150 people and I made $1,020,000.

Crazy. Wow. From $6 pizzas. But if you think about it, I almost let the fear of the pandemic. Yes. I was being reasonable with myself. It's reasonable not to do that. And I also like you paid 50 grand for someone to tell you to be unreasonable. Yes. That turned into a million dollars. And I decided to be unreasonable on that day. Yep. And I made a million bucks. And that's the power of mentorship, the right people, unreasonable, the mindset.

and learning to sell. So great way to wrap up. So if people want to learn how to sell or be part of or have you come in and help them do it for them, right? Tell us about that. Yeah, manage your sales team. You go to closeddeals.com and check out that. If you have a sales team, we can make them sell. And I have books and stuff, bestselling books that'll help you. Those are cheap, like a buck on Amazon. And then, you know, at Dan Henry on Instagram, I'm always...

And I would say just from my own experience, like we're up to 23 sales reps and appointment setters now. And that was my biggest challenge was like building the, and I spoke to you about this, like the director level, right? And we get people apply that they can either say they can manage a team, but they can't sell, right? Or it's like, hey, I'm really good at selling, but you don't want to make them the directs because now they're like,

not always good at managing and coaching people. And now you lose them as a top rep, right? So for us, it's been one of our, like we do about a million a month in our coaching program. And for me to go to two, three, four million, it's about building that team out even more. So I know we've spoke about working with each other and like,

mastering the backend sales and having that sales team in place is the unlock. It's the switch for a lot of companies to just grow like crazy, right? If they have that ability and especially from someone like you that understands the offer side, because most sales teams and sales agencies don't have a clue about marketing, right? So it's really cool that

You're combining your marketing experience, offers, offer structure, and the sales side. That's awesome. Jim Rohn said, if you know what to say, if you have something good to say and you say it well, you'll be successful. And I believe that if you know what to say and how to say it, you will be rich. But if you can get other people to know what to say and how to say it, you can do it.

Cool. All right. Well, there you go. From Dan himself, appreciate it. From $6 pizzas to million dollar days. I'll see you guys next time. Dan, thanks for being here. Thanks, man.