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Hiring & Writing Perfect Copy For Your Business w/Kevin Rodgers

2024/9/23

Living The Red Life

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Kevin Rodgers

Rudy Mawer

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Kevin Rodgers: 本集讨论了如何找到并雇佣合适的文案撰稿人，以及如何避免雇佣到那些不合格的文案撰稿人。Kevin Rodgers强调，企业家应该积极参与文案创作过程，即使他们将文案创作外包给专家，也必须提供清晰的指导，以确保文案符合其品牌声音。他还指出了企业家在招聘文案撰稿人时常犯的错误，特别是如何识别那些不合格的专业人士。此外，他还深入探讨了一些实用策略，例如定期更新广告文案的重要性，以及在为Facebook和Google等平台撰写文案时需要具备的不同思维模式。最后，Kevin Rodgers强调，雇佣一名熟练的文案撰稿人是一项能够带来可观回报的投资，因为优秀的文案能够直接影响销售和转化率。 Rudy Mawer: Rudy Mawer与Kevin Rodgers讨论了文案写作的重要性以及如何找到合适的文案撰稿人。他分享了自己在寻找文案撰稿人方面的经验，并强调了数据驱动型文案的重要性。他还谈到了在不同平台上撰写广告文案时需要考虑的不同因素，以及如何评估文案撰稿人的能力。 Rudy Mawer: 本集讨论了文案写作在业务中的重要性，以及如何找到并雇佣合适的文案撰稿人。Rudy Mawer分享了他与文案撰稿人合作的经验，并强调了数据分析在评估文案效果中的作用。他还谈到了如何通过数据来衡量文案的有效性，以及如何与文案撰稿人合作，以确保文案能够达到预期的效果。他建议企业家应该积极参与文案创作过程，并与文案撰稿人保持密切沟通，以确保文案符合其品牌声音和业务目标。

Deep Dive

Chapters

Effective copywriting is essential for business success, similar to having skilled sales representatives. Business owners often struggle with copywriting due to their visionary nature and busy schedules, making it crucial to delegate this task to experts.

Copywriting is crucial for business success.
Business owners should delegate copywriting to experts.
A strong lead and hook are 90% of effective copywriting.

Shownotes Transcript

In this episode, seasoned copywriter Kevin Rogers shares his vast expertise in the world of copywriting. With years of experience, Kevin has become a trusted voice in the industry, known for helping businesses craft persuasive, data-driven copy that converts. He discusses his journey from stand-up comedy to copywriting and how the skills of engaging an audience on stage have translated into his ability to captivate readers through effective copy. Kevin emphasizes the need for entrepreneurs to take an active role in the copywriting process, explaining that while delegating to experts is essential, business owners must provide clear direction to ensure the copy aligns with their brand voice.

Throughout the conversation, Kevin highlights the common mistakes business owners make when hiring copywriters, particularly when it comes to recognizing bogus professionals. He also dives into practical strategies, such as the importance of refreshing ad copy regularly and understanding the different mindsets required when writing for platforms like Facebook versus Google. The episode wraps up with Kevin stressing that hiring a skilled copywriter is an investment that can drive significant returns, as great copy directly impacts sales and conversions.

CHAPTER TITLES

1:06 - Meet Kevin: A Veteran in the Copywriting Space

2:40 - The Importance of Delegating Copywriting to Experts

4:46 - The 90% Rule: Getting the Right Lead and Hook

5:30 - How to Avoid Hiring a Bogus Copywriter

7:23 - Why Data-Driven Copy Matters More Than Ever

9:05 - Writing Ad Copy for Facebook vs. Google: A Different Mindset

10:20 - Finding the Balance Between Selling and Creativity

12:45 - Copy Tweaks That Skyrocket Conversions

15:00 - Emphasizing Ad Refreshes: How a Small Boost Translates to Big Gains

17:45 - Why a Good Copywriter is an Investment, Not an Expense

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